- Boston Beer Co. Doubles Down On Hard Tea With Sun Cruiser
Marketing Daily, Erik Oster - Monday, March 18, 2024
The new, non-carbonated vodka and iced tea RTD brand launches with fo ...
- Essentia Enters Flavored Water Category WIth Hydroboost Launch
Marketing Daily, Erik Oster - Friday, March 15, 2024
The brand also teamed up with longtime partner Tate McRae for ...
- Olipop Seeks Traveling 'Soda Consultants' From Superfan Pool
CPG Insider, Erik Oster - Friday, March 8, 2024
Promotion was inspired by one of the top comments the brand ge ...
- Soft Drink Brand Goes Hard With Spiked Jones Release
Marketing Daily, Erik Oster - Thursday, March 7, 2024
Jones partnered with Locust Cider producer Rainmaker to launch Spiked Jones Ha ...
- The Can Who Fell To Earth: Monster Ultra Launches Flavor With AR Event
Marketing Daily, Erik Oster - Thursday, March 7, 2024
The brand brought a giant version of its can to life wi ...
- How To Brew A Non-Alcoholic Beer Brand
CPG Insider, Erik Oster - Friday, March 1, 2024
Creative director Nicole Meyer discusses what goes into designing a brand f ...
- Gatorade Promotes National Launch Of Gatorade Water With 'Always In Motion'
Marketing Daily, Erik Oster - Wednesday, February 28, 2024
Campaign includes a focus on dance, showing performers such as French dance ...
- Coca-Cola Goes K-Pop With K-Wave Zero Sugar
Marketing Daily, Erik Oster - Tuesday, February 27, 2024
Coca-Cola Creations teamed up with K-Pop artists on experiences promoting the late ...
- Dunkin' Bounces Into Spring With New Energy Beverages
Marketing Daily, Teresa Buyikian - Monday, February 26, 2024
Sparkd' Energy is a fruit-flavored carbonated energy drink imade with "vitamins, minera ...
- Pepsi Collab Transforms Shaq's Custom Kicks To Hold Brand's Mini Cans
Marketing Daily, Erik Oster - Monday, February 26, 2024
Pepsi partnered with Reebok, Shaq, and the Shoe Surgeon on customized Reeb ...
- Captain Morgan Sliced Sets Sail For RTD Category
Marketing Daily, Erik Oster - Saturday, February 24, 2024
Flavor and variety are primary considerations in the category, so the bra ...
- Kevin Hart Fits 29 Hours Into A Day In Fast-Paced C4 Energy Ad
Marketing Daily, Erik Oster - Thursday, February 22, 2024
Commercial introduces the "Energy That Hits" tagline while showing a day ...
- The Rock's ZOA Drink Sells 'Big Dwayne Energy," But Stumbles In Execution
Marketing Daily, Erik Oster - Tuesday, February 20, 2024
Ad shows ordinary people turning into the Rock, empowered to accomplish ...
- Snoop Dogg, Dr. Dre Turn Hip-Hop Classic Into RTD Cocktail Brand
Marketing Daily, Erik Oster - Tuesday, February 20, 2024
The duo is rolling out Gin & Juice By Dre and Sno ...
- Coca-Cola Touts Success Of Shift To Digital Marketing
Marketing Daily, Erik Oster - Thursday, February 15, 2024
"It took several months to create a TV ad. Now, we're produci ...
- Liquid Death Goes Solid With Death Dust
Marketing Daily, Erik Oster - Thursday, February 15, 2024
Mock horror-themed video shows the product (poured directly into a can ...
- From 'Pickup Limes' To 'Gintimates': How 4 Brands Approached V Day
Marketing Daily, Erik Oster - Wednesday, February 14, 2024
For brands that don"t sell candy, there aren't as many obvious connectio ...
- Coca-Cola Introduces First Permanent Addition To Flavor Portfolio In Over 3 Years
Marketing Daily, Erik Oster - Friday, February 9, 2024
Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be available in mo ...
- Aubrey Plaza Deadpans 'Having A Blast' In Mtn Dew's Super Bowl Ad
Marketing Daily, Erik Oster - Wednesday, February 7, 2024
The campaign uses the concept of "having a blast" anywhere, anytime, ...
- Cold Foam Creamer Makes Coffee 'Delicious'
MAD, Fern Siegel - Tuesday, February 6, 2024
International Delight is promoting its new creamer with an ad campaign th ...
- BodyArmor Challenges 'Field Of Fake' In Super Bowl Debut
Marketing Daily, Erik Oster - Monday, February 5, 2024
The Coca-Cola brand's regional spot follows the launch of its new ze ...
- Ocean Spray Launches New Visual Identity, Supports 'Wildy Uncommon' Vision
MAD, Fern Siegel - Friday, February 2, 2024
The juice's new look targets millennials to older Gen-Z audiences. ...
- 'DNT TXT' Your Ex: Hop Wtr Aims To Soothe Relationship Stress On V-Day
Marketing Daily, Erik Oster - Wednesday, January 31, 2024
Winners of promotion get a lockbox to store their phones, with bra ...
- Panera Sued Multiple Times Over Caffeinated Lemonade
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, January 30, 2024
After the first wrongful death suit in October, the restaurant chain beg ...
- Hot Wing Sauce In A Glass? Truly Gives Hard Seltzer Spicy Kick
Marketing Daily, Erik Oster - Sunday, January 28, 2024
The Boston Beer Co. brand makes sure viewers can drink their fi ...
- Evian Names Tennis Phenom Frances Tiafoe Global Brand Ambassador
Marketing Daily, Erik Oster - Thursday, January 25, 2024
Tiafoe joins a list of tennis greats who have partnered with t ...
- Murder, He Wrote
Mad Blog, Barbara Lippert - Tuesday, January 23, 2024
Liquid Death's birth story is pure advertising, packaging, and social marketing. ...
- QSRs Drink In The Beverage Category
QSR Insider, Teresa Buyikian - Tuesday, January 23, 2024
"Beverages are undoubtedly one of the hottest menu categories on the glob ...
- BodyArmor Zero Sugar Promises To Be Category's Clean-Ingredient Hero
Marketing Daily, Erik Oster - Thursday, January 18, 2024
BodyArmor Zero Sugar launches nationally, promising no sugar or artificial sweeteners, ze ...
- Clipper Tea Touts Sustainability, Natural Ingredients
MAD, Fern Siegel - Tuesday, January 16, 2024
The work underscores that Clipper's fair trade and organic tea supports biodivers ...