- Monster Will Debut 'The Beast Unleashed' Malt Beverage By Year's End
Marketing Daily, Steve Ellwanger - Tuesday, August 9, 2022
Containing 6% alcohol by volume, product will launch in the fourth quart ...
- Keurig Dr Pepper Seeking More Acquisitions, Partnerships
Marketing Daily, Steve Ellwanger - Thursday, August 4, 2022
Keurig Dr Pepper just reached a deal to acquire the global distributi ...
- PepsiCo Invests In Celsius Holdings With Energy Drinks Distribution Deal
Marketing Daily, Steve Ellwanger - Tuesday, August 2, 2022
Celsius Holdings Inc. expects to nearly double its energy drinks presence ...
- Sprite Getting Rid Of Green Bottles
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 29, 2022
After more than 60 years, Coca-Cola is changing the familiar green packagi ...
- Liquid I.V. To Gen Z, Millennials: Playtime Is Hydration Time
Marketing Daily, Steve Ellwanger - Thursday, July 28, 2022
Powdered-drink brand Liquid I.V. wants to broaden awareness of the need ...
- PepsiCo Prevails In Trademark-Infringement Case With Rise Brewing
Marketing Daily, Steve Ellwanger - Thursday, July 28, 2022
Injunction against PepsiCo was overturned by three-judge panel after company cited mo ...
- Boston Beer Doubling Down On Taste Amid Hard Seltzer Decline
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
"We believe hard seltzers will remain an important beer industry segment ...
- Capri Sun Debuts Kid-Focused 'Break Free TV' Series
Marketing Daily, Steve Ellwanger - Wednesday, July 20, 2022
Each of the five episodes kicks off with a kid getting suck ...
- Shaun Brown, Named Tinuiti's First EVP Of Commerce, Calls Marketing 'The New West'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
"There is a big difference between ecommerce and commerce," Brown said. "Ecommer ...
- Kombucha Pioneer Synergy Takes 'Raw' Approach To Differentiation
Marketing Daily, Steve Ellwanger - Tuesday, July 19, 2022
Synergy is positioned as the original raw kombucha because its fermentation happe ...
- Two Molson Coors Campaigns Get Juicy
Marketing Daily, Les Luchter - Tuesday, July 19, 2022
"It's getting juicy," declares Simply Spiked's first campaign ever, noting Coke's Simp ...
- PepsiCo Expands Partnership With LeBron James
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2022
LeBron James has signed a a multi-year partnership with PepsiCo’s premium bottl ...
- Google Ads Creative Studio Launches With Custom Video And Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
Google released Ads Creative Studio on Thursday after announcing it last yea ...
- Dallas Cowboys Partners With Gun-Themed Coffee Company
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 7, 2022
The Dallas Cowboys are facing criticism for partnering with a coffee cha ...
- Sports Drink BioSteel Inks NHL Sponsorship Deal
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2022
BioSteel will also be a presenting partner of a marquee NHL soci ...
- Taste Sensation: Perrier Adds Splash To Global 'Flavor' Campaign
MAD, Fern Siegel - Tuesday, July 5, 2022
"Feel the Flavor," showcased in a 15-second spot, posits the Perrier tas ...
- Happy July 4th! Pernod Ricard Pushes U.S Whiskeys
Marketing Daily, Les Luchter - Friday, July 1, 2022
New American Whiskey Collective will produce and market Jefferson's, Smooth Ambler, Rabb ...
- Smartwater, Vitaminwater Tap Celebs, While Crystal Geyser Touts Water Sourcing
Marketing Daily, Steve Ellwanger - Tuesday, June 28, 2022
The actress Zendaya is the face of a Smartwater campaign, while r ...
- Twisted Tea Marks 4th With Boston Twea Party
Marketing Daily, Les Luchter - Tuesday, June 28, 2022
The brand, owned by Boston Beer, decided to throw its own Bost ...
- Cowpokes Without Horses Plug RTD Spirit Ranch Rider
Marketing Daily, Les Luchter - Monday, June 27, 2022
Brand aims to "reflect a sense of joy," says co-founder. "The weird ...
- Bang Energy, PepsiCo Breakup Puts Celsius In The Spotlight
CPG FYI, Steve Ellwanger - Friday, June 24, 2022
At least one analyst speculated on the potential for a PepsiCo/Celsius hooku ...
- 'Revenge Spending' And The Groundswell Of Inflationaires
MediaDailyNews, Hunter Thurman - Friday, June 24, 2022
While the only constant is that things will continue to change, mo ...
- Simply Spiked, Refrshr Add Punch To Lemonade Season
Marketing Daily, Les Luchter - Wednesday, June 22, 2022
Simply Spiked Lemonade is an offshoot of Coke's Simply, which is simp ...
- PepsiCo Launches Mtn Dew Legend, Bev Available Only At Buffalo Wild Wings
Marketing Daily, Steve Ellwanger - Monday, June 20, 2022
PepsiCo Foodservice senior director Alexis Porter explains why Mtn Dew developed ...
- Magic Hour, Sun Vacation: Spirit Brands Celebrate Solstice Creatively
Marketing Daily, Les Luchter - Monday, June 20, 2022
Reyka is sending $100 to 50 people via CashApp for winners ...
- Delta Expands Menu To Include Cold Brew, Sundaes
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 15, 2022
Delta Air Lines is adding some options for on-board refreshments. “The carri ...
- NHL Inks Deals With PepsiCo, Caterpillar
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2022
Heightened strategic customer marketing and partnerships are part of the agreement wi ...
- Chipotle Partners With Organic Beverage Company
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 13, 2022
Chipotle is partnering with Tractor Beverage Co on a limited release watermel ...
- Jack And Coke Marks Soft Drink Giant's Latest Alcoholic Entry
Marketing Daily, Les Luchter - Monday, June 13, 2022
The RTD beverage, which combines Coke with Brown-Forman's Jack Daniel's Tennessee Whiske ...
- Folks 'Freak Out Responsibly' For Hard Mtn Dew
Marketing Daily, Les Luchter - Monday, June 13, 2022
Folks are going to great lengths to get their hands on Ha ...