- Naked Juice: 'Strip Away' Daily Hassles With A Smoothie
Marketing Daily, Steve Ellwanger - Wednesday, April 7, 2021
"Office" depicts a stressed office worker who manually "strips away" his de ...
- How Beverage Brand Nerd Focus Provides Marketing Follow-Through
CPG FYI, Steve Ellwanger - Friday, April 2, 2021
"You just don't sell through a distributor and walk away," says BevU ...
- White Claw Debuts A Flight Of Ads -- Instead Of Its Fans Doing It
Marketing Daily, P.J. Bednarski - Thursday, April 1, 2021
Even though White Claw's fans are good at marketing the dominant ha ...
- Sound Sparkling Tea Rebrands Amid Pandemic's Distribution Changes
CPG FYI, Steve Ellwanger - Friday, March 19, 2021
Sound's initial distribution in the food-service space leveraged the trend of compani ...
- Make Room For New Hard Seltzer, Topo Chico
Marketing Daily, P.J. Bednarski - Thursday, March 18, 2021
Molson Coors will manufacture, market and distribute the brand, in partnership wi ...
- Perrier Launches Carbonated Energy Drink
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 11, 2021
Perrier is launching a carbonated energy drink. Perrier Energize comes in thr ...
- Bud's New 'Select' Low-Cal Beer Comes With Big Taste -- That's No Lie
Marketing Daily, P.J. Bednarski - Monday, March 1, 2021
A polygraph expert in a darkened room asks Budweiser's head brewer ...
- The Complexities Of Promoting Hemp: Q&A With Mad Tasty Sparkling Water
CPG FYI, Steve Ellwanger - Friday, February 26, 2021
FDA is far from issuing guidelines for hemp-derived CBD in food/ bev ...
- Pepsi Zero Sugar: Contextually Targeting Men Who 'Compromise'
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, February 25, 2021
Campaign is based on research showing that the current growth driver ...
- Coca-Cola Wants Controlling Stake In Fast-Growing Bodyarmor Brand
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 23, 2021
Bodyarmor had a banner year in 2020, according to data from I ...
- Olympic Champs Promote Plant Protein Power For Silk Ultra
Marketing Daily, Steve Ellwanger - Wednesday, February 17, 2021
Animals in the wild don't have to eat meat to become musc ...
- What's A Beer? Anheuser-Busch Suit Re Corona Seltzer Poses Question
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, February 18, 2021
Constellation, which owns Corona beer brand in U.S., claims hard seltzer ...
- Bubly Bounce, With 'Kick' Of Caffeine, Launches
Marketing Daily, Steve Ellwanger - Monday, February 15, 2021
Michael Buble is still intent on fixing the supposed misspelling of t ...
- To Make Consumers Look Again, Miller Genuine Draft Has A New Label
Marketing Daily - Top of the News, P.J. Bednarski - Tuesday, February 16, 2021
Marketing manager says the newest look resonated with test audiences, with purcha ...
- Starbucks Cozies Up To Its Drive-Through Future
QSR Land, Sarah Mahoney - Tuesday, February 16, 2021
Starbucks' execs are getting ready for "the great human reconnection" -- a ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performanc ...
- Pepsi Wild Cherry's Brand Wager: Creating Prime-Time Game Show
CPG FYI, Steve Ellwanger - Friday, January 29, 2021
It will be a mashup of Pepsi advertising, product placement and view ...
- Bud Light Seltzer Lemonade Uses Obvious Metaphor In its Super Bowl Ad
Marketing Daily, P.J. Bednarski - Thursday, January 28, 2021
"You know what they say, 'When life gives you lemons..." "We kn ...
- Ultra-Popular Michelob Ultra Inherits 'Happy' Star Role In Super Bowl
Marketing Daily, P.J. Bednarski - Monday, January 25, 2021
SB spot features athletes partying while a voiceover asks if winning mak ...
- 4 Trends Affecting Food Marketers In 2021
Marketing Insider, Jared Scott - Tuesday, January 26, 2021
With 64% of consumers wanting to reduce their carbon footprint, carbon-positive practic ...
- American Airlines Launches At-Home Wine Club
Marketing Daily, Tanya Gazdik - Saturday, January 23, 2021
Members of the American Airlines AAdvantage loyalty program earn two miles p ...
- Will 2021 Bring Return To Party Time For Alcohol Brands?
Marketing Daily, P.J. Bednarski - Tuesday, January 19, 2021
Jefferies financial services predicts "pent-up demand" will lead to a "roaring recover ...
- Bodyarmor Lyte Seeks Broader Appeal With Endorser/Investor Carrie Underwood
Marketing Daily, Steve Ellwanger - Thursday, January 14, 2021
It's the first national television campaign for Bodyarmor Lyte, and will r ...
- Email Benchmarks For The Wine Industry
Around the Net in Email, Ray Schultz - Thursday, January 14, 2021
Wine consumption has risen during the COVID-19 pandemic, and email marketing h ...
- 1 Year After Bud Light Launches Hard Seltzer Line, How About A Can of Lemonade?
Marketing Daily, P.J. Bednarski - Friday, January 8, 2021
The brand is adding Bud Light Seltzer Lemonade, in four varieties, starti ...
- How Dry I Am: Non-Alkie Bevs Push Sober January
Marketing Daily - Top of the News, P.J. Bednarski - Wednesday, January 6, 2021
O'Doul's is hooking up with dating site Match.com to give daters mo ...
- Budweiser Zero Starts Club For Drinkers Who Want Sober January
Marketing Daily, P.J. Bednarski - Wednesday, December 30, 2020
Team Zero helps support new abstainers by having celebrity athletes send motivation ...
- Coca-Cola 2020: Challenged Even Before The Pandemic
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, December 30, 2020
Sometimes a crisis speeds up things that should have been addressed ...
- Bolt24 Targets Athletes With New Campaign, Collagen Variant
Marketing Daily, Steve Ellwanger - Tuesday, December 22, 2020
Three campaign spots debut during the tipoff of the 2020-21 NBA sea ...
- Few Of The Top 100 Retailers Are Protected By DMARC, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 17, 2020
The healthcare field has a high protection rate, and food and bevera ...