- Will 2021 Bring Return To Party Time For Alcohol Brands?
Marketing Daily, P.J. Bednarski - Tuesday, January 19, 2021
Jefferies financial services predicts "pent-up demand" will lead to a "roaring recover ...
- Bodyarmor Lyte Seeks Broader Appeal With Endorser/Investor Carrie Underwood
Marketing Daily, Steve Ellwanger - Thursday, January 14, 2021
It's the first national television campaign for Bodyarmor Lyte, and will r ...
- Email Benchmarks For The Wine Industry
Around the Net in Email, Ray Schultz - Thursday, January 14, 2021
Wine consumption has risen during the COVID-19 pandemic, and email marketing h ...
- 1 Year After Bud Light Launches Hard Seltzer Line, How About A Can of Lemonade?
Marketing Daily, P.J. Bednarski - Friday, January 8, 2021
The brand is adding Bud Light Seltzer Lemonade, in four varieties, starti ...
- How Dry I Am: Non-Alkie Bevs Push Sober January
Marketing Daily - Top of the News, P.J. Bednarski - Wednesday, January 6, 2021
O'Doul's is hooking up with dating site Match.com to give daters mo ...
- Budweiser Zero Starts Club For Drinkers Who Want Sober January
Marketing Daily, P.J. Bednarski - Wednesday, December 30, 2020
Team Zero helps support new abstainers by having celebrity athletes send motivation ...
- Coca-Cola 2020: Challenged Even Before The Pandemic
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, December 30, 2020
Sometimes a crisis speeds up things that should have been addressed ...
- Bolt24 Targets Athletes With New Campaign, Collagen Variant
Marketing Daily, Steve Ellwanger - Tuesday, December 22, 2020
Three campaign spots debut during the tipoff of the 2020-21 NBA sea ...
- Few Of The Top 100 Retailers Are Protected By DMARC, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 17, 2020
The healthcare field has a high protection rate, and food and bevera ...
- Vizzy Wants Your Love Exclusively, Aims To Woo Drinkers Away From White Claw
Marketing Daily, P.J. Bednarski - Tuesday, December 15, 2020
The company is trying to increase sales with a contest designed ...
- PepsiCo Pours It On For Bodegas, LGBTQ+ Elders, Panera
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 15, 2020
Pepsi is recognizing New York City bodega owners as "unsung heroes" ...
- Coca-Cola Co. Launches Massive $4.2 Billion Global Agency Review
MAD, Steve McClellan - Wednesday, December 9, 2020
The review, including creative and media disciplines, comes amid a multiyear sli ...
- Mtn Dew, Philadelphia Cream Cheese Take 'Gaming' To Extremes
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 1, 2020
Philadelphia debuts what may seem to be the next hot gaming consol ...
- Bang 'Fired' PepsiCo -- But Questions About Distribution Deal Remain
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 27, 2020
It appears Bang and PepsiCo will continue to work in some capacit ...
- Truly Seltzer Giving Away Private Holiday Plane Trips To 5 Essential Workers
Marketing Daily, P.J. Bednarski - Thursday, November 19, 2020
"Truly Together For The Holidays" contest asks people to nominate an essenti ...
- Thanksgiving 2020: Travel Down, Virtual Celebrating Up
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 20, 2020
In one mid-October study, 90% of Americans said they will celebrate indoor ...
- 'Small Brewery Sunday' Hopes To Prevent Craft Beermakers' Real Last Call
Marketing Daily - Top of the News, P.J. Bednarski - Monday, November 16, 2020
In one survey, only 78% of small breweries said they're confident they' ...
- Monster's C-Store Sales Up, Jones To Leave 7-Eleven Partnership
Marketing Daily, Steve Ellwanger - Thursday, November 12, 2020
Jones Soda managed to reverse six consecutive quarters of revenue decline ...
- Maxwell House Supports Home-Building Effort For Veterans
Marketing Daily, Steve Ellwanger - Wednesday, November 11, 2020
The Kraft Heinz brand is donating $200,000 in a two-year partnership wi ...
- More CPG Brands Reaching Out To Hispanic Consumers, Causes
CPG FYI, Steve Ellwanger - Friday, October 30, 2020
A 15-second campaign spot highlights Ocean Spray's Cran-Mango and Cran-Pineapple variations wi ...
- Bud Light Seltzer's Ugly Sweater 12-Pack Gives Holidays Some New Flavors
Marketing Daily, P.J. Bednarski - Wednesday, October 28, 2020
The seltzer, third-best-selling in the category, will temporarily add three flavors: App ...
- 'Eater' Launches Locally Curated Wine Subscription
Publishers Daily, Sara Guaglione - Monday, October 26, 2020
Eater's city editors will partner with local wine experts to understand communi ...
- Boston Beer Not 'Normal Company,' But Its Corporate Culture Works Well
Marketing Daily, P.J. Bednarski - Sunday, October 25, 2020
If you ask CMO Lesya Lysyj for an important ingredient in Bost ...
- PepsiCo's Lifewtr Showcasing Black Protest Art As It Funds Creators
Marketing Daily, Steve Ellwanger - Tuesday, October 20, 2020
Centerpiece of effort is Black Art Rising, an online exhibition established ...
- It's Sober October, But That May Be Tougher Challenge This Year
Marketing Daily, P.J. Bednarski - Tuesday, October 20, 2020
The COVID-19 crisis changed the landscape, with alcohol consumption way up th ...
- Sustainability Takes Center Stage In Food/Bev Efforts
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, October 14, 2020
Panera is partnering with WRI and the Pure Strategies sustainability consultancy ...
- Monster Energy Plans Car Giveaway To Promote New Offerings
Marketing Daily, Tanya Gazdik - Monday, October 12, 2020
The brand is always aiming to expand and diversify its product offering ...
- Ocean Spray Helps TikTok Star Who Posted Viral Video
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 8, 2020
A TikTok video featuring a man swigging a bottle of Ocean Spr ...
- Red Bull Appoints New CMO After Controversy
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 2, 2020
Red Bull has named Ken Turner its new CMO following the oust ...
- Plant-Based Food, Beverages, Go From Trend To 'Revolution'
CPG FYI, Steve Ellwanger - Friday, October 2, 2020
Plant-based food and beverages are "definitely influencing almost every part of t ...