• by Fern Siegel , over 1 hour ago

Stanley 1913, known for its insulated tumblers, mugs, bottles and lunch boxes, selected Born Social as its first global social and social production agency of record.

The account was won after a competitive pitch.

The agency's remit, led by its U.S. team, spans global social and creative strategy, as well as content production. Work will target a broader audience, while enhancing overall visibility.

Born Social currently works with Stanley 1913 in EMEA. The agency now covers two of the brand’s major markets.

“What’s most exciting is the ambition to continue building a brand that can travel across markets, audiences and moments. The opportunity to help scale that globally, while creating work that resonates locally, is exactly the kind of challenge we’re built for. This isn’t just about showing up in feeds — it’s about shaping what people talk about next,” said Paddy Smith, CCO, Born Social.

Marissa McHugh, director of social & influencer at Stanley 1913, added: “Our social team has ambitious goals as a leading food and beverage brand that social audiences around the world love to follow. Born Social’s creative eye will help us continue to disrupt the category and rightfully solidify Stanley 1913 as a lifestyle essential.”

Parent company Croud and Born Social has enjoyed momentum in the U.S., following recent wins of Nikon Inc. and ChapStick. Previous creative work includes Guinness, Ford, Barclays and Asda.