- Cheil UK Taps Wichmann-Bruun To Oversee Client Services
MAD, Fern Siegel - Friday, October 11, 2024
She is charged with supervising account management, project management, marketing and n ...
- BBDO NY Tells Dewar's 'Story' In New Global Positioning
MAD, Fern Siegel - Friday, October 11, 2024
The whisky's nearly 180-year legacy is celebrated in a new worldwide campa ...
- Mediahub Names Estebanell U.S. CEO
MAD, Steve McClellan - Friday, October 11, 2024
Estebanell steps into the role after serving as global chief client offic ...
- Are Brand-Safety Concerns Hurting Quality Journalism?
MAD, Steve McClellan - Friday, October 11, 2024
The idea for Stagwell's "Future Of News" project, CEO Mark Penn to ...
- Can Ad Agencies Successfully Build In-House Design Offerings?
MAD, Justine Allan - Sunday, October 13, 2024
The answer isn't straightforward. While some have managed to build strong in-hou ...
- General Idea Names Graham CEO, Poekert CMO
People on the Move, Fern Siegel - Friday, October 11, 2024
General Idea's client work has included The Book of HOV, Coach, Ferra ...
- Kluin Takes Reins As Iris' Global Chief Creative Officer
MAD, Fern Siegel - Thursday, October 10, 2024
Kluin will relocate to London, while maintaining a strong focus on t ...
- Havas Lynx Launches Healthcare Influencer Offering
MAD, Steve McClellan - Friday, October 11, 2024
The decision to launch the practice was partially based on agency resear ...
- Toyota Targets Hispanic Consumers With Truck Effort
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2024
"This campaign is a heartfelt tribute to the resilience and determination th ...
- AKQA Ups Baffa To Managing Partner
People on the Move, Fern Siegel - Thursday, October 10, 2024
Under her leadership, AKQA Casa has worked on projects across London, t ...
- Tom, Dick & Harry Creative Win AOR Duties For Chicago Sports Network
Accounts on the Move, Fern Siegel - Wednesday, October 9, 2024
TDH puts Chicago and its fans center stage in its new CH ...
- Alonzo Tapped As CSO For Le Truc
MAD, Fern Siegel - Wednesday, October 9, 2024
The Publicis Group creative arm named Katy Alonzo for her seasoned strategy-bra ...
- Croud Appoints Stallings First Chief Data Officer
MAD, Fern Siegel - Wednesday, October 9, 2024
His post is part of larger agency moves, including strategic acquisitions ...
- Diablo IV: Vessel Of Hatred Debuts Global 'Blood' Campaign
MAD, Fern Siegel - Wednesday, October 9, 2024
The cinematic two-minute spot was directed by John Watts, who worked ...
- Publicis NY Taps McCann's Maizel For President's Role
MAD, Steve McClellan - Wednesday, October 9, 2024
Maizel will oversee global integrated "Power of One" accounts and work close ...
- Informa Completes $1.5 Billion Acquisition Of Ascential
MAD, Steve McClellan - Thursday, October 10, 2024
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson ...
- Stellantis Launches Social Effort Comparing Fiat To Tesla
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2024
It's not meant to be a traditional comparison spot that asserts o ...
- Academy Sports + Outdoors Names McGarrah Jessee AOR
Accounts on the Move, Fern Siegel - Tuesday, October 8, 2024
Academy plans to open 160 to 180 new stores in the ne ...
- Luquire Selects Levine As First CMO
MAD, Fern Siegel - Tuesday, October 8, 2024
The move follows a restructuring of the company and new revenue gro ...
- Tombras Acquires Burns Group To Strengthen CPG Roster
MAD, Fern Siegel - Tuesday, October 8, 2024
The deal ups Tombras' reach with top CPG clients, such as Ric ...
- Mediaplus Wins Multinational Bosch Media Assignment
MAD, Steve McClellan - Tuesday, October 8, 2024
Measured media spending in markets shifting to Mediaplus is estimated at $ ...
- StrawberryFrog Wins Italian Pasta Brand
MAD, Steve McClellan - Tuesday, October 8, 2024
The agency is tasked with making gluten-free pasta brand Felicia a b ...
- VSiN Names Interstate 15 Strategic Partner, Extends Sports Alliances
MAD, Fern Siegel - Monday, October 7, 2024
The agency will redefine VSiN's brand positioning and partnership development to dri ...
- Global CEO Switch At Stagwell's Forsman & Bodenfors
MAD, Steve McClellan - Monday, October 7, 2024
James Denton-Clark joins from Saatchi & Saatchi, where he served as CE ...
- Horizon, Akkio Team To Streamline Media Campaign Process With Cutting-Edge AI
MAD, Steve McClellan - Monday, October 7, 2024
Horizon Media today announced a partnership with Akkio, an AI marketing data analyti ...
- Performance Marketing Agency Converge Appoints CEO, Growth Officer
MAD, Steve McClellan - Monday, October 7, 2024
Dentsu veteran Shoshana Winter joins the New York-based agency as CEO whi ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Frontify Creative Confronts Ad Snafus At Launch
Out to Launch, Fern Siegel - Monday, October 7, 2024
A campaign asks: What does it mean to be on-brand in ...
- Tree Hut Selects Bakery As AOR
MAD, Fern Siegel - Friday, October 4, 2024
The body scrub brand is popular among Gen Z customers and influenc ...
- Ingredient Taps Horgen As Senior Director Content Strategy
People on the Move, Fern Siegel - Friday, October 4, 2024
Horgen joins from the 'Star Tribune,' where he began as a repor ...