Tag results for "agency"
- How To Fix Influencer Marketing (Yes, It's Broken)Let's get real about influencers and stop trying to chase authenticity with ...
- On The Beach At Cannes: Getting Creativity 'Right'CANNES, FRANCE -- Creativity is everywhere but getting it 'right' for marketers ...
- Mindshare U.S. Launches NeuroLabInitial research focuses on audio storytelling, specifically where audio trumps visual creat ...
- Cannes Conversation: Accenture Interactive's Glen HartmanCANNES, FRANCE--Hartman calls the Droga5 deal "a wonderful marriage and dismisses chatter ...
- Publicis UK Appoints First CCOPublicis Groupe is hiring Ben Mooge for the newly created position of ...
- CEO Change At Omnicom's Proximity WorldwideMike Dodds has been named CEO, succeeding Doug Worple, who steps up ...
- Combine Data, Technology And Creativity To Make Brilliant Consumer ExperiencesConsumers no longer tolerate a poor experience. Their standards are at an ...
- Unilever Analyzes Marketers' Physiological DNA To Uncover Unconscious BiasCANNES, FRANCE -- Unilever unveiled new research here today supporting its three-year ...
- Publicis' Law: Adland Transformation Should Be Driven By CreativesCANNES, FRANCE--"There is a destructive disconnect today where creative agencies have separated ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression StandardDuration-weighted impressions could be the most significant change in the underlying currency ...
- Eleven Reorganizes Leadership TeamEleven is rearranging the San Francisco-based creative agency's leadership team following its ...
- So You're An Agency Now"We are bullish on getting way into strategy, creative and getting the ...
- Sell-Side Addressable TV Ad Consortium Adds Agency CommitteeProject OAR, a consortium of technology companies and TV programmers formed earlier ...
- SunTrust, BB&T To Be Called Truist After Merger CompletionOmnicom's Interbrand led the naming project for the combined entity that will ...
- 3 Things To Look Out For At Cannes This YearFrom tech titans to the rise of "out-housed" in-housing, what's in store ...
- Klick Taps MDC's Leitner For MediaMadison Avenue media veteran Dave Leitner has joined Klick Health, an independent ...
- Google Surges To Madison Avenue's No. 1 Supplier In Post-Olympic CompsShares of ad spending among America's top media companies have shifted markedly, ...
- New At Cannes: Live JudgingNew this year at Cannes will be live judging for a number ...
- Wunderman Thompson Solidifies NY Leadership TeamWunderman Thompson is appointing a new executive leadership team in New York ...
- Ready For Its Closeup: Marcel Debuts In The U.K.The pilot program is designed to get feedback and detect potential bugs. ...
- Terri & Sandy Wins Nutella U.S. AOR AccountT&S will lead all creative, strategy and execution for Nutella's U.S. business ...
- Big Agency Forecasters Downgrade 2019, Project Stronger Spending In 2020The global advertising marketplace will expand 4.4% in 2020, according to a ...
- Sorrell Hires WPP Veteran, Ties Announcement To Holding Company's Annual MeetingWhy? Probably in an attempt to steal some of the holding company's ...
- BBH LA Names McNeilage Executive Creative DirectorBBH LA has appointed Ned McNeilage as the agency’s executive creative director. ...
- M&C Saatchi And The7stars Form M&C7M&C Saatchi and the7stars are forming a partnership to help brands align ...
- Grey Wins Lindt USA AOR AssignmentGrey will be responsible for consumer advertising, including a new TV campaign ...
- IPG CFO Mergenthaler Stepping Down At Year's EndHe will be replaced by another company finance veteran, Ellen Johnson, who ...
- Dentsu Aegis Cuts Ad Spending ForecastIn January, the firm predicted growth of 3.8%, but today cited slowing ...
- With A New Approach, Publicis Groupe Returns To CannesThe holding company skipped the festival last year to focus on new ...
- Agencies Notify Stations They Will Switch To New Startup For Processing TV Buys, Effective July 1Several of the biggest media-buying agencies are notifying local broadcasters that they ...
