- Odele Names Haberman New Agency Partner
Accounts on the Move, Fern Siegel - Friday, April 18, 2025
Haberman will handle national media planning and buying, as well as influenc ...
- MRM UK Taps Handel As CEO
MAD, Fern Siegel - Friday, April 18, 2025
Handel will broadening the agency's CRM, creative commerce and CX capabilities. ...
- Kyu Forms New Agency Group, Taps Kepler's Greenberg To Run It
MAD, Steve McClellan - Friday, April 18, 2025
The new setup is designed to foster collaboration among the agencies ...
- More Change At TRG As Reynolds Is Upped To Chief Creative Officer
MAD, Steve McClellan - Friday, April 18, 2025
Terrence Reynolds' appointment follows last month's news that another longtime agency vetera ...
- How This VSA Partners' CEO Is Embracing Uncertainty
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 18, 2025
When was the last time you stopped trying to control what's next-a ...
- Popsycle Rebrands As Tara Media, Underscores Tech-Enabled Marketing
MAD, Fern Siegel - Thursday, April 17, 2025
The rebrand reflects the agency's growth and efforts to optimize advertising f ...
- Momentum Worldwide Names Snyder Global Chief AI Officer
MAD, Fern Siegel - Thursday, April 17, 2025
The agency believes AI is a business imperative in advertising. ...
- IDMG Combines InnoVision, Digital Marketing Group Expertise
MAD, Fern Siegel - Wednesday, April 16, 2025
iDMG combines InnoVision's brand and creative expertise with DMG's digital marketing a ...
- Who Are The Most Marketable Stars Headed To The NFL?
MAD, Steve McClellan - Wednesday, April 16, 2025
In the leadup to the NFL Draft, TMA's Platinum Rye h W ...
- Gaming, Social-Focused Vertiqal Studios Joins Dawn Network
MAD, Steve McClellan - Thursday, April 17, 2025
Toronto-based Vertiqal Studios, led by CEO Jon Dwyer, bills itself as t ...
- Mini Gets Cheeky For New York Auto Show
Marketing Daily, Tanya Gazdik - Wednesday, April 16, 2025
The campaign marks the first effort from the brand's new head ...
- Rumble Presses To Proceed With 'Boycott' Suit Against WFA, GroupM, Diageo
MediaDailyNews, Wendy Davis - Wednesday, April 16, 2025
"Defendants agreed to enact and enforce mandatory brand safety standards that th ...
- Cannes Festival Unveils Media Lions' Roster, Other Category Judges
MediaDailyNews, Joe Mandese - Thursday, April 17, 2025
Omnicom Media Group's Dan Clays presides over the 10-person Media Lions j ...
- When The Whole Is Lesser Than The Sum Of The Parts
Planning & Buying Insider, Joe Mandese - Thursday, April 17, 2025
Weeks after WPP acquired InfoSum for an undisclosed sum, there still a ...
- Cats Go Wild For Dreamies Treats
MAD, Fern Siegel - Tuesday, April 15, 2025
The global creative, by adam&eveDDB, takes that idea literally. ...
- McGarrah Jessee Taps Urciuoli As First CTO
MAD, Fern Siegel - Tuesday, April 15, 2025
The former WPP exec is using AI and automation to support creat ...
- The Biggest Mistake in Marketing? Treating Symptoms Instead of Causes
MAD, Dulani Porter - Tuesday, April 15, 2025
Just as a doctor's role is to create sustainable health rather th ...
- Omnicom Grows In Q1, Alters Full-Year Outlook
MAD, Steve McClellan - Tuesday, April 15, 2025
Noting the increased macroeconomic uncertainties since the beginning of the year, t ...
- Advertising's Next New -- And Improved -- Title: The CAIO
Media 3.0, Joe Mandese - Wednesday, April 16, 2025
Just weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morni ...
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 16, 2025
For years, the ad industry spoke about "the year of mobile." Combi ...
- Supernova Wins Ramona's Social-Media Account
Accounts on the Move, Fern Siegel - Monday, April 14, 2025
The brand is launching a new range of products and wants ...
- Radford Joins JKR As Executive Creative Director
MAD, Fern Siegel - Monday, April 14, 2025
His hire reflects the agency's growth - it recorded a 25% upti ...
- Publicis Starts Year With Strong Q1
MAD, Steve McClellan - Tuesday, April 15, 2025
Organic growth was 4.9% globally while the U.S. was up 4.1%. Med ...
- Big W Names 72andSunny Creative Partner
Accounts on the Move, Fern Siegel - Friday, April 11, 2025
First work for the major Australian retailer is expected in September. ...
- Marketing Agency BMF Sets Up Shop In Hong Kong, Plans APAC Expansion
MAD, Steve McClellan - Friday, April 11, 2025
The new office is being led by Winkie Wong as vice presiden ...
- Brainlabs Taps GroupM Veteran Impey As Global Chief Commercial Officer
MAD, Steve McClellan - Friday, April 11, 2025
The agency said Impey will focus on securing new business, leading strateg ...
- Ford's 'From America' Effort Drives Business
Marketing Daily, Tanya Gazdik - Sunday, April 13, 2025
The campaign is more about reinforcing that Ford is a brand a ...
- mFuse Bolsters Creative With Higgs As ECD
People on the Move, Fern Siegel - Friday, April 11, 2025
Higgs will work on various clients, such as Virgin Money and TalkT ...
- Game Face: TheLinkU Selects DSHPL As Social AOR
Accounts on the Move, Fern Siegel - Thursday, April 10, 2025
The NIL (Name, Image, Likeness) platform focused on opportunities for college athle ...
- Callen Builds On Success With 2 Executive Hires
MAD, Fern Siegel - Thursday, April 10, 2025
Jess Monsey is the agency's first Chief Opportunity Officer; Mike Davidson hea ...