- Hanson Dodge Wins AllSalt Maritime Account
Accounts on the Move, Larissa Faw - Thursday, April 22, 2021
AllSalt Maritime is awarding Hanson Dodge digital responsibilities for the tech fi ...
- Ad Agency Legend Carl Spielvogel Dies at 92
Around the Net In MediaPost's Agency News, Steve McClellan - Thursday, April 22, 2021
Carl Spielvogel, who rose through the ranks at Interpublic to become vi ...
- Hispanic Population, Spending Power Growth Require Increased Marketing Budgets
MAD, Matt Weisbecker - Thursday, April 22, 2021
Most businesses rely on sporadic campaigns to engage with this demographic. Tim ...
- WPP Makes Earth Day Pledge To Reach Net Zero Carbon Emissions In Four Years
MAD, Steve McClellan - Thursday, April 22, 2021
By 2030, the holding company said its entire supply chain will rea ...
- COMvergence Study Finds More Talk Than Action For U.S. Consolidation Pitches
Mediapsssst, Richard Whitman - Thursday, April 22, 2021
Over two years and nearly 600 pitches, just 13 advertisers selected agenci ...
- Razorfish Adds New BIz Dev Leader
People on the Move, Larissa Faw - Thursday, April 22, 2021
Razorfish has appointed Angela Yang vice president, business development to lead a ...
- Agencies, Brands Celebrate Earth Day
MAD, Larissa Faw - Wednesday, April 21, 2021
Efforts include the use of decidedly un-green NFTs (to make a point ...
- Built For 'New Normal' Work Routine, Grow Unveils New Norfolk, VA Offices
MAD, Larissa Faw - Wednesday, April 21, 2021
The 100,000+ sq. ft. complex will house Grow as well as oth ...
- VMLY&R Retains U.S. Navy Contract
MAD, Steve McClellan - Wednesday, April 21, 2021
The WPP agency was awarded its first contract in 2015. Previously t ...
- You & Mr. Jones Taps Former Mindshare CEO To Head New Media Division
MAD, Steve McClellan - Wednesday, April 21, 2021
Nick Emery, who left Mindshare last year will lead the new uni ...
- Lincoln Park Zoo Focuses On Endangered Animals
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
While visitors love to see the animals, they often do so witho ...
- Analyst Ends Decade-Long Recommendation For Interpublic, Downgrades To 'Market Perform'
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
A top Wall Street analyst has ended a decade-long "outperform" rating f ...
- IPG's Black Glass Consulting Adds Talent, Clients
Mediapsssst, Richard Whitman - Wednesday, April 21, 2021
The fledgling marketing consultancy is quickly ramping up with new hires, includi ...
- Chemistry Adds Three Dozen Staffers
People on the Move, Larissa Faw - Wednesday, April 21, 2021
Chemistry added 36 new team members — 34% growth — across production, creativ ...
- VH1 Program Helps COVID-Impacted Black-Owned Brooklyn Businesses
MAD, Larissa Faw - Tuesday, April 20, 2021
The content and publishing deal, developed with IPG's Mediahub, supports and promot ...
- Soho Experiential Bets On New Restaurant Marketing Initiative
MAD, Larissa Faw - Tuesday, April 20, 2021
The program, dubbed Betting University, helps hospitality establishments create and run the ...
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Social media is the most difficult medium overall for persons with disabiliti ...
- An Advertiser Playbook For The Rise Of Streaming
Television News Daily, Eric John - Wednesday, April 21, 2021
The industry needs to catch up with viewers, opening the video marketpla ...
- Spark Foundry Wins Humana Media AOR
MAD, Steve McClellan - Monday, April 19, 2021
The Publicis media agency will handle most media chores with the excepti ...
- Omnicom Acquires Healthcare, Digital Transformation Firms
MAD, Steve McClellan - Monday, April 19, 2021
In the last two weeks, the holding company has struck M&A dea ...
- Report: Hispanics Turn To Social Media, Gaming During Pandemic
MAD, Larissa Faw - Monday, April 19, 2021
According to a new report from Conill, Hispanics are 57% more like ...
- Lexus Enlists Celebs For LS 500, Takes On Distracted Driving
Marketing Daily, Tanya Gazdik - Monday, April 19, 2021
The flagship vehicle is an expression of omotenashi, which means "anticipatory hospitality ...
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
The U.S. ad market expanded nearly 25% in March vs. the sa ...
- New BBH NY Leadership Team Is Set
People on the Move, Steve McClellan - Monday, April 19, 2021
BBH NY has appointed Amani Duncan president and has promoted Tom Calla ...
- Raedium Digital Now Being Liquidated: Report
Email Marketing Daily, Ray Schultz - Monday, April 19, 2021
Email agency Raedium Digital, based in Melbourne, Australia, has closed its door ...
- Butchershop Acquires Mexican Digital Agency Maniak
MAD, Larissa Faw - Friday, April 16, 2021
Founded over a decade ago by entrepreneurs Christian and Carlos Dominguez, Mani ...
- Horizon Media Prevails In Hershey's U.S. Media Review
MAD, Steve McClellan - Friday, April 16, 2021
The remit includes all paid media, including linear, digital, social, programmatic a ...
- USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
MediaDailyNews, Joe Mandese - Monday, April 19, 2021
Effective today, USIM says it will accept Bitcoin as a method ...
- Recent Senior Hires At MDC Partners Get Hefty Signing Bonuses
Mediapsssst, Richard Whitman - Friday, April 16, 2021
The bonuses came in the form of restricted stock grants. Among t ...
- Opus Agency Taps Ex-Nielsen CEO To Lead Shop
People on the Move, Larissa Faw - Friday, April 16, 2021
Opus Agency has appointed Mitch Barns CEO. He’ll team with President K ...