- Tonies Taps Anomaly As AOR, Targets U.S., U.K. Growth
MAD, Fern Siegel - Tuesday, March 19, 2024
An interactive audio platform, Tonie says 72 million Tonieboxes have been s ...
- Cheil WW Elevates Maglio To NA President And Barbarian CEO
MAD, Steve McClellan - Tuesday, March 19, 2024
He'll be busy as he will also retain the CEO role ...
- OOH Media Rep Billups Adds Carbon Impact Data, Offsets Too
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The deal, which utilizes Cedara's carbon analytics, ultimately will provide a "carb ...
- OMD Top-Ranked (Again) In RECMA's Latest Diagnostics Report
Mediapsssst, Richard Whitman - Tuesday, March 19, 2024
It's the seventh consecutive edition of the report in which OMD h ...
- The Shipyard Wins New Media, Creative AOR Assignments
MAD, Steve McClellan - Monday, March 18, 2024
The Shipyard has been selected for three new accounts: national home healthca ...
- Cavello Stepping Down As Global CEO At IPG's MullenLowe
MAD, Steve McClellan - Monday, March 18, 2024
The 30-year industry veteran says she will apply her well-honed communications skil ...
- What Tarte's Bora Bora Faux Pas Tells Us About The Third Era Of Influence
MAD, Paul Greenwood - Monday, March 18, 2024
The backlash that Tarte received is a prime example of how we' ...
- Former Mercedes-Benz CMO Joins Genesis
Marketing Daily, Tanya Gazdik - Monday, March 18, 2024
Slaven spent two decades at Mercedes-Benz USA, most recently as vice presiden ...
- Woods Launches Unrestricted Free Agency, Focuses On Long-Term Brand Strategy
MAD, Fern Siegel - Friday, March 15, 2024
The new agency's first campaign will break in early March for ...
- IPG Agency Carmichael Lynch Absorbs Sibling Shop Tierney
MAD, Steve McClellan - Friday, March 15, 2024
Tierney will become its Philadelphia office effective May 1. In addition ...
- Hyundai Launches Multicultural Efforts For Santa Fe
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2024
Hyundai Motor America is launching efforts aimed at African American and Asi ...
- Hanson Dodge Leads Potawatomi Ventures Rebranding
Out to Launch, Steve McClellan - Friday, March 15, 2024
Milwaukee-based Hanson Dodge has done B2B rebranding effort for the Potawatomi Busine ...
- Publicis Collective Appoints Grant Chief Client Officer
MAD, Fern Siegel - Thursday, March 14, 2024
Meghan Grant returns to Publicis after a tenure at Havas. ...
- Havas Acquires Social Marketing Specialist Wilderness
MAD, Steve McClellan - Thursday, March 14, 2024
The firm will relocate to the Havas Village in London and beco ...
- RanaVerse Sets Up New Influencer Unit With Leaders In US, UK To Run It
MAD, Steve McClellan - Thursday, March 21, 2024
U.S. Vice President Natasha Zialor and UK Talent + Partnerships Manager Bec ...
- Blue Chip Ramps Up, Formalizes Planning, Activation, ROI Suite Of Tools
Mediapsssst, Richard Whitman - Thursday, March 14, 2024
More agencies are likely to follow suit as prospective clients increasingly a ...
- Imagine This Debuts With Creative Twist On Campaigns
MAD, Fern Siegel - Wednesday, March 13, 2024
The new company is based in the U.S. and the U.K. ...
- 'Scary Not Scary' Confronts Teen Suicide
MAD, Fern Siegel - Wednesday, March 13, 2024
The campaign employs a young female narrator who addresses viewers casually, v ...
- 4A's: Shift To Multi-Currency National TV Ratings 'Not Ready For Prime Time'
MAD, Steve McClellan - Wednesday, March 13, 2024
The agency trade organization said there are a "multitude of factors a ...
- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Webster To Head Ogilvy's Global Tech Practice
People on the Move, Fern Siegel - Wednesday, March 13, 2024
David Webster was tapped to bolster the agency's value across the C-su ...
- Fissler Selects Sed As U.S. Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, March 12, 2024
The German cookware brand is expanding its presence in the U.S. wi ...
- Razorfish Creator Colab Focuses On Cultural Relevance For Brands
MAD, Fern Siegel - Tuesday, March 12, 2024
The Razorfish Creator Colab is developing made-for-platform content that focus on cultur ...
- Thompson Reuters Unveils First Brand Makeover In 16 Years
MAD, Steve McClellan - Tuesday, March 12, 2024
With help from Stagwell agency Code and Theory, the company's visual identit ...
- New York Agency L&C Names Moy Its First CEO
MAD, Steve McClellan - Tuesday, March 12, 2024
The agency was founded by creative veterans Gian Carlo Lanfranco and Rolan ...
- Canine DNA Company Embark Seeks To Connect With Dog Lovers
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2024
The effort, from AOR Boston-based Colossus, includes a 30-second spot featuring ...
- Kassan Out At MediaLink, Legal Actions Filed
MediaDailyNews, Joe Mandese - Wednesday, March 13, 2024
The news is the latest in a series of high-profile developments involvi ...
- Hook Names New ECD, Chief AI Officer
People on the Move, Fern Siegel - Tuesday, March 12, 2024
Hook has added to its senior leadership, upping agency vets. ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...