- Apple, Get The Message?
Search & Performance Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...
- Google To Let Advertisers Converse With AI-Based Ad Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
Google has been testing the conversational experience with a small group ...
- Stagwell To Help Commercialize RealClearPolitics During '24 Election Cycle
Mediapsssst, Richard Whitman - Wednesday, September 20, 2023
Stagwell agencies Code And Theory, Gale and Multiview will create a varie ...
- TBWA\Helsinki Taps Pineda As CCO
People on the Move, Fern Siegel - Wednesday, September 20, 2023
Previously, Pineda was executive creative director, TBWA\RAAD in Dubai. ...
- Outer Retains adQuadrant As Digital AOR
Accounts on the Move, Fern Siegel - Wednesday, September 20, 2023
The agency will continue to produce online marketing campaigns, as well ...
- Watchdog Ranks Adland's Work For Fossil-Fuel Industry, WPP Tops The 'F-List'
MAD, Steve McClellan - Tuesday, September 19, 2023
The Clean Creatives 2023 report is timed to "Climate Week NYC" a ...
- New 4A's Partnership To Help Agencies Reduce Carbon Footprints
MAD, Steve McClellan - Tuesday, September 19, 2023
51toCarbonZero helps companies measure, analyze and report their carbon footprint and crea ...
- Rob Reilly And Friends Scream Creativity In New Podcast
Mediapsssst, Richard Whitman - Tuesday, September 19, 2023
The program is produced by WPP and its production unit Hogarth a ...
- Argonaut Named Creative AOR for Codigo 1530
MAD, Fern Siegel - Monday, September 18, 2023
Argonaut will develop a campaign that drives awareness and differentiation in t ...
- Brainlabs Secures 'Landmark' Investment From Falfurrias Capital Partners
MAD, Steve McClellan - Monday, September 18, 2023
The agency said the investment would be used to support its glob ...
- Toyota Plays Up Diversified EV Offerings
Marketing Daily, Tanya Gazdik - Monday, September 18, 2023
The automaker offers a range of vehicles "featuring a diverse portfolio ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Le Truc Names Neumann Chief Creative Officer
MAD, Fern Siegel - Friday, September 15, 2023
In the past year, Le Truc, a Publicis agency, has worked ...
- M&C Saatchi Reports 7% Drop In First Half Organic Revenue
MAD, Steve McClellan - Friday, September 15, 2023
The good news: two newer specialist units posted double digit growth includi ...
- Havas Chicago's Stark Reminder About The Nation's Alarming Suicide Rate
MAD, Steve McClellan - Friday, September 15, 2023
The agency turned its lobby into a funeral home to address wh ...
- Google Ad NFL Kickoff Eyes New Lens For Search
MediaDailyNews, Laurie Sullivan - Saturday, September 16, 2023
Fashion comes to life in the new Google spot, New Ways ...
- Magna Boosts U.S. Ad Outlook For 2023, 2024
MediaDailyNews, Joe Mandese - Monday, September 18, 2023
The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectatio ...
- Media And Marketing Execs Raise Record Amount For Annual Cancer Benefit
Mediapsssst, Richard Whitman - Friday, September 15, 2023
PMX Chairman John Muszynski chaired the annual Coaches vs. Cancer Benefit ...
- Jones Does Double Duty As CFO-COO For Pinnacle Advertising
People on the Move, Fern Siegel - Friday, September 15, 2023
Jones is an ad-marketing executive with more than 25 years of strateg ...
- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- Vaping Is A 'Fantasyland' Of Misinformation, Health Dangers
MAD, Fern Siegel - Thursday, September 14, 2023
The anti-tobacco campaign exposes the harms of vaping, in addition to B ...
- Talon, Mediaplus Forge NA OOH Alliance
MAD, Steve McClellan - Thursday, September 14, 2023
In recent years global out-of-home agency Talon has struck strategic partnerships wi ...
- Guru Wins Media, PR AOR For Real Estate Firm The Michaels Organization
Mediapsssst, Richard Whitman - Thursday, September 14, 2023
The award followed a competitive RFP process. Guru will focus on strategi ...
- Upton, McDonald Join adam&eveDDB As Creative Directors
People on the Move, Fern Siegel - Thursday, September 14, 2023
The duo previously worked at Colenso BBDO in Auckland, New Zealand. ...
- Why Television Reach Is Poised To Strike Out
Planning & Buying Insider, Joe Mandese - Friday, September 15, 2023
New research indicates a net 27% of U.S. TV viewers aware ...
- Carat Adds U.S. To Its Kraft Heinz Remit
MAD, Steve McClellan - Wednesday, September 13, 2023
Kraft Heinz confirmed that it is finalizing an agreement with Carat ...
- Empower Bulks Up Team, Focuses On Measurement 'Disruption'
MAD, Steve McClellan - Wednesday, September 13, 2023
The agency, acquired earlier this year, has hired a slew of seni ...
- Jeep Revisits Jeter Family, Familiar Song
Marketing Daily, Tanya Gazdik - Wednesday, September 13, 2023
"Drive All Night" was previously used in a series of Chrysler commercia ...
- Dawn Adds RedPeg Marketing To Its Agency Roster
Mediapsssst, Richard Whitman - Wednesday, September 13, 2023
The agency is known for its experiential marketing expertise across music, gami ...