WME has been appointed entertainment agency of record by online delivery platform DoorDash, the companies confirmed today.   

WME’s Entertainment Marketing & Advisory (EM&A) will represent DoorDash and lead the development process across the brand’s entertainment initiatives with a focus on building the brand’s cultural relevance. 

"The best partnerships don't interrupt culture, they become part of it," said Ariel Gambardella, head of global brand partnerships, events & hospitality at DoorDash. "Entertainment is one of the fastest ways to build relevance with consumers, and this collaboration helps us show up in the moments and communities that matter most.” 

The partnership, she added is designed to help scale DoorDash’s entertainment strategy and “deepen our connection with more audiences."