Tag results for "entertainment"
- Hard Pass? Against A Maturing Streaming TV Market, RSNs Enter At Sky-High PricingRSNs are coming into the streaming world late in the game a ...
- Disney Folds Marvel Entertainment, Ousts Chairman Ike PerlmutterThe controversial Perlmutter last year backed activist investor Nelson Peltz's proxy fig ...
- Game On! Game Show Network, Sony Make Upfront PitchesGame Show Network has announced four new game shows, including one ...
- Major Creators Co-Found New Roblox Game Studio, Pixel PlaygroundMisfits Gaming Group has announced the formation of a new Roblox med ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In FebruaryThe big gainers were CPG (+19%) and pharma (+14%), while the b ...
- 32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party DistributorsThe pursuit of better margins is also driving price hikes, with cutbac ...
- Apple Reportedly Poised To Spend $1B Annually On Theatrical MoviesApple is amping up its efforts in entertainment production and distribution, wi ...
- The 'Ouch' Economy: Most Age Groups Are Cutting Back On SpendingGen Z is least likely to be cutting back on entertainment, Jung ...
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort CampaignFuboTV is changing its name to just Fubo, with a push ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment BrandsParamount Shop will house a range of entertainment-branded products across all t ...
- Red Wing Creates Real Super Marios BootsRed Wing shoes is bringing a cult-favorite character's footwear to life. T ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' ShopResponsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research OfficerAs Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- GroupM's Motion Entertainment Strikes Distribution Deal With Warner Bros. DiscoveryThe first series in the deal -- "Rebuilding Black Wall Street: Greenwoo ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand OverhaulDigital agency LocaliQ, which supports local media including search, began a transformati ...
- Pro Sports And Media Dominate Social Post Volume, Study FindsMedia drives an average of 334 social engagements per day, Sprout Soci ...
- Amid Explosion Of Cheap TV/Movie Content, Pirated Content Remains A ProblemWhy pirate something when the cost on streaming platforms is relatively chea ...
- Fox Sets Live Upfront Presentation For May 15Fox will showcase its "full portfolio" of sports, entertainment, news and streami ...
- Global Streaming Sports Content Costs To Climb 64% To $8.5 Billion In 2023Ampere estimates sports content costs will constitute 21% of streamers' overall conte ...
- Baseball Teams' Local TV Revenue Issues: Streaming Concerns? Player Salary Cuts?While sports has received a lot of attention in terms of val ...
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement WinnerThree of the top spots for online engagement for this year's Sup ...
- Roblox Brings Dave & Buster's Into The MetaverseDave & Buster's is launching a branded world filled with updated class ...
- Gamelancer Hires Kristopher Mychasiw As Head Of Global Partnerships, SalesMychasiw is known as an "industry disruptor," noted for tapping into emergi ...
- Dentsu Creative Launches New Entertainment Unit/Investment FundThe core of the new unit is Dentsu's previous Entertainment business, T ...
- Volkswagen Partners With Marvel For ID.4 CampaignThe all-electric vehicle will be shown as the superhero's family car ...
- Warner Music Group Launches 'Rhythm City' In RobloxIn partnership with metaverse game developer Gamefam, Rhythm City aims to introdu ...
- NY Lawmaker Urges Sanctions For Knicks Owner Over Facial RecognitionA New York state lawmaker is asking the NBA and NHL ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023"There are parts of the market that are really doing well ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content"Ad environments that fall into grey areas require careful judgment calls ...
