Tag results for "entertainment"
- 18- To-34-Year-Olds Will Pay Comparable, Higher Movie Ticket Prices For Streaming New Movies: StudySixty-seven percent of 18- to-34-year-olds said they would "definitely/probably" pay $15 to ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth InfluencersScreen Engine/ASI is partnering with audience solutions and consumer data company Dstillery ...
- Disney+ Spends $8.2 Million In 'Hamilton' National TV Advertising, App Downloads SurgeSince June 14, Disney placed $8.2 million in TV spending over some ...
- General Interest, Non-News Cable Nets See Q2 Viewing Declines, 3 Discovery Nets See IncreaseEntertainment, sports and general interest cable nets took major hits in Q2. ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% HitSports TV generated just $52.8 million dollars -- comprising 8% of all ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The HelmNicole Pike left Nielsen in mid-June to take up a position at ...
- Horizon Wins $180 Million CBS Media BusinessThe longtime incumbent was OMD, which has serviced the account since 2008. ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19Many advertisers paused campaigns due to COVID-19, but those that did not ...
- Appeals Court Strikes Down California Age Censorship LawA California law requiring entertainment site IMDb.com to hide actors' ages at ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach ConsumersBrands have a unique opportunity this summer to reach the millions of ...
- AMC Entertainment To Open Movie Theaters In Limited Capacity By MidsummerAMC Entertainment will open the bulk of its venues -- 450 -- ...
- HBO Max Pulls 'Gone With The Wind,' Paramount Cancels 'Cops' After 32 SeasonsEntertainment companies' content decisions are beginning to reflect heightened awareness of racism, ...
- Video Streamers Maintain High Consumer Satisfaction Scores, Pay TV Sees Lower ResultsVideo streamers earned a score of 76 out of 100, while at ...
- Technology Builds Ad Creative, A/B Tests Show It Performs BetterTechnology introduced Monday allows marketers to optimize ad creative to be served ...
- Another Down Broadcast TV Year: Only 15 Of 133 Shows Improved In 2019-2020Two big gainers were top-rated "Sunday Night Football" on NBC and "Thursday ...
- National Broadcast TV Down 33.4% In April, Cable Networks 24.8% LowerThe broadcast and cable declines were for both inventory placed in the ...
- Hyundai Partners With Sony, TastemadeHyundai models and technologies will be featured in five upcoming Sony Pictures ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020WARC forecasts a $49.6 billion pullback to $563 billion this year, with ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19Consumers are having more emotional experiences with brands as they search for ...
- Global TV Ad Revenue Trimmed 6% From Previous Growth EstimatesGlobal TV ad revenue will lose 6% of its expected growth due ...
- Big TV Network Groups' National Ad Revenues Sink 35% To 50% In AprilApril witnessed major legacy TV network companies being hit with massive 30% ...
- Look For The Helpers: How Influencers Have Joined The Fight Against COVID-19Tens of thousands of influencers from practically every nation have used their ...
- Disney+ To Stream Broadway Hit 'Hamilton' July 3The streamed version of the hit musical, part of the art of ...
- NBCU's 'One Industry' Update: Cutting Ad Time/Clutter, No New Programming YetNBCU says it continues to work on new programs and new episodes ...
- Maybe You Can Engage Your Customers But What About Your Audience?It pays to make 'em laugh as we found out throughout one ...
- Barbarian Teams With Former Basketball Star Jay Williams On Lifestyle/Entertainment ProjectsIn what it's calling an industry first, the agency has signed Williams ...
- Discovery: Q1 Advertising Flat, Q3 Options, Cancellations 'Too Early' To CallDiscovery's Q1 saw U.S. advertising flat at $1.03 billion, with U.S. distribution ...
- Disney Advertising Sales To Offer Agency-Specific Virtual UpfrontsDisney Advertising Sales will present a "Virtual Roadshow" -- smaller presentations for ...
- Disney Earnings Hit The Skids With Theme Parks, Theaters, Cruises ClosedAnalysts who downgraded Disney shares to neutral ratings note "that a global ...
- ViacomCBS To Hold Two-Day Virtual UpfrontViacomCBS will showcase combined assets of its Viacom cable TV-based platforms and ...
