- Hard Pass? Against A Maturing Streaming TV Market, RSNs Enter At Sky-High Pricing
TV Watch, Wayne Friedman - Friday, March 31, 2023
RSNs are coming into the streaming world late in the game a ...
- Disney Folds Marvel Entertainment, Ousts Chairman Ike Perlmutter
Digital News Daily, Karlene Lukovitz - Thursday, March 30, 2023
The controversial Perlmutter last year backed activist investor Nelson Peltz's proxy fig ...
- Game On! Game Show Network, Sony Make Upfront Pitches
TVBlog, Adam Buckman - Wednesday, March 29, 2023
Game Show Network has announced four new game shows, including one ...
- Major Creators Co-Found New Roblox Game Studio, Pixel Playground
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
Misfits Gaming Group has announced the formation of a new Roblox med ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
The big gainers were CPG (+19%) and pharma (+14%), while the b ...
- 32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
Video Insider, Karlene Lukovitz - Tuesday, March 28, 2023
The pursuit of better margins is also driving price hikes, with cutbac ...
- Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
MediaDailyNews, Wayne Friedman - Friday, March 24, 2023
Apple is amping up its efforts in entertainment production and distribution, wi ...
- The 'Ouch' Economy: Most Age Groups Are Cutting Back On Spending
Email Insider, Ray Schultz - Tuesday, March 21, 2023
Gen Z is least likely to be cutting back on entertainment, Jung ...
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- Red Wing Creates Real Super Marios Boots
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 13, 2023
Red Wing shoes is bringing a cult-favorite character's footwear to life. T ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
As Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- GroupM's Motion Entertainment Strikes Distribution Deal With Warner Bros. Discovery
MediaDailyNews, Joe Mandese - Tuesday, March 7, 2023
The first series in the deal -- "Rebuilding Black Wall Street: Greenwoo ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Inside Performance, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Pro Sports And Media Dominate Social Post Volume, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Media drives an average of 334 social engagements per day, Sprout Soci ...
- Amid Explosion Of Cheap TV/Movie Content, Pirated Content Remains A Problem
TV Watch, Wayne Friedman - Monday, February 27, 2023
Why pirate something when the cost on streaming platforms is relatively chea ...
- Fox Sets Live Upfront Presentation For May 15
Television News Daily, Wayne Friedman - Thursday, February 23, 2023
Fox will showcase its "full portfolio" of sports, entertainment, news and streami ...
- Global Streaming Sports Content Costs To Climb 64% To $8.5 Billion In 2023
Television News Daily, Wayne Friedman - Tuesday, February 21, 2023
Ampere estimates sports content costs will constitute 21% of streamers' overall conte ...
- Baseball Teams' Local TV Revenue Issues: Streaming Concerns? Player Salary Cuts?
TV Watch, Wayne Friedman - Monday, February 20, 2023
While sports has received a lot of attention in terms of val ...
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner
Television News Daily, Wayne Friedman - Tuesday, February 14, 2023
Three of the top spots for online engagement for this year's Sup ...
- Roblox Brings Dave & Buster's Into The Metaverse
Digital News Daily, Colin Kirkland - Friday, February 10, 2023
Dave & Buster's is launching a branded world filled with updated class ...
- Gamelancer Hires Kristopher Mychasiw As Head Of Global Partnerships, Sales
Digital News Daily, Colin Kirkland - Monday, February 6, 2023
Mychasiw is known as an "industry disruptor," noted for tapping into emergi ...
- Dentsu Creative Launches New Entertainment Unit/Investment Fund
MAD, Steve McClellan - Monday, February 6, 2023
The core of the new unit is Dentsu's previous Entertainment business, T ...
- Volkswagen Partners With Marvel For ID.4 Campaign
Marketing Daily, Tanya Gazdik - Monday, February 6, 2023
The all-electric vehicle will be shown as the superhero's family car ...
- Warner Music Group Launches 'Rhythm City' In Roblox
Digital News Daily, Colin Kirkland - Monday, January 30, 2023
In partnership with metaverse game developer Gamefam, Rhythm City aims to introdu ...
- NY Lawmaker Urges Sanctions For Knicks Owner Over Facial Recognition
Digital News Daily, Wendy Davis - Friday, January 27, 2023
A New York state lawmaker is asking the NBA and NHL ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
"There are parts of the market that are really doing well ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...