Tag results for "entertainment"
- Doritos, MAC Cosmetics, BarkBox Enter The 'Stranger Things' WorldNew subscribers to BarkBox will receive a box containing "Stranger Things" d ...
- Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV SpendThe estimated media value of advertising from March 23-May 22 placed ...
- George Carlin Comes Alive In HBO Max Doc Directed By Judd Apatow"George Carlin's American Dream" represents a rare, in-depth look at Carlin's worl ...
- TV Network Innovation In A Streaming World: The Good, The Bad, The Ugly And The MoneyEven with the shift to CTV, digital and streaming, advertisers still belie ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The MathFox made a crucial change by not releasing its fall programming schedu ...
- A Tale Of Two Upfronts: WB Discovery Vs. DisneyWhere do I sign? That was my reaction to the Warner Bro ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising BenchmarksThe typical cost per click for a search ad in 2022 ...
- YouTube Releases Data -- Story Makes The ContentSome 80% of people say they are more open to advertising ...
- Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli SaysAt Fox's upfront prime-time press conference, Gambelli said Fox is seeing streng ...
- Digital Antennas, New Set-Top Equipment For Local TV Stations, Viewers: More Stuff - For More TV?Looking to grow the digital over-the-air TV network industry and its o ...
- A Year After Fox Unveiled A Blockchain-Based Venture, It's Still Just A Load Of 'Krap'"'Krapopolis' will serve as the first-ever animated series curated entirely on t ...
- Netflix: King Of TV This Season - At Least In Total Viewed Minutes: NielsenNetflix leads in total day minutes viewed at 1.33 trillion. CBS lea ...
- Vizio's Smart TV Ad Business Doubles In Q1, TV Set Sales DeclineVizio Holding Corp.'s still young smart TV platform ad business grew 11 ...
- Disney+ Global Streaming Subscriber Growth Up 7.5M, But Q3 Could Be An IssueDisney+ added 7.9 million subscribers in its most recent fiscal quarter ...
- Movie Theater Attendance Down 40% - Where Did They Go?There's a lot of content to consume on the big streaming platfor ...
- Coldplay Aims For Sustainable TourA mobile app was created in partnership with SAP Analytics Cloud ...
- Podcast Ad Spending To Rise 47% To $2.1B This YearPodcast ad revenue is projected to add another 45% to $3.1 billi ...
- Roku, Apollo Global Management Reportedly Bidding On Stake In StarzThe joint Roku/Apollo bid could be as much as 20% for Star ...
- Giide Turns Interactive Audio Into Performance MarketingBuilt by former agency execs, the platform supports applications across entertainment, educatio ...
- Sprinting Toward Inclusion, Degree Hosts First-Ever Metaverse MarathonAs part of Degree's mission to shape virtual world standards of inclusivi ...
- 'The Chosen' Chooses To Divert With Devilish CampaignWho's behind all the defaced billboards for "The Chosen," the streaming seri ...
- TV Season Endings: More On-Air Promo Time Goes For Unscripted TV ShowsTV networks have been gradually transitioning many shows to earlier season-enders, whi ...
- NextGen TV Is Coming: More A Slow Walk Than A Sprint For Advertisers, ViewersRecently, all 7 full-power Richmond, VA stations started broadcasting with NextGen-enabled ...
- Comscore Movies Hires Movie Studio Vet Michael Viane To Revive Movie Product BusinessViane, who will oversee all Comscore's movie-related products including its Box Offi ...
- Smart TVs Establish Key Beachhead For Connected-Home TechnologyMore than three-quarters of U.S. households now own a smart TV, t ...
- Dave & Buster's Eyes Younger Gamers With Acquisition Of Main EventBesides food and beverages, Main Event is known for such entertainment activiti ...
- Arena Group Completes Acquisition Of AMG/ParadeAMG/Parade brands include the iconic Sunday-newspaper magazine "Parade" as well as "Relis ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 GrammysMediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- 'Grammy Awards' Viewing Up 4%, CBS EstimatesThe network recorded 8.93 million Nielsen "fast national"-measured viewers, not including out-of-ho ...
- Eaglemoss Superheroes Battle High CPMS With Branding, Personalization, NFTsWhat do you do when performance CPMs balloon from $2 to $ ...
