- Activision Creates Fake Tech Company To Promote 'Call Of Duty' Game
Marketing Daily, Danielle Oster - Saturday, August 16, 2025
The launch of a tech company called The Guild was announced acro ...
- Customized Bevs: Drips By Pepsi Expands Across Regal Theaters
Marketing Daily, Danielle Oster - Thursday, August 14, 2025
Adding unexpected ingredients to beverage staples, Drips launches Pepsi Cherry Boba Bur ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- TV Consumers Maxed Out On Monthly Spend: $86/Month
Advanced TV Insider, Wayne Friedman - Wednesday, August 13, 2025
Current monthly consumer costs range from $68 for one service to $ ...
- In For The Fight: Paramount Strikes Exclusive UFC $7.7B Deal
Television News Daily, Wayne Friedman - Tuesday, August 12, 2025
The TV/streaming deal includes 13 "marquee" events (formerly pay-per-view events) as we ...
- Netflix Scares Up Big Brand Partnerships For Season 2 Of 'Wednesday'
Marketing Daily, Danielle Oster - Saturday, August 9, 2025
The marketing blitz runs from Wendy's "Meal of Misfortune" to travel a ...
- Volkswagen Partners With Film Festival For Contest
Marketing Daily, Tanya Gazdik - Sunday, August 10, 2025
Volkswagen of Canada is kicking off its Toronto International Film Festival partnersh ...
- Venu Redux? ESPN D2C, Fox One Get Bundled
Television News Daily, Wayne Friedman - Monday, August 11, 2025
The bundle will be priced at $39.99 a month, starting October ...
- Legacy Headache: Big Tech Not Buying Linear TV Networks Anytime Soon
TV Watch, Wayne Friedman - Monday, August 4, 2025
Google, Meta Platforms, Microsoft, Apple and Amazon are not in the hu ...
- Spotify Calls On Audiences To 'Read Like You Listen'
Marketing Daily, Danielle Oster - Tuesday, July 29, 2025
The cross-platform campaign promotes the streaming service's library of audiobooks. ...
- Disney Upfront: Big Gains In Streaming, Sports
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Streaming accounted for 40% of total upfront volume for Disney. The compa ...
- Genesis Gets Freaky (Friday, That Is) With Disney Deal
Marketing Daily, Tanya Gazdik - Wednesday, July 23, 2025
Genesis vehicles are along for the ride in body-swap comedy "Freakier Friday ...
- The Trump-Colbert Conspiracy: The Case For And Against
TVBlog, Adam Buckman - Tuesday, July 22, 2025
On the question of why Paramount/CBS is pulling the plug on Steph ...
- Microsoft Exits Movie Business
Performance Marketing Insider, Laurie Sullivan - Monday, July 21, 2025
Could the shift lead to stronger ad platforms and targeting capabilities ...
- Fox Posts 'Double-Digit' Upfront Sales Hike
Television News Daily, Wayne Friedman - Monday, July 21, 2025
Fox has completed its 2025-26 upfront with "double-digit" ad sales gains acro ...
- Wendy Naugle To Serve As Executive Editor, Entertainment, USA Today Network
Publishers Daily, Ray Schultz - Wednesday, July 16, 2025
Prior to this appointment, Naugle was editor in chief of "People." ...
- Bread And Circuses: A Return To The Roman Empire?
Media Insider, Gord Hotchkiss - Tuesday, July 15, 2025
With our addiction to entertainment, we are cutting ties to reality a ...
- Google Pays $2.4B To License AI Startup Tech - Stuff Movies Are Made Of
Performance Marketing Insider, Laurie Sullivan - Monday, July 14, 2025
Google stepped into the AI acquisition race Friday by agreeing to p ...
- Mind How You Go, Downton Abbey: The Crawleys Are Selling Off The Pieces
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With the final film releasing in September, Bonhams is auctioning it a ...
- AMC Theaters: Commercials In Theaters OK - Or Not?
TV Watch, Wayne Friedman - Tuesday, July 1, 2025
In-theatre advertising, according to long-held research, has been a plus for marketer ...
- Limited Ad-Supported TV, Media: More Opportunity For Branded Entertainment?
TV Watch, Wayne Friedman - Monday, June 30, 2025
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank ...
- Disney Poaches Nike Marketing Exec
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 26, 2025
Ron Faris will oversee Disney Consumer Products' global marketing strategies across i ...
- Kelly Fisher Butler Named Chief Of Staff At 'The Ankler'
Publishers Daily, Ray Schultz - Tuesday, June 24, 2025
Butler will manage editorial planning as "The Ankler" builds up its even ...
- Google Pushes Video Generation In YouTube Shorts
MediaDailyNews, Laurie Sullivan - Thursday, June 19, 2025
YouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
Performance Marketing Insider, Laurie Sullivan - Thursday, June 19, 2025
As Pope Leo XIV laid out his priorities this week, he call ...
- Lakers' Record $10B Sale Shows High Brand Value
Television News Daily, Wayne Friedman - Thursday, June 19, 2025
The Buss family sold its stake to Mark Walter, CEO of T ...
- Dentsu Expands Sports & Entertainment, Appoints Ise To Lead It
MAD, Steve McClellan - Monday, June 16, 2025
The expansion includes the international launch of Dentsu anime solutions, the expansi ...
- Disney, Universal Sue AI Firm Midjourney
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 11, 2025
It is the first time major Hollywood companies have sued over AI-generat ...
- Content Creators Vs. Legacy Media: Fast-Forward Your Ad Remote
TV Watch, Wayne Friedman - Thursday, June 12, 2025
WPP Media estimates content creators and distributors will more than double the ...
- Spotify Offers United Passengers Free In-Flight Entertainment
MediaDailyNews, Colin Kirkland - Friday, June 6, 2025
Spotify's new partnership with United will make over 450 hours of curat ...