- Pepsi Renews MSG Deal, Expands Into The Exosphere
MediaDailyNews, Joe Mandese - Wednesday, March 5, 2025
The renewal builds on Pepsi's exclusivity at MSG venues and properties, includi ...
- Fox Thinks Streaming - But Not Big Streaming
TV Watch, Wayne Friedman - Wednesday, March 5, 2025
Clearing up initial news reports, Fox Corp. CEO Lachlan Murdoch says t ...
- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- Google Ads VP: AI Is Making Consumers More Predictable
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
Google Ads VP and GM Vidhya Srinivasan shared insights in her 20 ...
- Dentsu Tees Up PGA Movie, Taps 'Despicable' Producer To Make It
MediaDailyNews, Joe Mandese - Monday, March 3, 2025
The feature film, part of a "transmedia" Dentsu project, will anthropomorphize t ...
- Google Releases Veo 2 Price Tag, Changing Video Ad Production
Performance Marketing Insider, Laurie Sullivan - Monday, February 24, 2025
The price for Google's AI video generator Veo 2 is attracting attenti ...
- Studio Secret Cinema Launches, Experiential Marketing Agency Focuses On Awe
MAD, Fern Siegel - Friday, February 14, 2025
The shop will bring immersive principles around performance and events to t ...
- 'Saturday Night Live' At 50: How Did This Happen?
TVBlog, Adam Buckman - Monday, February 17, 2025
The genius of "SNL" might lie in the way it changed a ...
- Disney Shifts DEI Initiatives, Removes 'Warning' Boxes
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 12, 2025
Disney first added content warnings to movies in 2019 for racist scen ...
- YouTube's Mohan: 'New TV' Unlike Old, What Should We Call It?
TV Watch, Wayne Friedman - Thursday, February 13, 2025
YouTube keeps rising in usage - now representing 11.1% of all tot ...
- Tubi Dominated Super Bowl Social Conversation
Marketing Daily, Danielle Oster - Tuesday, February 11, 2025
The Fox-owned streaming platform took the top spot on Sprout Social's li ...
- Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or Water
TV Watch, Wayne Friedman - Tuesday, February 11, 2025
Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI a ...
- Ankler Media Hikes Annual Subscription Price
Publishers Daily, Ray Schultz - Wednesday, February 5, 2025
The entertainment publisher has hired Lesley Goldberg for its Series Business newslet ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?
TV Watch, Wayne Friedman - Friday, January 31, 2025
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Super Bowl: More AI, Fewer Entertainment Ads, $8M Price Tag
TV Watch, Wayne Friedman - Thursday, January 30, 2025
Fewer theatrical movie and streaming platforms will make appearances. The aftereffects ...
- Drastically Cheaper AI Costs: For The Entertainment Business?
TV Watch, Wayne Friedman - Wednesday, January 29, 2025
Reports say China-based DeepSeek has drastically lowered the cost for those w ...
- Study Reveals Similar Ad Loads For FAST Channels Vs. AVOD
Television News Daily, Wayne Friedman - Friday, January 24, 2025
One question posed to respondents was: "How do you feel about t ...
- TV Phenomenon 'Duck Dynasty' Set For Revival On A&E
TVBlog, Adam Buckman - Friday, January 24, 2025
A&E has already ordered two seasons comprising a total of 20, one-ho ...
- Ankler Media Starts Paid Newsletter On Creator Market
Publishers Daily, Ray Schultz - Tuesday, January 21, 2025
The product will cost $129 a year on Substack, Ankler says. ...
- Netflix Q4: Soaring Subscriber Gains, Stock Rises Sharply
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
With 302 million global subscribers - including 80 million in the U. ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Walt Disney, Retailers, Automakers, NFL Among Those Supporting Fire Relief Efforts
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, January 12, 2025
Disney is working with several on-the-ground relief groups including the American R ...
- Delta Partners With YouTube For In-Flight Premium Content
MediaDailyNews, Colin Kirkland - Friday, January 10, 2025
Delta announced a host of new content offerings for SkyMiles Members ...
- Comcast, Mediaocean Extend Creative, Media Management Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The expanded integration is the first to offer these services from o ...
- Swiftie Emails Rule: Taylor Mentioned Most In Music-Related Messages
Email Insider, Ray Schultz - Wednesday, January 8, 2025
Drake was a distant second and Billie Eilish was third, Omnisend repo ...
- Musk Pushes Positive, Entertaining Content In X Algorithm 'Tweak'
MediaDailyNews, Colin Kirkland - Monday, January 6, 2025
According to a post by Elon Musk, the company will try ...
- TV Award Shows' Pitfalls: Flat Comedy, Boycotts, And Slapping
TV Watch, Wayne Friedman - Monday, January 6, 2025
Award shows are trapped in those weak spots of trying to enterta ...
- Alison Brower Named Executive Editor, Ankler Media
Publishers Daily, Ray Schultz - Wednesday, January 1, 2025
Brower is moving to executive editor at Ankler Media from her sl ...
- Streamers' Incremental Gains: Catering To The 'Casual' Viewer?
TV Watch, Wayne Friedman - Thursday, January 2, 2025
Early in December, Disney decided to place an ESPN "tile" on Disney ...
- 4 Unusual 'Squid Game' Brand Collaborations
Marketing Daily, Danielle Oster - Thursday, December 26, 2024
The Netflix series with a high body count inspired partnerships from blood-spatter ...