Ralph has been named social partner
of record for Care Bears following a competitive pitch.
Ralph’s brief is to double Care Bears’ followers across TikTok, Instagram, Facebook, YouTube and other relevant platforms
over the next year.
The brand wants to focus on an immersive, narrative-led social approach, furthering its “share care” ethos.
Ralph CEO Chris Hassell, said:
“Care Bears is such an iconic brand that is woven deep into the cultural fabric of society. Ralph’s mission is to make stuff people love and share, so we’re perfectly placed to help
Care Bears spread joy to people of all ages.”
Introduced in 1982 through consumer products and greeting cards and later animated television shows and films, Care Bears is owned by
Cloudco Entertainment.
“Care Bears has always been rooted in emotional connection, and social media is one of the most powerful ways we can bring that to life for today’s
audiences. Ralph’s creative vision and data-led approach make them an ideal partner as we continue to grow the brand globally,” added Kristeen Tibbits, vice president, marketing at Cloudco
Entertainment.
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