• by Fern Siegel , 3 hours ago

Walter E. Smithe Furniture & Design has tapped twoxfour, the Chicago-based agency, to handle its media planning and buying account.

The assignment was won after a competitive review.

The account scope also includes analytics, strategy and creative collaboration to drive traffic across the retailer's showrooms.

Jessica Romaniuk, twoxfour president, said: “This is exactly the kind of partnership we set out to build: a legacy Chicago brand, a clear business objective and the room to do ambitious work together.”

The Smithe win adds to the agency’s roster, which includes work for Shedd Aquarium, Brookfield Zoo, Navy Pier, WTTW Chicago and NASCAR Chicago.

“We were impressed with twoxfour’s strategic thinking, media approach, and overall alignment with our business objectives, key being to drive traffic into our stores,” said Colleen Smithe, director of advertising, Walter E. Smithe.