• by Fern Siegel , 5 hours ago

Blinds To Go has asked Fastlane to create a strategic branding campaign, as well as a larger marketing push.

The company has more than 80 retail showrooms and stores on the East Coast, as well as Toronto and Montreal.

“Blinds To Go has grown by helping customers find the right window treatments for the way they live,” said founder Stephen Shiller. “We want our marketing to reflect the care, expertise and personal service our teams bring to that experience. Fastlane will help us tell that story in fresh ways, reach new customers and support our next phase of growth.”

The agency will focus on Blinds To Go’s specialist guidance, custom window treatments and the buying process.

“Blinds To Go has a compelling story rooted in how it helps people make their homes their own,” said Chris Faust, Fastlane CEO. “We see a significant opportunity to bring that story to more people and sharpen the brand’s distinction.”

Fastlane’s client work includes Iconist, Already and Vastly.