Tag results for "brand marketing"
- Cleveland Indians Rebrand As GuardiansThe team created a 90-second video to promote the new name featuri ...
- Who's Buying The Victoria's Secret Rebrand?Fact is, the rebrand will lose the company some customers, but that ...
- Disruption & Innovation: The 2 North Stars for Marketerseos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4In the coming weeks, TikTok will roll out the option to crea ...
- Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person EventsJust as important, a significant percentage of consumers are coming back ...
- How to Know It's Time For A RebrandFor one, ask "Does our brand strategy reflect our business strategy?" ...
- Sounds Of Success: Coke Scores High In Brand Audio RankingsLast year, audio became more important for brand identity and customer experien ...
- GMC Encourages Customers To Work From AnywhereA humorous video from Weber Shandwick promoting the contest concludes: "because worki ...
- Brands Can Show EQ By Letting Consumers Opt Out Of Holiday EmailsAcknowledging that holidays can be complicated, one brand said, "If you'd rath ...
- Do Vaccine Perks Pay Off For Brands?Offering a perk helps generate buzz and drives more customers to ...
- No Juneteenth Messaging This Year? How To Get Ready For 2022Strategic maturity on diversity, equity, and inclusion is crucial to creating ...
- Extreme PersonalizationTiming is everything...especially in personalized messaging. Ochsner Health leverages real-time email respons ...
- Victoria's Secret Aims To Redefine Itself Post-AngelsVictoria’s Secret is foregoing the use of “angels” in a new rebrandi ...
- The Sudsiest Of Promos: Beer Companies Push Branded MerchGet your dumbbell-shaped drinking vessel, your Coors Light doggie beer holder, yo ...
- When B2B Marketing Just 'Feels Right'If you speak to the end user like a human being w ...
- 'Popular Science' Owner North Equity Sets Up Recurrent Ventures To Expand DigitalThe new business, Recurrent Ventures, wants to help the brands expand a ...
- RentPath Builds Brand By Easing FrictionEvery click is a hurdle, not an invitation for users. And eve ...
- Grocery Outlet's Social Strategy Goes LocalAs Grocery Outlet showed during the pandemic of 2020, a firm soci ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing AutomationWhen Policygenius streamlined its manual insurance matchmaking process and redesigned its ema ...
- The Advice Economy: Next Big Market DisruptorThe pandemic accelerated the emergence of D2C brands helping millennials and G ...
- It's Time to Unite Brand And Response AdvertisingThink of this merger as a new model, precision branding, that clos ...
- NHL Enlists Young Fans To Join 'Power Players'NHL Power Players provide suggestions and opinions to the League on topi ...
- How to Know It's Time For A RebrandFor one, ask "Does our brand strategy reflect our business strategy?" ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team ImageAs the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- Olympics Could Once Again Be In JeopardyThe Tokyo Olympics could be in jeopardy of being cancelled or postpon ...
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even MatterAfter reaching an all-time high of 77% when it released its la ...
- How to Personify Your BrandWhether it's a larger-than-life commercial character or a mascot, personification can entertai ...
- ShopRite's Paperbird SoarsWhen Wakefern Food Corp. set out to redefine their Own Brands, th ...
- SimpliSafe Secures Its Next Growth StrategySimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Waking Up To GamingBud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
