Tag results for "brand marketing"
- Gravity Blankets Finds A 'Quaranteam' Studio With Weighty ResultsIn just a few years, Gravity Blankets has not only created a ...
- 'Forbes' Taps Sade Muhammad For New Inclusion Role, Focuses On Brand Strategies That Push DiversityThe representation and inclusion initiative focuses on three core components. One is ...
- Ford Plans Social Media Debut Of F-150 PickupEighty-two percent of truck owners would give up streaming services for a ...
- Buffalo Wild Wings, Dunkin', Hotels.com, Kelley Blue Book Celebrate DadsBuffalo Wild Wings is offering a tie made of Wet-Naps. A tongue-in-cheek ...
- HBO Weeds Out Brand Name ExtensionsBrand extensions have always sounded like a great marketing tool. But if ...
- Text Happy: SMS Is Now A Close No. 2 To Email, Study ShowsOver half of consumers would like to receive texts from their favorite ...
- Language Influences Search Behavior Among Hispanic, Asian ConsumersThe key is to use 80% non-brand terms vs. 20% brand terms ...
- Brand Recovery Success Requires A New Marketing FrameworkThis isn't a return to pre-pandemic normalcy. More nimble brands are thinking ...
- Hyundai Venue Appeals To Gen Z, Gen YCurrently more than half of Venue customers are among Generations X, Y ...
- Tesla Being Pushed By Shareholder To Use Paid AdvertisingTesla shareholders will vote on whether the company will use paid advertising ...
- TikTok Taps 'Self,' 'WWD' For Creative Learning Fund PartnershipsHealth and wellness brand 'Self' has been producing expert-driven, science-backed content since ...
- It's Time To Move Beyond The COVID-19 'We're With You' AdsNinety percent of respondents to a survey released today said they still ...
- Hakuna Brands Persevered Despite Worries; Fills Calif. Stores With Pints, NoveltiesFriends since their days as students at UCLA, Hannah Hong and Mollie ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A CrisisFor headphone maker Skullcandy, its "Mood Boost" campaign and product releases were ...
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From BrandsConsumers are shifting from an "acute" phase of concern about the pandemic ...
- Forrester: Brands Complicit In Social Media's Toxicity, Being Held Hostage By It TooMarketers are complicit in the toxicity of social media, they misunderstand its ...
- Why It's Time To Partner With A Podcast, Not Launch OneA lack of commuters is balanced by home listeners -- but it's ...
- 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular CrisisThe largest job search engine comes at the COVID-19 crisis from several ...
- Pandemic Marketing: Sponsored Face Masks On Sports TVNFL teams started selling sports team-branded face masks online, which might start ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-PandemicAmerican businesses are spending more time researching direct-to-consumer advertising, native advertising and ...
- Zenni Optical Positioned To Trump Hipness With ValueThis could prove to be a record year for a brand that ...
- Mindshare Finds Americans Plan To Spend Less Time With Media After PandemicTwo months into the COVID-19 pandemic, more Americans say after the crisis ...
- Land Rover Recognizes Heroes During Annual CelebrationRather than celebrate an "inward" milestone, the brand wanted to honor those ...
- Slumberkins: Coping And Comfort Sell Themselves NowSlumberkins was built for this crisis, even if the founders of the ...
- Brands Change Marketing Course During The Pandemic, Knowing They Will Be JudgedBrands are revising advertising campaigns, knowing that consumers will judge them for ...
- New Walmart CMO Assumes Role With Unusual Reporting StructureWalmart’s new CMO, Target veteran William White, will report not to Walmart’s ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19McClennan Group's co-founder talks about what brands are doing wrong when marketing ...
- Here's How Letting Go Brought In Great Results For Rust-OleumThe brand sought to inspire the next generation of DIYers -- Millennials, ...
- Potbelly: 'This Is The Moment When Brands Are Built'While many brands are responding to the pandemic by putting their media ...
- 'Time' Launches Virtual Live Time 100 TalksThe event's theme stems from Time's special report and issue "Finding Hope," ...
