Tag results for "brand marketing"
- Marketing Today: Toyota's Jack HollisJack Hollis, group VP/GM for the Toyota Division at Toyota North America, ...
- How 'Real Housewives' Embody Core Tenets Of Brand ManagementIt's easy to get caught up in demand-gen, PR, ad spend and ...
- Playbuzz Taps BuzzFeed Exec Matt Trotta As North America GM, Plans ExpansionsTrotta will oversee the publishing and brand side solutions offered by the ...
- Hey, Friend, It's Your Brand CallingWe can talk about friends. We can talk about brands. Let's talk ...
- Big-Brand Status No Longer Guaranteed Success FormulaNew research highlights how out of sync many large organizations are with ...
- Cars.com Launches AI Matchmaking ExperienceThemed as the automotive industry's first online matchmaking experience, it is powered ...
- Programmatic DOOH: Why Now?Unlike programmatic mobile and online, DOOH inventory is finite. So there's less ...
- Beleaguered Papa John's Hires A New AORA company spokesman confirmed today that it has selected Endeavor Global Marketing ...
- Executive Shakeups At Nat Geo As Company RestructuresThe restructuring is intended to create a new path to seamlessly combining ...
- Group Nine Names Rachel Baumgarten EVP, MarketingBaumgarten will work to market Group Nine's brands 'Thrillist,' 'NowThis,' 'Seeker' and ...
- TheSkimm Uses Brand Awareness To Mobilize Readers To VoteUsing its brand identity, a newly introduced app and a team of ...
- Papa John's Apology Was Too Little, Too LatePapa John's should focus on continuous improvement to its company, its image ...
- Hickory Farms Brings Email Marketing In-HouseFood-gifting marketer Hickory Farms has invested in its marketing infrastructure, bringing email ...
- Sharon O'Sullivan Named CRO, OZY MediaThis is a new post for Ozy Media. O'Sullivan will be responsible ...
- Instagram Throws A Video PartyUsers swipe into their Direct inboxes and open any message thread. Instagram ...
- Former Conde Nast Exec Jim Norton Named IAB Executive-in-ResidenceHe will work with the IAB to educate members and incumbent brands ...
- National Public Media Connects Sponsors With AudiencesNPR.org banners perform 400% above industry benchmarks for CTR and have a ...
- Privacy With A Gimlet Eye: Consumers Are Suspicious, But PracticalMost Americans will share data in return for benefits. And their email ...
- 'Real Simple' Creates Hub For Cooking ContentA monthly live cooking show will be hosted by 'Real Simple' food ...
- Study: Conde Nast Has More Influence on Consumers Than Google or FacebookConsumers spend a bulk of their time in the influence or pre-search ...
- Facebook Invites Users To Review BrandsIn a bid to improve users' overall shopping experiences, Facebook is threatening ...
- 'National Geographic' Helps Enhance Brands' Digital ReachNational Geographic's brand strategy is built to support its entire network of ...
- Dolan Family's Ad Metric Company Launches TV Attribution IndexThe company says the difference between its attribution models and others is ...
- Havas Has Big AI Plans Of Its OwnPublicis Groupe's Marcel is getting most of the ink right now. But ...
- Nickelodeon Exec Kaufman Upped To President, Viacom/Nickelodeon Global Consumer ProductsKaufman will oversee all Viacom Media Networks, as well theatrical movie studio ...
- 'Marie Claire,' Amorepacific U.S. Partner For Pop-Up, Celebrate Global BeautyIn an exclusive grand opening last week in SoHo, the shop opened ...
- Turner Kicks Off 'We Make Fans' Global Marketing CampaignThe campaign features Turner employees' testimonials, which appear on a micro-site, as ...
- Asian-American Consumers Outpace General PopulationThe segment's annual buying power has grown to $986 billion, up 257% ...
- New Magazine/Social-Media Report Reveals Importance Of Platform EngagementMagazine Media 360 latest social-media report includes a new metric that measures ...
- Forget What They Told You, Brands Must Get PoliticalEverything you have been taught or told about brands consciously avoiding political ...
