Tag results for "brand marketing"
- What Defines A Connection Between A Brand And Consumer?Metrics like audience size and page views matter, but they say little ...
- Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show GrowthDotdash's health and wellness and home improvement verticals Verywell and The Spruce ...
- 'Harper's Bazaar' Launches 'Bazaar Bride' Membership ProductThe program will cost $90 and include 12 weekly digital editions of ...
- Big Brands Use TV Spots To Boost Social Engagement, eBay Gets Greatest LifteBay's ads highlighting children opening gifts during the holidays contributed to its ...
- On The Plus Side, Wunderman Thompson Has A Cool New LogoTwo months after announcing the merger of legacy agency brands Wunderman and ...
- Super Bowl's In-Game Ad Revenues DropIn-game ad revenue sank 5% from $408 million a year ago to ...
- Unilever To Funnel Saved Budget Into Marketing HubsAccording to "Marketing Week," Unilever is planning to invest some of the ...
- Study: Tech, Screens Bring Families TogetherThe research shows "digital technologies play an essential role in family life" ...
- 'NYT' Launches Ad Campaign For 'NYT Cooking' VerticalEver wonder what to roast, toast, flambe or puree? The first brand-marketing ...
- 'High Times' Acquires Spannabis Event To Enhance Global ExposureBilled as "the European Union's largest cannabis industry event," the Spannabis trade ...
- 'Town & Country,' Saks Fifth Avenue Team For Second Annual Jewelry AwardsThe event honors the winners announced in the February issue of 'Town ...
- A Close Shave, But Gillette Deserves A BreakIt's not the best ad and it's "preachy," but Gillette doesn't deserve ...
- Outside TV Taps Telaria To Monetize Connected TV InventoryOutside TV recently struck a deal with Samsung to have its app ...
- Become A Reference Brand: Leveraging Consumer Psychology To Drive Brand AddictionIt's up to us as marketers to create "reference" brands, the one ...
- Calling All 'Big-Hearted, Age-Defying, Lives-Life-To-The-Fullest And Brings-Out-The-Best-In-Everyone' GrandmasIf you think you're the whole package, grandma-wise, GE Appliances wants to ...
- 'Tis The Season To Ponder Meaningful ConnectionsAmerican Greetings is using the holiday season to launch its new "Connections ...
- J&J Hits Back Hard After Reuters Report Charges Talc Cover-UpDespite its denials, Johnson & Johnson's stock continues to take a pummeling ...
- 'LA Times' To Launch TV Show For Spectrum CustomersThe 'Los Angeles Times' one-hour, news magazine-style program will air four days ...
- In 2 Years, 'The Magnolia Journal' Records Audience Of 5.5 MillionThe magazine, launched by Joanna and Chip Gaines in fall 2016, had ...
- Experience Key To Shinola's MarketingYou can inspire loyalty by telling a personal story. You want a ...
- Pillsbury Doughboy Debuts Line Of Ugly Christmas SweatersFestive apparel featuring beloved mascot helps Pillsbury drive party hosts to its ...
- For Engagement, Marketers Prefer InstagramPer a new report, Instagram is becoming the No. 1 social-media platform ...
- 'Taste of Home,' Folgers Partner On Gingerbread House Experience, Food TastingsIt's the fifth year in a row that "Taste of Home" is ...
- Omelet Cracks A Few Eggs For RebrandThe new brand positioning derives from late singer Leonard Cohen's quote: "There's ...
- Transparency: The Future Of Advertising, Marketing SectorsWhile senior marketing executives need to be mindful of budget, no brand ...
- Hardee's Bows Its Second Brand Campaign, Plus Tinder PromoApril's first solo brand campaign has been supplanted by a new one ...
- Why Hotel Brands Are 'No Shows' On Customer EngagementFor hospitality brands, the key is to match the character of the ...
- Pandora Launches Holiday Travel-Centric Brand CampaignThe company is rolling out its campaign, called "Sound On," in high-traffic ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they are ...
- Walgreens Harnesses Local Touch To Raise Community AwarenessUsers could learn about a variety of Walgreens "Find Care Now" services, ...
