Tag results for "brand marketing"
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, ReportingIAS has advanced its product suite to include a Control Panel f ...
- Hardee's, Carl's Jr. Plan Massive Brand TransformationCKE Restaurant Holdings, the parent company of Carl’s Jr. and Hardee’s, pla ...
- LaBelle Tapped As Boosta, Inc.'s Chief Growth OfficerLaBelle has previous global marketing experience at Apple and Nike. ...
- Defying Expectations: Petco CMO Stands Out From The Pack"It was one of those early moments in my career where ...
- Zig Then Zag: A White Castle Alum's Path To CMO"I'd be in meetings and be the only woman in a meetin ...
- Packaged Goods Marketers Favor ROAS Among Outcome MetricsTwo-thirds of consumer packaged goods marketers said return on ad spend w ...
- Bucking the Norm: A Political Marketing Exec's Strategy for Success"Stop pussyfooting around the situation, just tell me what you're willing ...
- Consumers Want Brands To Show Support For Ukraine After Russian InvasionSixty percent of Americans said brands should invest their resources in reli ...
- Embracing the Setbacks: A D2C Skincare Founder's Recipe for Success"I didn't find any support in the industry, everybody felt that th ...
- Eaglemoss Superheroes Battle High CPMS With Branding, Personalization, NFTsWhat do you do when performance CPMs balloon from $2 to $ ...
- Mall of America's Marketing Maven: "It's Never Boring""Leave the door open and continue to explore, and as your passio ...
- Is There Still A Consumer Cash Bump From Tax Refunds?Per MRI, 33% of Americans "hold off" on making big purchases unt ...
- Diversity Marketing Practice Vivi Debuts, Focuses On Women Of ColorWomen of color represent $5 trillion in buying power - and bran ...
- Ukraine's President Criticizes NestleUkrainian President Volodymyr Zelensky is taking Nestlé to task for the company ...
- NYSE Parent Company Launches First Global CampaignThe goal is to emphasize unexpected ways in which the Intercontinental Exchan ...
- Canva Designs Global Brand Push, Highlights Value Of Creative CollaborationThe company claims 75+ million users worldwide on 190 continents in 1 ...
- Fans Choose Next Face Of Busch Dog BrewThe campaign gives dog lovers a chance help design the latest bre ...
- Consumer Emotions Drive Brand Loyalty And EngagementIt now costs marketers 13 to 18 times more to recruit ...
- Kohl's Aims To Distance Itself From Department Store ImageKohl’s is overhauling its brand image to distance itself from the departme ...
- Consumers Are Receptive To Brand Messaging About UkraineSixty percent of Americans said brands need to publicize what they're doi ...
- Brands Go To WarSome companies have already made epic fails of bad timing, bad tas ...
- Carter's, American Family Insurance Deemed Most Positively Talked About BrandsAccording to Engagement Labs, 19% of all consumer purchases are driven ...
- Advertising Has Mostly Stopped Referencing PandemicWhile the production of ads is still requiring masks and social distancin ...
- FASTSIGNS Makes 'Statement' With Brand CampaignThe global franchisor of more than 750 independent centers, uses the campai ...
- Heinz '57 Varieties' Slogan Helped Fuel Its Early Marketing SuccessThere’s a reason why H.J. Heinz was once described by a biographer as ...
- Over-The-Top Ad Spend Grows With Share of TV ViewingTotal over-the-top ad spend last year reached about $1.3 billion in t ...
- Study: Chick-fil-A Tops In 'Brand Intimacy' Among 10 QSR ChainsTop-ranked QSR was followed by Starbucks, Dunkin', McDonald's, Taco Bell and ...
- Walgreens Advertising Group Launches Self-Serve Programmatic EffortA new self-serve programmatic effort claims to give brand advertisers better contr ...
- Aletheia Marketing & Media Buys Zenzi, Enhances Tech-Targeting Capabilities"Zenzi will help marketers tap into the emotional desires of customers, whi ...
- Team Whistle Launches Social-Content Agency Magnet, Targets Gen Zs-MillennialsThe target audience is Gen Z and millennials. Magnet's lead said t ...
