Tag results for "brand marketing"
- Overstock Hires CMO From Amazon To Focus On Mobile And BrandOverstock CEO Jonathan Johnson is "stoked" to have Elizabeth Solomon join t ...
- Baking Engagement Into The Brand Cake With Betty CrockerGeneral Mills CMO Ivan Pollard brought us back a century to t ...
- Nissan Launches Brand Effort Featuring Entire LineupThe automaker is "trying to refine who we are and how ...
- Pump & Pantry Taps Elvis Impersonator To Sing For SignupsThe work pushes the chain's new loyalty program, Pumped Up Rewards. ...
- How Marketers Can Exploit The Past Year's Turbulence To Optimal AdvantageI believe there are five steps to a successful 2021 for bra ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's AssIncreasingly, there are ways for brand marketers to reach viewers on SV ...
- Brand Loyalty Is On Its Way Out. Now What?But it's not all bad. Consumers have broadened their thinking and willingne ...
- Do Consumers Really Care About Socially Conscious Marketing?Many studies say yes, but I'm not sure if consumers are real ...
- Why Shaquille O'Neal Co-Founded A Creative AgencyWhat do brands get when they sign on with the ad agen ...
- Sales & Marketing Should Be Best Of FriendsSales and marketing are like siblings who need and love each othe ...
- How to Know It's Time For A RebrandFor one, ask "Does our brand strategy reflect our business strategy?" ...
- Voice Of The Customer As Media StrategyThe "voice of the customer" is key, because it has credibility th ...
- Meredith, Dive Studios And 'The Economist' Launch New PodcastsMeredith's new podcast, "That New Mom Life," serves postpartum parents. Dive Studio ...
- Jeep Forgets Michigan's UP In MapSuper Bowl watchers are an astute bunch, as evidenced by the commen ...
- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score BigIconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this yea ...
- WARC Tackles 'Marketing In A Polarized Nation'The collection of essays and interviews is part of a new publicati ...
- Conde Nast Plans To Open 'Allure' Store In New York CityThe product selection will match editorial themes in 'Allure,' including its "Be ...
- Life After Cookies? First-, Third-Party Data, Restored Consumer Trust All Part Of SolutionFirst-party data is a key ingredient but for many marketers third-party da ...
- GM Focuses On Safety With Periscope BrandThe automaker created a 60-second video to explain the brand's purpose. ...
- How Much Is Too Much? Election Provides Valuable Marketing LessonsToo many election emails? Campaign just past exemplifies why testing frequency a ...
- Can Publishers Profit From High-Growth Podcast Merchandise?Podcast products that are quirky and meaningful only to the most devot ...
- What Is A Brand?A brand is not a logo. A brand is a set ...
- 'Forbes' Launches Real Estate Platform For Luxury PropertiesForbes Global Properties is invitation-only and links buyers with real-estate firms. ...
- Pandora Thrives with a Full Funnel Approach to E-commerceWhat happens when a retailer's business model is completely upended, and th ...
- Taking TV Sports Marketing To ExtremesHow about umpire uniforms for the professional sport of cricket? ...
- 'GQ' Store Expansion Comes As Commerce, First-Party Data Gain PrimacyRevenue from retailing activities including ecommerce is enticing, but publishers need ...
- Marketing/Ad Folks, Don't Feel Guilty About This Bingefest"Emily In Paris" provides marketing perspectives --- and hot actors, French scen ...
- Brands Talk -- What Does Yours Say Without Saying It?Brand messages play a powerful role. What message does your brand se ...
- New Yorker Store Debuts, Extends Ecommerce And Brand MarketingAn array of curated products celebrates the magazine's history and the artis ...
- Better Late Than Never: PepsiCo Beverage North America's First Cross-Branded Sustainability CampaignWhat the heck took them so long? For decades this company h ...
