- Brand Partnerships Need Data, Not Two Logos Awkwardly Sharing A Tote Bag
Research Intelligencer, Rob Williams - Friday, August 21, 2026
Partnership planning should test audience overlap, incremental reach, reputation and future val ...
- Etsy's VP of Brand Marketing on Turning Prime Day Into a Brand-Building Opportunity
Brand Insider, Barbie Romero - Tuesday, August 11, 2026
How do you compete with Amazon on their biggest sales day witho ...
- Beyond Yoga Sells Progress Over Perfection
Brand Insider Podcast, Erin Everhart - Friday, July 24, 2026
Beyond Yoga is betting that progress over perfection and community-led product decisio ...
- Home Taps Felipe Cabrera To Head Strategy
MAD, Fern Siegel - Tuesday, July 21, 2026
The new partner has worked with brands such as P&G, Coca-Cola a ...
- Confessions From Arizona Lottery's CMO: Creative Needs Insight, Retail Drives Action, and Everyday Play Beats Jackpot Hype
Brand Insider, Barbie Romero - Tuesday, July 21, 2026
Chris Rogers shares why emotional storytelling needs rational proof underneath, why reta ...
- Uncovering World Cup Stadium Brand Signage: Missed Opportunity To Score?
TV Watch, Wayne Friedman - Friday, July 17, 2026
On-air screen and TV announcers could only refer to the stadiums ...
- Interbrand Adds Morris, Kearney To Strengthen North American Connections
MAD, Fern Siegel - Tuesday, July 14, 2026
The new hires will align brand strategy to business impact at sc ...
- Colle McVoy Takes Flight As Allegiant's Brand Development Partner
MAD, Fern Siegel - Friday, July 10, 2026
Allegiant Air and Sun Country Airlines serve 22 million customers a y ...
- Lego Surprises Metro Riders With Supercar Recreation
Around the Net In Media, Ray Schultz - Wednesday, July 8, 2026
Lego, believing that it sometimes pays to show a physical product rath ...
- Ralph Lauren's Brand Investments Bag 6.5M New Customers
Retail Insider, Sarah Mahoney - Wednesday, July 1, 2026
New social media and chatbot strategies are finding untapped Gen Z segme ...
- Java Factory Pours Flavor 52 Campaign, Brews Weekly Discovery
MAD, Fern Siegel - Monday, June 29, 2026
Cool Nerds Marketing push isn't just a coffee to buy, but ...
- Brand Marketers Need To Own Their AI Advantage
MediaDailyNews, Hannah Mirza - Tuesday, June 30, 2026
With confidence in agency trading models under scrutiny, forward-thinking brands are seeki ...
- Pan Am Embraces AI As It Plans Hotels, Cruises, Lounges
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 25, 2026
Pan Am is attempting one of the most ambitious airline comebacks ...
- With Uno Bar Clubs, Mattel Finds New Analog Fans
Marketing Daily, Sarah Mahoney - Tuesday, June 23, 2026
Complete with DJs and emcees, the trusty card game is tapping in ...
- America Trusts Dish Soap More Than AI, And Other Humbling Lessons For Marketers
Research Intelligencer, Rob Williams - Tuesday, June 23, 2026
Trust is increasingly flowing toward familiar household staples, nostalgic childhood brands a ...
- Intuit Selects Mother New York As Creative-Strategic Agency Partner
MAD, Fern Siegel - Wednesday, June 17, 2026
The goal is to position the business as a growth-oriented solution. ...
- Wpromote x Giant Spoon Unveils Brand Valuation, Growth Tool
MAD, Steve McClellan - Wednesday, June 17, 2026
The tool, called the Care Index, is the first product innovation fr ...
- Sustainability Can Lift Brand Value, But Credibility Remains Elusive: Kantar
Research Intelligencer, Rob Williams - Thursday, June 18, 2026
Brands winning on sustainability are highly selective about what they communicate a ...
- What If the Best Marketing Happens When You Stop Trying So Hard to Win?
Brand Insider, Micheal P. Gumbert - Tuesday, June 16, 2026
Micheal Gumbert, Media Director, Unlock Health writes, "What do Alysa Liu a ...
- Test Drive: Polestar 4 Pushes The Envelope On Technology, Marketing
Drive Time, Tanya Gazdik - Monday, June 15, 2026
The video rearview mirror has been offered by other automakers and c ...
- The 95/5 Rule (Or Why It's Important To Eat The Ice Cream)
Planning & Buying Insider, Paul Parton - Monday, June 15, 2026
Brand-building is about making yourself appealing to the 95% who are n ...
- Akcelo Wins Yoto Global AOR, Focuses On Integrated Creative, Brand Strategy
MAD, Fern Siegel - Thursday, June 11, 2026
The U.S. is now the largest market for the children's audio comp ...
- The Brand 'Doom Loop' Now Trapping 84% Of Marketers
Marketing Daily, Sarah Mahoney - Wednesday, June 10, 2026
Gartner's new research details how the brand measurement mess is hindering long-te ...
- Nordstrom Turns Customer Stories Into Brand Storytelling
Brand Insider Podcast, Erin Everhart - Friday, June 5, 2026
Nordstrom's "Based on a True Story" campaign is the opposite of eve ...
- Marketing Still Has A Career Ladder. Much Of Corporate America Doesn't
Research Intelligencer, Rob Williams - Friday, June 5, 2026
Nearly one in four professionals has hit a mid-career plateau, raising questio ...
- Retail Media Stole The Shelf
Marketing Insider, Jac Mansour - Wednesday, June 3, 2026
Brands, once the undisputed storytellers, now find themselves paying for proximity ...
- Stagwell's BERA Unveils LLM Brand Rankings
MAD, Steve McClellan - Monday, June 1, 2026
The new offering comes as consumers are using LLM-based tools like ChatGP ...
- Now Agency, Zeover Partner To Enhance Brand's AI Capabilities
MAD, Fern Siegel - Friday, May 29, 2026
AI platform brand recommendations can give companies big advantages. ...
- Hyundai Says 'Next Starts Now' For FIFA World Cup
Marketing Daily, Tanya Gazdik - Monday, June 1, 2026
"We have an always on and heavy sports investment because that's whe ...
- Thermacell Taps Born Social For U.S. Strategy, Creative
MAD, Fern Siegel - Tuesday, May 26, 2026
First work upping brand visibility rolls out this week. ...