Tag results for "brand marketing"
- SuperData Launching Esports, Gaming Measurement ToolThe SuperData Arena tool looks at a number of metrics across platforms ...
- Earthbound Brands Teams With 'Men's Health,' 'Women's Health' To Create ProductsThe Hearst brands, which collectively reach more than 80 million readers worldwide, ...
- Gen Z 'More Receptive' To Advertising Than Older GenerationsConsumption habits for younger viewers are distinct - a heavier emphasis on ...
- Creating Smart Memes Helps Brand Advertising, MarketingMemes are created quickly and crudely, but their message packs a heavy, ...
- Survival Of The Fittest: Industry Vets Team To Help Brands 'Evolve'Former JWT New York CEO Lynn Power has partnered with long-time consultant ...
- Nike's Kaepernick Campaign Scores With Key Audience: UrbanitesIt's estimated the campaign likely earned $163 million in free word-of-mouth market ...
- Live Nation Unveils Global Music Study, Finds Higher Brand EngagementThree in four respondents (73%) say that now want to experience real ...
- Turo Expands To The U.K.Car-sharing service Turo is launching in the United Kingdom. The 9-year-old San ...
- Taming The Complexity Of Modern MarketingEmbracing the complexity means expanding your horizons beyond traditional marketing science techniques, ...
- Football Star Boosts Allen Edmonds' Shoe CampaignThe shoe designer's new campaign got lucky when its brand ambassador Baker ...
- Brands Use Email But Spend On Martech, Study ShowsEmail and social are the most widely used channels, Moore Stephens and ...
- 6 Digital Secrets Challenger Brands Use To Drive GrowthChallenger brands messaging is focused on the consumer. They favor authentic over ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012New CMO Bibie Wu shares the thinking behind "Growers of Good," from ...
- Pinterest Opens Content Marketing To Influencer PlatformsPer the change, brands can expect more visibility into various stats like ...
- Kia Makes Statement With Bespoke Telluride Reveal"Right now, this is purely a one-off, but that doesn't mean we ...
- Nissan's Latest Brand Ambassador: Naomi OsakaThe Japanese automaker has signed Naomi Osaka, the first Japanese player to ...
- 'Playboy' To Become A Quarterly Publication In 2019The print distribution is going from a bimonthly to a quarterly. Soon, ...
- The Hypocrisy Of Brands That Don't Reward ConsumersThe same marketers that espouse the virtues of customer experience are regularly ...
- Pixability Rolls Out AI-Driven Video Creative ToolThe system uses machine learning to evaluate the different versions of uploaded ...
- BuzzFeed Launches Product Review Site, Takes A CutBuzzFeed's new site recommends products to readers and expands the publisher's affiliate ...
- Where Does Branding Fit In A Data-Driven World?The focus on digital media and data has an inherent bias, says ...
- Stopping Downward Trends: Why Brands Tend To Get WORSE Over TimeIn a 15-year study, only 25% of brands surveyed changed in a ...
- U.S.Tennis Open Brings Brand Band Back TogetherBeginning Aug. 27, the U.S. Open will reunite the prolific - and ...
- Customers React To Kroger's Plan to Ban Plastic BagsReactions to the national grocery retailer’s announcement that it will transition from ...
- Brand Safety, Transparency Are Byproducts Of Publisher-Focused Ad ExchangeBy demanding increased transparency and promoting closer relationships throughout the programmatic supply ...
- Refinery29 To Build Brand Through IMG DealThe IMG alliance will allow Refinery29 to "move faster across the categories ...
- Sky To Rethink Its Master Brand Through One AgencySky is rethinking how it goes about branding itself and is asking ...
- Bonnier's 'Outdoor' Life Launches Gear, Apparel CollectionThe collection, called Guide Life featuring tents, sleeping bags, lanterns, headlamps and ...
- Ozy's CRO O'Sullivan Looks to Diverse Audience, Unique Editorial Model To Drive GrowthO'Sullivan says she has more creative freedom than ever before without any ...
- Marketing Today: Toyota's Jack HollisJack Hollis, group VP/GM for the Toyota Division at Toyota North America, ...
