Tag results for "brand marketing"
- Jaguar Lobbies To Change Definition Of 'Car'The online edition of the Oxford dictionary currently only defines a car ...
- How TV News Advertisers Cope With Controversial Topics, HostsMarketers such as Fidelity Investments and others are insisting their ads do ...
- Starbucks Mermaid Tops Most Memorable Mascot ListThe brand does have over 14,000 outlets nationwide -- so she's kind ...
- Publicis Seattle Enlists Participating Athletes To Design 2022 Special Olympics Logo"We've always felt this was never our logo to create -- it ...
- Here Comes the Noise: What's Your Media Plan for 2020?With the candidates eating up so much of the available inventory, how ...
- How Brands Can Thrive Amid Consumer DistrustUM found low confidence in the perceived "truthfulness" of virtually every information ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media SpendingEthnic minorities represent nearly 40% of the U.S. population, yet multicultural media ...
- First Media, Eko Team On Interactive DIY Video SeriesThe new series is called "Make or Break." It will transform content ...
- The New Era Of Brand Building Is Ecosystem-Driven GrowthToday, brands can leverage technology and data to create a coherent consumer ...
- 'The Dodo' Lands Unscripted Series For Netflix KidsThe Netflix Kids series will be called "Izzy Bee's Koala World" and ...
- Staples Launches Quarterly Magazine 'Worklife''Staples Worklife' is part of a larger campaign that will expand this ...
- Let's Throw The Idea Of Brand Life Cycle Out The WindowThe idea that brands have a predetermined lifespan is scientifically inaccurate, and ...
- U.S. Sports Uniforms To Display More AdsThe NBA has had ad patches on the front of uniforms for ...
- How National Brands Create Local Relevance With Connected TVAdvertisers are increasingly combining the power of traditional TV and OTT, including ...
- Marketing Machine Shaq O'Neal Gets Personal With Endorsements, Epson Is Latest DealO'Neal was happy to see Epson add eco-friendly cartridge-free printers. Its latest ...
- Network TV Delivers Most Diversity In AdsThere is also a correlation between video subscription services and those who ...
- In Kintzer We TrustFew titles represent the Golden Age of magazine publishing more than Reader's ...
- HBO's 'Game Of Thrones,' 'Chernobyl' Spark Tourism Surge Across EuropeThe brand extensions of 'GOT' are proving lucrative, underscoring the economic power ...
- Facebook, YouTube Crack Down On Deceptive Medical ClaimsActions come as WSJ reports that the platforms were being "flooded" with ...
- Experience, Rather Than Price, Drives Customer LoyaltyThe important of building relationships, followed by positive site experiences, is key ...
- General Mills Enlists Rapper For Limited Edition BoxesGeneral Mills has partnered with rapper Travis Scott to appear on limited-edition ...
- Red Lobster Gets Ultimate Placement In Jimmy Fallon, Nicki Minaj BitJimmy Fallon had never been to Red Lobster and Nicki Minaj was ...
- Serena Williams Scores Wheaties Box CoverTennis icon Serena Williams is on the cover of a limited-edition Wheaties ...
- The (Continuing) Importance Of BrandBrand power is awesome, yet most marketers focus on on the back ...
- Facebook To Include Ads On Instagram ExploreSet to rollout over the next few months, Facebook is positioning the ...
- Brands Display Their Pride Cred With A Rich Tapestry Of InitiativesAn array of brands are throwing their support behind the LGBTQ community ...
- Think Small: Every Interaction Should Unlock Value for PeopleIn this new world order, there are no more captive audiences. Today's ...
- The 'Retail Apocalypse' Is A Cover For High Customer StandardsThe idea that online shopping has forced mass store closures is clickbait ...
- Kate Spade, Refinery 29 Discuss Film InitiativeA partnership between Kate Spade and Refinery 29 aims to give more ...
- Walmart Deal With Ellen DeGeneres Shows How U.S. Has ChangedWalmart has struck a deal with TV show host and comedian Ellen ...
