Tag results for "brand marketing"
- Ad Creative Tells Cannes: 'No Difference Between Editorial And Advertising'Photographer and creative director Mario Testino made the comment at a Cannes ...
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional AdvertisingA new study by Time Inc. reveals that two in three consumers ...
- Thrillist Holds 'Best Day' Food, Drink Crawl In Greenwich VillageFive brands sponsored stops at this year's Best Day of Your Life, ...
- Vice Media Launches Meal Kit Service With Chef'dVice is offering a specific take on the meal kit business. Viewers ...
- How Athletes, Brands Can Change The World: By Being Authentic To FansA panel discussion billed as "how athletes and brands can change the ...
- Time Inc. Moves Into Social Video, Targets GenZ And Millennials With 'The Pretty'Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. ...
- Local Store Pages On Facebook Deliver For BrandsFrom Facebook to Yelp, it's still common for national retailers to support ...
- Quaker State Launches Branded Content With 'The Onion'"Making people laugh will help them remember the Quaker State brand when ...
- Yes, Bad Adjacencies Hurt BrandsDeeply risk-averse by nature, marketers and brand managers have long taken it ...
- Snap Launches Ad Manager, Touts Auction BuyingThe new platform boasts several features tailored for smaller brands, including auction ...
- Successful Marketers: Look No Further Than Stanley Cup's Nashville PredatorsThere are uncanny parallels between the Nashville Predators and what it takes ...
- Boulder's Latest Marketing Sometingorother: Fortnight Collective An agency (I think) that wants to accelerate the sh*t out of ...
- Snap Buys Placed, Ups Brand Marketing OptionsNo matter how young and cool its user base, Snap knows it ...
- GMC Debuts 'Like A Pro' Campaign"We believe 'pro' describes someone who excels at what they put their ...
- HuffPost Introduces Apple TV App, Moore Debuts 'TrumpiLeaks'The app opens with a curated set of the day's five biggest ...
- Brand Videos On Facebook Helpful In Purchase DecisionsSome 60% of Facebook users say they view at least one branded ...
- 'Cosmopolitan' Debuts Web Series 'TEMP(orary)'The new, four-part scripted comedy tells the story of millennial women, Sam ...
- Stainmaster Aims To Connect With Pet Owners EmotionallyConsumers want to give their pets the run of the house. "The ...
- Pinterest Ups Video, Adds Autoplay FunctionBrands testing the new function include Universal Pictures, Visa, P&G, Pillsbury, Toyota, ...
- 'Real Simple' Refreshes Brand, Debuts New Editorial SectionsReal Simple debuted brighter colors, a new typeface and new collaborations with ...
- Facebook's Guidelines For Moderators Shed Light On Brand SafetyCutting to the heart of the brand safety issue, The Guardian got ...
- Conversant Offers Ad Quality Guarantee If Campaigns Don't Meet StandardsAiming to address poor ad quality, Conversant said it will guarantee that ...
- What Kimberly-Clark Has Learned From Taking Programmatic In-HouseWhile many marketers are now involved in automated media buying, i.e., programmatic, ...
- "The Program Was Too Large": The Logic Of Bringing Search PLAs In-HouseWhy are some brands taking the costly, complex step of bringing parts ...
- IoT Legal Issues: It's All About The DataLegal departments at brands typically handle legal issues that those brands may ...
- Brand Safety Arrives for TV Nets, Not Their Digital Video PlatformsLots of talk about brand safety concerns of nontraditional big media digital ...
- Reactive Advertising Creates Social Splash (Or Ugly Puddles)If a brand chooses a reactive commercial scheme it better know what ...
- Can A Modern Brand Dance Like No One's Watching? For the latest/greatest marketing technology -- and, more to the point, still-emerging ...
- 'Coastal Living' Debuts Furniture, Bedding Product LineThe Coastal Living Collection at Bed Bath & Beyond is inspired by ...
- Are Brands Keeping Pace With Consumers' Rapid Shift To Digital?A new report from Boston Consulting Group finds that while U.S. spending ...
