Tag results for "brand marketing"
- What Kylie Jenner's Deleted Instagram Video Means For Luxury BrandsThe cosmetics mogul apparently was shamed into deleting the Instagram video after ...
- Zenith Downgrades Ad Spend To Reach $640B By Year's EndZenith is now forecasting that global ad spend will grow by 4.4% ...
- 9thWonder's Consumer X Transcends Multicultural Marketing9thWonder is introducing a new practice focused on demographics outside of traditional ...
- Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than MarketersEven as the nation's largest consumer brand marketers meet for their annual ...
- Cooper Tire Introduces Uncle Cooper As Face Of BrandCreative, developed with Fallon Worldwide, shows Uncle Cooper as a no-nonsense relative ...
- Survey: Over 33% Of B2Bs To Invest In Personalized Content In 2020As B2Bs compete with more convenient and aggressive consumer-focused experiences, they have ...
- Report: News Outlets Are Among Most Politically Polarizing BrandsNews outlets made up 12 of the 15 most politically polarizing brands, ...
- Q&A With Freshly's Kristina LockLock, the associate director for TV/video advertising at Freshly will present a ...
- Google Ads Takes Reporting Across AccountsGoogle Ads announced Monday the availability of cross-account analysis in Report Editor ...
- 'Vice News Tonight' Wins 5 Emmys, Showtime To Pick Up 'Vice' Weekly NewsmagazineThe Emmys were tied to "Vice News Tonight" coverage of Yemen's humanitarian ...
- 'The Guardian' Launches Brand Campaign 'Hope Is Power'"Change is possible, hope is power," the ad reads. It will run ...
- Trusted Media Brands Debuts New Logo, Content Studio, Marketing PositionThe changes are part of a new "community-first" market positioning at the ...
- Brand Recall Heightened By Adding Video Ads To Social MediaBrands running video ads on social media saw shifts in brand perceptions ...
- Accomplice Acquires 2 Shops To Flesh Out Design ServicesAustin-based Accomplice has acquired experiential design firm Design & Manufacturing and Spatial ...
- CarGurus Highlights User ExperiencesThe company "has evolved and grown our commitment to television as part ...
- 'The Atlantic' Buys Faire Design, Expands Atlantic 57's Brand ServicesThe Atlantic says Atlantic 57 is its fastest-growing division, averaging 25% revenue ...
- FDA Tells Juul Its Marketing Claims Violate RegulationsWitnesses testified that Juul advertising saturated social-media channels frequented by underage te ...
- Pepsi's Challenge: Looking At Data In New WaysAbhishek Jadon, Senior Director - Consumer Data and Digital Strategy, PepsiCo, spoke ...
- Horse Feed Marketer Recounts Media Lessons Learned"We're the official feed sponsor there. Horse feed is extremely technical and ...
- Land O'Lakes Highlights Women's Role In FarmingSome of the videos the brand produced speak to differentiation. One is ...
- Jack Link's Speaks To Authenticity's Role In Brand ImageAs CMO Tom Dixon put it, "We had low household penetration and ...
- Pour Moi President On The Joy Of Home ShoppingUlli Haslacher, president of Pour Moi skin care, talks about her direct ...
- Brands Need To Adapt As Less Is More For Gen ZIt's difficult to say for sure what the complexities of the future ...
- NFL Increases TV National, Regional MarketingFor the period from July 26 through Aug. 26, there have been ...
- The Changing Face Of My Brand LoyaltyI used to be quite brand-loyal, with British Airways, for example, a ...
- Apple, Samsung Smartphone Owners Plan To Stick With Those BrandsMost owners of iPhones and Samsung phones plan to stay with those ...
- 'The Wall Street Journal' Banks On Future Of Everything Festival'The Wall Street Journal 'boosted subscriptions and reached new, younger audiences with ...
- Jaguar Lobbies To Change Definition Of 'Car'The online edition of the Oxford dictionary currently only defines a car ...
- How TV News Advertisers Cope With Controversial Topics, HostsMarketers such as Fidelity Investments and others are insisting their ads do ...
- Starbucks Mermaid Tops Most Memorable Mascot ListThe brand does have over 14,000 outlets nationwide -- so she's kind ...
