Tag results for "brand marketing"
- 2019 Brand List: Facebook Named Lowlights, Mastercard Hits HighlightsThe dishonorable mention was primarily due to Facebook's continued unwillingness to take ...
- S'well Gets Marketing Makeover With First Global CampaignThe aim (and tagline) of the campaign is to inspire consumers to ...
- Meredith Corp Expands Book Publishing Reach With IPG PartnershipIPG will provide representation and distribution services for TI Inc. Books (formerly ...
- Study: Most Millennials Believe Gender Exists On A SpectrumFor brands, the changing cultural landscape presents as many opportunities as challen ...
- Engaging Activists, Meaningful Loyalty And Social Troubles In 2020Brands will think more about experience than points on a card as ...
- Elle Decor Redesigns Plaza Hotel Club As Pop-Up CafeThe cafe will be decorated with a new line of furniture licensed ...
- Personalization: Word Of The Year, Gone By 2025This week's news offered conflicting sentiments about personalization and how permanent or ...
- Learned at the MP Insider Summit EU: Travian Games on the Benefits of RedesignGaming company Travian Games knows the importance of personalization, segmentation and automation. ...
- 'Outside,' Land Rover Team To Launch 4xFAR FestivalThe festival will celebrate Land Rover's new 2020 Defender. 'Outside' expects the ...
- What Is To Become Of Auto Shows?Mercedes-Benz reportedly pulling out of next year's New York International Auto Show, ...
- 4 Brands Kick Off Upcoming Third Season Of 'Marvelous Mrs. Maisel'Two hotels, a dental and a nail brand have teamed with Amazon ...
- Experian Unveils Customer Identity ToolExperian's new solution combines machine-learning algorithms and deterministic and probabilistic techniques. ...
- Salesforce Debuts New Data Suite To Provide Single View Of CustomerCustomer 360 Truth provides a universal Salesforce ID for each customer, the ...
- Building A Killer Brand Is 'Stupidly Simple'Steps to building a killer brand are "stupidly simple," says Eric Bandholz. ...
- 'Variety' Launches Daily Video ShowThe "Daily Variety" show will have recurring segments, such as trends around ...
- Many Companies Pay Tribute To Veterans Including Delta, Lowe's, Dunkin'Dunkin' is introducing a partnership with "A Million Thanks" while Delta is ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness CampaignsAdvertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-year ...
- Riot Games' Partnership With Louis Vuitton Shows The Future of Marketing In GamingAbout a month ago, many were shocked to see Riot Games, creators ...
- Q&A: See What Keeps This Marketer Up At NightBob Land, VP/consumer engagement at Dorel Juvenile, a manufacturer of products for ...
- PopSugar Grows Experiential Offerings With Holiday Sugar ChaletThe chalet offers consumers a chance to sample brands like E.L.F. Cosmetics, ...
- 'Southern Living' To Become TV Show Across Meredith's Local TV MarketsThe series, called "The Southern Living Show," will air across all 12 ...
- Study: Consumers Report When Brand Ads Annoy ThemThe line between advertising and content has become blurred. Only about 40% ...
- 'Wall Street Journal' Launches Brand Campaign To Read CriticallyThis latest campaign asks readers to "read past" the memes, hashtags and ...
- Digging Into ABM: Both B2B And B2C Brands Are Using ItAscend2 shows that many firms are either using account-based marketing or are ...
- Fiat Chrysler Automobiles, Peugeot Reportedly Considering MergerPeugeot wants access to FCA's vast dealership network and would capitalize on ...
- The Age Of Shoppable TV Ads, On A Mass Scale, Has ArrivedHaving tested live, shoppable TV ads that let viewers use their phones ...
- Facebook Usage Drops 26% Since 2017Consumers are spending less time on Facebook, per a report from Activate. ...
- Digital Saved Music Industry, Or Did It?The shift to digital sent music sales plunging. But thanks to Spotify, ...
- With Help From FCB Inferno, Disney Fuels UK's Sport England MovementDisney-inspired dance-along film shows mothers engaging in home-based exercise routines with their ...
- Fix What's Broken: Gen Z Wants Brands That Tackle Guns, Gays, The PlanetBrands are going to have to get gutsier about purpose if they ...
