Tag results for "brand marketing"
- ANA Publishes Guide To Legal Challenges Facing Marketers During PandemicThe guide covers topics such as contractual Issues, sponsorship and events, endorsements, ...
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISSEngelgau's love for marketing began with music and the way the band ...
- Reports: Airbnb Suspends Marketing To Save $800MIn addition, top execs' salaries have been cut 50% for now, co-founders ...
- 'High Times' To Acquire Cannabis Producer'High Times' will soon own a cannabis plant producer, the first to ...
- Consumers Seek 'People-Friendly' Brands During COVID-19 CrisisConsumers are gravitating toward brands that demonstrate integrity and a willingness to ...
- 'People' Reports Consumers Changing Habits, Watching Brand Behavior Amid COVID-19 PandemicA recent 'People' survey asked consumers how companies are treating employees and ...
- New York Offers State-Made SanitizerNew York now has its own state-made hand sanitizer, "NYS Clean,” which ...
- PepsiCo Hopes For A Big Gulp Of Energy With Rockstar AcquisitionThe deal comes amid a tidal wave of established and nascent energy-drink ...
- Vox Media Launches New Ad Marketplace Concert LocalThrough the new marketplace, national marketers can access local publishers' digital audiences ...
- Harmon-Madsen Joins AccuWeather As CMOThe new CMO is charged with a large portfolio, including advertising and ...
- Pluto TV Upgrades, Refreshes Brand ID, Launches Branding CampaignA new logo, brand ID elements and a campaign spanning TV, digital, ...
- What Happens When A Black Swan Beats Up Your BrandWill Corona beer go the way of Ayds diet candies in the ...
- Playboy Enterprises Restructures Under PEI HoldingsThe new categories include sexual wellness, apparel and accessories, home and hospitality, ...
- Conde Nast Pitches Home Network To AdvertisersConde Nast is packaging its home-related video series across its brands as ...
- Bloomberg, Principal Financial Group Team For Sponsored RoomThe room contains Principal-branded decor and design elements in the brand's colors, ...
- 'Inc.' Launches Regional 5000 List FranchiseThe series focuses on five specific states or regions, with lists recognizing ...
- Time 100 Summit Expands To 2 Days, Extends FranchiseThis year's event will host on-site breakout sessions centered on topics such ...
- Don't Forget To Bid On Your Own Brand TermsLoyalty typically leads a consumer to search on a brand term, but ...
- Goodyear Evolves Brand Campaign"We are evolving from talking about what a tire does, to what ...
- Conde Nast Entertainment Creates Brand Studios, Expands Journalism Into New AreasThe first Conde Nast brands to take the lead include 'The New ...
- Marketers Say User Experience Is Key To Brand IdentityThe user experience helps to stand out in a crowded marketplace permeated ...
- 'The New York Times' Taps David Perpich To Lead Standalone Products, VenturesPerpich will lead teams across the newspaper's existing products and guide the ...
- TrueCar Aims To Attract More Millennials, WomenThe company will explore brand partnerships that will focus on building connections ...
- Branded Cities Taps Kronengold As Chief Brand Officer, Expands Beyond OOHVivian Kronengold is charged with repositioning the digital OOH signage company as ...
- Ford's Falotico Named Automotive Marketer Of The Year"Lincoln has created an engaging, emotionally appealing marketing program that brings to ...
- Lonely Planet Teams With Intrepid Travel To Launch ToursThe launch of the tours, called Lonely Planet Experiences, is the latest ...
- Can Ad Tech Solve The Media Believability Crisis?The ad industry is facing a new crisis and this one could ...
- 2019 Brand List: Facebook Named Lowlights, Mastercard Hits HighlightsThe dishonorable mention was primarily due to Facebook's continued unwillingness to take ...
- S'well Gets Marketing Makeover With First Global CampaignThe aim (and tagline) of the campaign is to inspire consumers to ...
- Meredith Corp Expands Book Publishing Reach With IPG PartnershipIPG will provide representation and distribution services for TI Inc. Books (formerly ...
