- Meghan, the Duchess Of York, Launches New Lifestyle Brand
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 14, 2024
"The goods and services listed included tableware, cookbooks, textiles, as well ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- Repositioning Goliath
Planning & Buying Insider, Joe Mandese - Friday, March 15, 2024
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' J ...
- AI Clickbait: How Google Intends To Kill It
Search & Performance Insider, Laurie Sullivan - Wednesday, March 6, 2024
Google has announced updates and changes to its spam policy designed ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- QSRs Race Toward NASCAR Sponsorships
QSR Insider, Teresa Buyikian - Wednesday, February 28, 2024
Chuck E. Cheese's partnership has gone beyond a car wrap and fi ...
- Performance Ad Puzzle Bites Etsy's Profits
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2024
New strategies boost brand awareness to record levels, even as competition intensif ...
- Kepler Refreshes Brand Identity, Embraces 'Future,' Innovation
MAD, Fern Siegel - Friday, February 16, 2024
The revitalized visual identity mirrors Kepler's progressive mindset and legacy of embraci ...
- How This Mitsubishi VP of Marketing Drives Her Ambition
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 21, 2024
"When I started out, there weren't many women in leadership roles, a ...
- Angel Soft Packages New Look, Based On Animated Spot
Out to Launch, Fern Siegel - Tuesday, February 6, 2024
The Angel character replaced the brand's photo-realistic baby, which had appeared ...
- How This Super.com CMO Is Making Everyday Super
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 8, 2024
"People often say, oh, she's shy, or, oh, she doesn't have ...
- Ocean Spray Launches New Visual Identity, Supports 'Wildy Uncommon' Vision
MAD, Fern Siegel - Friday, February 2, 2024
The juice's new look targets millennials to older Gen-Z audiences. ...
- Why Everyday Is Once In A Lifetime For This Omaha Steaks' VP & CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 1, 2024
"I have lots of conversations with myself. So lots of self-talk wi ...
- Paramount+ Lodge Reactivates Immersive Fan Experiences
MAD, Fern Siegel - Monday, January 29, 2024
The cabin-like atmosphere, with various themed activations, was designed for consumers ...
- M&C Saatchi Creates Unit To Focus On 'Fancom' Passions
MAD, Fern Siegel - Friday, January 19, 2024
Fancom, a new term, represents how modern audiences behave around their passion ...
- Marketers Eye AI Solutions Amid Production Pressures
MediaDailyNews, Colin Kirkland - Wednesday, January 17, 2024
While marketers remain anxious about the impact of AI on their job ...
- Porter Geeks Out On Politics At LoopMe
Search & Performance Insider, Laurie Sullivan - Thursday, January 18, 2024
Robin Porter has a fascination with politics - one reason why Loop ...
- Interbrand New York Promotes Hardardottir To President
MAD, Fern Siegel - Friday, January 12, 2024
Hardardottir will lead the North America business and responsible for an integrat ...
- VC 'Unstealthing' Strategy Requires Strong Marketing
MediaDailyNews, Laurie Sullivan - Sunday, January 14, 2024
One venture capitalist says most startups in 2024 will likely not g ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
"We've been dominated by search algorithms and influencers, but consumers have start ...
- How Michaels' CMO Is Living Her Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 11, 2024
"I literally resigned from P&G. At one point I was like ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Search & Performance Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Caravan's Product Innovation + Star Power Equation
Brand Insider, Steve Smith - Monday, January 8, 2024
In order to cut through the white noise of current marketing, n ...
- PBR Kicks Off 'Bull Time' To Promote Marquee Event
MAD, Fern Siegel - Thursday, January 4, 2024
The 160over90 agency is launching the bull-riding organization's first national brand-marketing campa ...
- Are You Ready For The Readyverse?
Media 3.0, Colin Kirkland - Friday, January 5, 2024
Readyverse Studios intends to build a "destination for fans to explore the ...
- Bud Light Drew Most Consumer Attention For Damage To Brand
Research Intelligencer, Robert Williams - Thursday, January 4, 2024
News coverage of the Bud Light firestorm received more than 11 milli ...
- TMS Taps Michelson To Oversee Global Talent Development
MAD, Fern Siegel - Friday, December 29, 2023
The company focuses on brand growth and interaction. Clients include T-Mobile, McDonald ...
- YouTube Names Best-Performing Ads, Brand Strategies Of The Year
Marketing Daily, Colin Kirkland - Friday, December 22, 2023
Among YouTube's most popular brand strategies is tapping into longer-form videos, whi ...
- Yin Heads Brand Design For Accenture Song
People on the Move, Fern Siegel - Thursday, December 21, 2023
Camille Yin has collaborated on global visual projects for brands including Appl ...