- The Choice Is Clear For This Wisp Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 25, 2024
Staying true to herself wasn't always easy for Jenny Dwork. Wisp's ...
- Captain Morgan Helps Consumers 'Slice' States From Travel Bucket List
Marketing Daily, Teresa Buyikian - Monday, July 22, 2024
Reality TV star, on-air host and sportswriter West Wilson and Captain Morg ...
- Burt's Bees Turns 40, Introduces Special Merch Collection
MAD, Fern Siegel - Friday, July 19, 2024
The line celebrates the brand's eco-commitment and partnership with Katahdin Woods. ...
- How This Hospital for Special Surgery CMO Truly Operates
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 18, 2024
"How I would navigate meeting the needs of caring for and providi ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...
- 72andSunny Debuts The Strategy Studio, Adds Firepower For Global Clients
MAD, Fern Siegel - Thursday, June 20, 2024
The new operation encompasses all the agency's global locations: Sydney, New Yor ...
- Juan Valdez Appoints InnoVision To Expand Its U.S. Presence
MAD, Fern Siegel - Thursday, June 6, 2024
The coffee cafe chain sells handcrafted coffee, smoothies and a variety ...
- Effie's Worldwide Index: McCann Worldgroup Named Most Effective Agency Network
MAD, Fern Siegel - Wednesday, June 5, 2024
The competition showcased the global strength of agencies. Omnicom was the Mo ...
- PMG Creates 'Lucy's World,' Positions Green Mountain Energy As A Better Future
MAD, Fern Siegel - Tuesday, June 4, 2024
More than just an ad campaign, the focus is influencing our ener ...
- Nehemiah's CMO With Staying Power
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"When I look at an opportunity in my life that really transform ...
- Oreos, 'Star Wars' Team For Dark Side-Light Side Fare
MAD, Fern Siegel - Wednesday, May 29, 2024
Oreo also enlisted "Star Wars" superfan Josh Gad and a fan theo ...
- How This Super.com VP Created Right Brain & Left Brain Harmony
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 23, 2024
"There are different ways to approach the same problem or challenge a ...
- New 'Simpsons' Packaging Celebrates Butterfinger's Centenary
MAD, Fern Siegel - Wednesday, May 15, 2024
Now owned by Ferrero, the new packaging pays tribute to its longti ...
- Why Life Is Bueno For This Ferrero SVP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 16, 2024
"There's this idea of Instagram versus reality and things feeling like th ...
- We Are Pi To Handle Virgin Active's Brand Transformation
Accounts on the Move, Fern Siegel - Friday, May 10, 2024
The brief includes creating a global brand campaign in late 2024. ...
- Boy Scouts Rebrands To Scouting America
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, May 12, 2024
"We are opening this up so that we say, really, 'Scouting ...
- Sweety Adopts New Brand Identity To Honor Asian Heritage
MAD, Fern Siegel - Wednesday, May 8, 2024
The three-bite treats include Asian flavors, such as green tea, ube purp ...
- Vault49 Selects Akehurst As Managing Director, London
People on the Move, Fern Siegel - Wednesday, May 8, 2024
She will work in close collaboration with the agency's offices in N ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Taco Bell, Red Bull Turn To VTubers To Drive Brand Marketing
MAD, Fern Siegel - Friday, May 3, 2024
Cover Corp. has created a community for VTubers, while aligning with t ...
- Atomic Debuts New Creative Agency: Atomic Matter
MAD, Fern Siegel - Wednesday, May 1, 2024
The new agency will help health brands craft campaigns. ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 3, 2024
"You're satisfied with the financial part of it, but if you're n ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Red Antler Group Debuts After Buying Big Stake In Fat Earth
MAD, Fern Siegel - Friday, April 19, 2024
The deal formally establishes the Red Antler Group, comprised of Red Antle ...
- New Brand Consultancy Dang Targets Gen Z, Gen Alpha
MAD, Fern Siegel - Thursday, April 18, 2024
Dang developed its own a blueprint for marketers, a user-centric process ...
- Why This Clarks Exec Is Coming Up Roses
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I was often the youngest person in the room and the on ...
- Crunch Transforms A Candy Bar Into Airport 'Fun'
Out to Launch, Fern Siegel - Tuesday, April 16, 2024
Ad agency Translation turns the candy's texture into a humorous distraction. ...
- Contextual Influences Significantly Drive Brand Choice
Research Intelligencer, Robert Williams - Wednesday, April 17, 2024
Brands can boost sales growth by working to reshape people's expectations am ...