Tag results for "brand marketing"
- Pinnacle Advertising Launches Cima, Connects Brands To U.S. HispanicsThe new agency offers cultural fluency and strategic expertise to reaching ...
- NHL Markets Stanley Cup Playoffs"It Takes Everything," created by Highdive, reveals the intensity of competition. ...
- How This Takeda Technology Exec Is Embracing The PossibilitiesWhat's the biggest leap you've ever taken, either personally or professionally? F ...
- How This VSA Partners' CEO Is Embracing UncertaintyWhen was the last time you stopped trying to control what's next-a ...
- Hermes Is Raising Prices. Marketers Should Pay AttentionIn announcing 10% price hikes in the U.S., the luxury brand ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- REI Walks Back Burgum Endorsement, Citing 'Mistake' in Brand JudgmentThe outdoor co-op says it misread member values -- and is joini ...
- How This 50/50 Women Onboards' CEO Is Leading With PurposeHave you ever felt the need to hide parts of your person ...
- Transmission Shakes Up B2B Marketing With Brand StorytellingBrand Storytelling anticipates shifts in audience behavior - from purchase-driven to story-dri ...
- Star Hill's Brand Design Evokes Land, SustainabilityThe bottle design is meant to feel handmade, moving beyond the Prohibition-e ...
- Amazon Releases Agentic AI Information On 'Buy for Me' FeatureAmazon has entered an era that allows its systems to find a ...
- How This Bristol Myers Squibb Leader Is Transforming ExpectationsHow much influence did your family have on your career choice? F ...
- How This Publicis Health Media VP Creates Experiences That ResonateJan Weinstein calls herself an "accidental agency person," but if you lo ...
- SmartMagic Agency Debuts, Focuses On Creative Brand BuildingAndre Filip and Grant Barth launch their new shop with Starbucks, Jim ...
- Manischewitz Debuts Rebranding With Deli On WheelsBacked by a digital and social campaign, the year-round food truck includ ...
- Dr. Martens Finds Identity In AI-Supported DataAI has become a tool that allows brands to get to kn ...
- How This Olly Director Brings Inspiration & Delight Into Her WorldDo you remember all of your mentors? Jennifer Peters does, and, thou ...
- How This Amazon VIP Is Working Hard, Having Fun & Making HistoryHave you learned to trust your gut yet? Mimi Swain certainly ha ...
- How This Hooters' Marketing Exec Is Feeding The DreamFrom Hooters Girl to marketing leader! Fresh out of high school, Melis ...
- From Jogging To 'Things That Really Matter': Novartis Transforms Its ContentThe brand's content director explained how "authentic photography, storytelling, infographics" made pro ...
- Test Drive: Kia K4 Offers Affordable Design, Tech, RoominessThe tech available in this car rivals that in the luxury segme ...
- Hot Pickle Opens U.S. Office, Revamps Logo And LeadershipHot Pickle has created brand homes for Guinness, Smirnoff, Magnum and Coca-C ...
- The Bold Adventures Of Rivian's Marketing VPWhat is your greatest adventure so far? Denise Cherry, Rivian's VP ...
- Studio Secret Cinema Launches, Experiential Marketing Agency Focuses On AweThe shop will bring immersive principles around performance and events to t ...
- Why More Marketing Dollars Aren't Moving The Needle For UnileverA sharp increase in brand investment hasn't offset economic pressures or changi ...
- Nylabone Celebrates 70 Years With Charitable EffortThe brand is also introducing a new tagline: "Trusted Chew Toys wi ...
- This Kia Exec's Movement That InspiresWhen is the last time you stepped outside of your comfort zon ...
- RIP, Brand PurposeRemember when marketers thought consumers wanted brands that stood for something? ...
- Cisco Webex COO: AI Agents Are About To Change Customer ServiceAI agents will rapidly become the next customer-service support system for bran ...
- Can You Hear Her Now? How This Verizon Exec Is Dialing Into SuccessTo all the working moms out there-have you cracked the code ...
