- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
IAS has advanced its product suite to include a Control Panel f ...
- Hardee's, Carl's Jr. Plan Massive Brand Transformation
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 10, 2022
CKE Restaurant Holdings, the parent company of Carl’s Jr. and Hardee’s, pla ...
- LaBelle Tapped As Boosta, Inc.'s Chief Growth Officer
People on the Move, Fern Siegel - Friday, May 6, 2022
LaBelle has previous global marketing experience at Apple and Nike. ...
- Defying Expectations: Petco CMO Stands Out From The Pack
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 5, 2022
"It was one of those early moments in my career where ...
- Zig Then Zag: A White Castle Alum's Path To CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 28, 2022
"I'd be in meetings and be the only woman in a meetin ...
- Packaged Goods Marketers Favor ROAS Among Outcome Metrics
Research Intelligencer, Rob Williams - Tuesday, April 26, 2022
Two-thirds of consumer packaged goods marketers said return on ad spend w ...
- Bucking the Norm: A Political Marketing Exec's Strategy for Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 21, 2022
"Stop pussyfooting around the situation, just tell me what you're willing ...
- Consumers Want Brands To Show Support For Ukraine After Russian Invasion
Research Intelligencer, Rob Williams - Tuesday, April 19, 2022
Sixty percent of Americans said brands should invest their resources in reli ...
- Embracing the Setbacks: A D2C Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- Eaglemoss Superheroes Battle High CPMS With Branding, Personalization, NFTs
Brand Insider, Steve Smith - Friday, April 1, 2022
What do you do when performance CPMs balloon from $2 to $ ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...
- Is There Still A Consumer Cash Bump From Tax Refunds?
Marketing Insider, Corinne Casagrande - Monday, March 28, 2022
Per MRI, 33% of Americans "hold off" on making big purchases unt ...
- Diversity Marketing Practice Vivi Debuts, Focuses On Women Of Color
MAD, Fern Siegel - Thursday, March 24, 2022
Women of color represent $5 trillion in buying power - and bran ...
- Ukraine's President Criticizes Nestle
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 23, 2022
Ukrainian President Volodymyr Zelensky is taking Nestlé to task for the company ...
- NYSE Parent Company Launches First Global Campaign
Marketing Daily, Tanya Gazdik - Monday, March 21, 2022
The goal is to emphasize unexpected ways in which the Intercontinental Exchan ...
- Canva Designs Global Brand Push, Highlights Value Of Creative Collaboration
MAD, Fern Siegel - Wednesday, March 16, 2022
The company claims 75+ million users worldwide on 190 continents in 1 ...
- Fans Choose Next Face Of Busch Dog Brew
MAD, Fern Siegel - Tuesday, March 15, 2022
The campaign gives dog lovers a chance help design the latest bre ...
- Consumer Emotions Drive Brand Loyalty And Engagement
Research Intelligencer, Rob Williams - Tuesday, March 15, 2022
It now costs marketers 13 to 18 times more to recruit ...
- Kohl's Aims To Distance Itself From Department Store Image
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 13, 2022
Kohl’s is overhauling its brand image to distance itself from the departme ...
- Consumers Are Receptive To Brand Messaging About Ukraine
Research Intelligencer, Rob Williams - Monday, March 14, 2022
Sixty percent of Americans said brands need to publicize what they're doi ...
- Brands Go To War
Marketing Insider, Aaron Paquette - Thursday, March 10, 2022
Some companies have already made epic fails of bad timing, bad tas ...
- Carter's, American Family Insurance Deemed Most Positively Talked About Brands
Marketing Daily, Tanya Gazdik - Sunday, March 6, 2022
According to Engagement Labs, 19% of all consumer purchases are driven ...
- Advertising Has Mostly Stopped Referencing Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 3, 2022
While the production of ads is still requiring masks and social distancin ...
- FASTSIGNS Makes 'Statement' With Brand Campaign
MAD, Fern Siegel - Wednesday, March 2, 2022
The global franchisor of more than 750 independent centers, uses the campai ...
- Heinz '57 Varieties' Slogan Helped Fuel Its Early Marketing Success
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 1, 2022
There’s a reason why H.J. Heinz was once described by a biographer as ...
- Over-The-Top Ad Spend Grows With Share of TV Viewing
Research Intelligencer, Rob Williams - Wednesday, March 2, 2022
Total over-the-top ad spend last year reached about $1.3 billion in t ...
- Study: Chick-fil-A Tops In 'Brand Intimacy' Among 10 QSR Chains
Marketing Daily, Steve Ellwanger - Monday, February 21, 2022
Top-ranked QSR was followed by Starbucks, Dunkin', McDonald's, Taco Bell and ...
- Walgreens Advertising Group Launches Self-Serve Programmatic Effort
MAD, Fern Siegel - Friday, February 18, 2022
A new self-serve programmatic effort claims to give brand advertisers better contr ...
- Aletheia Marketing & Media Buys Zenzi, Enhances Tech-Targeting Capabilities
MAD, Fern Siegel - Thursday, February 17, 2022
"Zenzi will help marketers tap into the emotional desires of customers, whi ...
- Team Whistle Launches Social-Content Agency Magnet, Targets Gen Zs-Millennials
MAD, Fern Siegel - Wednesday, February 16, 2022
The target audience is Gen Z and millennials. Magnet's lead said t ...