Tag results for "brand marketing"
- Pinterest Now Offers 5,000 Interest CategoriesWith the expanded targeting options, some advertisers are seeing increases in click-through ...
- Concert Taps Index Exchange For ProgrammaticPublishers are continuing their move into bespoke programmatic with a new partnership ...
- Nike Launches Connected Jersey For NBA FansConnected clothing is about to get a boost. Nike is introducing a ...
- Marketers Will Have To Seduce, Convince AIThere's no doubting the importance of artificial intelligence cementing itself in the ...
- Netflix Ups Marketing Budget To $1 BillionNetflix plans to add 20 new TV shows and movies to its ...
- TEN Helps Infiniti, Michelin Shine At Concours D'Elegance, Rolex Monterey Motorsports Reunion"By virtue of delivering an enthusiast audience, we deliver much greater levels ...
- Blessington To Head YouTube Brand Strategy, New Design RevealedYouTube is having a big week. On the heels of relaunching its ...
- Is TV's Latest Cry For Help A Call for Attribution?TV, unlike digital, wasn't built with measurement in mind. Yet marketers have ...
- Consumers Want Less Promotional Brand EmailsConsumers are sick of hard-sell email messages that are not informative enough ...
- Trusted Media Brands Doubles Digital TeamTrusted Media Brands has hired its first social media director, as well ...
- 'Time Out' Launches Philadelphia Print EditionSome 75,000 copies of Time Out Philadelphia will be distributed at local ...
- 'Southern Living,' Reese Witherspoon's Company Collaborate On FashionTime Inc.'s Southern Living has partnered with actress Reese Witherspoon's retail brand ...
- From Basketball to Excellence: The Jordan Brand EvolvesAiming to unleash the Michael Jordan in everyone, the Jordan brand's marketing ...
- Of Sushi and Skincare: L'Oreal Smart Geo-Targeting Drives In-Store TrafficWhat can marketers do when creative store displays no longer bring in ...
- Home Depot: Single Point of Truth = Crowd Of StakeholdersBuilding a so-called "single point of truth" is something marketers are trying ...
- Intel Inside Agency Builds Gaga ExperiencesBy creating an in-house agency Intel brought ideation closer to the brand ...
- Using Insight Panels to Get FeedbackInsight panels produce more than research. They can also inspire brand advocacy ...
- Home Depot Follows The Curious Attribution PathErin Everhart, Senior Manager, Media, discusses the Home Depot's recent multi-touch attribution ...
- AccuWeather CMO Relates Marketing Challenges, TriumphsAccuWeather uses a mix of paid, earned, and owned media to broaden ...
- Marketers Jump On Eclipse BandwagonRoyal Caribbean enlisted singer Bonnie Tyler to perform a duet of "Total ...
- Millennials Crave Consistency, Connection With BrandsBranding agency Moosylvania found the brands that continually win Millennial favor are ...
- Mitsubishi Motors Takes Exclusive Sponsorship Of ABC's 'The Great American Eclipse'Mitsubishi Motors will be the exclusive sponsor of ABC News' "The Great ...
- Facebook Adds Features To Help Marketers Push Content"Marketers can now directly boost the post as it appears on the ...
- A&E Network Kicks Off 'Brave Storytellers' Brand Campaign A&E's new brand campaign targets more millennials for its unscripted programming. A&E ...
- How 'Billboard' Returned To Top Of The Charts'Billboard' will be 123 this November. But when the music industry took ...
- Act-On Software Relaunches Marketing Education Program UniversityMarketing automation platform Act-On Software announced the launch of Act-On University on ...
- Viant Expands Partnership With Urban ScienceViant's automotive customers will be able to instantly gauge the impact their ...
- Snap Bows Advanced Mode For Ad Manager Tailored for Snap's largest and most "sophisticated" business partners, the "advanced mode" ...
- Accenture Buys Brand Learning Group"Campaign" is billing Accenture's purchase of the marketing and sales consultancy, Brand ...
- Neustar Data Shows Snap's An Efficient Sales DriverReal-time information provider Neustar on Tuesday announced a marketing-mix model (MMM) partnership ...
