Tag results for "brand marketing"
- Pillsbury Doughboy Debuts Line Of Ugly Christmas SweatersFestive apparel featuring beloved mascot helps Pillsbury drive party hosts to its ...
- For Engagement, Marketers Prefer InstagramPer a new report, Instagram is becoming the No. 1 social-media platform ...
- 'Taste of Home,' Folgers Partner On Gingerbread House Experience, Food TastingsIt's the fifth year in a row that "Taste of Home" is ...
- Omelet Cracks A Few Eggs For RebrandThe new brand positioning derives from late singer Leonard Cohen's quote: "There's ...
- Transparency: The Future Of Advertising, Marketing SectorsWhile senior marketing executives need to be mindful of budget, no brand ...
- Hardee's Bows Its Second Brand Campaign, Plus Tinder PromoApril's first solo brand campaign has been supplanted by a new one ...
- Why Hotel Brands Are 'No Shows' On Customer EngagementFor hospitality brands, the key is to match the character of the ...
- Pandora Launches Holiday Travel-Centric Brand CampaignThe company is rolling out its campaign, called "Sound On," in high-traffic ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they are ...
- Walgreens Harnesses Local Touch To Raise Community AwarenessUsers could learn about a variety of Walgreens "Find Care Now" services, ...
- Direct Response IS BrandingToo many advertisers view direct response and brand marketing as two separate ...
- National Geographic Uses Oath's Programmatic VR Ads To Promote 'Mars' Season 2The ads will run through November 18 in games like Skyfront and ...
- Sell Your Challenger BrandsUnlike the other brands in the portfolio, challenger brands don't start with ...
- 'Gear Patrol' Partners With Indie Stores To Promote Latest Issue'Gear Patrol' is marketing its seventh print issue with activations at five ...
- 'New York' Magazine's 'The Strategist' To Open Holiday Pop-Up StoreThe store will focus on beauty brands and lifestyle products, with items ...
- AI: What It Will Take To Build Trust For BrandsHow can brands leverage AI to supercharge their businesses without damaging hard-won ...
- Here Comes Generation AlphaWhile marketers are just starting to understand Generation Z (born between 1996 ...
- WSJ Custom Studios Creates Online Video Destination For Prada CampaignWSJ Custom Studios create a hub for the fashion brand's campaign film ...
- How Amsterdam Airport Schiphol Creates A Passenger Journey Via EmailBefore the arrival of Ruth Hakkenberg, the email program at Schiphol Amsterdam ...
- Heartstrings And Grassroots: Diversifying Be The Match's Donor BaseBe the Match's objective going into 2019 is to determine the optimal ...
- End-to-End Personalization: The Farmer's DogThe Farmer's Dog knows a great deal about each individual dog and ...
- Georgia-Pacific Goes From Product-centered To Providing Better Experience"Give a customer a solution that reduces their consumption, give them a ...
- Punching Above Your Weight: Popchips' Contender StoryBanking on emotion, the brand launched a new product, Nutters, a peanut ...
- SuperData Launching Esports, Gaming Measurement ToolThe SuperData Arena tool looks at a number of metrics across platforms ...
- Earthbound Brands Teams With 'Men's Health,' 'Women's Health' To Create ProductsThe Hearst brands, which collectively reach more than 80 million readers worldwide, ...
- Gen Z 'More Receptive' To Advertising Than Older GenerationsConsumption habits for younger viewers are distinct - a heavier emphasis on ...
- Creating Smart Memes Helps Brand Advertising, MarketingMemes are created quickly and crudely, but their message packs a heavy, ...
- Survival Of The Fittest: Industry Vets Team To Help Brands 'Evolve'Former JWT New York CEO Lynn Power has partnered with long-time consultant ...
- Nike's Kaepernick Campaign Scores With Key Audience: UrbanitesIt's estimated the campaign likely earned $163 million in free word-of-mouth market ...
- Live Nation Unveils Global Music Study, Finds Higher Brand EngagementThree in four respondents (73%) say that now want to experience real ...
