Tag results for "brand marketing"
- GM Focuses On Safety With Periscope BrandThe automaker created a 60-second video to explain the brand's purpose. ...
- How Much Is Too Much? Election Provides Valuable Marketing LessonsToo many election emails? Campaign just past exemplifies why testing frequency a ...
- Can Publishers Profit From High-Growth Podcast Merchandise?Podcast products that are quirky and meaningful only to the most devot ...
- What Is A Brand?A brand is not a logo. A brand is a set ...
- 'Forbes' Launches Real Estate Platform For Luxury PropertiesForbes Global Properties is invitation-only and links buyers with real-estate firms. ...
- Pandora Thrives with a Full Funnel Approach to E-commerceWhat happens when a retailer's business model is completely upended, and th ...
- Taking TV Sports Marketing To ExtremesHow about umpire uniforms for the professional sport of cricket? ...
- 'GQ' Store Expansion Comes As Commerce, First-Party Data Gain PrimacyRevenue from retailing activities including ecommerce is enticing, but publishers need ...
- Marketing/Ad Folks, Don't Feel Guilty About This Bingefest"Emily In Paris" provides marketing perspectives --- and hot actors, French scen ...
- Brands Talk -- What Does Yours Say Without Saying It?Brand messages play a powerful role. What message does your brand se ...
- New Yorker Store Debuts, Extends Ecommerce And Brand MarketingAn array of curated products celebrates the magazine's history and the artis ...
- Better Late Than Never: PepsiCo Beverage North America's First Cross-Branded Sustainability CampaignWhat the heck took them so long? For decades this company h ...
- GroupM's Wieser On The Upside Of A PandemicSignificant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- Atlanta Heats Up Brand Image Via Social Video StorytellingHow does a legendary Southern city change long-ingrained stereotypes? The Atlanta Conventi ...
- 4 Questions To Help Brands Read The RoomBefore making a statement about something other than your brand, ask questio ...
- Marketing Lessons Learned From The Rise And Fall Of QuibiQuibi was painfully out of touch with its digitally native audience. ...
- Microsoft Lets Advertisers Highlight Deals With Promotion ExtensionsMicrosoft Promotion Extensions, which launched on Tuesday, allow brands running ads ...
- The Shipyard Sets Up New Ecommerce Practice, Taps Its CMO To Run ItThe new practice will be run by the agency's CMO Lance Porigo ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?If you are an advertiser supporting iffy media platforms on TV, pri ...
- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand PartnershipsThe first NowThis Next event will be hosted in partnership with Vit ...
- Will 'The New York Times' Allay Marketer Fears About Hot-Button Issues?'The New York Times' introduced a consumer-insights program aimed at helping advertise ...
- 'Rolling Stone' Creates Ecommerce Destination For Brand MerchThe RS Shop debuts with two collections: The Covers Collection and T ...
- Brands That Bail Out Music Fan Will Save ThemselvesIn the absence of events and life experiences fans crave, brands mu ...
- Peloton To Offer New Options With Many Gyms Still ClosedPeloton is preparing to launch a cheaper treadmill and a new high-e ...
- Target Adds Premium LineTarget is adding a premium line called Good & Gather Signature ...
- With #MakeItPossible, Tommy Hilfiger Moves Past COVID To SustainabilityThe new effort focuses on both product sustainability and social inclusivity, ...
- Land Rover Reopens Experience Centers, Makes Driving FunExpert instructor coaching will no longer be in-vehicle, but delivered via two-w ...
- Uber May Require Some Riders To Verify Mask ComplianceUber is extending the mask verification feature used with drivers since mid-M ...
- Hearst Magazines Partners With Idle Group On Branded Mattress LineIdle Group plans to launch the first mattress brand lines in ...
- Krispy Kreme Finally Opens NYC FlagshipAfter a delay prompted by the pandemic, Krispy Kreme has finally open ...
