We Are Pi To Handle Virgin Active's Brand Transformation

Global health club Virgin Active tapped We Are Pi to lead its global brand repositioning. It wants to change its image from just a gym to a social-wellness club.

The win follows a competitive pitch.

We are Pi will create a refreshed brand platform and identity. The brief also includes the development of a global brand campaign in late 2024.

Alex Bennett-Grant, CEO of We Are Pi, said: "Our team is dedicated to creating a brand experience that resonates globally and sets a new benchmark in the wellness industry."

Virgin Active has 226 health clubs worldwide, including swimming pools, spas and Kauai, a health-food café.

We Are Pi Client partners include Nike, Unilever, Heineken, Uber, Diageo, Virgin Active, Amazon, and Patagonia.



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