Luxury jewelry line Tacori named Gestalt as agency of record.

The San Diego-based agency will handle creative cross-platform, as well as in-store design, partnerships and crafting an updated platform.

First work arrives this fall.

Tacori is known for its engagement and bridal jewelry.

"One of our key tasks will be to re-imagine how we communicate the exclusivity, trendsetting designs and generational history behind Tacori pieces, along with their independent spirit to a wide audience. That incudes younger consumers just beginning to invest in genuine, heirloom pieces," said Chad Farmer, Gestalt creative director.

Gestalt client work includes Luna Grill Restaurants, Best Day Brewing, Lumin and Jamba.