FERN SIEGEL
Fern Siegel is Deputy Editor, MediaPost. You can reach Fern at fern@mediapost.com.Articles by Fern All articles by Fern
- Icelandair Flies Second Leg Of 'Bouncer' Campaign in
Out to Launch on
03/18/2024
Stopover passengers can book a stay in Iceland at no additional cost. And due to its lure, many do.
- Ken's, Green Giant Utilize Corn Kid To Promote Both Brands in
MAD on
03/18/2024
The crossover brand effort is a natural sequel - and connection. Both businesses target families and share key retailers.
- New Creative Positions Canva As B2B Product, Focuses On AI Options in
MAD on
03/18/2024
The highlight of the campaign is the basketball-inspired "March Madness" spot, showing a team working together in Canva Docs.
- Woods Launches Unrestricted Free Agency, Focuses On Long-Term Brand Strategy in
MAD on
03/15/2024
The new agency's first campaign will break in early March for a national clothing brand.
- Brightspeed Rolls Out First National Campaign, Targets Rural-Suburban Communities in
MAD on
03/15/2024
The 10-spot campaign welcomes viewers "to the bright side." A new brand platform aids visibility. Brightspeed's fiber internet sales have grown each month for the last four.
- Hyundai Tackles Climate Change In Car Ads in
Out to Launch on
03/15/2024
Even safety features can't protect us from the catastrophic impact of the climate crisis.
- BT Has Business' 'Back' In First Work By Adam&EveDDB in
MAD on
03/15/2024
BT's expertise is positioned as a trusted partner underpinning the digital economy.
- Decathlon Is Ready To 'Play,' Relaunches Global Sports Brand in
MAD on
03/14/2024
The campaign runs across 70 markets globally, including the U.S., U.K, France, Germany, Italy and India.
- Publicis Collective Appoints Grant Chief Client Officer in
MAD on
03/14/2024
Meghan Grant returns to Publicis after a tenure at Havas.
- 'Scary Not Scary' Confronts Teen Suicide in
MAD on
03/13/2024
The campaign employs a young female narrator who addresses viewers casually, via an informal PowerPoint-style presentation.
Comments by Fern All comments by Fern
- The POTUS Who Cried Wolf
by
Joe Mandese
(Red, White & Blog on
01/09/2019)
The DNC did choose an electable candidate -- who won by 3 million more votes. The people have spoken. The irony is self-evident. Just remember:We're still investigating Russian troll farms, potential hacking into state voting apparatuses, collusion, etc. (Then and now.) Makes you wish people weren't so easily swayed by fear tactics and misinformation. Makes you wish Americans employed a greater degree of critical thinking, so terms like "border crisis" were seen for what they are: a lie to gin up a base that doesn't mind a president degrading the presidency, press and American values.Makes you wish ALL Americans embraced the Constitution, not authoritarian impulses, and respected the dictates of an extraordinary democracy, not childish and whiny tweets.
- So Long, 'Donald J. Trump'
by
Joe Mandese
(Red, White & Blog on
09/05/2018)
Joe Mandese made a statement about media attention; he did not create a false equivalency. It’s important to be a critical, analytic reader, because misconceptions don’t further discussion, they destroy it.In June, a Pew Research study found members of each party were more likely to classify factual (objective evidence) and opinion statements (a person’s beliefs) as factual when the statements appealed most to their political side.That’s a problem for media and for the truth. Which is why it’s important to put partisan preferences aside in dangerous circumstances.According to our national intelligence agencies, the President is casually trashing the Constitution, separation of powers, rule of law and our standing abroad. His autocratic and erratic behavior has alarmed — and been criticized — by members of both parties. Citing economic gains, largely inherited by the upward trajectory of the Obama years, isn’t the point. The tax plan helps the 1% and 2%, but adds $2 trillion to the national debt, per conservative economists. Degrading and demeaning the press and the rule of law is indefensible in a democracy. That’s not a debate; that’s patriotism.Denying the President the media attention he craves is one man’s response to chaos. And the commenters have a right to disagree. But it’s important not to devolve into personal attacks or distractions — because it misses the bigger picture at a critical time in our history. For every American — Democrat, Republican or Independent — it must be country before party.
- How Does Sacha Baron Cohen Get Away With It?
by
Gary Holmes
(Television News Daily on
07/23/2018)
How about this: We hold politicians accountable for their actions. If they don't have the sense to suss out a dubious interview, or are willing to drop their drawers and scream the n-word or sign "waterboard kits" when asked, clearly they don't have the judgment and gravitas to hold public office.The politicians participated even when the requests were idiotic. This isn't "trickery," it's a comedic way to speak truth to power. And power is found wanting.As for PR vetting, a recent study by Bospar PR found that while 72% of PR professionals feel inventing “fake news” is wrong, 28% are willing to manufacture news. Plus, more than half of PR pros interviewed are OK with using click-bait headlines, telling white lies and/or don’t take issue with sensationalizing boring news.
- In Week Two, Cohen's Act Gets Tired In 'Who Is America?'
by
Adam Buckman
(TVBlog on
07/24/2018)
How about this: We hold politicians accountable for their actions. If they don't have the sense to suss out a dubious interview, or are willing to drop their drawers and scream the n-word or sign "waterboard kits" when asked, clearly they don't have the judgment and gravitas to hold public office.Cohen isn't ruining anyone's life — they are doing it all by themselves. First, by accepting any interview, because they are seemingly incapable of turning down publicity, and second, by holding often objectionable views brought to light. This isn't "trickery," it's a comedic way to speak truth to power. And power is found wanting.
- Lies, Damned Lies And Cable News
by
Fern Siegel
(TV Watch on
06/20/2018)
Dennis: Thanks for asking. I added the Pew Research link to the column.
- Roseanne Is A Twitter Addict Whose Life Has Become Unmanageable
by
Adam Buckman
(TVBlog on
06/01/2018)
"The Cosby Show" is still on TV -- it runs on TV One nightly.
- How About A TV Moratorium On Trump's Tweets?
by
Fern Siegel
(TV Watch on
02/28/2018)
Gatekeepers are essential in a democracy. To demean a free press is the handiwork of authoritarians, not American presidents. Trump, as president, must accept scrutiny and learn to tolerate dissent, not try to do an end run. "Communicate without filters" is a euphemism, as many historians, fact checkers and even White House insiders have noted, for spreading lies and misinformation. As noted, that's beneath the office.
- Random Thoughts On The Coverage Of Another Massacre
by
Adam Buckman
(TVBlog on
02/16/2018)
Yes, see something, say something.And also ask yourselves this: Why can any civilian get his hands on an automatic or semi-automatic rifle, used by the military in wartime?Cruz couldn't buy beer in Florida; but he could by an AR semi-automatic! Law enforcement has a tough job. They aren't "too caught up" in protecting the "likely-guilty." As any police chief will tell you, it's easier to do their jobs if criminals weren't so well armed.
- FCC Commissioner Challenges Trump's 'Fake News' Challenge: 'Not How It Works'
by
Joe Mandese
(Television News Daily on
10/12/2017)
A threat to challenge broadcast licenses is not "tweaking the media." It's a fundamental disregard for the First Amendment and respect for core American values. Denigrating a free press, a hallmark of democracy, isn't crazy like a fox. It's just crazy. And it demeans the office of the presidency.
- Cover Story: Is Truth Dead?
by
Joe Mandese
(Publishers Daily on
03/23/2017)
The evidence of Russian election interference comes from 17 U.S. Intelligence agencies. But your false equivalency is precisely what underscores the 'Time' article!Some peope will not accept truth if it contradicts their beliefs. Instead, they will embrace -- and excuse -- Trump's lies -- even if it denigrates a free press and independent judiciary, hallmarks of American democracy. Trump has disgraced himself -- and thus his country -- repeatedly. It's time for his supporters to stop defending the outrages and start protesting the assault on the office. The presidency is too important to be demeaned on a daily basis.
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