Roku and Amazon Fire TV are major players - now with their own branded smart TV sets, after initial partnerships with TV set manufacturers.

With settlements by Paramount and Disney resulting from Trump lawsuits, New Street Research media analyst Blair Levin believes a "Trump Transaction Tax" awaits many other media companies.

Over 40,000 people have now signed on to petition to encourage CBS to keep "The Late Show with Stephen Colbert" around.

Premium streaming leader Netflix is at 3.78 ads per hour for its original programs -12% higher than advertising running in its licensed TV content, at 3.33 ads per hour.

There was a potential threat that the Trump Administration was going to make quick work of existing pharma ads on TV.

IPG Mediabrands' global chief negotiations office Dani Benowitz said half or more of upfront dollars - $12 billion this year and $14 billion in 2026 - will come from streaming.

Although The Trade Desk is seeing gains for joining one of the premiere stock market indexes, a broader picture seems to show it regaining its footing among investors. But Amazon DSP is in the hunt.

"What does this mean [for SiriusXM]?" said Sirius COO Wayne Thorsen. "I think that the example I'd probably use is Netflix. It had a very similar dilemma."

For the first time, Disney+ is adding a new original daily show - short-form news series "What You Need To Know" - available on demand for 24 hours and hosted by two "GMA" on-air hosts.

Cycling video podcast "The Move" rocketed to number one, according to Lance Armstrong. How much did the Tour de France programming lead-in on Peacock help?