For the second straight year, overall NFL regular-season games posted modest single-digit viewership gains.

In the past, the Super Bowl saw seven to nine different TV ads for movies -- that number has drifted lower, to around two or three studio films.

A reported 28 Super Bowl commercials will be of longer length: 45 seconds, 60 seconds and 90 seconds. It is still the most-viewed individual TV program every year.

Any new TV commercial could be a best-of effort, resembling a TV rerun, something our entertainment-savvy President understands.

There are lots of "free" deals that hype streamers' early subscriber numbers. The real issue is how many will remain years from now -- and the kind of revenue that results.

Some brand executives have told ad agencies they are afraid of alienating customers or drawing the wrath of a Trump tweet.

Previously, Netflix counted viewing as a subscribing household watching 70% of a TV show or movie. What does this new measure mean for Netflix? Higher numbers, of course.

Analysts now worry the average $10 price per movie is getting to a consumer-sensitive level. Whereas, premium subscription services are cheaper: Netflix's basic plan is $8.99, Disney+ is $6.99 and Apple TV+ is $4.99.

Monikers may be passe. Companies just include a symbol, character or punctuation, as in Disney+ and Apple TV+.

Prime-time ad scarcity is something traditional TV knows well. Reports suggest Amazon is promising a $40 CPM deal for publishers that commit.