• The NFL 2020 Brand Enjoys Higher Favorability Pre-Super Bowl
    For the second straight year, overall NFL regular-season games posted modest single-digit viewership gains.
  • For Super Bowl Movie Marketers, Price Isn't The Only Factor
    In the past, the Super Bowl saw seven to nine different TV ads for movies -- that number has drifted lower, to around two or three studio films.
  • Longer Storytelling At The Super Bowl: Is It Content Marketing Or A TV Ad?
    A reported 28 Super Bowl commercials will be of longer length: 45 seconds, 60 seconds and 90 seconds. It is still the most-viewed individual TV program every year.
  • Post-Impeachment Trial: What Trump's Future TV Ads Might Sound Like
    Any new TV commercial could be a best-of effort, resembling a TV rerun, something our entertainment-savvy President understands.
  • Premium Video Streamers Aren't About Big Numbers, It's About Big Revenue
    There are lots of "free" deals that hype streamers' early subscriber numbers. The real issue is how many will remain years from now -- and the kind of revenue that results.
  • TV Marketers Shy Away From Political Issues
    Some brand executives have told ad agencies they are afraid of alienating customers or drawing the wrath of a Trump tweet.
  • Netflix Creates New 2-Minute Viewing Standard
    Previously, Netflix counted viewing as a subscribing household watching 70% of a TV show or movie. What does this new measure mean for Netflix? Higher numbers, of course.
  • Movie Attendance, Legacy TV Slips, But Streaming Rates Are Rising
    Analysts now worry the average $10 price per movie is getting to a consumer-sensitive level. Whereas, premium subscription services are cheaper: Netflix's basic plan is $8.99, Disney+ is $6.99 and Apple TV+ is $4.99.
  • Name Your Streaming Platform - Just Add Symbols
    Monikers may be passe. Companies just include a symbol, character or punctuation, as in Disney+ and Apple TV+.
  • Will Ad Scarcity Impact OTT-CTV?
    Prime-time ad scarcity is something traditional TV knows well. Reports suggest Amazon is promising a $40 CPM deal for publishers that commit.
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