by Wayne Friedman on Sep 28, 9:00 AM
Enjoying bite-size video content while waiting on line at a bank, supermarket or doctor's office is what future TV viewers, especially young millennials desire. And the major TV-movie studios are on board.
by Wayne Friedman on Sep 27, 9:00 AM
Apple wants to reach the widest possible audience -- while never offending any viewer.
by Wayne Friedman on Sep 26, 9:00 AM
HBO may get more resources from other areas in the new WarnerMedia, possibly from other TV businesses such as the ad-supported TV group Turner.
by Wayne Friedman on Sep 25, 11:27 AM
Both Hulu with Live TV and ESPN+ have each hit the 1 million subscriber mark. For investors, a key measure is the break-even point for these OTT services.
by Wayne Friedman on Sep 24, 9:00 AM
Marketers need to count on the most positive factors for their media campaign efforts -- creative, targeting, engagement and other ROI metrics.
by Wayne Friedman on Sep 21, 9:00 AM
Consider if a team -- which hasn't had a winning record in a few years -- didn't just suffer from fan apathy and lower in-stadium revenues, but got placed in some lower "B" pro league.
by Wayne Friedman on Sep 20, 9:00 AM
Cable networks are seeing more slippage when it comes to traditional TV subscribers on pay TV services. Translation: lower viewership and less advertising revenue.
by Wayne Friedman on Sep 19, 9:00 AM
New digital pay TV platforms are still growing -- even against traditional pay TV platforms. Many have both types of services to sell to consumers.
by Wayne Friedman on Sep 18, 9:00 AM
AT&T wants to strike a balance: Use TV content for its ad-supported networks, but also put TV content under premium ad-free networks, like HBO, with subscription fees.
by Wayne Friedman on Sep 17, 9:00 AM
Despite all the controversy -- national anthem protests, medical safety issues and a Colin Kaepernick Nike commercial -- a lot of TV viewers watched the games in the first week of the season.