Enjoying bite-size video content while waiting on line at a bank, supermarket or doctor's office is what future TV viewers, especially young millennials desire. And the major TV-movie studios are on board.

Apple wants to reach the widest possible audience -- while never offending any viewer.

HBO may get more resources from other areas in the new WarnerMedia, possibly from other TV businesses such as the ad-supported TV group Turner.

Both Hulu with Live TV and ESPN+ have each hit the 1 million subscriber mark. For investors, a key measure is the break-even point for these OTT services.

Marketers need to count on the most positive factors for their media campaign efforts -- creative, targeting, engagement and other ROI metrics.

Consider if a team -- which hasn't had a winning record in a few years -- didn't just suffer from fan apathy and lower in-stadium revenues, but got placed in some lower "B" pro league.

Cable networks are seeing more slippage when it comes to traditional TV subscribers on pay TV services. Translation: lower viewership and less advertising revenue.

New digital pay TV platforms are still growing -- even against traditional pay TV platforms. Many have both types of services to sell to consumers.

AT&T wants to strike a balance: Use TV content for its ad-supported networks, but also put TV content under premium ad-free networks, like HBO, with subscription fees.

Despite all the controversy -- national anthem protests, medical safety issues and a Colin Kaepernick Nike commercial -- a lot of TV viewers watched the games in the first week of the season.