With Netflix's new "Shuffle Play" experiment, you have an immediate option.
Marketers like to take the current pulse of U.S. citizens watching the big game. And that can be touchy this year.
The longtime legacy marketing tool of the 12 or 24 linear TV networks veteran media companies own is a boost to streaming nets.
In more than 50 million homes, Roku looks to effectively replace two key parts of the distribution TV ecosystem.
After the election, Newsmax, Fox News Channel and One America News -- without a shred of evidence -- screamed fraud, forgetting that Trump-appointed judges threw such claims out of court.
All major stock market indexes, from Election Day in November to the Biden inauguration this week, have showed double-digit percentage gains. His S&P numbers are higher than Donald Trump's during the same comparable period.
In November 2020, 43.5% of 13.1 billion live gross impressions went to TV news content -- well above the 30.5% level in November 2019, according to Nielsen.
What's more important to a streamer: original or acquired programming?
An analysis of promos found 46% of cross-promotion avails in 2020 for Walt Disney's ABC, Freeform, FX and Nat Geo combined went to streamers Disney+, Hulu and ESPN+.
While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics.