What's more important to a streamer: original or acquired programming?
An analysis of promos found 46% of cross-promotion avails in 2020 for Walt Disney's ABC, Freeform, FX and Nat Geo combined went to streamers Disney+, Hulu and ESPN+.
While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics.
It's not just promoting movies, but the platforms where they stream.
With ever-higher sports TV rights fees, shared distribution -- simulcasting airing multiple TV networks -- could be a key for future growth.
At least it's timely: a new TV/video platform is launching what it calls Covid-Free TV found in doctors' waiting rooms.
Initial moves first targeted Republicans who refused to certify the Electoral College results for Joe Biden as our next President. But then it extended to all parties.
Hawley is glomming onto the remains of the Trump Administration, hoping to capture his base -- by any means necessary.
TV marketers don't want to be anywhere near such highly emotional situations.
That goal may be why it is so interested in Quibi's library.