• Too Much TV Choice And Viewers Freeze Up. Netflix Helps Them Thaw
    With Netflix's new "Shuffle Play" experiment, you have an immediate option.
  • With Big Companies Sitting Out The Super Bowl, What Can Ads Say To Viewers?
    Marketers like to take the current pulse of U.S. citizens watching the big game. And that can be touchy this year.
  • Cross-Promotion For Streamers Benefits TV Universe
    The longtime legacy marketing tool of the 12 or 24 linear TV networks veteran media companies own is a boost to streaming nets.
  • Roku Expectations: Big Ad Revs Mean More Opportunity For Brands In Connected TV
    In more than 50 million homes, Roku looks to effectively replace two key parts of the distribution TV ecosystem.
  • President Biden Assails TV Lies Told For 'Power And Profit'
    After the election, Newsmax, Fox News Channel and One America News -- without a shred of evidence -- screamed fraud, forgetting that Trump-appointed judges threw such claims out of court.
  • Media Stocks Love Joe Biden. Will He Love Them Back?
    All major stock market indexes, from Election Day in November to the Biden inauguration this week, have showed double-digit percentage gains. His S&P numbers are higher than Donald Trump's during the same comparable period.
  • Post-Trump, A New Era Of TV News
    In November 2020, 43.5% of 13.1 billion live gross impressions went to TV news content -- well above the 30.5% level in November 2019, according to Nielsen.
  • Popular Acquired TV Shows In The Connected TV World Feel Familiar
    What's more important to a streamer: original or acquired programming?
  • TV On-Promos Grows - But Less For Shows And More For Streamers
    An analysis of promos found 46% of cross-promotion avails in 2020 for Walt Disney's ABC, Freeform, FX and Nat Geo combined went to streamers Disney+, Hulu and ESPN+.
  • Get The Addressable TV Ad You Want
    While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics.
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