by Wayne Friedman on Jan 20, 9:00 AM
What's more important to a streamer: original or acquired programming?
by Wayne Friedman on Jan 19, 9:00 AM
An analysis of promos found 46% of cross-promotion avails in 2020 for Walt Disney's ABC, Freeform, FX and Nat Geo combined went to streamers Disney+, Hulu and ESPN+.
by Wayne Friedman on Jan 18, 9:00 AM
While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics.
by Wayne Friedman on Jan 15, 9:00 AM
It's not just promoting movies, but the platforms where they stream.
by Wayne Friedman on Jan 14, 9:00 AM
With ever-higher sports TV rights fees, shared distribution -- simulcasting airing multiple TV networks -- could be a key for future growth.
by Wayne Friedman on Jan 13, 9:00 AM
At least it's timely: a new TV/video platform is launching what it calls Covid-Free TV found in doctors' waiting rooms.
by Wayne Friedman on Jan 12, 9:00 AM
Initial moves first targeted Republicans who refused to certify the Electoral College results for Joe Biden as our next President. But then it extended to all parties.
by Wayne Friedman on Jan 11, 9:00 AM
Hawley is glomming onto the remains of the Trump Administration, hoping to capture his base -- by any means necessary.
by Wayne Friedman on Jan 8, 9:00 AM
TV marketers don't want to be anywhere near such highly emotional situations.
by Wayne Friedman on Jan 7, 9:00 AM
That goal may be why it is so interested in Quibi's library.
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