by Wayne Friedman on Jan 29, 9:00 AM
With Netflix's new "Shuffle Play" experiment, you have an immediate option.
by Wayne Friedman on Jan 28, 9:00 AM
Marketers like to take the current pulse of U.S. citizens watching the big game. And that can be touchy this year.
by Wayne Friedman on Jan 27, 9:00 AM
The longtime legacy marketing tool of the 12 or 24 linear TV networks veteran media companies own is a boost to streaming nets.
by Wayne Friedman on Jan 26, 9:00 AM
In more than 50 million homes, Roku looks to effectively replace two key parts of the distribution TV ecosystem.
by Wayne Friedman on Jan 25, 9:00 AM
After the election, Newsmax, Fox News Channel and One America News -- without a shred of evidence -- screamed fraud, forgetting that Trump-appointed judges threw such claims out of court.
by Wayne Friedman on Jan 22, 9:00 AM
All major stock market indexes, from Election Day in November to the Biden inauguration this week, have showed double-digit percentage gains. His S&P numbers are higher than Donald Trump's during the same comparable period.
by Wayne Friedman on Jan 21, 9:00 AM
In November 2020, 43.5% of 13.1 billion live gross impressions went to TV news content -- well above the 30.5% level in November 2019, according to Nielsen.
by Wayne Friedman on Jan 20, 9:00 AM
What's more important to a streamer: original or acquired programming?
by Wayne Friedman on Jan 19, 9:00 AM
An analysis of promos found 46% of cross-promotion avails in 2020 for Walt Disney's ABC, Freeform, FX and Nat Geo combined went to streamers Disney+, Hulu and ESPN+.
by Wayne Friedman on Jan 18, 9:00 AM
While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics.