In five years, by 2025, a new study estimates video will account for 75% of mobile data traffic, up from 60% in 2019.
When it comes to political messaging, do you know it when you see it? Getting social media or other cookie-derived display messages may not always feel like advertising.
Trump has failed to pin the Bidens to Ukrainian-connected corruption issues. But Kurt Volker, a former U.S. special envoy to Ukraine, called such allegations "self-serving and non-credible."
There is one area -- perhaps an unsexy area -- that all direct-to-consumer businesses need: a credit-card number. Easy purchases can move mountains.
Absence makes the heart grow fonder. TV absence makes the heart yearn for the next episode.
Theater owners have been threatened from increased competition from a slew of platforms -- TV and cable networks, streaming services, digital media, video gaming, to name a few. So why not let movie studios buy theater chains?
AT&T's big marketing effort in the streaming world is focused on WarnerMedia's HBO Max. Where does Turner fit in?
Netflix's growth doesn't seem to be slowing down. Company executives say it could have 1,500 hours of original TV shows and movies on its platform this year.
Can HBO Max convince new streaming video customers it's worth three times -- or more -- the price of others? Sure, with a show like "Game of Thrones." But wait. "Thrones" is over.
Nielsen is including out-of-home viewing in its traditional TV measurements next year. Joe Ianniello, acting president/CEO of CBS, thinks major sports events, for one, will see a bump.