• If There's Too Much TV/Video Content Now - Wait 5 Years!
    In five years, by 2025, a new study estimates video will account for 75% of mobile data traffic, up from 60% in 2019.
  • New Forms Of Political Ads Are Coming
    When it comes to political messaging, do you know it when you see it? Getting social media or other cookie-derived display messages may not always feel like advertising.
  • Is Biden Gaining TV Ad/Media Value From Trump?
    Trump has failed to pin the Bidens to Ukrainian-connected corruption issues. But Kurt Volker, a former U.S. special envoy to Ukraine, called such allegations "self-serving and non-credible."
  • Premium D2C Streamers Need A Long-Term Billing Connection
    There is one area -- perhaps an unsexy area -- that all direct-to-consumer businesses need: a credit-card number. Easy purchases can move mountains.
  • Demand Grows For 'Mandalorian,' Disney+ Releases One Episode Weekly
    Absence makes the heart grow fonder. TV absence makes the heart yearn for the next episode.
  • TV's Impact On Movie Theaters Might Change Rules Of The Game
    Theater owners have been threatened from increased competition from a slew of platforms -- TV and cable networks, streaming services, digital media, video gaming, to name a few. So why not let movie studios buy theater chains?
  • Do HBO, Turner Share A Future Together As Streamers?
    AT&T's big marketing effort in the streaming world is focused on WarnerMedia's HBO Max. Where does Turner fit in?
  • Netflix May Become All-Original Streaming Service
    Netflix's growth doesn't seem to be slowing down. Company executives say it could have 1,500 hours of original TV shows and movies on its platform this year.
  • Is HBO Max Priced Too High?
    Can HBO Max convince new streaming video customers it's worth three times -- or more -- the price of others? Sure, with a show like "Game of Thrones." But wait. "Thrones" is over.
  • TV Viewing Metrics Get Bigger - And Fuzzier
    Nielsen is including out-of-home viewing in its traditional TV measurements next year. Joe Ianniello, acting president/CEO of CBS, thinks major sports events, for one, will see a bump.
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