Who knew former media executive gods were immune from traditional TV success yardsticks? Michael Eisner's hosted TV show on CNBC apparently can play by its own rules.
The Federal Communications Commission may find it easy to pick out lesbians--but apparently not the big hand and the little hand in Terre Haute.
TV preemptions--who needs them? You do.
In yet another variation of the on-demand world, Time Warner Cable is working on a monthly subscription, on-demand channel that would allow viewers instant reruns of popular shows on CBS, NBC, ABC, and Fox. The channel would be called Hits.
Keep these two words in mind, honorable TV media buying executives, the next time the upfront rolls around: Schmuck insurance.
TV pressure groups aren't good at math. Exponentially there's increasing video content--racy, daring and otherwise--on a wide variety of entertainment venues. This occurs while the groups fight a theoretically flawed and narrowly targeted battle against broadcast networks over content.
Brace yourself for some shocking TV advertising news coming out of the ANA Television Forum yesterday. "Marketers Are Unhappy With The Upfront," blared a headline from Adage.com. Gee, I could swear I've heard this news before. Like last year, for instance.
How can you beat the high cost of movie advertising on TV? Supposedly, start up another pricey research tool for movie marketers.
Time to call an audible at the line of scrimmage for CBS, CNN and those networks skewing to a cufflinks and cologne generation--your older demographics may still prove valuable.
Dick Wolf knows his TV math--and his advertising. From the perspective of a major TV producer, with his "Law & Order" series, Wolf's ad history and financial skills make sense in the new world of all the on-demand programming.