The NFL is reportedly considering starting its own streaming service. Does this mean the NFL may be considering even more expansion?
Oscars award ceremonies have in the past featured actors delivering strong opinions about politics and society. But they didn't resort to violent physical actions to drive home their point.
Apple reportedly wants to shift the iPhone to a "subscription" plan. In effect, this may mean paying a nominal monthly fee rather than owners paying around $25 a month on installment payments.
Linear cable TV nets have streaming-platform sister services. What remains for those networks themselves that major media companies still count on to bring in revenue -- advertising and carriage fees -- while they are making the transition?
In "More Locally Based TV News Businesses Seeking A Bigger National TV Footprint”
(Published in TV Watch,
March 22), Spectrum News is starting up special coverage of news events anchored by a national news anchor seen network-wide -- airing on every local-based Spectrum News network.
Netflix could be exploring other ways to gain revenue beyond extra earnings from password sharing. But not from advertising.
A TV news network could go the same route and just sell ad content -- light news, non-controversial, feature-style stories, with the backing of big TV marketers. Would that be a business? It is for some companies.
In traditional media, top-of-the-funnel awareness continues to fuel virtually all its ad revenues. But will bottom-of-the-funnel pushes, where consumers engage in specific actions, really make enough gains for marketers?
Spectrum News is starting up special coverage of news events anchored by a national news anchor seen network-wide -- airing on every local-based Spectrum News network.
Finding the right sports programming model remains difficult -- especially as networks, pay TV services, and regional sports networks look for extra revenue boosts by way of sports-wagering enterprises.