After Netflix cancelled a live presentation of "Love Is Blind," the episode was quickly filmed and released as a traditional video-on-demand. That is a version of old-school adaptation to a problem.
Consumers might really want to have an easier time figuring out the whole TV network/platform buying thing -- at least according to Jason Kilar, former CEO of WarnerMedia and Hulu.
The NBA has come up with the month-long NBA Cup tournament, to run concurrently with regular-season games, to generate early-season interest and excitement, especially for the early October to December regular-season period. To boost TV viewership and subsequent ad revenue.
What is driving the new focus and attention on women's sports? Social media and streaming.
Now that "Taylor Swift: The Eras Tour" has been a major success, is more media expansion in the cards?
The rest of the country still needs to choose whether to pay for it or not -- that is, getting a subscription to Amazon Prime or Prime Video. Consumers can also live stream on Twitch.
Despite an overall down-trending perception of linear TV, big U.S. TV station groups are looking up. Sports and news are their stars.
The NFL is mulling the idea of its players participating in the LA 2028 Summer Olympics -- during a flag football competition.
Small to mid-sized linear TV networks may have had a tough time showing off positive results to those pay TV distributors, particularly higher viewership data.
The CTV world, which includes FAST channels, still has to address the issue of "frequency" - where too much of the same ad messages can dull the viewer experience.