Taylor Swift's Content Legacy May Have Higher Goals: TV, Streaming, Anyone?

Perhaps it isn’t enough that the real-life “Taylor Swift: The Eras Tour” -- by itself -- has been a major success. Is more media expansion in the cards?

Already the concert movie has broken records over the last two weeks -- partly thanks to fervent fans, and supply-and-demand tickets for those concerts. The concert movie is at $132 million domestically and $178.8 million internationally, according to IMdb Box Office Mojo.

Profitability? The film cost $15 million to produce, and Swift paid for it herself. Do the math.

Now it seems the whirlwind of activity is going back the other direction -- her current concert tour has seen an 102% increase in ticket sales over the past 30 days -- in anticipation of the movie and through the film's run in theaters during the last two weeks, according to



“The Eras Tour” is an entertainment event that has morphed into a film of that concert, turning back to re-promote the original event.

But think of this as the start, if history is any guide.

For several years now, Swift has been a very busy entertainment producer of content -- with ten original albums, three re-recording studio albums, five extended plays and four live albums.

She has sold 114 million album units worldwide, with 37.3 million in the U.S. Swift is the first female performer with the most weeks (63) at number one on the U.S. Billboard 200.

In an age of music producer-arranged performers, Swift takes matters into her own hands. She already has had a long career as a songwriter. In 2004 at age 14, she signed the youngest music publishing deal ever with Sony/ATV.

For mainstream, TV and film producers, this kind of content-level creation must be not only eye-opening but can also grab an expanded number of fans through different high-engagement media platforms.

So what's left? A TV series about the tour -- say, one of those limited TV documentary-style series you see on Netflix? 

The marketplace is primed to go. The actors' strike doesn't look like it will end anytime soon, and TV production has stalled.

Streaming consumers will soon be frantically searching for fresh content of any type.

Although Swift has made deals with Netflix in the past, it does not look like "The Eras Tour" will get to streaming anytime soon.

Movie distributors and theater owners -- AMC and Cinemark -- want to keep the movie exclusively in theaters for as long as possible, which would water down profits and revenue.

Swift can always tell streaming consumers -- and possibly premium streaming executives in song or otherwise: “You Need To Calm Down.”

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