- YouTube Introduces New Immersive Virtual Reality Format, VR180, At VidCon
Digital News Daily, Laurie Sullivan - Thursday, June 22, 2017
YouTube CEO Susan Wojcicki unveiled several new features at VidCon Thursday including ...
- Audience Is King And Other Musings From Sorrell-Howard-Kraft Cannes Talk
MediaPost Live, Larissa Faw - Friday, June 23, 2017
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP CEO ...
- Snap, Time Warner Team To Develop Snapchat Shows
Digital News Daily, Gavin O'Malley - Monday, June 19, 2017
Given young consumers' obsession with Snapchat, creating content for the platform is ...
- Content Marketers Not Yet Using AI, Survey Shows
Digital News Daily, Ray Schultz - Tuesday, June 20, 2017
Marketers see artificial intelligence as the wave of the future. But few ...
- IAB Plans Marketplace Event Featuring Publishers' Content Studios
Digital News Daily, Tobi Elkin - Monday, June 19, 2017
The Interactive Advertising Bureau (IAB) will launch a marketplace for publishers' content ...
- Facebook Increases VidCon Presence, Google Shifts To Host Live Show
Search Insider, Laurie Sullivan - Monday, June 19, 2017
With deep pockets, Facebook has begun to fund the creation of video ...
- First Devise A Content Strategy, Then Do Content Marketing
Marketing Daily, Tobi Elkin - Friday, June 16, 2017
Consultant and analyst Rebecca Lieb argues that content is the most critical ...
- First Devise A Content Strategy, Then Do Content Marketing
Native Insider, Tobi Elkin - Wednesday, June 14, 2017
In order to have successful content marketing, you need a content strategy. ...
- Revolving Door: Martin Williams Advertising Taps DiToro To Head Content Studio
People on the Move, Larissa Faw - Tuesday, June 13, 2017
Kathy DiToro, a noted producer with more than 25 years of experience, ...
- BIZ DEV: Delta Taps Vice For Content, Experential Campaign
Accounts on the Move, Steve McClellan - Friday, June 9, 2017
Delta Airlines has tapped Vice to create a series of programming and ...
- MediaTech Insider: YouTube's Midlife Crisis
MediaDailyNews, Steven Rosenbaum - Monday, June 12, 2017
YouTube is facing a challenging fork in the road. On one hand, ...
- Horizon's New Immersive Content Play: UNCVR
MAD, Larissa Faw - Thursday, June 8, 2017
The new unit -- named for the team's ability to "uncover" new ...
- Coming Of Age: The Five Rungs Of B2B Content Marketing Maturity
Email Insider, Ray Schultz - Thursday, June 8, 2017
Next time someone says "grow up," ask them: Which level of content ...
- Posnanski To Helm Accenture's Global Digital Content Team
MAD, Larissa Faw - Wednesday, June 7, 2017
The firm's content operation has over 7,000 employees globally spanning strategy, creative ...
- Digital Video Creators Are Challenged To Make Content For Different Platforms
Digital News Daily, Tobi Elkin - Tuesday, June 6, 2017
Video content creation isn't cheap, so what's the recipe for success in ...
- The CMO's Secret Weapon: A Journalistic Approach
Marketing Daily, Steven Wong - Wednesday, June 7, 2017
As online media channels become overcrowded with brand stories, the styles and ...
- Monetizing Video: The Challenges Of OTT, Distribution
Publishers Daily, Sara Guaglione - Tuesday, June 6, 2017
As publishers race to produce video content and compete for an audience ...
- YouTube Updates Guidelines For Content Creators
Around The Net in Daily Online Examiner, Wendy Davis - Friday, June 2, 2017