Tag results for "content"
- Clothing Subscription Service Relies Heavily On Data, Building Audience SegmentsThreadBeast has made a name for itself by building personas and using ...
- How Streaming Service Subscribers Discover ContentDigital interfaces, especially search, menus, programming guides and recommendation engines -- as ...
- WarnerMedia Dubs SVOD Launch 'HBO Max,' Confirms It's Secured 'Friends' Streaming RightsThe service includes HBO, 10,000 hours of new shows, movies plus programming ...
- 'Thrillist' Names Meghan Kirsch Chief Content OfficerKirsch brings nearly two decades of experience in the TV and digital ...
- DMA United, Nelson Mandela Family To Launch Mandela MediaMandela Media, will focus on some of today's most pressing issues: racism, ...
- Customized Messages And What Brands Need To Focus OnWebsites and programmatic display are the two most important areas when it ...
- Online Viewing Gains Momentum, Driven By Non-Linear TVSuch a shift reflects a behavioral change in viewing habits, as more ...
- Apple Transparency Report Reveals Government Requests To Remove App Store ContentApple received 80 takedown requests from government authorities in nearly a dozen ...
- UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New ExperiencesIPG Mediabrands' UM unit this week released findings of a global study ...
- Google Patent Identifies A Two-Piece Ad Based On Interaction With ContentGoogle filed an update last week for a U.S. patent that describes ...
- How Long Is An Episode? For Mobile Shows, It Can Be 5 MinutesQuibi wants to embrace a new definition of "episodes" -- and it ...
- Netflix Losing Key Exec to Disney+, 'The Office' To NBCUOriginal films chief Matt Brodlie will head up Disney+ international content. "The ...
- Yotpo Upgrades SAP Commerce Cloud To Improve Click-Through RatesYotpo's platform allows content snippets to be placed in email, the company ...
- Facebook Promotes Independent Oversight Body For Content PolicyFacebook wants to handpick the initial members of a board comprising about ...
- Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, ContentDove invested in the #ShowUs image bank without profit to give the ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote ContentGracenote claims the new data will go deeper, helping pay TV providers, ...
- Harris Poll: 82% Of Consumers Want Brand Ads To Appear Near Safe, Accurate ContentTwo-thirds of Harris Poll respondents say they'd drop a brand if its ...
- Hulu's CEO Talks Programming, Brand Safety, Ad Formats And ChoiceAd-supported platforms must find new ways to integrate brands in consumer-friendly fashion, ...
- Captivate Will Distribute First Media ContentFirst Media's food and lifestyle content from its So Yummy and Blossom ...
- Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search ResultsGoogle said it's investigating why content from lyrics site Genius served up ...
- Comcast Pushes New Addressable Advertising GroupThe group is forming because it says "addressability begins with the content ...
- 'The Atlantic' Launches Smart Speaker Skill 'Daily Idea'The skill, which delivers a different story every weekday, is accessible across ...
- Adobe Finds Marketers Lacking Data Tools Avoid Emerging TechnologyOnly 1% of enterprise decision makers said voice interfaces will enhance customer ...
- Video Transcription Opens New Doors For Search MarketersTrint is the brainchild of reporter and former foreign correspondent Jeff Kofman. ...
- Hearst Magazines: The Data-Driven PublisherThe company employs trained data scientists. In fact, Mike Smith is back ...
- Growing TV Options Give Rise To Six Types Of ViewersWith TV viewing fractionalizing through different platforms and devices, new research suggests ...
- 'Tampa Bay Times' Upgrades Its DayStarter Email NewsletterThe "Tampa Bay Times" is changing its DayStarter email newsletter, altering the ...
- McMillan Launches 'Uberized' Content StudioCalled Snack by McMillan, the studio's point of differentiation will be its ...
- How 'Decoupled Production' is Changing The Agency LandscapeIncreasingly, companies are retaining a single production company to take on all ...
- Webinar Impresarios: Driving Attendance With EmailThe old channel is holding up, but there's a protocol in how ...
