Tag results for "content"
- Making Sense Of A Content-First Approach To Brand SafetyWhen it comes to addressing brand safety in programmatic, Amit Avner, Founder ...
- Consumers Want Control Of The Brand ExperienceMarketers still need to learn how to release and relax, handing off ...
- Google Redesigns News Feed To Personalize Search In Mobile AppGoogle on Wednesday began rolling out a news feed that personalizes a ...
- Verst Partners With SendGrid To Help Publishers Deliver ContentVerst has formed a partnership with SendGrid to help publishers deliver cont ...
- CreativeDrive Taps Omnicom Veteran Romero For CMO Role The firm, part of Bertram Capital, has been making a big push ...
- Clear Eyes Lead To Shining MomentsThe brand's first effort to promote its entire portfolio rather than a ...
- Microsoft Calls On Tech Industry To Form 'Digital' Geneva ConventionMicrosoft is calling on the tech industry to create a group or ...
- Marketers Source Content on an Ad Hoc Basis For Email: SurveySlightly over a third of content marketers have a long-term strategic approach. ...
- Hey, Publishers: Start To Romance Your Prospects With An Email NewsletterA primer for publishers on how to generate revenue with content begins ...
- Twitch Expands Into Content CategoriesSlowly but surely, Twitch is expanding into content categories other than video ...
- Content Company CreativeDrive To Acquire DoubleDigitThe acquisition follows a wave of recent hires by CreativeDrive from the ...
- Facebook, Fox Sports To Ramp Up Video EffortsFacebook now wants to beef up its video efforts for premium-scripted TV ...
- Sweety High Targets Gen Z With Live Musical.ly AppSince there's no better way to gain insights than from data in ...
- Blog Content Becomes The StoreWe read blogs because they entertain us or give us information that ...
- YouTube Introduces New Immersive Virtual Reality Format, VR180, At VidCon YouTube CEO Susan Wojcicki unveiled several new features at VidCon Thursday including ...
- Audience Is King And Other Musings From Sorrell-Howard-Kraft Cannes TalkDirector Ron Howard joined NFL Patriots owner Robert Kraft and WPP CEO ...
- Snap, Time Warner Team To Develop Snapchat ShowsGiven young consumers' obsession with Snapchat, creating content for the platform is ...
- Content Marketers Not Yet Using AI, Survey ShowsMarketers see artificial intelligence as the wave of the future. But few ...
- IAB Plans Marketplace Event Featuring Publishers' Content StudiosThe Interactive Advertising Bureau (IAB) will launch a marketplace for publishers' content ...
- Facebook Increases VidCon Presence, Google Shifts To Host Live ShowWith deep pockets, Facebook has begun to fund the creation of video ...
- First Devise A Content Strategy, Then Do Content MarketingConsultant and analyst Rebecca Lieb argues that content is the most critical ...
- First Devise A Content Strategy, Then Do Content MarketingIn order to have successful content marketing, you need a content strategy. ...
- Revolving Door: Martin Williams Advertising Taps DiToro To Head Content StudioKathy DiToro, a noted producer with more than 25 years of experience, ...
- BIZ DEV: Delta Taps Vice For Content, Experential Campaign Delta Airlines has tapped Vice to create a series of programming and ...
- MediaTech Insider: YouTube's Midlife CrisisYouTube is facing a challenging fork in the road. On one hand, ...
- Horizon's New Immersive Content Play: UNCVRThe new unit -- named for the team's ability to "uncover" new ...
- Coming Of Age: The Five Rungs Of B2B Content Marketing MaturityNext time someone says "grow up," ask them: Which level of content ...
- Posnanski To Helm Accenture's Global Digital Content Team The firm's content operation has over 7,000 employees globally spanning strategy, creative ...
- Digital Video Creators Are Challenged To Make Content For Different PlatformsVideo content creation isn't cheap, so what's the recipe for success in ...
- The CMO's Secret Weapon: A Journalistic ApproachAs online media channels become overcrowded with brand stories, the styles and ...
