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Leading Podcast Advertisers Spent Less In July Than Prior Month

The top 15 U..S podcast advertisers spent $56.7 million in July -- a 6% decline from the prior month, according to data from Magellan AI, Barrett Media reports. Quince led the way with $7.5 million in July spend, followed by BetterHelp ($5.4 million) and Amazon ($5.4 million). Sports content dominated the field. It was not clear if the broader podcast market experienced a similar decline. 

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