Tag results for "ad spending"
- Simpli.fi Powers Through Pandemic With Surge In Addressable ProgrammaticInternal data shows the company ended 2020 with strong orders and advertis ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than YearlyThe data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Facebook Upgraded To 'Outperform' Despite Apple's Moves And Antitrust HeadwindsIn a strong vote of confidence despite considerable "headwinds," a major Wa ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media UseThe good news is that consumer time spent with media surged duri ...
- DoubleVerify Gets MRC Accreditation For CTVWhile CTV ad spend increased 27% from 2019 to 2020, according ...
- Integral Ad Science Acquires Amino PaymentsDigital ad verification company IAS had already partnered with Amino on Tot ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For OnlineWinterberry Growth forecasts a 10% increase in overall ad spending -- a ...
- Media Cos. Stop Political Donations To Congressional Reps Who Voted Against CertificationThe list of companies includes Comcast Corp., AT&T and Facebook. ...
- Automaker TV Spending Soars In DecemberA Chevrolet spot that advertises how the GM employee discount is availab ...
- Network Ad Spending To Rebound On Easy 2020 CompsThe bad news for U.S. network TV ad spending is it wi ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This YearWhile it's no surprise that 2020 was a banner year for t ...
- Global OTT Subs To Grow 65%, To 1.9B, By End Of 2025Growth will be driven primarily by traditional broadcasters' turning to streaming servic ...
- Holiday Sweet Spot: Email Conversion Rate Up 32% For Black FridayImpressions and clicks were up in several categories, LiveIntent and MediaRadar rep ...
- Big-Box Retailer Ad Spending Spikes Ahead Of HolidaysComparing average weekly spend since November to average weekly spend from April-Octobe ...
- November Turns In Best Ad Month Of The Year, Fourth Consecutive Spending GainThe U.S. ad economy turned in its best month so far th ...
- Georgia Senate Run-Off Approaches Half Billion Ad DollarsDemocratic contender Jon Ossoff has spent the most at $94.2 million, wi ...
- Nielsen Adds National, Local Ad Spend By Advertiser To Top-Ten ListsNielsen is adding ad spend by advertiser across national/local TV and Spanish-langua ...
- With A Spending Rebound Expected Next Year, 2020 Is A Year Most Want To ForgetGroupM, Magna and Zenith are out with their new global ad spendi ...
- Madison Avenue's Big 3 Publish Much Improved Year-End ForecastsThe Big 3 holding company forecast units have significantly upgraded their outloo ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next YearAd spending in 2021 will be lower than 2019, when an estimat ...
- UK Ad Spend Down 4.4% This Year With 12% Rebound Forecast For 2021That's according to GroupM's new forecast report for UK spending activity, whi ...
- Post-Election Signals: 'DoubleClick Search,' 'Yammer,' 'Telephone Consumer Protection Act'"DoubleClick Search" saw a significant uptick among brands, signaling rising marketer intere ...
- GroupM: Print Media Capped At $10 Billion In Ad Revenue, Even With DigitalGroupM forecast that spending on pure-play digital advertising will grow 5% th ...
- GroupM Foresees 11.8% Gain For 2021 U.S. Ad SpendingGroupM's latest ad forecast describes a "K-Shaped" recovery, which finds this year ...
- Consensus Outlook Improves For 2020, Turns Positive For 2021Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecas ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%Worldwide linear TV advertising is expected to fall 16% -- $29.9 billi ...
- Forecast: Digital Ad Spending To Grow, Print Will StabilizeOnline display ads will see spending growth of 10%, although social med ...
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving GrowthU.S. ad demand rose for the third consecutive month in October, albe ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 BillionSalesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-fir ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even FasterU.S. ad and marketing spending will fall 7.1% this year to $494. ...
