Tag results for "ad spending"
- Report: Quibi Spent $63 Million On Advertising This YearThe now-defunct short-form video streaming service spent heavily through September--including a Super ...
- U.S. Ad Economy Expands Again In September, Second Consecutive Month Of GainsThe U.S. ad economy grew 2.7% in September -- its second consecutive ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping CapacitySome companies expect the budget allocations to run heavier earlier in the ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?If you are an advertiser supporting iffy media platforms on TV, print ...
- Political Advertising Spend Hits Record $6.7 BillionA vast percentage of political ad spend has gone to local TV ...
- Snap, Pinterest Snapped Up Ad Crumbs From Facebook Boycott: ReportSnapchat's YoY ad revenue more than doubled between July and September, and ...
- 83% Of AMC Entertainment Theaters Open, But Running Out Of CashEven with most of its U.S. movie theaters re-opened, AMC Entertainment -- ...
- Vungle Acquires AlgoLift To Strengthen Mobile AdvertisingThe acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad ...
- First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020Nearly $500 million in national TV ad revenue came from 110 first-time ...
- Biden Outspends Trump On National, Local TV CampaignsThe Biden For President campaign continues to outspend the Donald J. Trump ...
- Local TV Ad Market Cuts Losses: Down 23% In July-September Vs. March-June Lows Of 60%Political advertising could bring in a record $3.5 billion this year for ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are DecliningIAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19Buyers are looking for support and reassurance throughout the purchase process as ...
- 2020 Political Ad Spend Estimate Rises To Near $11B, Presidential Campaigns Ad Spend $5.2BPolitical-election spending projections for 2020 will now hit $10.8 billion, according to ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, TwitterU.S. ad spending fell 30% during Q2 2020 vs. the same quarter ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously siloed ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since MarchBig advertisers appear to be leading the recovery, as the top 10 ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming BrandingMonthly U.S. ad-spending pacing has improved consistently since the ad recession began ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVIDWhile overall ad spending has declined, a new study of TV and ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some MarketsMore encouraging news that ad demand is rebounding from its recent recession ...
- ViacomCBS Chief: Upfront Ad Market 'Very Far Along'"We're feeling great about where things are shaping out both on volume ...
- How Can TV Advertising Help Quibi's Uphill Battle?Quibi will need to be spending even more on national TV ads ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A WholeForecasters are looking to 2021 as the year of recovery, but the ...
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues ...
- NBA Playoffs: 38 Games Averaging 2 Million Viewers, National TV Ad Spend $290.6 MillionThirty-eight NBA Playoffs games have averaged 1.96 million Nielsen-measured viewers, with national ...
- Standard Media Index Appoints Jason Keown As Vice President, MarketingStandard Media Index continues to grow its management ranks with the appointment ...
- Automaker TV Spending Almost At Pre-Pandemic LevelsIn August, 8.9% of automaker ad impressions came during NBA games, while ...
- 'Buy-Side' Survey Projects U.S. Ad Spending Will Decline 8% This Year, Rise 5.3% Next YearAs of early August, advertisers and agency executives responsible for setting ad ...
