- Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Internal data shows the company ended 2020 with strong orders and advertis ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Facebook Upgraded To 'Outperform' Despite Apple's Moves And Antitrust Headwinds
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
In a strong vote of confidence despite considerable "headwinds," a major Wa ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged duri ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according ...
- Integral Ad Science Acquires Amino Payments
Digital News Daily, Karlene Lukovitz - Thursday, January 14, 2021
Digital ad verification company IAS had already partnered with Amino on Tot ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- a ...
- Media Cos. Stop Political Donations To Congressional Reps Who Voted Against Certification
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
The list of companies includes Comcast Corp., AT&T and Facebook. ...
- Automaker TV Spending Soars In December
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
A Chevrolet spot that advertises how the GM employee discount is availab ...
- Network Ad Spending To Rebound On Easy 2020 Comps
MediaDailyNews, Joe Mandese - Wednesday, January 6, 2021
The bad news for U.S. network TV ad spending is it wi ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This Year
Research Intelligencer, Joe Mandese - Tuesday, January 5, 2021
While it's no surprise that 2020 was a banner year for t ...
- Global OTT Subs To Grow 65%, To 1.9B, By End Of 2025
Digital News Daily, Karlene Lukovitz - Monday, January 4, 2021
Growth will be driven primarily by traditional broadcasters' turning to streaming servic ...
- Holiday Sweet Spot: Email Conversion Rate Up 32% For Black Friday
Email Insider, Ray Schultz - Thursday, December 31, 2020
Impressions and clicks were up in several categories, LiveIntent and MediaRadar rep ...
- Big-Box Retailer Ad Spending Spikes Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Comparing average weekly spend since November to average weekly spend from April-Octobe ...
- November Turns In Best Ad Month Of The Year, Fourth Consecutive Spending Gain
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
The U.S. ad economy turned in its best month so far th ...
- Georgia Senate Run-Off Approaches Half Billion Ad Dollars
MediaDailyNews, Wayne Friedman - Monday, December 21, 2020
Democratic contender Jon Ossoff has spent the most at $94.2 million, wi ...
- Nielsen Adds National, Local Ad Spend By Advertiser To Top-Ten Lists
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Nielsen is adding ad spend by advertiser across national/local TV and Spanish-langua ...
- With A Spending Rebound Expected Next Year, 2020 Is A Year Most Want To Forget
MAD, Larissa Faw, Steve McClellan - Monday, December 7, 2020
GroupM, Magna and Zenith are out with their new global ad spendi ...
- Madison Avenue's Big 3 Publish Much Improved Year-End Forecasts
Research Intelligencer, Joe Mandese - Monday, December 7, 2020
The Big 3 holding company forecast units have significantly upgraded their outloo ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimat ...
- UK Ad Spend Down 4.4% This Year With 12% Rebound Forecast For 2021
MAD, Steve McClellan - Wednesday, December 2, 2020
That's according to GroupM's new forecast report for UK spending activity, whi ...
- Post-Election Signals: 'DoubleClick Search,' 'Yammer,' 'Telephone Consumer Protection Act'
MediaDailyNews, Michael McLaren - Wednesday, December 2, 2020
"DoubleClick Search" saw a significant uptick among brands, signaling rising marketer intere ...
- GroupM: Print Media Capped At $10 Billion In Ad Revenue, Even With Digital
Publishing Insider, Rob Williams - Thursday, December 3, 2020
GroupM forecast that spending on pure-play digital advertising will grow 5% th ...
- GroupM Foresees 11.8% Gain For 2021 U.S. Ad Spending
MAD, Steve McClellan - Tuesday, December 1, 2020
GroupM's latest ad forecast describes a "K-Shaped" recovery, which finds this year ...
- Consensus Outlook Improves For 2020, Turns Positive For 2021
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecas ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billi ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, Rob Williams - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social med ...
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
U.S. ad demand rose for the third consecutive month in October, albe ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-fir ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2020
U.S. ad and marketing spending will fall 7.1% this year to $494. ...