- Video Streaming Spend Hits $166M For National TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
Video streaming services continue to push spending on national linear TV advertising ...
- Bing Gives More Data In Shopping As Analysts Estimate Ad Spend To Rise
Search Insider, Laurie Sullivan - Tuesday, February 19, 2019
Global search ad spend should increase from $101 billion in 2017 to ...
- Unilever And Sky Slash Ad Spend
Around the Net In MAD London, Sean Hargrave - Wednesday, February 13, 2019
Unilever and Sky reduced their ad spend by 29% and 30% respectively ...
- Big Brands Use TV Spots To Boost Social Engagement, eBay Gets Greatest Lift
Digital News Daily, Gavin O'Malley - Wednesday, February 6, 2019
eBay's ads highlighting children opening gifts during the holidays contributed to its ...
- Super Bowl's In-Game Ad Revenues Drop
Television News Daily, Wayne Friedman - Monday, February 4, 2019
In-game ad revenue sank 5% from $408 million a year ago to ...
- IPG Units Project Out-of-Home Only 'Traditional' Medium To Expand Over Next 5 Years
MediaDailyNews, Joe Mandese - Wednesday, January 30, 2019
Out-of-home advertising still has a relatively low share of overall ad budgets, ...
- Apple Devices Account For Majority Of Google Clicks
Search Marketing Daily, Laurie Sullivan - Tuesday, January 29, 2019
Apple devices running iOS drove 46% of U.S. Google search ad clicks, ...
- UK Ad Growth To Slow From 6% to 4.7% In 2019
Around the Net In MAD London, Sean Hargrave - Monday, January 28, 2019
After growing 6% last year, UK ad-spend growth will slow this year ...
- Media Layoffs Hit Print, TV And Digital Alike
TV Watch, Wayne Friedman - Monday, January 28, 2019
One prediction: half all TV advertising related jobs will be gone in ...
- U.S. Ad Spending Climbs 4.1%, Essentially Matching GDP Growth In 2018
MediaDailyNews, Joe Mandese - Thursday, January 24, 2019
U.S. ad spending expanded 4.1% in 2018, according to final estimates released ...
- 'Core' Digital Ad Demand Climbs 7.8% In November
Digital News Daily, Joe Mandese - Wednesday, January 23, 2019
Driven by surging demand for online video, social and radio inventory, core ...
- Elite SEM CEO Zach Morrison Readies Agency To Take Next Step
Search Insider, Laurie Sullivan - Friday, January 18, 2019
Morrison's move to CEO means Elite SEM will "reinvent the meaning of ...
- No Deal Brexit Would Lead To An Advertising Recession
Around the Net In MAD London, Sean Hargrave - Wednesday, January 16, 2019
While the political fallout from last night's defeat of Theresa May's EU ...
- Adland To PM -- Ditch Option Of A No Deal Brexit
London Blog, Sean Hargrave - Wednesday, January 16, 2019
As May's deal is killed off, adland makes pleas for the PM ...
- Dentsu Aegis Predicts 6% UK Ad Spending Growth
Around the Net In MAD London, Sean Hargrave - Friday, January 11, 2019
Dentsu Aegis estimates this year will see a 6% rise in UK ...
- TV Film Marketing Flat In 2018, Box Office Higher
Television News Daily, Wayne Friedman - Wednesday, January 2, 2019
Theatrical movie TV ad spending for 2018 was virtually the same as ...
- Holiday Ad Spending By Retailers Falls 4%, 'Online' Continues To Boom
MediaDailyNews, Joe Mandese - Wednesday, December 26, 2018
Ad spending by U.S. retailers declined 4% in the lead-up to the ...
- App Ad Spend Forecast To Hit $13 Billion By 2020
Mobile Insider, Gavin O'Malley - Thursday, December 20, 2018
Marketers will need to become more data-savvy and threat-savvy to maintain a ...
- 'Tucker Carlson' Sees Latest Advertiser Pullout
TV Watch, Wayne Friedman - Thursday, December 20, 2018
Any advertiser may pull money from one specific show because of content ...
- Continental Tires Tops Category Spending In November With Black Friday Promo
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2018
"The Continental Tires spot featuring Dan Patrick was a common fixture on ...
- Global TV Ad Spend Up 1% In 2018
Television News Daily, Wayne Friedman - Tuesday, December 18, 2018
Linear TV has a 41.9% share of all worldwide advertising in 12 ...
- Mobile Programmatic Advertising Budgets Continue To Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, December 17, 2018
Overall, the share of mobile advertising spent in North America conducted programmatically ...
- Facebook Ad Expansion Slows, Advertiser Backlash Cited
Research Intelligencer, Joe Mandese - Monday, December 17, 2018
Facebook's turbocharged ad expansion has cooled to a 16% growth rate in ...
- TV Remains Big For Movie Ad Spend, But Facebook Posts Higher Efficiency
Television News Daily, Wayne Friedman - Thursday, December 13, 2018
TV still takes most of a movie's marketing budget at 82%, but ...
- For Programmatic To Grow, Commercial Terms Must Change
MediaDailyNews, Jeff Collins - Monday, December 10, 2018
Advertisers should treat programmatic advertising as a long-term investment and seek significant ...
- Video Streaming Market Enjoys Steady Media Spend Hikes
Television News Daily, Wayne Friedman - Wednesday, December 5, 2018
Collectively, the business has seen some 52,064 national and regional TV airings ...
- Ad Forecasts Predict Mixed Year For Publishers
Publishing Insider, Rob Williams - Tuesday, December 4, 2018
Madison Avenue forecasts ad spending will grow modestly next year. Publishers will ...
- With Some Concerns About The Economy, Forecasters See Modest Ad Growth In 2019
MAD, Larissa Faw, Steve McClellan - Monday, December 3, 2018
GroupM, Magna and Zenith are out with their annual advertising forecasts for ...
- 2019 Global Ad Consensus Loses Some Steam, Remains Buoyant
Research Intelligencer, Joe Mandese - Monday, December 3, 2018
The average of the Big 3 -- WPP's GroupM, IPG Mediabrands' Magna, ...
- Average U.S. Household Now Spends $285 Per Month On Media
MediaDailyNews, Joe Mandese - Wednesday, November 28, 2018
In the U.S., consumer spending now accounts for about 55% of the ...