Tag results for "ad spending"
- After Strong 2H 2020, Q1 Sports Ad Spend Down 28% YoYAfter plummeting 84% in Q2 2020, ad and event spending on t ...
- WarnerMedia Up 18% In Ad Sales, Xandr's Digital Platform SoarsThe NCAA "March Madness" tournament on WarnerMedia cable networks boosted its advertisi ...
- Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020COVID-19 sent media buys into a spin last year, but accelerated t ...
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019The U.S. ad market expanded nearly 25% in March vs. the sa ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021Amazon ad-spend growth remained strong in Q1 across all ad formats, particular ...
- CTV Grows Dramatically In 2020 Digital Political Ad SpendMobile (phone) devices remain the dominant leader in political advertising spend ...
- In First Post-Pandemic Comp, Publicis Continues To LagIn its first quarter to reflect the year-over-year impact of the pandemi ...
- Has The Pandemic Opened Demand For Premium Streamer Growth?That streaming trend is surely a big part of the possible motivati ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS SpecialistWe Are Bionic has rebranded to Optily after a decade of providi ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming RisesCBS ran 74 national TV spots in the game, totaling an estimat ...
- Four Seasons Aggressive SEM Campaign Pays OffHow does a global brand like the Four Seasons Hotel & Resor ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?It's not just the virus. It's also the issue of human righ ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022For the ViacomCBS AVOD, this includes all digital ads -- on deskto ...
- 'Godzilla vs. Kong' Scores At Box Office, Heavy National TV Sports AdvertisingSurprising movie analysts, "Godzilla vs. Kong" scored an unexpectedly strong box-office resul ...
- Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketerPluto TV and other free, ad-supported streaming services will face greater competiti ...
- Facebook Launches Global Media Agency ReviewThe social media giant spends an estimated $700 million on measured med ...
- Super Bowl Down 6% In Total Ad Revenue To $400.7 MillionThe average unit rate in 2020 was $4.99 million, and there we ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal StimulusCiting a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significa ...
- Why GroupM's Wieser Is Feeling So StimulatedThe U.S. ad recovery is looking better with each new ad indust ...
- Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GMAbout 35% of ads on the Disney-owned SVOD in February were fr ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On AdsByteDance's push into gaming will diversify its business model away from advertisi ...
- Programmatic CTV Ad Spend Doubles In 2020, CTV Fraud Holds SteadyProgrammatic CTV ad spending in the U.S. came in at $4.36 billi ...
- Disney's ESPN, ABC Are Big Winners In NFL DealDisney gained in the number of actual games, including two Super Bowl ...
- Local Media Growth Expected, But Not Enough To Counter 2020 DeclinesThis year's increases won't be enough to wipe out 2020's losses. T ...
- Digital's Big 3 Now Capture Majority Of U.S. Ad SpendingThe pandemic drove advertisers to invest even more in the "Triopoly," confir ...
- Zenith Forecasts Telecom Ad Spend Will Grow 4%-Plus Annually Through 2023Advertisers in the category will spend substantially more on television and rad ...
- Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023Fueled by demand for new smartphones, as well as the rollout ...
- Amazon, Sen. Warren In Heated Debate On Twitter Over Profit ShiftingSenator Elizabeth Warren and Amazon lit up Twitter Thursday night. Warren accus ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity GraphFor the first time, NBCU will be offering "self-service" access to i ...
- Will YouTube Finally Make Inroads In The Upfront Market?Now, with ever more scattered premium TV and video impressions, it m ...
