Tag results for "ad spending"
- GroupM Finds Good News/Bad News In U.S.-China Trade WarThe escalating trade war between the U.S. and China is likely both ...
- Amazon Prime Video Ups Media Spend In First Half Of 2019Amazon Prime Video has spent $73.1 million in national/regional TV, according to ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media SpendingEthnic minorities represent nearly 40% of the U.S. population, yet multicultural media ...
- This Year And Next, Healthcare Ad Spending Will Grow 3.6%In its first focused report on worldwide healthcare ad expenditures, Zenith forecasts ...
- Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019Squarespace spent $108 million in advertising during first-half 2019, up 117% vs. ...
- Local Political 2020 Ads To Hit $6.5 Billion, TV Grabs 47% ShareBIA says the three biggest markets will be Los Angeles ($368 million), ...
- It's The Ecommerce, StupidA new analysis showing ecommerce is driving ad spending growth in Japan ...
- ITV Ad Revenue Drop Not As Bad As Feared"The Times" is reporting that investors have reacted well to ITV reporting ...
- Publicis Groupe Client Losses, Spending Declines Stunt NA GrowthNorth America, the Groupe's largest market, suffered a 3.1% organic revenue decline ...
- Marketing Growth Hits 0% As Brexit Fears Take Their TollThe IPA Bellwether Report for Q2 2019 shows overall marketing growth grinding ...
- Amazon Ramps Up TV Ad Spend For Prime DaySome $7.9 million has been spent to date -- June 30 to ...
- Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A ChallengeBig opportunities exist for brands to build loyalty during Amazon Prime Day, ...
- TV Is Dying (Still) (Soon) (Maybe)According to Publicis Media's Zenith, TV will lose its dominant share of ...
- API Automates LinkedIn Ads Performance ReportingThe API provides the first cross-channel ad-buying platform for both site-direct and ...
- Social Is Stalling As Trust Dips And Ad Growth HalvesThe numbers are still big, but ad growth has halved as user ...
- Zenith Predicts Half Of Advertising Will Be Digital By 2021Research from Zenith suggests that a half of all advertising budgets will ...
- Ad Outlook Downgraded Again, This Time It's ZenithZenith has downgraded its global ad-spending forecast for 2019, now predicting 4.6% ...
- Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets OnlineA report released Monday suggests that much of the growth in internet ...
- UK TV Ad Market Down 4% In 2018The British television advertising market was down 4% in 2018, although it ...
- Social Media Ad Spend Growth HalvesThe growth for social media advertising halved in Q1 this year compared ...
- Box-Office Revenues For Q2 Movies Are Down, But Media Spending HigherTheatrical movie TV media spending was up 28% to $571.4 million for ...
- Why Mary Meeker Kills Radio's Star"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wieser. ...
- 2020 Political Spending To Hit $6 Billion, Digital Will Be Biggest GainerPolitical media campaigns will spend a record $6 billion on advertising in ...
- Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad PricesAI and machine learning should attract advertisers doing business with Google and ...
- Papa John's Advertising-Marketing Budget Gets $80M InfusionThe company reported spending $60.8 million on advertising and related costs in ...
- 2020 Political Ad Spend Could Hit $10 Billion, Digital Share Expected To DoubleThe biggest piece of 2020 political advertising revenue will be linear TV ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?Some 15% of advertisers are now including addressable TV regularly in their ...
- Marketers Want Alternatives To Amazon, Facebook, GoogleAmazon, Facebook and Google will account for 43% of the $129.34 billion ...
- GroupM Cuts Global Spending Forecast For 2019GroupM is the second holding company this week to issue a cut ...
- Google Surges To Madison Avenue's No. 1 Supplier In Post-Olympic CompsShares of ad spending among America's top media companies have shifted markedly, ...
