- They're Giving It All - Tech That Detects AI-Generated Clickbait
Search & Performance Insider, Laurie Sullivan - Monday, October 2, 2023
Tools and chatbots are being used to generate massive amounts of low-quali ...
- Media Buying Firm Polaris Debuts, Updates Playbook For Democratic Campaigns
MAD, Fern Siegel - Wednesday, September 27, 2023
CEO Tom Pino contends it is crucial to modernize media strategies a ...
- U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022
MediaDailyNews, Joe Mandese - Tuesday, September 26, 2023
While August's 1.2% expansion was modest, it follows July's 6.2% growth. ...
- Local TV To Grow 11% To $23.8B In 2024: BIA Forecast
Television News Daily, Wayne Friedman - Friday, September 22, 2023
Local broadcast TV will see a modest 11% increase in 2024 ...
- WBD Max Leads TV Promo Ad Spend, But Stuck in Streaming Share
Television News Daily, Wayne Friedman - Thursday, September 21, 2023
Linear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airin ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
Media Insider, Dave Morgan - Thursday, September 14, 2023
Ad-tech platforms destroy billions of dollars of value in TV, streaming vid ...
- Planning Software Market To Top $1.6B, According To A Plate Of Shrimp
Planning & Buying Insider, Joe Mandese - Thursday, September 14, 2023
That's what I stumbled on when I set up Google News aler ...
- What Frustrates Retail Media Buyers (According To The IAB)
Planning & Buying Insider, Ray Schultz - Wednesday, September 13, 2023
Retail media standards and metrics have to be clearly defined. ...
- Thinking Beyond Now: Plan For Long-Term Media Effects
Planning & Buying Insider, David Hohman - Monday, September 11, 2023
Consider this: The impact of a single exposure is a point ...
- Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video Ads
Media Insider, Dave Morgan - Thursday, September 7, 2023
Now that we're seeing real fungibility of linear TV annual ad spe ...
- Media Buyers Say Twitter/X Less Effective Than Social Media
Research Intelligencer, Robert Williams - Friday, September 8, 2023
Only 14% of media buyers said they consider X a preferred partne ...
- Welcome To The New Normalized: Brian Wieser Updates His U.S. Ad Model
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
The bad news is his 2023 forecast comes in at nearly ha ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
"Our earlier study clearly demonstrated that there are a significant number ...
- SourceKnowledge Domain Targeting Launches For High-Converting Traffic
Search & Performance Insider, Laurie Sullivan - Wednesday, September 6, 2023
Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Search & Performance Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- Sports Wagering Continues To See Sharp TV Ad Growth
Television News Daily, Wayne Friedman - Tuesday, August 29, 2023
Online sports wagering businesses totaled $140.5 million in national TV ad spe ...
- U.S. Ad Market Climbs 6.2% In July
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
With easier year-over-year comparisons, July posted the biggest gains for the U. ...
- National Political Ad Spend Grows Around GOP Presidential Debate
Television News Daily, Wayne Friedman - Friday, August 25, 2023
Ramping up national TV advertising around recent political news, the recent Republic ...
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
Global ad spend is on track to grow 4.4% to $963.5 billi ...
- X Offers $250 Ad Credits To SMBs That Invest In Its Platform
MediaDailyNews, Colin Kirkland - Wednesday, August 23, 2023
X is offering a "one-time ad credit of $250 USD" to eve ...
- Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' Data
MediaDailyNews, Joe Mandese - Thursday, August 24, 2023
Omnicom participated in a pilot test earlier this year, which found t ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2
MediaDailyNews, Karlene Lukovitz - Wednesday, August 23, 2023
Increased impressions volume drove 9% YoY growth in ad spend in programmat ...
- National TV Spending Falls 11% Summer-To-Date, Live Broadcast Viewing Drops 25%
Television News Daily, Wayne Friedman - Tuesday, August 22, 2023
Summer TV broadcast viewing patterns are following recent live, linear television tren ...
- Older Adults Make Up Just 4% Of People Featured In Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, August 22, 2023
Just 3% of digital media budgets are allocated to ads featuring peop ...
- Betting The NFL Season: Even Stronger Sports Gambling TV Ad Spend?
Television News Daily, Wayne Friedman - Friday, August 18, 2023
Sports gambling marketing is poised for more sharp gains as a growi ...
- Video Continues To Drive Programmatic Spending Growth
Publishers Daily, Ray Schultz - Thursday, August 17, 2023
Video is expected to drive $95.98 billion in programmatic spend in 2 ...
- CTV Hits New Monthly Record Ad Spend Of $1B In June
Television News Daily, Wayne Friedman - Thursday, August 17, 2023
The $1B ad spend for CTV in June is a new reco ...
- U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
Advanced TV Insider, Karlene Lukovitz - Thursday, August 17, 2023
And that's just for the nine big platforms tracked by Vivvix, n ...