Tag results for "ad spending"
- New OTT, Virtual Pay TV Ramp Up TV SpendFrom January 1 through April 18, Hulu has spent $60 million on ...
- Has 'Print' Media's Ad Spending Decline Bottomed Out?A surge in demand for digital "print-originated" advertising will offset declines in ...
- Despite Privacy Furore, Ad Spend On Facebook Soars 62%Facebook might be in the dock over data privacy in the Cambridge ...
- Data Breach Fails To Slow Facebook Demand, Advertisers Boost Spending 62% In Q1Despite the fallout surrounding the Cambridge Analytica data breach, Facebook was not ...
- We Hate Digital Advertising/We Love Digital Advertising!Both marketers and consumers are conflicted about digital advertising, according to recent ...
- How OTT Growth Impacts TV Ad SpendingeMarketer has released an updated outlook calling for U.S. TV ad spending ...
- Zenith Boosts Global Ad Forecast, Cites Global Economic ExpansionPublicis Media's Zenith unit has upgraded its advertising outlook for 2018, albeit ...
- Midterm Political Ad Pie Will Expand 17% Due To More Competitive RacesWith 33 seats up for grabs in 2018, 20% of all political ...
- TV Enters Permanent Ad RecessionMagna's new outlook calls for digital to become the majority of U.S. ...
- Publicis To Upgrade Ad Outlook, Cites 'Stable Economic Growth'"Next week we will be increasing our forecast," Publicis CEO Steve King ...
- Interpublic Upgrades U.S. Ad Spending Growth To 5.5% This YearInterpublic's Magna unit this morning revised its U.S. ad-spending growth forecast for ...
- Network News Tops $4 Billion, Cable's Big 3 Get Even BiggerPresident Trump may trash major TV news networks as "failing" and "fake ...
- Adthena Austin Office Opens During SXSW, Releases Google Shopping DataThe study by Adthena shows that Google Shopping product listing ads now ...
- Madison Avenue's Glass: Literally Half Empty -- Or Full -- Depending On Your PerspectiveMany in the ad world think of "Madison Avenue" -- as defined ...
- How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For 'Traditional' MediaTwo essential pieces of intelligence about the media economy were unveiled during ...
- How Brands Are Behaving On SnapchatWhat's your competition up to on Snapchat? Sure, swiping around the app ...
- Future Of Local TV Revenues Hinges on Data, A New Selling FocusVerticals are increasing their ad spend on online/digital assets as they either ...
- Younger Travelers Rely On Search Engines, Recall Ads More OftenAs the U.S. heads into the Spring Break season, consumers are planning ...
- HoneyBaked Ham, Location3 Show How Multi-Location Online To Offline WorksReleasing data on the integration of online and offline advertising and marketing, ...
- Apple Search Ads Jump In Singular ROI Index RankingThe search newcomer leaped from No. 10 in 2016, to No. 4, ...
- ABC Hopes New Magazine Circulation Calculation Will Improve TrustABC is simplifying the way in which it calculates circulations for magazines, ...
- Every Brand Will Need Amazon, Forrester SaysPublicis and Omnicom have announced they will increase ad spend on Amazon ...
- Study Forecasts Robust Programmatic Growth This Year With Further Transparency PushA WFA study forecasts that programmatic will account for an average 28% ...
- Apple Sends Emails To The Wrong Developers: ReportsApple has sent emails to app developers containing ad-spend details on other ...
- Did Theresa May Just Call Out Facebook And Google On Killing Off Newspapers?A Government investigation is coming, but is it too late -- and ...
- Alphonso Partners With IRI For Cross-Platform AttributionThe deal will combine Alphonso's real-time TV audience data with IRI's consumer ...
- Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROIThe results are in -- and the duopoly of Facebook and Google ...
- Unilever Cutbacks Support A EUR250m Increase In Media SpendUnilever is in the process of halving the 3,000 agencies on its ...
- Mobile Is Bigger Than TV -- Can Adland Be Trusted With It?Mobile has just overtaken tv. It's a massive opportunity, with even larger ...
- 2017 Media Ad Spend Flat For PublishersBy platform, broadcast ad spend decreased by 2.9% and radio decreased by ...
