Tag results for "ad spending"
- What's The Outlook For The Media Supply-And-Demand Formula?TV-focused marketers already sense there will be a sizable drop in spending. ...
- Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its OwnThe expected surge in streaming consumption is materializing, and users who say ...
- Ecommerce Ad Spending Rising GloballyEcommerce ad spending in the U.S. jumped from $4.8 million the week ...
- New Football League XFL Stops Its First SeasonThe new XFL football league stops after five weeks of games, after ...
- Global Ad Outlook Revised Downward By Billions: Attributed To COVID-19, ChinaThe global ad-spending outlook has been revised downward by billions of dollars ...
- How Economic Recessions Impact The Ad Economy: By Medium, By CategoryWhile TV lost only a small number of advertisers during the Great ...
- Travel Ad Spend Cut Dramatically In Wake Of PandemicYear-over-year, travel investment in the first two weeks of March is down ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad RevenueJonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as ...
- FAANG Stocks Grow 18% In TV Ad Spending In 2019Five big media tech stocks -- Facebook, Amazon, Apple, Netflix, and Google, ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad SpendMedia buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 ...
- Myers Revises 2020 Media Ad Outlook To +4.8%, Cites CoronavirusAdvertising and media industry researcher and consultant The Myers Report has revised ...
- Analyst Lowers Search Travel Ad Outlook, Google's Earnings TooEven as Madison Avenue's major ad forecasters begin reassessing their outlooks to ...
- Local Political Advertising Estimate Raised 8% To $7.1 BillionLocal political advertising is poised to pull in higher record levels than ...
- Bloomberg's Campaign Spending Could Destroy DemocracyBloomberg's nomination would represent the utter annihilation of the marketplace of id ...
- Are Google And Facebook Too Big Not To Be Broken Up?They only play in the online half of the ad industry -- ...
- IAB: Programmatic Now 85% Of All U.S. Digital AdvertisingProgrammatic media buys now account for 85% of all digital ad spending, ...
- Dentsu Sees Shift In Search Based On CoronavirusA Dentsu report titled "The 2020 Coronavirus outbreak: Implications in China market ...
- Premium Streamers To Double Ad 'Value' To $2.3B This YearVideo streaming services are on pace to nearly double total advertising media ...
- 42% Of Brands Advertising On Amazon = Half The SalesThird-party sellers selling direct from Amazon's platform are more likely to spend ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze DataThe Precision Marketing platform enables marketers to understand performance attributable to a ...
- Video Streamers' National TV Ad Spend Continues To Rise SharplyFrom Nov. 12 through Feb. 12, national/regional TV ad spending totaled $550.5 ...
- App Install Ad Spending Reaches $76.2B, Poised To Jump FurtherOn Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggles ...
- U.S. Political Ad Spending To Approach $7 Billion, Represent 1.4% Of All Media Ad RevenuesPolitical ad spending during the 2020 campaign cycle will approach $7 billion, ...
- Digital Political's 'Big One'The ad industry likes to grouse over the fact that the Big ...
- What Is Your Personal Data's Share Of Media Spending?After years of erosion, ad industry spending is beginning to gain share ...
- NFL Regular-Season National TV Advertising Up 14% To $4.2 BillionFollowing a 5% gain in TV viewership for NFL regular-season games this ...
- Global Chaos Will Affect Ad SpendWith all the various uncertainties in the world, plus the fact that ...
- Super Bowl Shows Slight Viewership Rise, National TV Ad Dollars Up 29%Kantar Media's preliminary estimate shows in-game national TV advertising spend for the ...
- Brexit Day Is Here -- But Change Is A Year AwayAt 11pm tonight, the UK enters a transition phase where, despite the ...
- Research Shows 25 Consecutive Quarters Of UK Ad-Spending GrowthAA/Warc figures reveal the UK enjoyed its 25th consecutive quarter of growing ...
