Tag results for "ad spending"
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media OutletsDespite bad press, lawsuits and supply problems, Peloton increased its ad investme ...
- 4A's Call For Transparency In Measurement Currency MethodologiesMarketers and agencies require an accurate way to compare currencies to alloca ...
- Scripps Posts 3.4% Higher 'Core' Advertising, Local TV Station And Network Revenue RisesCombined results for its networks, Scripps says, show ratings growth of ...
- Sinclair's Ad Revenue Climbs 7%, Political Ad Spend RisesSinclair projects political ad spend to be between $36 million and $ ...
- 'Effective' CPMs Climb As Prime-Time Ad Spending DeclinesLegacy TV has seen higher "effective" cost-per-thousand prices for deals in t ...
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID FalloutThe Advertiser Perceptions survey, released by the IAB this morning, shows ...
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IABThe report estimates average time spent per day in 2022 for C ...
- Will Political Ad Spend Remain High For Linear TV?When including all media platforms -- local broadcast, local cable/satellite, radio, digit ...
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent ActivityJake Loveless, CEO at Edgemesh, created a feature for his new compa ...
- Twitter Mulls Ad-Free Platform - Do TV Networks Benefit?Twitter pulls in around $5 billion in ad spending per year. W ...
- An Unhappy Apple Anniversary For Those Dealing With App Tracking TransparencyA study released by Apple and conducted by a professor at Columb ...
- Email Dollars Will Be Moved Into OOH Advertising, Study PredictsConsumers are suffering from digital fatigue and are ready for outdoor advertisin ...
- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted BannersBorrell Associates plans to release its 2022 Benchmarking report on Wednesday th ...
- Mobile Ad Growth 'Re-Accelerates,' Reverses 3-Year Downward TrendPart of mobile's deceleration in recent years was likely due to saturati ...
- Marketing As An 'Original Digital' (OD)ODs were part of the original introduction of digital media to t ...
- MSNBC's 'Rachel Maddow' Show Trimmed Back To WeeklyStarting in May, Rachel Maddow, host of the MSNBC prime-time show th ...
- Linear TV Still Top Priority For Warner Bros. Discovery, Analyst SaysLinear TV networks under the new company including TNT, TBS, CNN a ...
- TikTok U.S. Ad Revenue To Soar 184% in 2022, Surpass Twitter, Snapchat CombinedAt nearly $6 billion, the U.S. will account for 51% of worldwi ...
- Out-of-Home Ad Spending Rebounds In 2021, Remains 17% Below 2019's HighRanked in order, the top 10 OOH advertisers in 2021 were McDonald' ...
- Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail SitesAmazon, Target, and Walmart took the most in ad spend from brand ...
- Automakers' National TV Spending Dips 27.4%GMC put a significant emphasis on college basketball programming in March, wi ...
- It's The Demand Chain, StupidThe most important word in digital media, especially programmatic, is "demand," n ...
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032The majority of all advertising buys today are AI-enabled -- and th ...
- Invest In The Infinite - There Is No Other OptionWe all claim we can buy cheaper, smarter or better -- b ...
- Apple Search Ads Conversion Price Skyrockets In Q4 2021Marketers and developers paid much more for a conversion in Apple Sear ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP AddressSome marketers are finding the jump to new platforms a challenge ...
- Citing The 'Macro Uncertainty' Of War, Morgan Stanley Trims Digital Price TargetsMorgan Stanley's Brian Nowak trimmed the stock price targets for Google, Met ...
- Report: Ad Spend In Russia Will Fall By 50% This YearThat's according to an estimate issued by Insider Intelligence, citing the ongoi ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 MonthsCoca-Cola was the top OTT ad spender among big food and bevera ...
