Tag results for "ad spending"
- Apple Was One Of Twitter's Top Advertisers In 2022: AnalysisTo date, 84% of Apple's total social-media spend has gone to Twitte ...
- Black Friday World Cup Match Scores Highest Men's U.S. TV Soccer Viewing EverThe U.S. Men's National World Cup match on Black Friday earned 15 ...
- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad BuysThe collective $9 million pulled in by Fox and NBCU networks f ...
- Bloomreach Lowers Acquisition Costs With Snapchat IntegrationAdvertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily RecessionThe analysis also reveals declines of deceleration for most major media wi ...
- Movie Box-Office Nearly Double A Year Ago, 33% Behind Pre-PandemicDomestic box-office revenue is up nearly 94% to $6.6 billion vs. ...
- 98% of Business Owners Want To Sell Their Products On TikTok, Study FindsMany think TikTok could overtake Amazon and Google as it moves in ...
- A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic FactorsCiting the impact of rising inflation and disruptions in their supply chain ...
- Walmart Gains With High-Income Shoppers, Pays $3.1B In Opioid SettlementFamilies earning more than $100,000 are its fastest-growing customer segment. ...
- Activist Hedge Fund Urges Alphabet To Cut Head Count, CostsThe activist hedge fund told Alphabet execs the company would be mo ...
- 23% Of Ad-Supported OTT Service Users Click On, Buy From AdsAbout 37 million U.S. households now use at least one AVOD ...
- Ruh-Roh: GroupM Solves Mystery Of Who Killed Television"When everyone is talking about the negative advertising market, I think th ...
- National TV News Advertising Up 16% Leading Into Midterms, Stronger Gains Vs. 2018The bulk of the increased political ad dollars during major election yea ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023Long term, what's the plan for ads on local TV? Borrell Associat ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To JoinFounding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Against The TV Ad Grain: Trade Desk's Q3 Revenue Soars A Strong 31%Although other TV and CTV ad platforms have had challenges, The Tra ...
- Twitter Bots, Fake Traffic Rise During Political Events, CHEQ Data ShowsPolitical events could be driving up the number of fake bots a ...
- National TV Ad Spend Flat For September -- Ending Monthly DeclinesPositive news came with September reversing a general monthly decline that beg ...
- Data Reveals Twitter Has Been Shedding Advertisers Since JuneTwitter has shed thousands of advertisers since May of this year, accordi ...
- Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad RevenueHe also blamed the groups exercising their free speech for "trying ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings"We still end up in the mid-single-digit growth rate for this quart ...
- Political Ads Rising In Sports Programming: ViamediaPolitical ad spend in sports programming will triple its previous revenue leve ...
- The Media Recession Is Coming, The Media Recession Is Coming -- Or Is It?Top-flight experts have blown the reading of where the economy has be ...
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned SitesCafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad SpendingGroupM's business intelligence team called out analysts and journalists for focusing ...
- 'Black Adam,' Dwayne Johnson Flex Superhero Box-Office Muscle With $67M OpeningWith $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" open ...
- Peloton Continues To Struggle, Ad Spend Down 60% In 2022Last year, American exercise and media company Peloton Interactive had an avera ...
