Tag results for "ad spending"
- ANA: Nearly 44 Cents Of Every Dollar Advertisers Spend With DSPs Reaches ConsumersMore dollars are effective in reaching consumers through demand-side platforms this ye ...
- Yelp Uses AI For Smarter Ad Optimization, Performance For Local BusinessesYelp has introduced more than 20 features to support local businesses, focusi ...
- Facebook's Global Ad Revenue Poised To Top $100B In 2024: ReportAccording to a WARC Media report, Facebook has a global advertising audien ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 WeeksSince August 24, a total of $1.2 billion in national TV ...
- A Tail (SIC) Of Two Media-Buying IndustriesA very, very short one, and an increasingly long one. ...
- Holding Co. Consensus Revised Upward This Year And NextIPG's Magna and WPP's GroupM this morning joined last week's upgraded outlo ...
- One-Third Of Marketers Expect 2025 Budgets To RiseWARC's forecast finds that while 65% expect business to improve, fewer thi ...
- Wieser Upgrades 2024 Once Again, Cites Presidential Uncertainties For Downgrading 2025Brian Wieser now estimates ad spending will expand 9.0% this year, excludi ...
- Theatrical TV Ad Spend Down 24%, Box Office Down 7%Theatrical movies' national TV spend and media value is down 24% ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis"We are seeing an increased focus on planning and buying for attentio ...
- X Offers Shopify Merchants Free AdsX has begun running full-screen promotions for its Premium account offerings, includi ...
- Ad Growth Decelerates To +0.9% In October: Sports, Elections CitedThe good news is that October turned in the 18th consecutive mon ...
- Global Ad Spend Set To Grow 11% To $1.08T This YearGlobal ad investment more than doubled in the past decade and gr ...
- 'Glicked' Opens Strong, Is No 'Barbenheimer'"Wicked" broke a number of records, becoming the biggest domestic Broadway-to-Hollywood fi ...
- NFL Thanksgiving Ad Price Soars 16% To $1.45M Per :30Guideline says pricing for Thanksgiving weekend games is up 11% to $576,0 ...
- The Long Game, Why Dentsu Is Advising Clients To Play ItAs I read Dentsu's latest report about gaming, it seemed part manifest ...
- Merkle Becomes First Agency To Offer Adobe Mix ModelerThe performance agency's clients now have access to build integrated models, givi ...
- Nearly 170 New Advertisers On TV In First-Half 2024: VABSixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- 'Red One' Is No. 1, 'Wicked' Has Big TV Ad PlanAmazon also spent an estimated in theatrical marketing - about $19.4 milli ...
- Better Media-Planning Tools Needed For Growing Audio Podcast InventoryFor years, podcasts have built audiences for a variety of reasons, b ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- National TV Spending Rises 1% To $3.1B In September, NFL SoarsAd spend for NFL programming witnessed a 32% year-over-year gain in t ...
- 2025 Ad Spend Forecast Puts CTV, Data FirstCTV, streaming and OTT video channels are expected to see the mo ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young MalesAlthough Donald Trump's campaign spent less on traditional social-media advertising, it w ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- Future Ad 'Titans' Boosted Media Spending By 30% Or MoreThe strong brands of tomorrow are "unafraid to mix things up a ...
- Advertisers Are Optimistic About Spending On Streaming MediaFour-fifths of CTV/OTT advertisers said streaming's value is greater than or equ ...
- Democrats' Campaign Ad Spend 63% Higher Vs. Republicans' Since JulyOver the last 105 days, Democrat campaign ad spend has totaled $1. ...
- Ad Spend Vs. Volume By Channel Tells Two TalesIncreasing ad prices became the most important issue for advertising in ...
- Political Fuels Fox 11% Q3 Ad GainCable network programming revenue grew 15% to $1.6 billion, with advertising ...
