Tag results for "ad spending"
- CTV Campaign Brand Reach: Lots Of Room To GrowInnovid estimates the average campaign reach across its 95 million TV househol ...
- Tariffs Soured Ad Market, But Q1 Buys Remained StrongAnalysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- Advertising Industry Faces Whiplash From Trump's Sweeping TariffsAd platforms with high exposure to performance-driven campaigns and Chinese brands fa ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53MAverage national TV viewership has seen a slight 2% decline to ...
- Temu Pulls Its Google Shopping Ads, App Store Downloads And Ranking ImpackedAfter Temu discontinued Google Shopping ads in the U.S. last week, i ...
- Support For Curtailing Misinformation Falls To Lowest Point Since Trump's Last AdministrationAlarmingly, the drop is most pronounced among Democrats, not Republicans, suggesting so ...
- March Madness Brands Top Recall: Freshpet, TurboTax, Geico, Dick's, Buffalo Wild WingsFreshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% ...
- Former Apple, DirecTV Exec Gieselman Joins Comcast As Chief Growth OfficerGieselman will head growth marketing and sales efforts for Comcast's Connectivity &am ...
- Brands Continue To Invest More In Influencer-Led CampaignsBrands remain determined to increase influencer marketing spend, according to a surv ...
- How To Stop Diminishing Returns In Performance MediaAd fatigue, competition, and platform changes are making it more difficult ...
- Q4 'Open' Programmatic Up 10% To $7.6B - 34% Of CTV Ad SpendRoughly 90% of all CTV advertising is sold programmatically. All global C ...
- Similarweb Acquires The Search MonitorThe companies have independently supported data, optimization and advertising and together ha ...
- TikTok Expands Smart+ Catalog Ads And MoreTikTok is focused on expanding its Smart+ automated ad solution, with ...
- Bayer, Coors, Jack Daniels Created Top-Performing AdsLeading brands in this year's report combined timing, relevance and context ...
- Citing 'Uncertain Times,' Magna Revises Ad Outlook DownwardIPG Mediabrands' Magna unit issued its first quarterly update for the 20 ...
- Not Snowy Or Showy: Weak Domestic Opening For 'Snow White'One key marketing indicator shows Disney placed one of the biggest pre-openi ...
- Wieser Downgrades 2025 Again, Projects Tepid Growth For Next Few Years"By now, nearly three months into the year, what we can s ...
- Sports Betting TV Spend: $130.8M, FanDuel And DraftKings TopsThis came from 24,110 airings and 10.9 billion impressions, coming amid hea ...
- Women's Sports TV Ads More Than Double In 2024 - To $244MWomen's live sports boosted engagement for brands by 40% vs. the avera ...
- X Experiences Major CyberattackOver 41,000 people reported problems with accessing X Monday morning on us ...
- OOH Ad Spend Hit Record $9.1B In 2024Total revenue was up 4.5% from 2023 while digital OOH was ...
- Streamers' TV Promo Spend Sinks 38%, Airings And Impressions DownLegacy-owned, TV network-based media companies are heavily using their own networks ...
- If Not Banned This Year, TikTok Ad Spend Projected To Hit $30BWith $11.8 billion in expected U.S. ad revenue - a 21% increa ...
- Core Local Ad Spend Projected To Grow 6.1% This YearTotal local digital media will land at $89.6 billion, with traditional med ...
- ABC's Oscars Viewing Falls 7% - Adding Hulu, Up 1% To 19.7MABC says younger 18-34 viewers tallied the best results in five yea ...
- Oscars: Indie Film 'Anora' Wins Best Picture, Hulu TV Show GlitchesSmall film distributor Neon took home five Oscars for the independent mov ...
- This Year's Ad Market Begins On Healthy Note, January Expands 7.4%January's growth expands on the same month a year ago, and follo ...
- Retail Media Ad Impressions Surpass 75BSome of the fastest-growing retailers in retail media ad impressions during t ...
