Tag results for "ad spending"
- Pinterest Now Offers 5,000 Interest CategoriesWith the expanded targeting options, some advertisers are seeing increases in click-through ...
- U.S. Ads Down In August, But Up 2.4% Year-To-Date U.S. advertising revenues in August took an expected hit -- down 7% ...
- Digital Ad Spend Will Outstrip Digital Media AttentionThe gap between digital ad spend and time spent consuming digital media ...
- GBP6bn Worth Of Media Deals Under Review Through ISBA Guidelines ISBA, the UK trade body for advertisers, claims its tougher new framework ...
- Uber vs Fetch Will Ask -- Do Rebates Lead To Fraud? Fraud dominates the headlines -- but the question is whether rebates and ...
- Google And Facebook Account For 54% Of UK Digital Ad SpendGoogle and Facebook are rightfully called a duopoly in digital advertising, according ...
- P&G's Marc Pritchard Blasts Adland For Only Delivering On 25% Of SpendP&G's Chief Brand Officer has summed up 2017 as the year "bloom ...
- P&G Is Right -- The Party's Over For Digital AdvertisingThe FMCG's chief brand officer claims that just 25% of spend reaches ...
- Total 2017 U.S. TV Ad Spend Forecast As FlatFollowing other big media agencies' advertising downgrades, eMarketer is lowering its estimates ...
- Zenith Downgrades European Ad SpendDespite next year's World Cup and Winter Olympics, Zenith has again revised ...
- Native, In-Feed, Other New Formats Propel 'Display' To Dominant Internet Ad ShareNewer digital advertising formats, including "in-feed," native and paid content and video, ...
- Mobile Marketing's Saviours Are UnmaskedPop-ups are even more annoying on a small screen, so smart executives ...
- Zenith Ad Forecast Downgraded Again The agency cited pockets of macroeconomic troubles worldwide. Despite some uncertainties in ...
- Facebook: Russian Operatives Bought Thousands Of Fake Ads, Connected To Hundreds Of False AccountsRussian disinformation operatives placed about 3,000 paid ads on Facebook over the ...
- Is The UK Ad Industry About To Take A Downturn?"Campaign" has been doing some thinking about the UK ad market and ...
- Will Mobile Become The Dog Wagging TV Advertising's Tail?There is no question that mobile advertising will someday -- perhaps in ...
- Mobile Retail Digital Advertising Will Drive Market ForwardRetail will drive digital ad revenues over the next couple of years, ...
- Turns Out Clean, Well-Lighted Space Still Important For BrandsI just read yet another estimate of ad spending saying that digital ...
- What If More Brands Follow P&G And Cut Ad Budgets?"Marketing Week" has been catching up with P&G to fine the FMCG ...
- Snap Rolls Out New Measurement ProgramWith the help of Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management ...
- With $22 Million On Hand, GOP Super-PAC Attacks Its OwnCongressional Republicans are waging war against members of their own party in ...
- Tipping Point Reached As Half Of UK Ad Spend Is Now OnlineAdland has hit a tipping point. For the first time, half of ...
- Online Ad Spend Hits A Tipping Point As Print Plummets, AgainMassive online and mobile growth has tipped digital to more than half ...
- Revenue Down But Dividends Are Up At ITVA fall in tv advertising spend has meant that ITV profits dipped ...
- UK Is The Shining Star In Omnicom's Q2 ResultsOmnicom has reported that the UK outperformed the rest of the world ...
- IPA Bellwether Report Shows Budgets Are Up, For NowMarketers are increasing their budgets mainly through internet advertising, the latest IPA ...
- Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness SeenDriven by a surge in mobile consumption, the "online" video advertising marketplace ...
- Channel 4 Says TV Ad Revenues Are DecreasingChannel 4 has admitted to Marketing Week that the tv advertising industry ...
- Perfect Storm -- Brexit And Cost-Conscious Brands Slow Down Ad GrowthUncertainty and cost-cutting means there is still growth there -- but it's ...
- GroupM Ad Spend Growth Downgraded From 7% To 4%First the good news: GroupM is forecasting that the UK will experience ...
