Tag results for "ad spending"
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBAWarnerMedia says advertising revenue also benefited from the new HBO Max ad-opti ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV FaltersAlthough traditional TV platforms will decline this year, local TV stations' digit ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not BadAt a time when federal regulators and consumer advocacy groups are eyei ...
- Ad Market Grows 35.2% In June, Marks Fourth Consecutive Month Of ExpansionThe expansion also was led more by smaller advertisers than the bigges ...
- U.S. Ad Economy Continues Expansion In June, But Begins To ModerateThe U.S. ad economy continues to rebound from the COVID-19 recession, b ...
- Local OTT/CTV Ad Sales: Spending Grows, But Not For Every MarketerRising efforts around local TV stations streaming/OTT businesses continue at a stea ...
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018Despite some big question marks about attendance, fan enthusiasm and athletic performan ...
- U.S. Movies Earned First $100M+ Box-Office Weekend In Pandemic EraA big part of that total was the soaring debut of Wa ...
- Samsung Ads Warns Of Linear TV Ad ImbalanceResearch from the company suggests unless linear TV marketers shift a massi ...
- Summer TV: NBC's 'America's Got Talent' Maintains Lead; ABC Grabs 12 Of Top 20-Rated ShowsPerennial summer leader "Talent" is earning an average 8.8 million this yea ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad SpendClick-through rates and conversions both rose YoY, partly due to more engagi ...
- 2021 NBA Playoffs Ad Spend Rises, Viewing Recovers Vs. 2020, Down From 2019This year, Nielsen-measured viewership is 36% higher vs. a year ago b ...
- CTV Upfront TV Spend To Hit $4.5 Billion, Up 50% YOYMore upfront business will continue for CTV, given the scarcity of ...
- Cruise, Airlines Ad Spending Lags Behind Customer ReadinessCruise and airline spending is down 58% in 2021 compared to 201 ...
- Still Slow Going For Most U.S. Theatrical Movies, TV Ad SpendKey to future gains will be the return of expected big exclusi ...
- Global Streaming Content Spending Leapt 16% to $220B+ In 2020, Disney Led At $28.6BNetflix spent $15.1 billion, but that would be topped by a combin ...
- Amazon Prime Day Drove 53% Hike In Ad Spending YoYBut return on ad spend declined this year, reports Jungle Scout. ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10The U.S. ad recovery continued in May, posting a 50.3% increase ov ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad SpendThe top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad SpendingWhile Google and Facebook remain the world's biggest advertising behemoths, four ...
- Ad Spending Surges 56% In May, All Media Except Magazines RiseU.S. ad spending continued to rebound in May, according to a ne ...
- WB's 'In The Heights' Movie Revenues Disappoint, But TV Ad Spend Is HighThe movie studio spent $23.3 million in national TV spending since t ...
- Magna Boosts 2021 U.S. Ad Forecast To +15%, Strongest Growth Rate In 40 YearsMagna now projects 15% U.S. advertising growth this year, to $259 billio ...
- Digital Investments Are Still Key For Publisher Ad GrowthTo better control their destiny, publishers need to diversify their sources ...
- Live, Linear TV Viewing Erosion Impacts Promo SpendTotal impressions generated for TV's promo and advertising slipped 29% to 100 ...
- Performance Without Cookies Expected To Drop, Marketers SaySome 69% of marketers expect ad performance to drop without cookies, a ...
- GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A PointThe outlook for U.S. ad spending has improved considerably for this yea ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express ReportsAd spending will rise by 4.1% in Q2, American Express and T ...
- Amazon Fire TV Spends Big In National TV, Roku Less SoOver the past year, Amazon Fire TV has spent $57 million ...
- Google Updates Customer Match, Performance Max, Adds Automation ProductsHere are the announcements Google made at its virtual Marketing Livestream eve ...
