Tag results for "ad spending"
- Snap Warns Supply-Chain Bottleneck Causing Brands To Delay SpendingSnapchat execs late Thursday pointed to the supply-chain bottlenecks as a reas ...
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's WarningIt wasn't a good day for companies that rely on ad revenu ...
- After A Slow Period, D2C Marketers Increase CTV/OTT SpendThe expectation is that 10% of D2C marketers' budgets will go ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To OfferingCentro rebranded to Basis Technologies on Friday, and next week will a ...
- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad ExperiencesToday's consumers are "fleeing bad ad-supported media experiences" and migrating to ...
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For BrandsThe group will provide an extensive portfolio of omnichannel advertising services design ...
- Automaker TV Spending Increases In SeptemberThe top five brands by spend in September 2021 were Toyota, Chevrole ...
- Ad Execs: Facebook's Loss Is CTV's GainAd executives explain why Facebook's "headwinds" are CTV's "tailwinds." ...
- 'No Time To Die' Underwhelms On Opening Weekend At $56M, Higher TV Ad SpendThe film debuted in 4,407 theaters and movie-theater analysts were projecting ne ...
- 'No Time To Die': MGM Has Spent $20M On Ads Since July, Opening Box Office Could Hit $100MMediaRadar estimates that MGM's total U.S. ad spend for "No Time ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated MeasurementOOH has historically been viewed "as a vanity play" based on ...
- Sony's 'Venom' Earns $90M At Box Office In Opening Weekend, Tops In TV Ad SpendIt was not only the biggest opening weekend since the pandemic start ...
- AB InBev Confirms Global Media ReviewThe company spends $850 million a year on measured media, according ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce FraudThe ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- Google Ads Budget Reports Make Campaign Spend Easier To UnderstandGoogle Ads has launched budget reports to visualize monthly campaign-spend behavior. Ma ...
- Local TV Ad Revenues To Hit $21B In 2022Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT OptionsXandr, AT&T's advanced ad unit, says research participants estimate a 58% ri ...
- What Makes Connatix's Newly Appointed SVP Of Demand TickInvestments in the demand side of Connatix's business continue to rise am ...
- VAB: D2C Advertisers Gain Digitally On TV Ad SpendFrom a digital engagement perspective -- Q1 2017 to Q1 2021 ...
- Ad Expansion Slows In August On Tougher Comps, Smaller Advertisers Continue To Lead RecoveryThe expansion of the U.S. ad economy slowed to 17.% in Augu ...
- 'Emmys' Sees Surprising Viewership Growth - Up 16% Vs. 2020It was the award show's largest audience in three years. The nation ...
- Acquiring Customers: The Financial Impact Of Bots, Invalid ClicksCHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much reven ...
- Havas Takes The Pledge, Vows To Throw Support Behind 'Protect Our Press'To date, the initiative has gotten support from ANA, 4A's, but on ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending CrashedWhile time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ...
- WFA Study Finds Media 'Capability Gaps'According to the study, there are five areas where multinational marketers a ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than GoogleKroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- Disney's 'Shang-Chi' Rings Labor Day Box-Office Bell, With Modest TV Ad SpendComscore said the action/fantasy film earned an estimated $75.5 million for thr ...
- OTT Platforms' Ad Spend Increased 47% In 2021MediaRadar released its year-over-year report Thursday on the amount video-streaming platforms spe ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: KantarKantar's ad-equity ranking of media channels and brands found that online a ...
- Small Businesses Boosting Digital Ad Spend, But Not Seeing BenefitsThe findings of a study of small business owners suggests a la ...
