Tag results for "ad spending"
- Magna: OTT Ad Market Approaches $4 Billion, Offsets Linear TV ContractionOver-the-top video ad spending is expanding at the fastest rate of any ...
- 'Newsweek' Gains TAG Certification, Sees Uptick In Audience NumbersThe magazine's recent uptick in year-over-year audience numbers is expected to help ...
- Read It Here First: Reddit Tops $100 Million Ad MarkNews and info-sharing site Reddit may finally be making inroads on Madison ...
- GroupM Makes Case For Agency 'Optimism,' Says Ad Sector Needs To Be RedefinedThe bad news, according to GroupM, is that organic growth of major ...
- 5 Days Of March Madness: Higher TV Ratings, Lower TV Ad SpendNielsen ratings are up 8% so far, averaging a household program 6.4 ...
- Zenith Upgrades Global Ad Forecast, Cites Stronger-Than-Expected Internet AdvertisingThanks largely to incremental ad spending on the internet, global ad spending ...
- Zenith: Programmatic Accelerates Global Internet SpendingThe big news in Zenith's updated global ad outlook is that digital ...
- Study: More TV Advertising Can Mean More DissatisfactionThe Centre for Economic Policy Research analyzed ad spending in 27 European ...
- UK TV Ad Spending Stable In 2018 At GBP5.11bnUK tv ad spending remained stable at GBP5.11bn in 2017, according to ...
- Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball TournamentAfter the NFL, the NCAA's college men's basketball tournament is the most ...
- TV Spend For Theatrical Movies Down 18% In Q1Three months into 2019 , U.S. theatrical film spending on national TV ...
- Auto Industry Forecast To Spend $11B On Local Advertising in 2019Research released Wednesday shows automotive industry marketers remain one of the biggest ...
- Barclays Predicts Double-Digit UK Ad Spend Growth In 2019Despite Brexit and economic uncertainty, Barclays research predicts UK digital advertising spend ...
- Is Adland Brexit-Proof?Figures suggest another bullish year for digital advertising, despite tales of Brexit ...
- Local Ad Spend Forecast To Be Flat In 2019Only entertainment industry advertisers -- amusement parks, sports teams, motion-picture theaters and ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending TooIn what may be the most in-depth analysis ever of TV viewing ...
- Epic Games And Nestle Drop YouTube AdvertisingIs another YouTube boycott looming? "The Guardian" is reporting that after Nestle ...
- U.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline EverThe U.S. ad marketplace began 2019 on a down note, with the ...
- Newspapers Reap Windfall From Netflix Oscar SpendingTo back its heavily favored Oscar "Best Picture" nomination, Netflix has spent ...
- In-App Ads, Header Bidding Enjoy Solid GrowthIn the fourth quarter of 2018, mobile devices accounted for more than ...
- Video Streaming Spend Hits $166M For National TV AdsVideo streaming services continue to push spending on national linear TV advertising ...
- Bing Gives More Data In Shopping As Analysts Estimate Ad Spend To RiseGlobal search ad spend should increase from $101 billion in 2017 to ...
- Unilever And Sky Slash Ad SpendUnilever and Sky reduced their ad spend by 29% and 30% respectively ...
- Big Brands Use TV Spots To Boost Social Engagement, eBay Gets Greatest LifteBay's ads highlighting children opening gifts during the holidays contributed to its ...
- Super Bowl's In-Game Ad Revenues DropIn-game ad revenue sank 5% from $408 million a year ago to ...
- IPG Units Project Out-of-Home Only 'Traditional' Medium To Expand Over Next 5 YearsOut-of-home advertising still has a relatively low share of overall ad budgets, ...
- Apple Devices Account For Majority Of Google ClicksApple devices running iOS drove 46% of U.S. Google search ad clicks, ...
- UK Ad Growth To Slow From 6% to 4.7% In 2019After growing 6% last year, UK ad-spend growth will slow this year ...
- Media Layoffs Hit Print, TV And Digital AlikeOne prediction: half all TV advertising related jobs will be gone in ...
- U.S. Ad Spending Climbs 4.1%, Essentially Matching GDP Growth In 2018U.S. ad spending expanded 4.1% in 2018, according to final estimates released ...
