- 'Supergirl' Flies In Low With $38M Opening, 'Toy Story 5' Dominates
MediaDailyNews, Wayne Friedman - Sunday, June 28, 2026
The "Supergirl" trailer on YouTube has 28 million views so far, compar ...
- School Spend Rises, But Tracking ROI For AI Citations Is Missing
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2026
AI and agentic search capabilities are bringing parents more ways to purcha ...
- Mastercard Cut Ad Spend Without Harm, Former CMO Says
Around the Net In Media, Ray Schultz - Wednesday, June 24, 2026
Raja Rajamannar, former chief marketing and communications officer of MasterCard, cut t ...
- The ROAS Of Bryson DeChambeau
MediaPost Live, Joe Mandese - Wednesday, June 24, 2026
"The thing I have to harp on to a bunch of CM ...
- WPP Tops '25 Billings, No. 2 Publicis Biggest Gainer
MAD, Steve McClellan - Friday, June 19, 2026
That's according to agency researcher COMvergence, which has issued its full-year 20 ...
- Paramount-WBD, Fox-Roku? No Worries For Netflix
TV Watch, Wayne Friedman - Wednesday, June 17, 2026
"Our volume is not slowing down," Jinny Howe, head of U.S. a ...
- WPP Revises, M&W Issues First Global Ad Forecast
MediaDailyNews, Joe Mandese - Monday, June 15, 2026
MediaPost's worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 20 ...
- Forecast Composite Indicates 8% U.S. Ad Expansion This Year, 4% Next Year
MediaDailyNews, Joe Mandese - Tuesday, June 16, 2026
The composite adds new estimates from WPP Media, Madison and Wall, a ...
- Thar's Gold In Them Thar LLMs, Just Not For Advertising
Planning & Buying Insider, Joe Mandese - Tuesday, June 16, 2026
WPP Media's mid-year update likens AI to a "gold rush" financed ...
- Fox-Roku Estimate: Third In Viewing, With 11% Share
Television News Daily, Wayne Friedman - Tuesday, June 16, 2026
Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV netwo ...
- Fox To Acquire Roku For $22B
Television News Daily, Wayne Friedman - Monday, June 15, 2026
Fox will pay $160 per share to Roku shareholders - at ...
- WARC Revises Global Ad Outlook Upward, With $94B Caveat
MediaDailyNews, Joe Mandese - Friday, June 12, 2026
The caveat: a "severe scenario" impact from a continuation or worsening ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- What's $800 Million Among Friends?
Red, White & Blog, Joe Mandese - Thursday, June 11, 2026
Actually, it's the incremental amount of political ad spending in AdImpact's just-releas ...
- Biggest Midterm Cycle To Date, Political Ad Spend Reaches $4B Through June
Television News Daily, Wayne Friedman - Friday, June 12, 2026
Broadcast TV political ad spend is projected to reach $5.6 billion ...
- Acquisition Outpaces Retention In This Year's Media Spend: Gartner
Around the Net In Media, Ray Schultz - Tuesday, June 9, 2026
Chief marketing officers are spending more on customer acquisition and growth a ...
- Google Links Analytics With Business Profiles, Reports Local Metrics
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Google has introduced a direct integration between Google Analytics and Google Busine ...
- Uber Eats Transforms Into Performance-Based Engine
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Uber Advertising has introduced marketing tools that turn the app into ...
- 'Scary Movie' Wins Weekend Box Office At $55M
MediaDailyNews, Wayne Friedman - Monday, June 8, 2026
This was the franchise's strongest release, topping "Scary Movie 4" at $49 ...
- Big Events, New Tech Fuel Experiential Marketing Spending
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2026
The expansion, which is being led by the B2C segment, is al ...
- Brands Bet Big On AI To Support Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2026
Financial investments in performance advertising are rising as AI-driven marketing methods le ...
- World Cup: Low Viewer Interest But High Media Consumption, Ad Spend
Television News Daily, Wayne Friedman - Tuesday, June 9, 2026
The good news for U.S. brands is that U.S. World Cup viewe ...
- World Cup Ad Spend Projected To Double
Television News Daily, Wayne Friedman - Friday, June 5, 2026
Analysis on the U.S. advertising market from publication Sportico says the eve ...
- NFL Season Ad Spend Rises 7% To $5.9B
Television News Daily, Wayne Friedman - Wednesday, June 3, 2026
Regular NFL season TV ad revenue was up 6% to $4.1 billio ...
- Midterm Ad Spend Soars, California Leads At $315M
Television News Daily, Wayne Friedman - Tuesday, June 2, 2026
For the month of May, California is the highest spender at $1 ...
- Pharma TV Spending Rises By 53% Over The Prior Year
Around the Net In Media, Ray Schultz - Sunday, May 31, 2026
Prescription brands have dramatically boosted their multiscreen TV advertising spend following ...
- Horror Dominates Weekend Box Office
MediaDailyNews, Wayne Friedman - Monday, June 1, 2026
A24's "Backrooms" earned $81 million in North American box-office revenues, while NBCU ...
- Maryland Governor Vetoes State Agency Ad-Spend Bill
Around the Net In Media, Ray Schultz - Wednesday, May 27, 2026
A bipartisan bill that would have required Maryland state agencies to dire ...
- 'Mandalorian And Grogu' Leads Holiday Weekend Box Office, Rockets To $102M
MediaDailyNews, Wayne Friedman - Monday, May 25, 2026
Disney+ TV series "The Mandalorian" gave a boost to the film's marketin ...
- Dentsu Revises Downward At Mid-Year
MediaDailyNews, Joe Mandese - Tuesday, May 26, 2026
"The global advertising spend outlook is positive," the agency states, attributing ...