Tag results for "ad spending"
- They're Giving It All - Tech That Detects AI-Generated ClickbaitTools and chatbots are being used to generate massive amounts of low-quali ...
- Media Buying Firm Polaris Debuts, Updates Playbook For Democratic CampaignsCEO Tom Pino contends it is crucial to modernize media strategies a ...
- U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022While August's 1.2% expansion was modest, it follows July's 6.2% growth. ...
- Local TV To Grow 11% To $23.8B In 2024: BIA ForecastLocal broadcast TV will see a modest 11% increase in 2024 ...
- WBD Max Leads TV Promo Ad Spend, But Stuck in Streaming ShareLinear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airin ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AIAd-tech platforms destroy billions of dollars of value in TV, streaming vid ...
- Planning Software Market To Top $1.6B, According To A Plate Of ShrimpThat's what I stumbled on when I set up Google News aler ...
- What Frustrates Retail Media Buyers (According To The IAB)Retail media standards and metrics have to be clearly defined. ...
- Thinking Beyond Now: Plan For Long-Term Media EffectsConsider this: The impact of a single exposure is a point ...
- Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video AdsNow that we're seeing real fungibility of linear TV annual ad spe ...
- Media Buyers Say Twitter/X Less Effective Than Social MediaOnly 14% of media buyers said they consider X a preferred partne ...
- Welcome To The New Normalized: Brian Wieser Updates His U.S. Ad ModelThe bad news is his 2023 forecast comes in at nearly ha ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media"Our earlier study clearly demonstrated that there are a significant number ...
- SourceKnowledge Domain Targeting Launches For High-Converting TrafficZeropark, a global commerce media platform, brought 1.4 million clicks programmatically ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 YearsSeventy-four percent of ad budgets have been impacted by the economic downtur ...
- Sports Wagering Continues To See Sharp TV Ad GrowthOnline sports wagering businesses totaled $140.5 million in national TV ad spe ...
- U.S. Ad Market Climbs 6.2% In JulyWith easier year-over-year comparisons, July posted the biggest gains for the U. ...
- National Political Ad Spend Grows Around GOP Presidential DebateRamping up national TV advertising around recent political news, the recent Republic ...
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major ImpactGlobal ad spend is on track to grow 4.4% to $963.5 billi ...
- X Offers $250 Ad Credits To SMBs That Invest In Its PlatformX is offering a "one-time ad credit of $250 USD" to eve ...
- Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' DataOmnicom participated in a pilot test earlier this year, which found t ...
- Reddit Introduces First-Party Measurement ToolsThe tools - intended to quantify the incremental impact and overall effectivene ...
- Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2Increased impressions volume drove 9% YoY growth in ad spend in programmat ...
- National TV Spending Falls 11% Summer-To-Date, Live Broadcast Viewing Drops 25%Summer TV broadcast viewing patterns are following recent live, linear television tren ...
- Older Adults Make Up Just 4% Of People Featured In AdsJust 3% of digital media budgets are allocated to ads featuring peop ...
- Betting The NFL Season: Even Stronger Sports Gambling TV Ad Spend?Sports gambling marketing is poised for more sharp gains as a growi ...
- Video Continues To Drive Programmatic Spending GrowthVideo is expected to drive $95.98 billion in programmatic spend in 2 ...
- CTV Hits New Monthly Record Ad Spend Of $1B In JuneThe $1B ad spend for CTV in June is a new reco ...
- U.S. CTV Ad Spend Exceeds $1B-Per-Month MilestoneAnd that's just for the nine big platforms tracked by Vivvix, n ...
