Tag results for "ad spending"
- For Programmatic To Grow, Commercial Terms Must ChangeAdvertisers should treat programmatic advertising as a long-term investment and seek significant ...
- Video Streaming Market Enjoys Steady Media Spend HikesCollectively, the business has seen some 52,064 national and regional TV airings ...
- Ad Forecasts Predict Mixed Year For PublishersMadison Avenue forecasts ad spending will grow modestly next year. Publishers will ...
- With Some Concerns About The Economy, Forecasters See Modest Ad Growth In 2019GroupM, Magna and Zenith are out with their annual advertising forecasts for ...
- 2019 Global Ad Consensus Loses Some Steam, Remains BuoyantThe average of the Big 3 -- WPP's GroupM, IPG Mediabrands' Magna, ...
- Average U.S. Household Now Spends $285 Per Month On MediaIn the U.S., consumer spending now accounts for about 55% of the ...
- Midterm Political Ad Tally: $5.25 Billion, Advantage Shifted To Democrats2018 campaign ad spending set new bars for both broadcast TV and ...
- Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To FlattenZenith estimates that programmatic ad spend will grow 24% in 2018 -- ...
- Advertisers Drop TV For Online MediaAdvertising are "dumping" tv for online spots, according to "The Guardian." It ...
- Christmas 2018 Is TV's 'Uber Moment'A record-setting quarter is afoot, but not for tv -- it's sliding ...
- Magazines, Newspapers Struggle Amid $49.5 Billion Digital Ad SpendThe IAB digital ad spend report for the first half of 2018 ...
- European Half-Year Mobile Ad Spend Tops EUR10bn For First TimeMobile ad spend in Europe exceeded EUR10bn for the first time in ...
- Audi Top Auto TV Spender In October"It is clear that Chevrolet is trying to make some headway," TS ...
- TripAdvisor Reduces Google Search, TV Ad Spend In Q3 2018TripAdvisor has "more or less been able to drive the same number, ...
- AA/Warc Upgrades UK Ad Spend For 2018According to AA/Warc figures, UK ad spend has grown for the twentieth ...
- 'The Times' Predicts TV Advertisers Will Rein In Christmas SpendingThe "Times" is predicting that, as per ITV's announcement yesterday that December ...
- Digital Marketing Is The Grinch Stealing TV's ChristmasOverall ad spending is up and online is thriving, yet ITV is ...
- Will Advertising Spend Determine Midterm Election Political Outcome?Search became the political battlefield for this midterm election, with advertisers reaching ...
- Democratic Senate Candidates Outspend GOP In Top Local TV MarketsDemocrats have outspent Republicans in local broadcast TV by nearly $10 million ...
- Tenth Of UK Digital Advertising At Risk Of FraudeMarketer has been crunching the ad fraud numbers with the help of ...
- Forecast: Mobile Grabs 43% Of Ad Spend By 2020This year, mobile will account for $76.17 billion of domestic media ad ...
- Flat TV Ad Growth Expected For Remainder Of 2018National TV advertising revenues are projected to be flat to slightly up ...
- Facebook 'Return' On Ad Spending Continues To FounderAttribution firm C3 Metrics has updated its ongoing analysis of the return ...
- 40% Surge In Video Spend Sees UK Digital Marketing Rise By 15%The latest IAB UK figures show that digital ad spending rose 15% ...
- Digital Video Ad Spend Will Spike 30% In 2018Total digital video ad spending -- which includes social platforms -- will ...
- Lincoln, Lexus Track Biggest Spend Per Spot In SeptemberLincoln was number one on the list, spending nearly $14.3 million on ...
- Third Of German Ad Spending Will Be Digital This YearGermany will see a third of ad spending directed toward digital channels ...
- Two-Thirds Of Ad-Spend Growth To Come From Paid Search And SocialNetimperative reports that two-thirds of growth in ad spend will come from ...
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith EstimatesEstimates put global ad spend at $581 billion in 2018, with most ...
- U.S. Ad Market Expands 6.1% In First Half, 2018 Poised To Break $200 Billion MarkU.S. ad spending is expanding at a higher rate than anticipated, jumping ...
