Tag results for "ad spending"
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021The findings analyze the immediate impact on marketing strategies and spend due ...
- Ben Tatta, 605 Co-Founder, Named President, Standard Media IndexTatta, formerly a senior exec at 605 and Cablevision Media Sales, was ...
- Disney+ Spends $8.2 Million In 'Hamilton' National TV Advertising, App Downloads SurgeSince June 14, Disney placed $8.2 million in TV spending over some ...
- Automotive TV Spending Down 37% Year-Over-Year In June, But Up From May"Automakers that weren't big spenders last June appear to be powering the ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against FraudCHEQ PPC provides invalid click prevention across all major paid-search platforms for ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% HitSports TV generated just $52.8 million dollars -- comprising 8% of all ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With MediaoceanThe deal with Mediaocean allows media buyers to buy NBCU stations' OTT ...
- Unilever Suspends All U.S. Advertising On Facebook, Instagram and TwitterUnilever has just decided to pull advertising for the remainder of year ...
- Can Your Brand Afford NOT To Advertise?Naturally, all the authors who advocate for continued (or even more) spend, ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To BenefitConnected TV proved remarkably immune to the severe Q2 ad-spending cuts, and ...
- For The First Time Ever, Google Ad Revenues Are Poised To Decline -- Digital Ad Market Share, TooFor the first time since it has been tracked, Google's U.S. ad ...
- Presidential Ad Spending Dips In Current Week, Biden Campaign Ups Spend For Weeks To ComeMedia spend will ramp up as the Biden Presidential campaign plans to ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78BAt a time when many on both the supply and demand side ...
- GroupM Forecasts 13% Drop In U.S Ad Spending In 2020The news could be a lot worse given the state of the ...
- Madison Avenue's 2020 Consensus Outlook Falls To Negative 3.5%Madison Avenue's consensus outlook for 2020 turned negative for the year, as ...
- Magna: Global Ad Economy To Contract 7.2% This Year, Reduces 2021 Outlook Nearly $100BThe global ad economy will contract 7.2% this year, the worst reduction ...
- Biden Slightly Higher Than Trump On Digital Ad Campaign SpendingBiden spent $6.8 million on Facebook and Google from May 24-June 7, ...
- Auto Ad Spending Doubles In Three WeeksAd spending for RVs is up nearly three times year-to-date, with many ...
- Scramble For Real-Time Advertising Returns As Brands Insist On Quick PivotsMarketers are avoiding media that requires a long process to create and ...
- Pets Category Ad Spending Spikes In Second QuarterThe top five companies collectively have spent over $185 million to promote ...
- More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad EconomyThe data, from a survey of ad execs conducted by Advertiser Perceptions, ...
- Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD InventoryLooking to expand programmatic TV media buying for TV advertisers, Comcast Technology ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG AdvertisersKroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets ...
- States Leaning Further Toward Breakup Of Google Ad-Tech BizThe investigation of Google by state attorneys general has moved to the ...
- 'Feels Like Bottom,' Ad Exec Data Signals Rebound Began In MayOn the same day that Wall Street is rallying on a better-than-expected ...
- Activism, Current Events, Blackout Tuesday Impacts Ad Spend On FacebookFacebook daily spend has dropped nearly 60% in correlation with the activism ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study FindsBut many expect modest hikes, and a third say they will reduce ...
- Amazon Ad Spending Poised To Grow 29%, Top $16B In 2020It's been nearly two years since Amazon became part of digital's Big ...
- Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage TooStandard Media Index, which has emerged as the market leader in competitive ...
- Facebook, AppsFlyer Partner To Improve PerformanceAppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bring ...
