Tag results for "ad spending"
- Super Bowl Marketers Holding Back Pre-Releasing MessagingJust 24 brands have released Super Bowl ads and/or ad teasers on ...
- UK Defies Brexit Uncertainty By Leading EU Ad-Spending Growth In 2020Dentsu Aegis puts ad-spending growth at 6% for the UK. Germany, Italy ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% NextThe predicted 2020 growth will translate to an additional $23.3 billion ad ...
- NFC, AFC Championship Games Viewing Down From 2019, Remain Top TV ProgramsThe NFC and AFC Championship games maintained big 40-million-plus viewership totals, although ...
- Marketing Enjoys A Boris Bounce As Confidence ReturnsDespite Brexit and a record terrible year on the high street, marketers ...
- IPA Bellwether Report Shows Renewed Confidence Among UK AdvertisersThe Q4 IPA Bellwether Report for 2019 shows optimism among advertisers they ...
- Ad Execs Most Bullish On Demand For ESPN, Scripps NetworksAd execs, including both advertisers and media buyers, are most bullish on ...
- National TV Ad Revenue Slips Over A Two-Year PeriodLinear TV networks' national tv advertising continues to slip in the wake ...
- Netflix: 'Murder Mystery' Was Most 'Popular,' But Low TV Ad SpendingAnother highly promoted TV series, "Dead to Me," had 180 airings $2.2 ...
- Presidential Candidates Bloomberg, Steyer Continue To Spend Big On National TV AdvertisingThe Tom Steyer 2020 campaign has spent $17.3 million on national/regional TV ...
- Theatrical Revenue Down On Lower National TV Ad Spending, More DigitalWith virtually all of the big holiday franchise films out in theaters, ...
- CTV To See Sharp Q3 Gains Versus Other Digital Platforms For VideoAlthough the U.S. TV/video ad market overall is expected to see a ...
- Political Ad Spending Reports Share Only Part Of StoryMany of the reports fail often fail to mention other vital channels ...
- Multicultural Spending To Expand 6.3% In 2020, Matches General Market GrowthAdvertising and marketing spending targeting multicultural audiences in the U.S. will expand ...
- Why Advertisers Are Underspending On Hispanic MarketFor one, advertisers have overgeneralized an emphasis on Spanish-only. ...
- Instagram Stories Ad Spending Up 70%Ad spending on Instagram Stories is up 70% year-on-year, according to research ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' ConcernsThe IAB report cites 37% growth in ad spending on OTT platforms ...
- As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020A weakening global economy will keep underlying ad-spend growth in the mid ...
- 2020 Political Ad Race: Bloomberg Campaign At $7.1M, Steyer At 9.1M In National TV Ad SpendFour different creative spots for the Bloomberg campaign with 297 national/regional airings ...
- GroupM Releases Upbeat Picture Of UK Ad GrowthGroupM has revealed upbeat figures for advertising growth, "The Drum" reports. An ...
- UK Ad Growth Figures Hide Print's Alarming DemiseGroupM's figures are upbeat -- but print's share of UK ad spend ...
- Bloomberg Kicks Off Presidential Campaign With CBS And NBC's NFL Football, CBS Show AiringsBloomberg started his efforts on Sunday night with one commercial and four ...
- UK Programmatic Growth Slowing Down In 2019"Campaign" is suggesting that privacy concerns may be behind a slowdown in ...
- Programmatic Ad Spend To Hit $147 Billion By 2021Programmatic trading continues to grow -- exceeding $100 billion for the first ...
- EMarketer Predicts Media Spend Will Flatline In The UK Next YearThe latest figures from eMarketer predict a growth of 6.2% in media ...
- GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- YetTo illustrate the relative role that paid media-based advertising has in the ...
- NFL's 10 Weeks: Viewership Up 5%, Geico, Verizon Are Top NFL MarketersLooking at all regular-season games on five networks, the average Nielsen viewership ...
- Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable?Based on a quarterly analysis of marketers' self-reported assessment of their spending ...
- France's Ad Growth Outstrips Germany'sAs Brexit looms and trading conditions toughen in the Eurozone, eMarketer reveals ...
- eMarketer: U.S. TV Ad Spending Has Peaked, Now In DeclineThe U.S. TV ad marketplace peaked in 2018 and will never return ...
