Tag results for "ad spending"
- Video Display, Search The Biggest Drivers As UK Ad Spend Rises 13%Figures from the IAB UK and PwC show that video display and ...
- Programmatic Video Drives UK Ad GrowthVideo display is nearly at parity with non-video display -- thanks to ...
- Amazon Takes U.S. Search Ad Share From GoogleThis year, Amazon will take 12.9% paid-search market share in the U.S. ...
- Sports Fantasy TV Spend Higher As The NFL Season Kicks OffFanDuel and DraftKings have placed more commercial airings with estimated higher national ...
- Brands Getting Too Comfortable With Media Budgets On Google, FacebookMarketers aren't doing enough to diversify their ad dollars or leverage first-party ...
- Trump Administration, RNC Ramp Up Anti-Impeachment, Congressional Race Ad SpendThe Donald J. Trump for President campaign has spent $3.95 million in ...
- The Media Math Behind Russian MeddlingThe Mueller investigation confirmed that the Russians meddled in the 2016 U.S. ...
- 'Joker' Scores Impressive $94 Million In Weekend Debut, Modest $17 Million In TV SpendThe film, which premiered this past weekend, aired commercials 2,242 times since ...
- Zenith Downgrades Ad Spend To Reach $640B By Year's EndZenith is now forecasting that global ad spend will grow by 4.4% ...
- MediaMath Launches Source Platform With Ad Tech Leaders, PublishersSource is being designed to deliver a transparent and accountable supply chain ...
- Study: 'Nontraditional' Video Ad Formats On OTT Platforms GrowingMarketers using "nontraditional" video ad formats on OTT platforms look to double ...
- 83 Days Until Christmas -- When Will Marketers Spend Budgets?Kantar expects ad spending to rise for 2019 compared with the prior ...
- Gartner: CMOs Show Misplaced Optimism In Face Of Shrinking BudgetsMarketing budgets have dropped as a percentage of company revenue, but most ...
- Kantar: Trump Campaign Spending Heavily On Social MediaPresident Trump is already spending much more than other candidates on social ...
- Report Finds Winter Holiday Season Ad Spending SlowingWhile the winter holiday season -- Oct. 29 to Dec. 31 -- ...
- Apple TV+ Ramps Up National, Regional TV SpendingApple TV+ has sharply increased its TV spending to lead among all ...
- Data Estimates 40% Of All Media Spend Is Wasted -- How One Company Is Plugging The HolesCommerce Signals estimates 40% of all media spend is wasted, a number ...
- Macy's Changing Its Marketing StrategyMacy's will begin testing same-day delivery in 30 markets for online orders ...
- Study Finds CMOs Overlook Search Opportunities To Drive GrowthSome of the missed opportunities include the role SEM plays in partner ...
- RBC Capital Markets Looks At Future Ad-Spending Patterns, Identifies Four Dominant Platforms"The results for Instagram, Google, and YouTube are the most bullish, and ...
- Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To FollowTime spent watching online video will expand more than 20% over the ...
- Report: Amazon Ups Back-To-School TV Budget By 44%Five of the top eight back-to-school brands reduced ad spending by nearly ...
- Forget Trade Wars - It's Ad Fraud China Needs To Be Tackled OnChina accounts for 83% of global ad fraud, yet has a digital ...
- Magna: Podcast Ad Spending Approaching $1 BillionPodcasting is poised to become a billion-dollar ad category, according to new ...
- Citing 'Fragile' Economy, GroupM Now Expects Advertising To Be 'Neutral To Negative'WPP's GroupM Business Intelligence unit issued an update to its tracking of ...
- GroupM's Wieser: 'Marketers Need To Be Prepared For A Downturn'While there are pockets of opportunity, economic growth worldwide is "generally slower ...
- Flat TV Ad Spend For Q2, Total 2019 TV Spend Projected To Be Down 4%Total TV advertising is projected to reach $76.1 billion in 2019, down ...
- Location-Based Ad Fraud: Probably Worse Than You ThinkBetween 30% and 80% of location ad spend is being wasted due ...
- Out-of-Home Ad Spending Accelerates In Q2Out-of-home ad spending rose 7.7% during Q2 2019, according to an analysis ...
- Hong Kong's Social Network Penetration: Mostly FacebookAmid the heightened political turmoil and moves by the major social media ...
