- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
RTBlog, Joe Mandese - Monday, December 12, 2022
"To you from failing hands we throw the torch for you ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- OTC Cough/Cold Ad Spend Increases 1000%
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Over-the-counter advertisers' spend exceeded $73 million in September and October -- wi ...
- Affiliate Marketing Missing Better Integration With Measurement
Inside Performance, Laurie Sullivan - Thursday, December 8, 2022
Affiliate marketing continues to grow, but the channel will not "truly bloo ...
- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?
TV Watch, Wayne Friedman - Thursday, December 8, 2022
Musk now has a much better understanding of what a good med ...
- Apple, Amazon Resume Advertising On Twitter
Digital News Daily, Colin Kirkland - Monday, December 5, 2022
Amazon plans to start advertising on Twitter again, agreeing to spend abo ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
These are among the interesting sidebars to come out of Magna a ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
This year's retail media ad-spending estimates range from $39 billion at Zeni ...
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
MediaDailyNews, Joe Mandese - Sunday, December 4, 2022
GroupM slashed its U.S. ad growth projection to 7.1% from the 12. ...
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
RTBlog, Joe Mandese - Monday, December 5, 2022
If there is a positive angle to the deceleration of ad spendin ...
- Linear TV Ad Campaigns Can Achieve 62% Reach By Buying 40-45 Networks
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Advertising for cable TV works best when a media campaign is runni ...
- Local TV Forecast To Sink 15% To $18.5B In 2023, Core TV Ads Up 3%
Television News Daily, Wayne Friedman - Wednesday, November 30, 2022
All local TV-related advertising including linear, OTT and digital is forecast ...
- Apple Was One Of Twitter's Top Advertisers In 2022: Analysis
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
To date, 84% of Apple's total social-media spend has gone to Twitte ...
- Black Friday World Cup Match Scores Highest Men's U.S. TV Soccer Viewing Ever
Television News Daily, Wayne Friedman - Sunday, November 27, 2022
The U.S. Men's National World Cup match on Black Friday earned 15 ...
- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad Buys
Television News Daily, Wayne Friedman - Wednesday, November 23, 2022
The collective $9 million pulled in by Fox and NBCU networks f ...
- Bloomreach Lowers Acquisition Costs With Snapchat Integration
Inside Performance, Laurie Sullivan - Tuesday, November 22, 2022
Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily Recession
MediaDailyNews, Joe Mandese - Tuesday, November 22, 2022
The analysis also reveals declines of deceleration for most major media wi ...
- Movie Box-Office Nearly Double A Year Ago, 33% Behind Pre-Pandemic
MediaDailyNews, Wayne Friedman - Sunday, November 20, 2022
Domestic box-office revenue is up nearly 94% to $6.6 billion vs. ...
- Most Business Owners Want To Sell Products On TikTok, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 17, 2022
Many think TikTok could overtake Amazon and Google as it moves in ...
- A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic Factors
MediaDailyNews, Joe Mandese - Friday, November 18, 2022
Citing the impact of rising inflation and disruptions in their supply chain ...
- Walmart Gains With High-Income Shoppers, Pays $3.1B In Opioid Settlement
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 15, 2022
Families earning more than $100,000 are its fastest-growing customer segment. ...
- Activist Hedge Fund Urges Alphabet To Cut Head Count, Costs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 15, 2022
The activist hedge fund told Alphabet execs the company would be mo ...
- 23% Of Ad-Supported OTT Service Users Click On, Buy From Ads
Video Insider, Karlene Lukovitz - Tuesday, November 15, 2022
About 37 million U.S. households now use at least one AVOD ...
- Ruh-Roh: GroupM Solves Mystery Of Who Killed Television
MediaDailyNews, Joe Mandese - Monday, November 14, 2022
"When everyone is talking about the negative advertising market, I think th ...
- National TV News Advertising Up 16% Leading Into Midterms, Stronger Gains Vs. 2018
Television News Daily, Wayne Friedman - Friday, November 11, 2022
The bulk of the increased political ad dollars during major election yea ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
TV Watch, Wayne Friedman - Friday, November 11, 2022
Long term, what's the plan for ads on local TV? Borrell Associat ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Against The TV Ad Grain: Trade Desk's Q3 Revenue Soars A Strong 31%
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Although other TV and CTV ad platforms have had challenges, The Tra ...