- Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
"Although we continue to believe this take is accurate in the mi ...
- Why Campbell's Soup Is Sizzling -- But Snacks Are Stale
Marketing Daily, Sarah Mahoney - Monday, June 2, 2025
Consumers are cooking more but snacking less, pushing the brand to rethi ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad Industry
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Robert Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- Record-Setting Holiday Weekend For 'Lilo & Stitch,' 'Mission: Impossible'
MediaDailyNews, Wayne Friedman - Monday, May 26, 2025
Estimated TV spend for "Mission: Impossible" was $25.7 million (5,730 airings, 3 ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- Ad Spend Slide: Email Among Channels Taking A Hit This Year
Email Insider, Ray Schultz - Tuesday, May 20, 2025
Over half of marketers worldwide expect to reduce their ad spend ...
- Digital Advertising Surpasses $100B To Dominate Local U.S. Media Markets
Research Intelligencer, Robert Williams - Friday, May 16, 2025
Borrell projects local digital ad spending to grow by 3.9% in 20 ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Streaming Upfront Media Dollar Share Climbs To 32%
Advanced TV Insider, Wayne Friedman - Wednesday, May 14, 2025
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
Five months into 2025, Guideline is drawing on a quarter of actu ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
A Gartner study found 59% of CMOs reported having an insufficient budg ...
- 4A's Appoints Justin Thomas-Copeland As CEO
MAD, Steve McClellan - Wednesday, May 7, 2025
The agency veteran succeeds Marla Kaplowitz, who is departing at the e ...
- 'Thunderbolts' Strikes Box Office, Opens With $76M
MediaDailyNews, Wayne Friedman - Sunday, May 4, 2025
National TV media spending to date for 'Thunderbolts' is at an avera ...
- Ad Market Rebounds In March, Delivers High Single-Digit Growth
MediaDailyNews, Joe Mandese - Wednesday, April 30, 2025
The U.S. Ad Market Tracker which decelerated to 2.4% in February ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Television News Daily, Wayne Friedman - Thursday, May 1, 2025
Linear TV had the bulk of ad-supported viewing at 58%, with streami ...
- Automotive TV Spending Rises 10.8% In March
Marketing Daily, Tanya Gazdik - Sunday, April 27, 2025
"Basketball was on everyone's mind in March - including automotive advertisers," sa ...
- Video Just Killed The Upfront Star
Planning & Buying Insider, Joe Mandese - Monday, April 28, 2025
A new analysis released this morning by the IAB estimates digital vid ...
- 'Sinners' Keeps Shocking, Sets Second Week Record
MediaDailyNews, Wayne Friedman - Monday, April 28, 2025
The film had an average national TV ad spend, but analysts we ...
- CTV Campaign Brand Reach: Lots Of Room To Grow
Advanced TV Insider, Wayne Friedman - Wednesday, April 23, 2025
Innovid estimates the average campaign reach across its 95 million TV househol ...
- Streaming TV Spend Sinks 26% To $493M, Disney+ Grows
Television News Daily, Wayne Friedman - Wednesday, April 23, 2025
Disney+ is one of the few streaming brands that has raised i ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- Marketers Find Performance Advertising A Tariff Workaround
Performance Marketing Insider, Laurie Sullivan - Thursday, April 17, 2025
CMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025
Advanced TV Insider, Wayne Friedman - Wednesday, April 16, 2025
By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- Advertising Industry Faces Whiplash From Trump's Sweeping Tariffs
Research Intelligencer, Robert Williams - Wednesday, April 16, 2025
Ad platforms with high exposure to performance-driven campaigns and Chinese brands fa ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
Average national TV viewership has seen a slight 2% decline to ...
- Temu Pulls Its Google Shopping Ads, App Store Downloads And Ranking Impacked
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
After Temu discontinued Google Shopping ads in the U.S. last week, i ...
- Support For Curtailing Misinformation Falls To Lowest Point Since Trump's Last Administration
Red, White & Blog, Joe Mandese - Tuesday, April 15, 2025
Alarmingly, the drop is most pronounced among Democrats, not Republicans, suggesting so ...
- March Madness Brands Top Recall: Freshpet, TurboTax, Geico, Dick's, Buffalo Wild Wings
Television News Daily, Wayne Friedman - Friday, April 11, 2025
Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% ...
- Former Apple, DirecTV Exec Gieselman Joins Comcast As Chief Growth Officer
Television News Daily, Wayne Friedman - Monday, April 7, 2025
Gieselman will head growth marketing and sales efforts for Comcast's Connectivity &am ...