Tag results for "ad spending"
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins"To you from failing hands we throw the torch for you ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big PushTV network-based companies have increased on-air media time and paid-ad spending ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So FarAn estimated $213.6 million in national TV advertising was placed on F ...
- OTC Cough/Cold Ad Spend Increases 1000%Over-the-counter advertisers' spend exceeded $73 million in September and October -- wi ...
- Affiliate Marketing Missing Better Integration With MeasurementAffiliate marketing continues to grow, but the channel will not "truly bloo ...
- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?Musk now has a much better understanding of what a good med ...
- Apple, Amazon Resume Advertising On TwitterAmazon plans to start advertising on Twitter again, agreeing to spend abo ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%These are among the interesting sidebars to come out of Magna a ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different BasesThis year's retail media ad-spending estimates range from $39 billion at Zeni ...
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna DowngradesGroupM slashed its U.S. ad growth projection to 7.1% from the 12. ...
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional MediaIf there is a positive angle to the deceleration of ad spendin ...
- Linear TV Ad Campaigns Can Achieve 62% Reach By Buying 40-45 NetworksAdvertising for cable TV works best when a media campaign is runni ...
- Local TV Forecast To Sink 15% To $18.5B In 2023, Core TV Ads Up 3%All local TV-related advertising including linear, OTT and digital is forecast ...
- Apple Was One Of Twitter's Top Advertisers In 2022: AnalysisTo date, 84% of Apple's total social-media spend has gone to Twitte ...
- Black Friday World Cup Match Scores Highest Men's U.S. TV Soccer Viewing EverThe U.S. Men's National World Cup match on Black Friday earned 15 ...
- Fox, NBCU Networks Reap $9M In FIFA World Cup Ad BuysThe collective $9 million pulled in by Fox and NBCU networks f ...
- Bloomreach Lowers Acquisition Costs With Snapchat IntegrationAdvertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily RecessionThe analysis also reveals declines of deceleration for most major media wi ...
- Movie Box-Office Nearly Double A Year Ago, 33% Behind Pre-PandemicDomestic box-office revenue is up nearly 94% to $6.6 billion vs. ...
- Most Business Owners Want To Sell Products On TikTok, Study FindsMany think TikTok could overtake Amazon and Google as it moves in ...
- A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic FactorsCiting the impact of rising inflation and disruptions in their supply chain ...
- Walmart Gains With High-Income Shoppers, Pays $3.1B In Opioid SettlementFamilies earning more than $100,000 are its fastest-growing customer segment. ...
- Activist Hedge Fund Urges Alphabet To Cut Head Count, CostsThe activist hedge fund told Alphabet execs the company would be mo ...
- 23% Of Ad-Supported OTT Service Users Click On, Buy From AdsAbout 37 million U.S. households now use at least one AVOD ...
- Ruh-Roh: GroupM Solves Mystery Of Who Killed Television"When everyone is talking about the negative advertising market, I think th ...
- National TV News Advertising Up 16% Leading Into Midterms, Stronger Gains Vs. 2018The bulk of the increased political ad dollars during major election yea ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023Long term, what's the plan for ads on local TV? Borrell Associat ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To JoinFounding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Against The TV Ad Grain: Trade Desk's Q3 Revenue Soars A Strong 31%Although other TV and CTV ad platforms have had challenges, The Tra ...
