- Box Office Rose 21% Vs. 2022, Down Same Amount Vs. 2019
MediaDailyNews, Wayne Friedman - Tuesday, January 2, 2024
Two big holiday weekends helped push yearly domestic theater revenue higher. Fi ...
- Are 3D Anamorphic Billboards The Future? Q&A With BCN Visuals' Lina Maggi
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
A study by BCN Visuals finds more than half of viewers a ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- Sports Gambling TV Ad Spend Surges 10%, As Impressions, Airings Sharply Rise
Television News Daily, Wayne Friedman - Wednesday, December 27, 2023
Sports gambling TV ad spend now totals $237.8 million with a sha ...
- Ad Market Expands For 8th Consecutive Month In November
MediaDailyNews, Joe Mandese - Wednesday, December 27, 2023
A revised analysis of the U.S. Ad Market Tracker shows sustained ad-spendi ...
- Automotive TV Spending Down 8.9% In November, 15.8% YTD
Marketing Daily, Tanya Gazdik - Friday, December 22, 2023
TV ad impressions were down 18.5% in November to 25.2 billion. B ...
- New TV Ad Categories: Are They Up To Snuff? Place Your Bets
TV Watch, Wayne Friedman - Tuesday, December 26, 2023
TV network and station execs love new ad categories, and in rece ...
- 'Aquaman and The Lost Kingdom' Treads Water With $40M Holiday Weekend
MediaDailyNews, Wayne Friedman - Tuesday, December 26, 2023
Warner Bros. had a higher-than-average national TV ad budget heading into t ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...
- Media Giants Redirect X Ad Spend To Instagram, Snapchat
MediaDailyNews, Colin Kirkland - Friday, December 15, 2023
Disney, Comcast and Paramount have increased ad spending on other social platfor ...
- Broadcast TV Season: Fall Ad Airings Rise 23%, TV Ads Grow To $6.93B
Television News Daily, Wayne Friedman - Thursday, December 14, 2023
The five English-language broadcast networks ABC, CBS, NBC, Fox and The ...
- Sam's Club Connects CTV, Video Search, Interactive Product Pages
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
Sam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- 6 Big Streamers' $1B In Ad Spend In 1st 10 Months Was Down 8% YoY
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
Spend by finance brands plummeted, with tech and retail spend also d ...
- 'NBA Cup' Game Scores Big With 4.6M Viewers, November Ads Up 26%
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
The NBA's first "In-Season Tournament' final for its inaugural "NBA Cup" earn ...
- Wake Up And Understand MFA, Please!
Planning & Buying Insider, Bill Duggan - Tuesday, December 12, 2023
There is no doubt made-for-advertising websites was one of the major ne ...
- When Algorithms And Data Make More Ad-Buying Decisions
Data & Programmatic Insider, Laurie Sullivan - Monday, December 11, 2023
How will marketers get more performance from the $88 billion spent ...
- X Attempts To Win Back Advertisers With 'Q5' Opportunities
MediaDailyNews, Colin Kirkland - Friday, December 8, 2023
X is promoting new ad opportunities in the elusive "Q5" from mid-Decemb ...
- CPG, Pharma/Wellness, General Business Driving Ad Spending
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
On the downside, the data shows financial services, apparel and entertainment/media fe ...
- New TV Ad Categories: Are They Up To Snuff? Place Your Bets
TV Watch, Wayne Friedman - Monday, December 11, 2023
TV network and station execs love new ad categories. Over the la ...
- My Nomination For The ANA's Marketing Word Of The Year: MFAs
Planning & Buying Insider, Joe Mandese - Thursday, December 7, 2023
Months after the ANA released initial findings of its blockbuster programmatic transparen ...
- Include/Exclude Political Ad Spend: How Do You Vote?
Red, White & Blog, Joe Mandese - Friday, December 8, 2023
After 35 years, Zenith has dropped political to provide a "more stab ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Dentsu Shaves Global Ad Outlook, Again
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Dentsu's new forecast cites a slowing of the world's economy heading in ...
- Zenith Quietly Releases Updated Forecast, Revises 2024 Growth Down 1.6 Percentage Points -- With A Caveat
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
The Publicis Media unit now projects 2024 global ad spending will ri ...
- Musk Courts SMBs, After Telling Big Advertisers 'F*ck You'
MediaDailyNews, Laurie Sullivan - Friday, December 1, 2023
X has a new ad strategy -- to support small and medium-siz ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Magna Upgrades U.S. Ad Outlook Marginally, Cites Second-Half Growth
MediaDailyNews, Joe Mandese - Sunday, December 3, 2023
"Advertising spending re-accelerated in the second half of 2023 after four sl ...
- Q3 National TV, Video Ads Sink 3.2%: Madison And Wall
Television News Daily, Wayne Friedman - Wednesday, November 29, 2023
Overall Q3 national TV/video advertising, including that of streaming TV, dipped 3.2 ...
- Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024
MediaDailyNews, Karlene Lukovitz - Monday, November 27, 2023
LinkedIn had the highest IVT rate and YouTube the lowest, among channe ...