Chief marketing officers are spending more on customer acquisition and growth and less on loyalty and retention, according to Gartner’s CMO Spend Survey, Marketing Dive reports. The survey
found that 62% of media spend in 2025 is focused on conversion and awareness, a 10% hike over 2024. Loyalty and retention command less than 15% of overall media spend, a 29% decrease YoY. Labor accounted for 24.5% of marketing budgets this year, versus 21.9% in 2025. Read the whole story at Marketing Dive »