- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sport ...
- Stirista Ups Data Strength, Acquires Venture Development Center
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
Stirista gained access to more data with the purchase. The announcement ...
- Univision Acquires Spanish-Language AVOD VIX
Digital News Daily, Karlene Lukovitz - Monday, February 1, 2021
The Discovery-backed VIX, which serves U.S. Hispanics as well as consumers througho ...
- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic double ...
- Adthena Acquires Kantar's Paid-Search Intelligence Business, Formerly AdGooroo
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The acquisition of Kantar's paid search assets enables Adthena to break n ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
Combining services with The Advantage Software Company aims to improve performance a ...
- iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
iSpot, which measures advertising reach, conversion rates and lift across TV a ...
- Integral Ad Science Acquires Amino Payments
Digital News Daily, Karlene Lukovitz - Thursday, January 14, 2021
Digital ad verification company IAS had already partnered with Amino on Tot ...
- FreeWheel To Buy Beeswax Programmatic Platform
Digital News Daily, Karlene Lukovitz - Friday, December 18, 2020
The acquisition, set to close in January, will expand FreeWheel's programmatic capabiliti ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing ...
- FTC Approves Verizon's $6.25B TracFone Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, November 25, 2020
Adding TracFone's 21 million users will make the nation's #1 wireless carri ...
- ViacomCBS Exploring Sale Of CNET To Red Ventures
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
The price being discussed with Red Ventures, a digital-media holding company, ...
- Slope Agency Acquires TikTok-Focused Abacus Growth
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Slope, which has ecommerce and tech clients, will retire the Abacus Grow ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertisi ...
- Sirius XM Set To Buy Stitcher Podcasting: Report
Digital News Daily, Karlene Lukovitz - Tuesday, July 7, 2020
Stitcher's Midroll Media business partners with outside networks and shows to se ...
- Discovery Buys German Channel; ViacomCBS Expands French Distribution
Television News Daily, Karlene Lukovitz - Monday, July 6, 2020
Discovery has acquired entertainment channel Tele5. ViacomCBS Networks, France's full channel portfoli ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it s ...
- Streaming Consolidation: NBCU's Fandango Snaps Up Walmart's Vudu, As Fox Seals Tubi Deal
Video Insider, Karlene Lukovitz - Tuesday, April 21, 2020
The Vudu acquisition will help Fandango scale up its transactional VOD busine ...
- FuboTV Agrees To Merge With FaceBank Group
Digital News Daily, Karlene Lukovitz - Monday, March 23, 2020
Fubo will become a wholly-owned subsidiary of FaceBank -- which creates "hyper-realist ...
- Hyundai, General Motors, Toyota Launch COVID-19 Creative
Marketing Daily, Tanya Gazdik - Friday, March 20, 2020
Hyundai's CMO says the automaker has lowered its media investment in t ...
- Another Tegna Bidder: Najafi And Faith-Based Broadcaster Trinity
Digital News Daily, Karlene Lukovitz - Thursday, March 19, 2020
"Family and faith" broadcaster Trinity owns 32 global networks across more th ...
- Report: Gray TV Withdraws Tegna Bid
Digital News Daily, Karlene Lukovitz - Wednesday, March 18, 2020
Gray executives reconsidered their bid for the larger Tegna in part becau ...
- Analyst: Disney's Stock Drop Could Make It An Apple Acquisition Target
Digital News Daily, Karlene Lukovitz - Monday, March 16, 2020
Among other benefits, owning fast-growing Disney+'s and Disney's content capabilities could bolst ...
- AT&T Sells Video Distribution Service Quickplay To Firstlight
Digital News Daily, Karlene Lukovitz - Wednesday, March 4, 2020
The combination of Quickplay's content delivery capabilities and Firstlight's AI-driven personalization a ...
- Comcast Acquires Xumo
Digital News Daily, Karlene Lukovitz - Wednesday, February 26, 2020
The free, ad-supported Xumo will continue to operate as an independent busines ...
- Malvertising Levels Down In 2019; IBVs Petering Out
Video Insider, Karlene Lukovitz - Tuesday, February 25, 2020
The overall level of malicious and low-quality programmatic impressions is down v ...
- Univision's Acquisition By Former Viacom CFO Imminent: Report
Digital News Daily, Karlene Lukovitz - Monday, February 24, 2020
Wade Davis and Searchlight Capital Partners will pay $800 million for ...
- Twitter Acquires Video-Editing Startup Chroma Labs
Digital News Daily, Karlene Lukovitz - Wednesday, February 19, 2020
The acquisition is part of Twitter's push to enhance conversations on t ...
- Altice Loses 107,000 Video Subs In 2019, Buys NJ Cable Operation
Digital News Daily, Karlene Lukovitz - Friday, February 14, 2020
CEO says the video subscriber loss rate of 3.3% is in li ...
- Shapermint's Balancing Act Between Brand & Performance
The MediaPost Cases, Nina Lentini - Tuesday, January 7, 2020
After its meteoric growth since Shapermint first launched in 2018, the sha ...