- To Boost Outdoorsy Cred, Dick's Buys Walmart's Moosejaw
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 23, 2023
It's an unusual move for the sporting goods retailer as it loo ...
- Conductor Acquires Searchmetrics, Cements Position In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2023
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competit ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- Beyond the Transaction: Tactics for an Acquisition Strategy
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
BDG has acquired ten companies in less than a decade. But ...
- Winc's Data Driven LTV
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As customer acquisition costs soar, many DTC brands are seeking greater efficien ...
- EU Deepens Investigation Into Microsoft Acquisition Of Activision Blizzard
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
The deadline has come and gone as of today. The EU beg ...
- Cold Emails On The Menu: Firms Think They Can Work When Compliant
Email Insider, Ray Schultz - Friday, October 21, 2022
Most marketers think acquisition campaigns perform better when they include email, Da ...
- Poshmark Resale Site Acquired In Billion-Dollar Deal
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 5, 2022
U.S. online resale site Poshmark has been acquired by South Korean intern ...
- Comcast CEO Says He'd Welcome Chance To Buy Hulu
Digital News Daily, Karlene Lukovitz - Thursday, September 15, 2022
Brian Roberts' remarks were in reaction to remarks from Disney CEO B ...
- Brown-Forman To Acquire Ultra-Premium Gin Mare Brand
Marketing Daily, Steve Ellwanger - Thursday, September 8, 2022
The company first entered the gin category in 2019, with the purcha ...
- Yahoo Acquires The Factual, Adds Credibility Ratings To News Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
The deal aims to bring ratings to Yahoo News' more than 2 ...
- Unity Rejects AppLovin's Takeover Bid, Commits To Merge With IronSource
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2022
Unity Software on Monday rejected AppLovin's unsolicited bid to acquire the compan ...
- Broadcasting Providence: Podcasting as a Business Strategy
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Why simply drop a podcast when you can build an audio med ...
- Community, Connection & CAC
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
By partnering with HBCUs and non-profits in key locales, 4th Ave Mark ...
- From Convenience to Celebratory Marketing
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The marketing of catering and event services within the new digital a ...
- Mass Personalization: Walgreens' Road To Customer-Level Marketing
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
What does "personalization at scale" really mean - not just for custom ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
If you are going to sell T-Shirts at $60 price points y ...
- Rousing Retail: Brands Face Acquisition Hurdles, Fewer Are Happy With Results
Email Insider, Ray Schultz - Tuesday, May 31, 2022
But they are doing better in retention. Email remains the biggest da ...
- Musk Puts Twitter Deal 'On Hold' (Sort Of)
Digital News Daily, Karlene Lukovitz - Friday, May 13, 2022
Elon Musk seems to continue to delight in keeping the world guessi ...
- Crackle Owner 'Chicken Soup' To Acquire Redbox
Digital News Daily, Karlene Lukovitz - Thursday, May 12, 2022
The $375-million merger aims to make Chicken Soup for the Soul Entertainme ...
- With 'Service Hoppers' At 36%, Streamers Look To Reduce Reliance On Aggregator-Sourced Subs
Digital News Daily, Karlene Lukovitz - Friday, April 1, 2022
Direct subscriber acquisition enables data collection and analysis for identifying unprofitable subscribe ...
- Apple Buys Credit Monitoring System
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 27, 2022
Apple’s acquisition of a startup called Credit Kudos could be a sign ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
TripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, March 21, 2022
Foundry took off in a new direction in February to combine first-par ...
- Amazon Closes MGM Acquisition, FTC Challenge Unlikely
Digital News Daily, Karlene Lukovitz - Friday, March 18, 2022
FTC chair Lina Khan reportedly believed a vote for a legal challen ...
- Ante Up For Email: Channel Dominates Retail Retention Spend In 2022
Email Insider, Ray Schultz - Friday, March 18, 2022
Paid social and search dominate for spending on retail customer retention ...
- Semrush Acquires Company With Expertise Supporting Sales Organizations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 2, 2022
Semrush on Wednesday said it would acquire Kompyte, a technology company driv ...
- BrightEdge Acquires SEO Data Company In Its Largest Acquisition To Date
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
SEO platforms of the future will require the capabilities of data-science infrastructu ...
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- ReserveBar Acquisition Helps Expand Ecommerce Reach
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 8, 2021
Premium spirits shipping service ReserveBar’s acquisition of Minibar Delivery will allow t ...