Tag results for "acquisition"
- From Convenience to Celebratory MarketingThe marketing of catering and event services within the new digital a ...
- Mass Personalization: Walgreens' Road To Customer-Level MarketingWhat does "personalization at scale" really mean - not just for custom ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks ScriptIf you are going to sell T-Shirts at $60 price points y ...
- Rousing Retail: Brands Face Acquisition Hurdles, Fewer Are Happy With ResultsBut they are doing better in retention. Email remains the biggest da ...
- Musk Puts Twitter Deal 'On Hold' (Sort Of)Elon Musk seems to continue to delight in keeping the world guessi ...
- Crackle Owner 'Chicken Soup' To Acquire RedboxThe $375-million merger aims to make Chicken Soup for the Soul Entertainme ...
- With 'Service Hoppers' At 36%, Streamers Look To Reduce Reliance On Aggregator-Sourced SubsDirect subscriber acquisition enables data collection and analysis for identifying unprofitable subscribe ...
- Apple Buys Credit Monitoring SystemApple’s acquisition of a startup called Credit Kudos could be a sign ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 MillionTripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-HouseFoundry took off in a new direction in February to combine first-par ...
- Amazon Closes MGM Acquisition, FTC Challenge UnlikelyFTC chair Lina Khan reportedly believed a vote for a legal challen ...
- Ante Up For Email: Channel Dominates Retail Retention Spend In 2022Paid social and search dominate for spending on retail customer retention ...
- Semrush Acquires Company With Expertise Supporting Sales OrganizationsSemrush on Wednesday said it would acquire Kompyte, a technology company driv ...
- BrightEdge Acquires SEO Data Company In Its Largest Acquisition To DateSEO platforms of the future will require the capabilities of data-science infrastructu ...
- Criteo To Acquire IPONWEB To Increase Media Trading CapabilitiesGlobal tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- ReserveBar Acquisition Helps Expand Ecommerce ReachPremium spirits shipping service ReserveBar’s acquisition of Minibar Delivery will allow t ...
- IronSource To Acquire Tapjoy For Approximately $400MIronSource, a company that enables brands to manage an app business fr ...
- Netflix Acquires Its First Game Studio, Night SchoolNight School, known for its game "Oxenfree," will help Netflix develop ...
- Intuit Acquires MailChimp For $12BIntuit says the acquisition will help it accelerate acquisition of small-business clie ...
- Fox Buys TMZ, Reportedly For Under $50MIn addition to websites including TMZ and TooFab.com, Fox will acquire t ...
- Data And Privacy Forcing Changes In Acquisition StrategiesUser acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C MarketingEmail also comes in first in boosting immediate revenue. But it's n ...
- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021Digital-first marketers lead on most activities, but incumbent marketers agree that retenti ...
- Unions Ask FTC To Reject Amazon's MGM AcquisitionCoalition of four unions representing 4 million workers contends the acquisition wou ...
- WarnerMedia Looks To Sell TMZ To Fox: ReportThe companies are reportedly in talks, as AT&T continues to spin o ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point MediaThe deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- Zoom To Acquire Five9 In Bid To Surpass Growth Of Google Meet, Microsoft TeamsThe deal, which is likely to close in first-half 2022, gives publishe ...
- Magnite Acquires SpringServe For $31 MillionThe acquisition of SpringServe will expand programmatic advertising options for CTV publisher ...
- Taboola Starts Trading On NasdaqInstead of people looking for information, information will now look for peopl ...
- Email Deliverability: The Hero's JourneyWhat do you do when faced with poor inbox placement rates a ...
