• June 28, 2022

If you are going to sell T-Shirts at $60 price points you better flip the script on how people think about casual apparel and even retail experiences. Goodlife’s director of growth, Jesse Miller, shares lessons learned from prioritizing physical retail as long-term customer acquisition tools over short-term profit centers. And by putting LTV as a core metric, the marketing approach is taking pages from some unlikely product categories like CPGs. Yes, CPG. You can watch the entire