- AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
Email Insider, Ray Schultz - Tuesday, February 27, 2024
Most brands still face challenges to creativity that AI might help resolv ...
- Las Vegas' Sphere Continues To Be Hot Property
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 13, 2024
AB InBev, Adidas, FedEx, Hellman's, Lowe's, Nike, Paramount and Verizon all r ...
- B2B Dare: The Ecommerce Hurdles And Tools For 2024
Email Insider, Ray Schultz - Tuesday, February 13, 2024
Many firms are coping with siloed data and other issues, Forrester repor ...
- Retail Wrestles With Brand Experience
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
As "omnichannel" gives way to "unified commerce," physical stores are increasingly importan ...
- New Year's Resolution: Invest in Relationships
MediaDailyNews, Marisa Ricciardi - Wednesday, January 31, 2024
We must be mindful of the big, blank space - the spa ...
- One Step Closer To A Mixed Reality
Media 3.0, Shrikant Ballal - Thursday, January 18, 2024
Apple Vision Pro is an entry into a mixed-reality world - transformi ...
- What's Up In Surveys: There Are More AI Questions Than Ever Before
Email Insider, Ray Schultz - Monday, January 8, 2024
Surveys are shorter than they were, accommodating the increased use of mob ...
- Stellantis Continues To Pull Back From Auto Shows
Marketing Daily, Tanya Gazdik - Wednesday, January 3, 2024
"To be as efficient as possible in our media spend, we a ...
- Macy's And The Vanishing American Department Store
Retail Insider, Sarah Mahoney - Wednesday, December 13, 2023
A reported $5.8 billion bid for Macy's has raised the old questio ...
- Brands' Views On Customer Experience Vary By Country
Research Intelligencer, Robert Williams - Tuesday, December 12, 2023
Havas found that decision makers in the United States, United Kingdom a ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Search & Performance Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Small-Fry Saturday: SMBs Get Ready For Next Weekend's Blast
Email Insider, Ray Schultz - Monday, November 20, 2023
Most small businesses are optimistic -- but they say inflation is sti ...
- WPP, Sprinklr Create Global CXM-Focused Partnership
MAD, Steve McClellan - Tuesday, November 7, 2023
Under the deal, WPP becomes Sprinklr's first global agency partner and cal ...
- Invest In Value
Planning & Buying Insider, J. Walker Smith - Wednesday, November 1, 2023
Value delivered to customers is what creates value for the bottom lin ...
- Why This ZIPS' Exec Is The Real Deal
Brand Insider: Behind The Scenes, Lisa Singer - Friday, November 3, 2023
"I think as women we have a tendency to be pleasers. ...
- Shipt CMO: Experiences Key For Challenger Brands
Marketing Daily, Sarah Mahoney - Thursday, October 26, 2023
With a new pop-up celebrating Thanksgiving's side dishes, the upstart delivery compa ...
- Who Do I Complain To? Brands May Not Be Ready For Holiday Customer Experience
Email Insider, Ray Schultz - Friday, October 20, 2023
Almost all business leaders say customers expect better service than they n ...
- Havas Agencies To Use Adobe Firefly To Boost Supply Chain
MediaDailyNews, Colin Kirkland - Tuesday, October 10, 2023
The goal of the partnership is a "smarter and more responsible" conte ...
- Porsche, Toyota, Ford Score Highest In Brand Loyalty
Marketing Daily, Tanya Gazdik - Sunday, October 8, 2023
Customer loyalty is a team effort, says Joe Lawrence, executive vice preside ...
- Ford Offers Enhancements For Mustang Owners
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2023
Ford is taking the Mustang ownership experience online with a new digit ...
- YouTube To End Ad-Free 'Premium Lite' Subscription Tier
MediaDailyNews, Colin Kirkland - Tuesday, September 26, 2023
YouTube will end its Premium Lite subscription tier October 25. Users payi ...
- The B2B CRM Palette: Email Ranks As One Of The Top Tools
Email Insider, Ray Schultz - Wednesday, September 20, 2023
Almost half of companies have added email, and over a third ha ...
- On-Site Search Failures Estimated To Cost $13.8B In Black Friday, Cyber Monday Losses
MediaDailyNews, Laurie Sullivan - Monday, September 11, 2023
Skai estimates retail media spend on advertising fell 26% in August, whi ...
- Customers More Satisfied With Autos; Toyota, Subaru Lead The Pack
Marketing Daily, Tanya Gazdik - Thursday, August 24, 2023
More younger buyers are choosing luxury vehicles, and they are more satisfi ...
- Walgreens Aims For More Honest 'Customer-Centricity'
Retail Insider, Sarah Mahoney - Wednesday, August 23, 2023
For the giant drug retailer, using tech to build loyalty means balanci ...
- Virgin Media Customers Say They Lost 'Historic' Emails
Around the Net in Email, Ray Schultz - Tuesday, August 22, 2023
Virgin Media customers responded in force to a Guardian article stating th ...
- Consumers Remain Wary About Data Use, Study Finds
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
Consumers also complain that too few messages are highly personalized, CCW Digit ...
- B2B Brands Need To Improve The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, August 16, 2023
B2B customers are expecting and demanding more service. Here is the ca ...
- WPP, Optimizely Enter Global DXP Partnership
MAD, Steve McClellan - Wednesday, August 9, 2023
The agreement formalizes the working relationship the two firms have had f ...