- Acquia Debuts Platform To Unify Data And Drive Omnichannel Experiences
Email Marketing Daily, Ray Schultz - Friday, January 22, 2021
Acquia Digital Commerce allows brands to deliver a positive customer experience acro ...
- Customer Service Apoplexy: Consumers Have To Work Too Hard To Resolve Issues
Email Insider, Ray Schultz - Thursday, January 21, 2021
More people are shopping online, but less than half solve problems ...
- Thryv Integrates With Gmail, Allowing Customer Account Data To Reside In Inbox
Email Marketing Daily, Ray Schultz - Thursday, January 21, 2021
The access to data can fuel personal messaging and engagement, the compa ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-us ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers ...
- PROS Names Martin Simoncic As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, January 6, 2021
This is Simoncic's second term at the customer experience firm, where ...
- Customer Experience In A Post-Pandemic World
Media Insider, Cory Treffiletti - Wednesday, January 6, 2021
Consumer behavior is notoriously hard to change, but once changed, it ten ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- Why BOPAC Should Be A Key Part Of The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
Curbside pickup of online orders (also known as BOPAC) spiked during t ...
- Self Service -- Just What You Ordered
Email Insider, Ray Schultz - Monday, December 28, 2020
Brands have cut back their phone operations in favor of online servi ...
- Best In Show: How The Top Brands Run Their CRM
Email Insider, Ray Schultz - Wednesday, December 23, 2020
Email KPIs are the main metrics being measured. But there's a spl ...
- Merkle Global CEO Craig Dempster Defines Customer Experience For 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
Merkle's Imperatives provide a guidebook focused on strategies that competitive organizations ne ...
- Winning The Holiday Season From The Safety of Your Customers' Couches
Marketing Insider, Nicole Garberg - Wednesday, December 16, 2020
The most successful online retailers ensure their sites are engaging, easy ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and th ...
- Iterable Debuts Tool To Measure Consumer Sentiment Through Email Clicks, Mobile Push Opens
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The new solution, Brand Affinity, is powered by Iterable AI, the compa ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a lev ...
- ActionIQ Expands Executive Team As Revenue Skyrockets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
On the heels of 100% year-over-year revenue growth, ActionIQ today announced t ...
- Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
- Touchpoint Anarchy: Brands Failing To Use Data To Drive An Omnichannel Experience
Email Insider, Ray Schultz - Thursday, December 3, 2020
Fewer than half utilize data from email to fuel strategy, Forrester sa ...
- ActiveCampaign Names Dutta Satadip As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Satadip, the first to hold this title at ActiveCampaign, has worked ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of i ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing ...
- Almost Half Of Firms Increase Their Digital Customer Experience Budgets: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Authenticity is the biggest driver of engagement, followed by personalization, Gatepoint Resear ...
- Is The Email Customer Experience A Black Hole? Yes -- For 30% Of Ecommerce Brands
Email Insider, Ray Schultz - Tuesday, November 24, 2020
A staggering 41% of global ecommerce companies do not offer email custom ...
- The New Email Marketing And How It Improves The Customer Experience
Around the Net in Email, Ray Schultz - Thursday, November 19, 2020
Email marketing has moved from being a one-size-fits-all solution to a to ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers li ...
- The CX Courtship: How B2B Brands Get To The Partnership Stage
Email Insider, Ray Schultz - Friday, November 13, 2020
Over a third of B2B buyers say it is difficult to choo ...
- Mapping The Customer Odyssey: Large Firms Say They're Good At It
Email Insider, Ray Schultz - Thursday, November 12, 2020
Almost all enterprise companies are seeing some level of success at journ ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platfo ...
- Ushur Pulls In $25 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Ushur helps insurers with their email, web and mobile communications. It wi ...