- California Pizza Kitchen Turns Order Mishap Into Viral Promotion
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
When an order mishap went public, the chain cleverly turned the incide ...
- Mini Takes The States Ends On High Note
Drive Time, Tanya Gazdik - Monday, July 22, 2024
"As a marketer, it's just such a privilege to see how it ...
- Pure-Play AI Ad Spending Accelerating
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estima ...
- Snap's Real-Time Image Model To Enhance AR Mobile Experiences
MediaDailyNews, Colin Kirkland - Wednesday, June 19, 2024
Snap is testing a real-time, on-device image diffusion model that can genera ...
- Here's Why Customer Lifetime Value Is Required For AI Success
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Data from a study conducted by Forrester Consulting and commissioned by Ze ...
- REI Co-op: 'The Enemy Is Autopilot'
Retail Insider, Sarah Mahoney - Wednesday, June 5, 2024
The outdoor retailer is kicking off a multiyear expansion of its ongoi ...
- Google, OpenAI, HubSpot Execs Infuse AI Startup With Millions In Financial Backing
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Maven AGI's main goal at present is to build AI systems capab ...
- Cheez-It Keeps Looking For Buzz With Cheez-In Diner
CPG Insider, Sarah Mahoney - Thursday, May 23, 2024
The Kellenova snack brand wants to give superfans something to talk ab ...
- Menards, Ace Hardware Most Trustworthy
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2024
J.D. Power's latest ranking finds DIY customers are looking for confidence th ...
- B2B Drift: SaaS Marketers Say It Is Harder To Reach Customers
Email Insider, Ray Schultz - Friday, May 17, 2024
Despite the increasing challenge of reaching customers, most B2B SaaS marketers belie ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- Oracle's AI And Nashville Connection For Advertisers
Performance Marketing Insider, Laurie Sullivan - Thursday, May 2, 2024
Oracle has big plans beyond enterprise software as it prepares to mo ...
- AI Customer Service: Not Quite Ready For Prime Time
Media Insider, Gord Hotchkiss - Tuesday, April 9, 2024
My encounter with the cybernetic sadist who asked, "Do you want ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...
- Uber Eats, Waymo Test Autonomous Food Delivery
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 3, 2024
So this begs the question, do you tip a robot? ...
- With 'Mended Murals,' Vaseline Offers TLC To Urban Art
Marketing Daily, Sarah Mahoney - Monday, March 25, 2024
The Unilever brand's latest twist on community building is restoring fading cultur ...
- Why Retailers Are Losing Faith In Self-Checkout
Retail Insider, Sarah Mahoney - Wednesday, March 20, 2024
Stores invested heavily in new technology and layouts to ease lines. B ...
- AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
Email Insider, Ray Schultz - Tuesday, February 27, 2024
Most brands still face challenges to creativity that AI might help resolv ...
- Las Vegas' Sphere Continues To Be Hot Property
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 13, 2024
AB InBev, Adidas, FedEx, Hellman's, Lowe's, Nike, Paramount and Verizon all r ...
- B2B Dare: The Ecommerce Hurdles And Tools For 2024
Email Insider, Ray Schultz - Tuesday, February 13, 2024
Many firms are coping with siloed data and other issues, Forrester repor ...
- Retail Wrestles With Brand Experience
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
As "omnichannel" gives way to "unified commerce," physical stores are increasingly importan ...
- New Year's Resolution: Invest in Relationships
MediaDailyNews, Marisa Ricciardi - Wednesday, January 31, 2024
We must be mindful of the big, blank space - the spa ...
- One Step Closer To A Mixed Reality
Media 3.0, Shrikant Ballal - Thursday, January 18, 2024
Apple Vision Pro is an entry into a mixed-reality world - transformi ...
- What's Up In Surveys: There Are More AI Questions Than Ever Before
Email Insider, Ray Schultz - Monday, January 8, 2024
Surveys are shorter than they were, accommodating the increased use of mob ...
- Stellantis Continues To Pull Back From Auto Shows
Marketing Daily, Tanya Gazdik - Wednesday, January 3, 2024
"To be as efficient as possible in our media spend, we a ...
- Macy's And The Vanishing American Department Store
Retail Insider, Sarah Mahoney - Wednesday, December 13, 2023
A reported $5.8 billion bid for Macy's has raised the old questio ...
- Brands' Views On Customer Experience Vary By Country
Research Intelligencer, Robert Williams - Tuesday, December 12, 2023
Havas found that decision makers in the United States, United Kingdom a ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Performance Marketing Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...