• by Barbie Romero , Yesterday

At our Retail Insider Summit in Lake Tahoe, leaders from American Girl, Saatva, Lowe’s, Marc Jacobs, and Discount Tire shared insights on revamping retail tactics, AI-driven intelligence, data strategy, personalized engagement, and always-on customer listening.

Catch the best moments from the on-stage discussions below. 

Watch the full session recordings here.

Danielle Rendini, Head of Retail, American Girl, highlighted how the brand applies luxury retail tactics to its premium-priced dolls, revamping sales and service training to create more engaging customer experiences.

Joe McCambley, CMO, Saatva, shared how the brand began tracking customer calls and using AI to analyze why customers needed new mattresses and the questions they asked, helping inform their website’s schema.

Sravan Vadigepalli, Senior Director, AI Product Strategy, Platform & Partnerships, Lowe's, shared how AI adoption across the organization has accelerated solution development, allowing teams to move faster as the technology becomes more accessible.

Mallory Brito, Director, CRM, Marc Jacobs, shared how the brand is leveraging AI to enhance email capabilities and combine customer data with intelligence to better equip teams, including sales associates.

Joleen Higdon, Senior Manager, Customer Insights, Discount Tire, shared how they started their customer listening across the journey to see where communications had disruption and where they needed to fix experience. AI helped them create an always-on ecosystem.  

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.