- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Snap CEO Warns Of Further And Faster Deterioration, Citing Economy And Privacy
Inside Performance, Laurie Sullivan - Tuesday, May 24, 2022
"The macroeconomic environment has deteriorated further and faster than anticipated," Snap C ...
- Analysis Uncovers Demos, Affinities Of Streaming Free-Trial Junkies
Video Insider, Karlene Lukovitz - Tuesday, May 24, 2022
Some insights from AI company Helixa may help streaming services keep the ...
- Email Is The Leading Tool In Identity Management: Study
Email Marketing Daily, Ray Schultz - Wednesday, May 18, 2022
Half of all firms use email to provide government application access a ...
- Data And AI: How To Decode The 'Why' Behind Your Customers' Behaviors
MAD, Alex Steer - Tuesday, May 17, 2022
As idiosyncratic as your tastes and interests may be, todays' algorithms a ...
- The Test Of Time: Is Personalization Really Replacing The Old A/B Tool?
Email Insider, Ray Schultz - Tuesday, May 17, 2022
Brands should focus on behavior and conversions, says Breinify CEO Diane K ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
MediaDailyNews, Joe Mandese - Thursday, April 28, 2022
We're "seeing a major shift in feeds from being almost exclusively curat ...
- How AI Is Reshaping Email Marketing
Around the Net in Email, Ray Schultz - Monday, April 25, 2022
Artificial intelligence is no longer an alien concept. Here’s a report ...
- 6sense Launches B2B Revenue Platform With Email Features
Email Marketing Daily, Ray Schultz - Wednesday, April 20, 2022
6sense Revenue AI will help B2B teams make insight-driven decisions, the compa ...
- Why AI: Consumers Approve Its Use For Personalization And CX
Email Insider, Ray Schultz - Tuesday, April 19, 2022
But most consumers are concerned about privacy -- especially those who wo ...
- Site Search Fixes To Reduce Massive Ecommerce Returns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Common search problems fueling rapid growth in returns for retailers -- specifical ...
- Global Social Media Ad Market Expected To Skyrocket In Years To Come
Digital News Daily, Colin Kirkland - Wednesday, April 13, 2022
A new report by market research and consulting firm Million Insights sa ...
- How Google Multisearch -- Combining Text And Image -- Will Change SEO
Inside Performance, Laurie Sullivan - Friday, April 8, 2022
Google Lens now allows those searching to ask questions about the pho ...
- Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI
Email Marketing Daily, Ray Schultz - Wednesday, April 6, 2022
One new tool allows email marketers to shift from using the op ...
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2022
The majority of all advertising buys today are AI-enabled -- and th ...
- Advertising Applications For Artificial Intelligence Are Multiplying
Research Intelligencer, Rob Williams - Wednesday, April 6, 2022
Personalization, automated content creation, contextual targeting and dynamic ad insertion are amo ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Google Uses AI To Detect Searches From People In Personal Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Google, which fields searches daily on topics such as suicide, sexual assaul ...
- How Artificial Intelligence Will Transform Health Marketing
MediaDailyNews, Stefanos Kapetanakis - Monday, March 28, 2022
AI will have a major, transformative effect on healthcare marketing by impacti ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
TripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Berlin Brands' Amazon Roll-up, Roll-Out, Reel-In D2C Strategy
Brand Insider, Steve Smith - Sunday, March 20, 2022
The Amazon ecommerce ecosystem continues to breed fascinating marketing and business offshoot ...
- Investment Group Acquires Majority Interest In Phrasee
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The brand language platform hopes to continue its expansion in the Unit ...
- Macy's Rolls Out Tech-Driven Style Platform
Marketing Daily, Sarah Mahoney - Thursday, March 17, 2022
Macy's will help "customers express their style through personalized data-driven recommendations a ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- Clearview Says Current Facial-Recognition Practices Exempt From Illinois Privacy Law
Digital News Daily, Wendy Davis - Tuesday, March 15, 2022
Clearview AI says its facial-recognition database is now being used by t ...
- Movable Ink Hits $100 Million Revenue Mark
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
Movable Ink also increased its employee headcount and has expanded in Europ ...
- Cadillac Escalade Sets High Bar For 'Wow' Moments
Drive Time, Tanya Gazdik - Monday, March 7, 2022
I had a literal "OMG" moment behind the wheel when automatic la ...
- Comcast Shows Peak Internet Traffic Continued Growth In 2021, Providing More Opportunities To Reach Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Increased traffic both upstream and downstream for advertisers means greater opportunities ...