- OpenAI And Future Sign Content Usage Deal
Publishers Daily, Ray Schultz - Thursday, December 5, 2024
ChatGPT users will be able to access content from specialist publishing fi ...
- Even With AI, Only 148 Terms Drive 15% Of Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2024
The top 10,000 query terms drove 46% of all searches and 1 ...
- Meta Discloses 'Andromeda' Ad Retrieval
MediaDailyNews, Colin Kirkland - Tuesday, December 3, 2024
As Meta builds out its Advantage+ ad tools suite, it wants advertise ...
- Agentic Commerce And 'Futurecasting' Big Bets In 2025
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 4, 2024
As marketers chase "the next big thing" heading into 2025, this year ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water Use
MediaDailyNews, Laurie Sullivan - Monday, December 2, 2024
Advertisers need to begin thinking about more sustainable practices with the grow ...
- Meta Plans To Build A Global Subsea Cable Network
MediaDailyNews, Colin Kirkland - Monday, December 2, 2024
To ensure its own global data traffic and expand connection capacity ...
- AWS, Google Use AI For A New Spin On Searchable Video Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2024
Twelve Labs, a GAI startup working with AWS, developed technology that mak ...
- Perplexity Eyeing AI Device That Will Answer Questions: Report
Publishers Daily, Ray Schultz - Monday, December 2, 2024
The $50 product will answer queries voice to voice, Perplexity CEO Aravi ...
- Making AI Pay: Thomson Reuters Chief Urges Publishers To Sign Licensing Deals
Publishing Insider, Ray Schultz - Monday, December 2, 2024
Publishers are wary - although licensing deals can clarify the legalities ...
- Truth Behind Digital Privacy And Controls
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2024
Data analysis of terms of service and privacy policies of 57 influenti ...
- ChatGPT Misattributes Article Sources, Study Finds
Publishers Daily, Ray Schultz - Sunday, December 1, 2024
The Tow Center pulled 200 quotes from 20 publishers, and asked ChatG ...
- Google Makes Gifting A Game Show, Teaches Users To Talk Gemini
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
Google launched a series of ad campaigns this week. One showcases Goog ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%
MediaDailyNews, Laurie Sullivan - Wednesday, November 27, 2024
As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- AI Trained From 139,000 TV/Movie Scripts - Who Gets Credited? Do Brands Buy In?
TV Watch, Wayne Friedman - Wednesday, November 27, 2024
That level of deep data in terms of writing, voicing, story ar ...
- Alphabet, VC Lead Startup Investment Designing AI Agent To Work With Humans
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
A San Francisco-based startup is expected to announce Tuesday it has rais ...
- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- AI Automation Expected To Ease Pressure To Increase Revenue
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
Eighty percent of digital ad professionals use AI tools for media buyi ...
- Meta Hires Salesforce's CEO Of AI Clara Shih
MediaDailyNews, Colin Kirkland - Thursday, November 21, 2024
Shih will be responsible for developing and monetizing AI tools Meta ...
- AI Data Wipe: OpenAI Mistakenly Erases Content Needed In 'New York Times' Case
Publishing Insider, Ray Schultz - Thursday, November 21, 2024
The "Times" and other plaintiffs are trying to recover the lost d ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- DOJ Sways Judge To Force Sale Of Google's Chrome
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
The decision to divest Chrome was not unexpected, and is intended ...
- Kendra Scott And Carhartt Find Success In Data
Performance Marketing Insider, Laurie Sullivan - Thursday, November 21, 2024
From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- ANI Sues OpenAI Over Alleged Use Of Content To Train Models
Publishers Daily, Ray Schultz - Tuesday, November 19, 2024
The suit charges that OpenAI attributed fabricated stories to ANI. ...
- Better Targeting, Help Desk Help: AI Brings Benefits, Challenges, To Pharma Marketing
Marketing Daily, Les Luchter - Monday, November 18, 2024
Gen AI can aid "help desks by responding to consumers' questions wi ...
- Google Takes A Closer Look Inside Ads As 2025 Approaches
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
Driving performance with AI to improve optimization, reporting and insights has beco ...
- Perplexity Takes On Google: Intros Shopping, Retail Merchant Program
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
Perplexity has debuted a shopping feature for its paid U.S. customers a ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%
MediaDailyNews, Laurie Sullivan - Tuesday, November 19, 2024
Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- Google Cracks Down On SEO Ranking Abuse
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 19, 2024
Google keeps its spam policy updated. This time the goal is ...