- Pivoting To Performance KPI Management Draws On Data
Performance Marketing Insider, Laurie Sullivan - Friday, January 3, 2025
A pivot in thinking took a Seoul-based company in another direction wi ...
- Meta Adding Millions Of AI-Generated 'Users' To IG, Facebook
MediaDailyNews, Colin Kirkland - Thursday, January 2, 2025
Meta's embrace of artificial intelligence may soon alter the way that billio ...
- Advertisers Have A Lot Of Explaining To Do In 2025
Performance Marketing Insider, Laurie Sullivan - Thursday, January 2, 2025
Online transactions managed by companies like PayPal are a huge part ...
- AI: Secret Sauce In Healthcare Marketing?
Marketing Daily, Les Luchter - Monday, December 30, 2024
AI in combination with dynamic creative optimization helps deliver "tailored, impactful conten ...
- Microsoft Makes AI Priority For 2025, LinkedIn Included
MediaDailyNews, Laurie Sullivan - Tuesday, December 31, 2024
Advertisers and publishers seem to have a limited understanding of all Microso ...
- Google: AI Kills SEO On Path To Artificial Superintelligence
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2024
Artificial intelligence will replace the need for search engine optimization in 202 ...
- Most-Read PBIs: Wieser, Seiler, AI, Alt Currencies And Next Generations
Planning & Buying Insider, Joe Mandese - Tuesday, December 31, 2024
Brian Wieser's contribution about new media-planning paradigms in a CIMM-commissioned report w ...
- New Magazine Is Devoted To AI Art
Publishers Daily, Ray Schultz - Monday, December 30, 2024
"The AI Art Magazine" celebrates the fusion of creativity and intelligent machi ...
- Predicting Anti-Algo In Advertising Will Rise In 2025
MediaDailyNews, Laurie Sullivan - Friday, December 27, 2024
What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- Google Ads VP Outlines Plans For 2025
MediaDailyNews, Laurie Sullivan - Monday, December 30, 2024
AI will play a major role in advertising in 2025. Brendon Kraha ...
- AI And Voice Queries Challenging Search Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, December 30, 2024
How can advertisers accurately monitor the incremental impact of media spend a ...
- Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
Performance Marketing Insider, Laurie Sullivan - Friday, December 27, 2024
If Google adds filters to Gemini that allow users to control wh ...
- Axel Springer Reaches Next Stage Of Corporate Transition
Publishers Daily, Ray Schultz - Thursday, December 26, 2024
Global publisher Axel Springer is splitting off its classifieds businesses to foc ...
- Tour Of The AI Horizon: What Email Marketers Can Expect To See In 2025
Email Insider, Ray Schultz - Thursday, December 26, 2024
There are many challenges, but AI will remain at the center ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Performance Marketing Insider, Laurie Sullivan - Thursday, December 26, 2024
Agencies, publishers and brands have complained that AI-generated search can bury conten ...
- The Ticket To AI: Adopt It And Avoid The Threats, Brookings Says
Publishing Insider, Ray Schultz - Wednesday, December 25, 2024
AI presents both threats and opportunities, and large organizations are better equipp ...
- Instagram Unveils 'Movie Gen' AI
MediaDailyNews, Colin Kirkland - Monday, December 23, 2024
Instagram is teasing AI-powered video capabilities that will soon allow creators ...
- Google's Project Astra Shows Possibilities In Consumer Privacy For Advertising
MediaDailyNews, Laurie Sullivan - Monday, December 23, 2024
Greg Wayne, director of research at Google DeepMind, calls the technology ...
- Red Flags Force Product, Compliance, Data Governance Teams To Talk
Data & Programmatic Insider, Laurie Sullivan - Monday, December 23, 2024
Teams are being built within companies to determine products, processes and procedur ...
- ByteDance Bot Chats With Human Traits
MediaDailyNews, Laurie Sullivan - Sunday, December 22, 2024
ByteDance has developed technology that allows humans to have a conversation wi ...
- Google's Fix For Search Monopoly: Choice, Performance Driven By Curiosity
Performance Marketing Insider, Laurie Sullivan - Monday, December 23, 2024
The human desire to question, speculate and doubt makes search and advertisi ...
- Google Releases AI Reasoning Model
MediaDailyNews, Laurie Sullivan - Thursday, December 19, 2024
Google on Thursday released Gemini 2.0 Flash Thinking Experimental, an AI mod ...
- OpenAI Call-In Search Service Offers Data Gift From Users - Voiceprints
MediaDailyNews, Laurie Sullivan - Thursday, December 19, 2024
Now it's easy to pick up a phone and search for informati ...
- Archive Moves OOH Campaign To Social
Out to Launch, Fern Siegel - Wednesday, December 18, 2024
The AI influencer-marketing platform is promoting its campaign dashboard on social. ...
- How Google's 'Willow' Quantum Chip Is Revolutionizing Advertising
Media 3.0, Laurie Sullivan - Tuesday, December 17, 2024
Advertisers have not yet awoken to the revolution of Google's quantum computi ...
- Google AI Overviews Makes Major Transition
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- Former Google Chairman Thinks There May Be A Time To Unplug AI
MediaDailyNews, Laurie Sullivan - Monday, December 16, 2024
Former Google Chairman Eric Schmidt predicts the industry will advance from ...
- Google 'Whisks' AI-Generated Video
MediaDailyNews, Laurie Sullivan - Monday, December 16, 2024
The Whisk tool allows users to prompt the technology with multiple imag ...
- Meta Rolls Out Live AI Features On Ray-Ban Glasses
MediaDailyNews, Colin Kirkland - Monday, December 16, 2024
Select users of Meta's mixed-reality Ray-Ban glasses can now experiment with sever ...
- Horizon Affiliate Blue Hour Augments Influencer Content, Makes It 'Shoppable'
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2024
The new tool, dubbed Swell.AI, was developed in partnership with KERV, a ...