- How AI Video Is Ushering In Advertising's New 'Golden Age'
MAD, Steve McClellan - Thursday, June 19, 2025
S4 Capital Executive Chairman Martin Sorrell led a discussion at Cannes Thursd ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Which AI Platform Recommends Ecommerce Brands More Often To Shoppers?
Performance Marketing Insider, Laurie Sullivan - Friday, June 20, 2025
Behavioral differences identified in AI queries across Google AI Overviews vs. ChatG ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- IAS Brings Contextual Category Reporting To Instagram, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, June 18, 2025
IAS announced the launch of AI-powered contextual category reporting across Facebook a ...
- Google Pushes Video Generation In YouTube Shorts
MediaDailyNews, Laurie Sullivan - Thursday, June 19, 2025
YouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
Performance Marketing Insider, Laurie Sullivan - Thursday, June 19, 2025
As Pope Leo XIV laid out his priorities this week, he call ...
- Lakers' Record $10B Sale Shows High Brand Value
Television News Daily, Wayne Friedman - Thursday, June 19, 2025
The Buss family sold its stake to Mark Walter, CEO of T ...
- Cannes Turns Dystopian, Day Two Sessions Warn Of Cataclysmic AI Scenarios
MediaDailyNews, Joe Mandese - Tuesday, June 17, 2025
"Companies owe it to their employees - they owe it to t ...
- When Google Ads Can Talk And Listen In AI Mode
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 18, 2025
The experimental feature, integrated into Search Live, allows users to ask comple ...
- Hearst And Amazon Combine Targeting Tools To Drive Programmatic Campaigns
Publishers Daily, Ray Schultz - Tuesday, June 17, 2025
The arrangement uses Hearst's AURA and shopping insights from Amazon Ads. ...
- The Line For Business AI: Most Firms Are Not Getting The Full Benefit
Email Insider, Ray Schultz - Tuesday, June 17, 2025
Most firms are using AI in a imited way, but they s ...
- Adobe Gains Visibility Into AI-Driven Traffic
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Reddit Turns 20 Years Of Conversations Into Performance Insights
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 17, 2025
Collective knowledge from more than 22 billion posts and comments across hum ...
- INMA Debuts AI-Driven Answer Engine For Media Pros
Publishers Daily, Ray Schultz - Monday, June 16, 2025
Built on the OpenAI LLM, the new tool allows users to acce ...
- AI Email Helper: New Tool Supports Message Creation And Editing, Firm Says
Email Insider, Ray Schultz - Monday, June 16, 2025
Brands need to rethink governance throughout the entire email creation process, Stens ...
- Training Day: How Marketing Teams Are (Really) Learning To Use AI
Marketing Daily, Sarah Mahoney - Friday, June 13, 2025
Despite pilot-itis, timid CMOs, and messy frameworks, more brands are finally turni ...
- 3.know: Shelly Sets The Stage For All The AI Talk Fit For Cannes
Media 3.0, Joe Mandese - Monday, June 16, 2025
In this pre-festival interview, Shelly Palmer sets the stage for what wi ...
- Firms Team Up To Drive Contextual Ad Targeting
Publishers Daily, Ray Schultz - Sunday, June 15, 2025
The PubMatic-Classify partnership will help publishers create contextual segments, the firm s ...
- TV Reality Alert: Google AI Ad Dunks Big On NBA Finals
TV Watch, Wayne Friedman - Monday, June 16, 2025
While text-to-video AI models have been around for a while, the differen ...
- All Onboard: Email Is At Heart Of AI-Driven Fintech System
Email Insider, Ray Schultz - Friday, June 13, 2025
Saphyre has launched an automated onboarding service for brokers and clients. ...
- Amazon To Show Cannes How AI-Driven Campaigns Get Relevant
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
At Cannes next week, Amazon Web Services will demonstrate to brands, agenci ...
- Meta AI Personal Chats Appearing In Public Search Feed
MediaDailyNews, Laurie Sullivan - Friday, June 13, 2025
Security and financial experts have noted that Meta AI makes private conversatio ...
- GAI Revenue And Performance Modeled By New Street Research
Performance Marketing Insider, Laurie Sullivan - Friday, June 13, 2025
How much will generative AI-based ads, creative, and tools increase revenue f ...
- 'Business Insider' Adds AI-Driven Story Voiceovers
Publishers Daily, Ray Schultz - Thursday, June 12, 2025
The new audio capability builds on the on-site search launched last y ...
- Disney, Universal Sue AI Firm Midjourney
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 11, 2025
It is the first time major Hollywood companies have sued over AI-generat ...
- Dentsu Goes All-In With MiQ, Claims Industry-First Integration
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
Dentsu this morning announced a deal making it the first holdco ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- Taboola Creates White-Box Type GAI Engine - Will It Learn?
Performance Marketing Insider, Laurie Sullivan - Thursday, June 12, 2025
Gannett became the first publisher on Wednesday to use Taboola's DeepDive generati ...
- NJ Lesson For Campaign Commercials: Stay Away From AI Imagery
TVBlog, Adam Buckman - Thursday, June 12, 2025
A commercial dubbed the worst in the New Jersey primary for i ...