- Google Uses AI To Detect Searches From People In Personal Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Google, which fields searches daily on topics such as suicide, sexual assaul ...
- How Artificial Intelligence Will Transform Health Marketing
MediaDailyNews, Stefanos Kapetanakis - Monday, March 28, 2022
AI will have a major, transformative effect on healthcare marketing by impacti ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
TripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 18, 2022
The partnership will help target ad spend toward credible, trusted publishers, a ...
- Berlin Brands' Amazon Roll-up, Roll-Out, Reel-In D2C Strategy
Brand Insider, Steve Smith - Sunday, March 20, 2022
The Amazon ecommerce ecosystem continues to breed fascinating marketing and business offshoot ...
- Investment Group Acquires Majority Interest In Phrasee
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The brand language platform hopes to continue its expansion in the Unit ...
- Macy's Rolls Out Tech-Driven Style Platform
Marketing Daily, Sarah Mahoney - Thursday, March 17, 2022
Macy's will help "customers express their style through personalized data-driven recommendations a ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- Clearview Says Current Facial-Recognition Practices Exempt From Illinois Privacy Law
Digital News Daily, Wendy Davis - Tuesday, March 15, 2022
Clearview AI says its facial-recognition database is now being used by t ...
- Movable Ink Hits $100 Million Revenue Mark
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
Movable Ink also increased its employee headcount and has expanded in Europ ...
- Cadillac Escalade Sets High Bar For 'Wow' Moments
Drive Time, Tanya Gazdik - Monday, March 7, 2022
I had a literal "OMG" moment behind the wheel when automatic la ...
- Comcast Shows Peak Internet Traffic Continued Growth In 2021, Providing More Opportunities To Reach Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Increased traffic both upstream and downstream for advertisers means greater opportunities ...
- Faros AI Founded By Former Salesforce Engineers
Around the Net in Email, Ray Schultz - Thursday, March 3, 2022
Three Salesforce engineers who helped create the company’s Einstein AI platform le ...
- How To Prepare For CPG's Post-Quarantine Renaissance
MediaDailyNews, Bill Durrant - Thursday, March 3, 2022
It's time to build a new marketing foundation and get creative agai ...
- Semrush Acquires Company With Expertise Supporting Sales Organizations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 2, 2022
Semrush on Wednesday said it would acquire Kompyte, a technology company driv ...
- Study: AI, ML Tech 'Most Mission Critical' To Media Business Strategies
Mediapsssst, Richard Whitman - Wednesday, March 2, 2022
Sixty-four percent of media and entertainment IT decision makers cited AI a ...
- Phrasee Upgrades AI To Help Brands Automate Personalized Email Language
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
The capability to personalize the language customers receive in real-time covers a ...
- What's Happening With Meta's Operating System?
Inside Performance, Laurie Sullivan - Friday, February 25, 2022
Meta reportedly disbanded a group of more than 300 employees working ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
As consumers shift to buying more groceries online, Kraft Heinz has form ...
- Clearview Plans Expansion Of Faceprint Database
PolicyBlog, Wendy Davis - Thursday, February 17, 2022
Facial-recognition company Clearview reportedly says it now indexes 10 billion images ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
Developed with IBM's global agency Ogilvy, the project signifies a new directi ...
- The Case For Email Marketing Automation
Around the Net in Email, Ray Schultz - Wednesday, February 16, 2022
Email automation software helps brands reduce the work needed to reach prospect ...
- Movable Ink To Acquire Coherent Path In Content Personalization Move
Email Marketing Daily, Ray Schultz - Wednesday, February 16, 2022
The acquisition of Coherent Path will combine two AI-driven personalization platforms, Movab ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
The technology provides a scorecard to identify racial bias and risk facto ...
- Analyst Asks: Are Writers Being Replaced By AI?
Around the Net in Email, Ray Schultz - Monday, February 14, 2022
Are AI-based tools like Grammarly replacing live writers of search (and emai ...
- Searchmetrics To Build Out Managed Services
Inside Performance, Laurie Sullivan - Monday, February 14, 2022
Searchmetrics CEO Matt Colebourne believes marketers do not use search data ...
- Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Cognitive science company Memorable, using AI, studied the long-term impact of Sup ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- Gong's Whimsical Super Bowl Effort Reveals 'Sound of Success'
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2022
Nearly 3,000 companies including Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twitt ...
- RPA Labs Chosen To Automate Email Response To Tracking Requests
Email Marketing Daily, Ray Schultz - Thursday, February 10, 2022
Odyssey Logistics & Technology also hopes to use RPA for quote reques ...