• by Ray Schultz , August 15, 2024

An editing service for AI-generated content has been launched by ContentWriters.

The goal is to ensure that “even AI-generated content meets the highest standards of quality and effectiveness,” says Emily OConnor Kefs, CEO of ContentWriters. 

ContentWriters had integrated the tool Originality.ai into its platform in 2023 and announced a policy that writers who were flagged repeatedly for using AI would be removed. But now, while it still strives for human-written content, it is adding the AI service for clients already using these tools, it says. 

Two levels of service are being offered:

Tier 1—This includes a general review and checking of biases, correction of AI hallucinations, and adding of human insights from writers with expertise in the subject. 

Tier 2—This level features fact-checking, reorganizing and addition of brand voice and keywords. 

The company seeks to “help our clients share their expertise and achieve their marketing goals,” OConnor Kefs adds.