- Summer Is The Time For Omnichannel Marketing
Around the Net in Email, Ray Schultz - Friday, June 2, 2023
Consumers are in a mood to shop during the summer season, resear ...
- Dick's Ready To Expand Large-Store Format
Marketing Daily, Sarah Mahoney - Thursday, June 1, 2023
With sales surging, the retailer says the House of Sport format ...
- Nordstrom's Sales Fall, As Luxury Takes New Shapes
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 1, 2023
Affluent shoppers are reining in splurges, with Nordstrom and Saks feeling t ...
- Dr. Squatch, Alex Honnold In Thumb-Wrestling Thriller
Marketing Daily, Sarah Mahoney - Wednesday, May 31, 2023
The legendary rock climber has the world's strongest hands. The men's groomi ...
- Struggling Zulily Sold To Investment Firm
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 30, 2023
Qurate Retail Group, QVC's and HSN's parent organization, has sold online retailer Zuli ...
- Ulta Gains On Increased Marketing Spending
Marketing Daily, Sarah Mahoney - Tuesday, May 30, 2023
With sales up 9%, the beauty retailer also says its UB Med ...
- In A Dangerous Pride Season, Brands Dim Their Rainbows
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 30, 2023
Companies like Target, Bud Light and Kohl's are under attack from conservati ...
- Costco's Sales Rise, Despite Trading-Down Trends
Retail Insider, Sarah Mahoney - Wednesday, May 31, 2023
Membership renewal rates remain at record levels, but people are rethinking wh ...
- Lovesac Leverages Luxury Image For Everyday Couches
D2C Insider, Sarah Mahoney - Tuesday, May 30, 2023
With a 25th birthday party and focus on value, the company hop ...
- With New Trail Shoe, Lululemon Dives Into Female Performance
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 29, 2023
The company is introducing the new product with an ultramarathon and ambitio ...
- Target, Bud Light In Culture War Crosshairs, But Not TV
TVBlog, Adam Buckman - Tuesday, May 30, 2023
The culture wars surrounding transgender and LGBTQ+ issues and lifestyles are breaki ...
- YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023
Video Insider, Karlene Lukovitz - Tuesday, May 30, 2023
That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8 ...
- Bluecore Names Jason Grunberg As CMO
Email Marketing Daily, Ray Schultz - Friday, May 26, 2023
Grunberg, who has worked at Sailthru and Marigold, will work to educa ...
- Phony Sam's Club Email Offers Free Products To Consumers Who Take A Survey
Email Marketing Daily, Ray Schultz - Friday, May 26, 2023
Consumers who click on the survey link can be charged monthly fe ...
- PetSmart Wants Your Pup-Pleasing Travel Plans
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
To promote a new line of outdoor gear, the company is urgi ...
- What Best Buy, Kohl's And Petco Sales Mean For Consumer Spending
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 25, 2023
Results at these three stores reveal plenty about how people are scrimpi ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- Lowe's Targets Rural Customers
Around the Net In Brand Marketing, Phyllis Fine - Wednesday, May 24, 2023
"The home improvement retailer said it is launching a one-stop-shop concept design ...
- Kroger Turns Cooler Doors In 500 Stores Into Digital Ad Space
Digital News Daily, Karlene Lukovitz - Thursday, May 25, 2023
The smart screens integrate data and analytics solutions to measure the impac ...
- Fair-Weather Allies: Advocates Call Target's Removal Of Pride Merchandise A 'Betrayal'
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 24, 2023
In the latest example of just how powerful violent anti-LGBTQ rhetoric h ...
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- Amazon One's Age-Verification Feature For Alcohol Purchases Debuts At Coors Field
Marketing Daily, Steve Ellwanger - Tuesday, May 23, 2023
"Verifying a customer's age for every alcohol purchase is a known fricti ...
- Pride Portfolio: For Them Honors Drag, Calvin Klein Loves Euphoria
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 23, 2023
With lines like "Drag is Divine," one campaign defends besieged drag artist ...
- Mizzen+Main Thinks Men Need More Friends
Retail Insider, Sarah Mahoney - Wednesday, May 24, 2023
The menswear brand's new summer campaign focuses on buddy building, hoping ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- Levi's Offers 501 Popup Experience In San Francisco
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 19, 2023
Levi’s is taking over San Francisco’s historic Skylight at the Armory fr ...
- Sun Bum Aims To Take the Scary Out Of Skin Cancer
D2C Insider, Sarah Mahoney - Monday, May 22, 2023
With its affable ape and spotty bananas, the sun care company hop ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- Social Shopping Roadblocks: What's Holding U.S. Consumers Back?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 19, 2023
It may be popular in other countries, but American consumers are sti ...