- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- Amazon Prevails In Battle With Consumers Over 'Buy Box'
MediaDailyNews, Wendy Davis - Thursday, January 16, 2025
"While Plaintiffs invoke modern fears of algorithmic control and deceptive design, t ...
- Metrics Hunting: Behavioral Emails Now Outpull All Others
Email Insider, Ray Schultz - Thursday, January 16, 2025
Behavior-based messaging mostly tops journey-based for the first time, MoEngage reports. ...
- Joann In Second Bankruptcy In A Year
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 15, 2025
While the crafty retailer will stay open as it scrambles for option ...
- Immediate, Measurable Ad Results Fuel Performance Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2025
An accelerated push for more measurable results has surfaced as platforms beco ...
- Wayfair Leaves Germany, Cuts 730 Jobs
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2025
While the home furnishings category may manage a slight comeback this yea ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- New Ikea Research: Americans Are Really Tired
Retail Insider, Sarah Mahoney - Wednesday, January 15, 2025
The furniture retailer's in-depth "Sleep Matters" report finds that 86% of U. ...
- Crunch Fitness Clowns Around In New 'Feel Good, Not Bad' Ads
Marketing Daily, Sarah Mahoney - Monday, January 13, 2025
The gym chain's new campaign targets people looking to shake off life ...
- REI Bails Out Of Travel Products
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 13, 2025
Closing the 40-year-old travel and adventure business impacts more than 400 employ ...
- Romancing After The Sale: AI Tools For Post-Purchase Messaging
Email Insider, Ray Schultz - Monday, January 13, 2025
ParcelLab offers an email solution with global translation capability. ...
- H-E-B, Market Basket, Costco America's Top Grocers
Marketing Daily, Sarah Mahoney - Sunday, January 12, 2025
Consumers are turning away from favorite retailers unless they see real a ...
- Walt Disney, Retailers, Automakers, NFL Among Those Supporting Fire Relief Efforts
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, January 12, 2025
Disney is working with several on-the-ground relief groups including the American R ...
- Google Eyes Autonomous AI To Protect Consumer Data Online
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
Privacy Sandbox will seem outdated by the time Google releases its ne ...
- T-Mobile Buying Vistar Media For $600M In Cash
MediaDailyNews, Joe Mandese - Monday, January 13, 2025
Vistar will be merged with the carrier's burgeoning Advertising Services unit, creati ...
- Google, Microsoft Woo Retailers With AI Agents
Performance Marketing Insider, Laurie Sullivan - Monday, January 13, 2025
The technology may save retailers money, give consumers a better experience a ...
- Sexy And I Know It: Zumba Brings Back Redfoo
Marketing Daily, Sarah Mahoney - Thursday, January 9, 2025
The playful campaign turns self-doubt gremlins into a fitness happy hour. ...
- JCPenney In Six-Brand Merger
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, January 9, 2025
New Catalyst Brands, led by Penney's CEO, has $9 billion in reven ...
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, Publicis
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Kohl's became one of the first to use Curate for Commerce ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Retailers will share with Amazon Ads part of the revenue generated ...
- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- Ulta Beauty Shakes Up CEOs
Retail Insider, Sarah Mahoney - Wednesday, January 8, 2025
The beauty retailer is promoting Kecia Steelman as Dave Kimbell retires. ...
- Dissecting Online's Holiday: Mobile, Search Ruled
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
Lower price promotions fueled a run on big-ticket items, as consumers scor ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- Goodyear Celebrates Blimp's 100th Anniversary
Marketing Daily, Tanya Gazdik - Thursday, January 2, 2025
The blimp will fly through more than 100 cities across North Ameri ...
- 2024's Biggest Hits: Inclusion, Representation -- And How To Avoid A PR Train Wreck
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2024
The most-read stories in retail, beauty and apparel show how hungry reade ...
- Credit Card Defaults At Highest Level Since 2010
Marketing Daily, Sarah Mahoney - Monday, December 30, 2024
Strong holiday spending was good news for retailers, but lower-income households a ...
- Walmart Birkin Bag Goes Viral, Sells Out
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 30, 2024
TikTokkers have posted hundreds of unboxing videos under the hashtag #walmartbirkin. ...
- Retailers Dig Deeper Into 'How' And 'Why'
Retail Insider, Sarah Mahoney - Tuesday, December 31, 2024
Our Top 10 Retail Insiders reveal readers' growing itch to apply lesso ...