- In Latest DEI Rollback, Lowe's Seeks Red V. Blue Detente
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, August 27, 2024
Anti-DEI activists declare another victory against "wokeness," but observers say the D ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A Concern
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
Google has made some interesting adjustments to its ad platform and Mercha ...
- Nordstrom Threads Its Way Out Of Department-Store Slump
Retail Insider, Sarah Mahoney - Wednesday, August 28, 2024
With early signs that its new strategy is working, the fashion retail ...
- MAC Cosmetics Hires New Global Marketing Exec
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
Emily Bromfield, a veteran in beauty marketing, joins MAC amid a strateg ...
- Starbucks Scrutinized For Eco-Hypocrisy
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 26, 2024
Starbucks' commitment to helping its new CEO commute thousands of miles regular ...
- Washington, D.C. Antitrust Claims Against Amazon Reinstated By Court
MediaDailyNews, Wendy Davis - Friday, August 23, 2024
An appellate court has revived the Washington, D.C. attorney general's charges th ...
- Research: Shoppers Feel More Control Over Grocery Spending
CPG Insider, Sarah Mahoney - Friday, August 23, 2024
Food prices are still high. However, new research from the Food Indust ...
- Burger King Becomes First Dining Partner In Walmart+
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 22, 2024
Members in the competitor to Amazon Prime will be eligible for ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- How YouTube, Bounty, Sony Are Winning Hispanic Hearts
Marketing Daily, Sarah Mahoney - Tuesday, August 20, 2024
New research reveals how brands like Google and Dove are tapping cultur ...
- Barnes & Noble Expands, Rite Aid Locations Close, 7-Eleven Explores Takeover
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, August 20, 2024
Barnes & Noble is on track to open 58 new locations befo ...
- Home Depot Wants To Age Down Gracefully
Retail Insider, Sarah Mahoney - Wednesday, August 21, 2024
The retailer is chasing Gen Z by focusing on plant parents, smaller-tick ...
- Neiman Marcus Debuts First Campaign Since Saks Merger Announcement
Marketing Daily, Sarah Mahoney - Monday, August 19, 2024
The fall splash focuses on Ayo Edebiri from "The Bear" in ...
- Ikea Hits The Road In First College Bus Tour
Marketing Daily, Sarah Mahoney - Friday, August 16, 2024
The retailer, no stranger to back-to-college marketing, is looking for new wa ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- With CEO Shake-Up, Victoria's Secret Looks For A Comeback
Marketing Daily, Sarah Mahoney - Thursday, August 15, 2024
Can Hillary Super bring Rihanna's swagger to the stumbling retailer? ...
- Strong Spending Boosts Walmart, Drives Market Rally
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 15, 2024
Leading retail indicators all point to widespread relief: If consumers aren't stressin ...
- Crafty Spam: 3 Email Collection Tricks That Can Get You In Trouble
Email Insider, Ray Schultz - Thursday, August 15, 2024
Plaintiffs are suing email senders under a pre-commerce Massachusetts law, the "Nation ...
- Howie Mandel Latest Celeb To Slip Into Skechers
Marketing Daily, Sarah Mahoney - Wednesday, August 14, 2024
The shoe company says the "America's Got Talent" star gives its bra ...
- Stonyfield Organic Turns Sugar Into BTS T-Shirts
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
To promote its no-sugar-added yogurt pouch, the company is spinning sugarcane in ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase Grows
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Many business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- Can 'Allbirds By Nature' Help Recapture The Brand's Former Glory?
Retail Insider, Sarah Mahoney - Wednesday, August 14, 2024
CMO Kelly Olmstead hopes the comeback campaign can re-energize former fans ...
- Dunkin' Latest Brand Boycotted By Conservatives
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 12, 2024
Conservative media personality Catturd, who has 2.7 million followers on X, start ...
- Digital Economy To Reach $16.5T, Take 17% Of GDP By 2028
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
The report, made public Monday by Forrester Research, ranks the top s ...
- Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2024
Demonstrating that Google AI Overviews drives traffic to websites, the surge ...
- IAB Sides With Shopify In Privacy Fight
MediaDailyNews, Wendy Davis - Friday, August 9, 2024
The Interactive Advertising Bureau, Chamber of Commerce and other organizations are backi ...
- Overstock.com, Primark, Aldi, Lululemon Fastest Growing U.S. Retailers
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The National Retail Federation's annual "Hot 25" also includes newcomers like Abercromb ...
- Costco Cracks Down On Sharing Membership Cards
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 8, 2024
It's the latest effort to convert freeloaders into paying members, similar ...
- Walgreens Wants Out Of Healthcare
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The retailer is mulling ways to undo the $6 billion acquisition ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...