- At VF, Vans Implosion Is Getting Worse
Marketing Daily, Sarah Mahoney - Tuesday, October 31, 2023
As the freefall for the once-beloved sneaker brand intensifies, the company ...
- For Holidays, Nordstrom Wraps Up Disney, Swarovski And Beauty
Marketing Daily, Sarah Mahoney - Tuesday, October 31, 2023
The department store is focusing on experiences, personalization and convenience to spa ...
- Ruggable Debuts First OOH Work
Out to Launch, Fern Siegel - Tuesday, October 31, 2023
The work, created by the retailer's in-house creative team, utilizes local Chica ...
- FDA Warns Against Non-Sterile Eye Drops
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 30, 2023
The U.S. Food and Drug Administration is warning that 26 over-the-counter e ...
- Abercrombie & Fitch Sued Over Former CEO's Alleged Misconduct
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 30, 2023
Abercrombie & Fitch is being sued for not checking CEO Mike Jeffrie ...
- Retailer Conn's Pitches Positive Aspects Of 'Finance'
MAD, Fern Siegel - Monday, October 30, 2023
To make buying less intimidating, the campaign aims to make financing easie ...
- Etsy Holiday Ads: Less Schmaltz, More Sleuth
Marketing Daily, Sarah Mahoney - Monday, October 30, 2023
The makers' marketplace is offering seasonal and stealthy advice for getting t ...
- Bucketsquad Hires Media Veteran Zach Miller As Its First President
MediaDailyNews, Colin Kirkland - Monday, October 30, 2023
Zach Miller previously held positions at NBCUniversal and Spotify, where he overs ...
- Ecommerce Paid Channel Use Declines - A Problem For Search
Search & Performance Insider, Laurie Sullivan - Tuesday, October 31, 2023
Ecommerce advertising seems to be getting a boost from social channels. U ...
- Why This ZIPS' Exec Is The Real Deal
Brand Insider: Behind The Scenes, Lisa Singer - Friday, November 3, 2023
"I think as women we have a tendency to be pleasers. ...
- On Record Sales, Skechers Jumps Into Basketball
Marketing Daily, Sarah Mahoney - Friday, October 27, 2023
With the start of the NBA season, the casual shoe brand sho ...
- Former Auto CMO Shares What Attracted Her To Tractor Supply
Marketing Daily, Tanya Gazdik - Sunday, October 29, 2023
Tractor Supply customers are warm, friendly and resourceful, says CMO Kimberley Gardine ...
- For Holidays, JCPenney Highlights The Joyful -- And The Affordable
Marketing Daily, Sarah Mahoney - Thursday, October 26, 2023
The department store's approach is to help customers make every moment ...
- Amazon Ad Dollars Top $12B In Third Quarter
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Amazon smashed Wall Street expectations on Thursday after reporting that its ...
- 'New York' Magazine Partners With Coffee Brand Bluestone Lane
Publishers Daily, Ray Schultz - Wednesday, October 25, 2023
Subscribers will be offered a $15 credit along with coffee and fo ...
- Macy's Finds A New Twist For Santa
Marketing Daily, Sarah Mahoney - Tuesday, October 24, 2023
Honoring its storied ties to the Big Guy, the retailer's holiday sp ...
- Travel Fantasy Flavors Neiman Marcus' Holiday Push
Retail Insider, Sarah Mahoney - Wednesday, October 25, 2023
The luxury retailer's holiday campaign and Christmas Book celebrate extravagant escapes. ...
- Chipotle Explains Online-Only Quesadilla
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 23, 2023
Chipotle makes its quesadilla-loving customers earn it. The simplest to make it ...
- Victoria's Secret Brings Back Sexy
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 23, 2023
Victoria's Secret is returning to what works in an effort deemed ...
- Gillian Anderson Pitches The Perfect Sleep In 'Dreams' Campaign
MAD, Fern Siegel - Monday, October 23, 2023
The cross-platform effort hopes to grow the mattress brand as a mark ...
- Gap, Old Navy Launch New Holiday Campaigns
Marketing Daily, Sarah Mahoney - Monday, October 23, 2023
Both apparel brands hope a fresh take on the season can he ...
- From Passkeys To IP Addresses, Big Tech Looks To Protect Consumers
MediaDailyNews, Laurie Sullivan - Monday, October 23, 2023
Amazon, Microsoft, Google and other tech companies want users to ditch passwor ...
- Retailers Say Consumers Are Worried -- But Are They?
Marketing Daily, Sarah Mahoney - Friday, October 20, 2023
From Walmart to Nordstrom, stores say consumers are stressed about shrinking fami ...
- Pinterest Keeps Experimenting With Retail
Marketing Daily, Sarah Mahoney - Friday, October 20, 2023
The social media platform is bringing "It's Possible" to the next phas ...
- What Happens When You Combine Cuebiq Data With VideoAmp?
Planning & Buying Insider, Joe Mandese - Monday, October 23, 2023
If you're eyeglasses marketer Luxottica, you see a rather large increase ...
- Costco Accused Of Sharing Data With Meta
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 19, 2023
A lawsuit alleges that Costco shared website users’ private communications and heal ...
- Latest Industry Surveys Point To Healthy Holiday Budgets
Marketing Daily, Sarah Mahoney - Friday, October 20, 2023
Both the National Retail Federation and ICSC released forecasts for the wint ...
- Still Limping, Kohl's Unwraps New Holiday Strategy
Marketing Daily, Sarah Mahoney - Thursday, October 19, 2023
After a chaotic 2022 and revenue declines, Kohl's is hoping a foc ...
- Google Quietly Tests 'Shop All Deals' Banner
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Google is testing a banner in search results that would enable use ...
- Report: US E-Retail Media Market Will Double To $85 Billion By 2026
Mediapsssst, Richard Whitman - Thursday, October 19, 2023
The report is from Havas Market, and it analyzed five major weste ...