backstage exclusive

Etsy's VP of Brand Marketing on Turning Prime Day Into a Brand-Building Opportunity

How do you compete with Amazon on their biggest sales day without matching their discounts? This week, we're shining a spotlight on Daniel "Monty" Montalto, VP Brand Marketing from Etsy. He shares how the "Shop Other Jeffs" campaign turned Prime Day into an opportunity to reinforce brand purpose and community.

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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