- DiGiorno Teams With Marvel, Amazon For Limited-Edition Pizzas, Merchandise, Promos
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The campaign features limited-edition pies themed around the Marvel Studios release ...
- Amazon Ads Pitches SMBs That Don't Sell On The Platform
MAD, Steve McClellan - Thursday, July 25, 2024
In addition to the health and fitness industries, Amazon Ads aims ...
- Amazon Prime Subscribers Battle Company Over Video Privacy
MediaDailyNews, Wendy Davis - Thursday, July 25, 2024
"Once consumers are in the Amazon system, Amazon amasses data profiles f ...
- NBA Strikes $77B Rights Deals, Rejects WBD 'Match' Offer
Television News Daily, Wayne Friedman - Thursday, July 25, 2024
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NB ...
- Google's Tumultuous Two Days
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 23, 2024
Regulatory scrutiny of several planned decisions that Google had in the wor ...
- Amazon Business Positioned As Smart Solution, 'Ship' To Shore
MAD, Fern Siegel - Friday, July 19, 2024
The campaign's 30-second spot was created by the Joint agency and direct ...
- Massive Outage Impacts Advertising, Publishing - What We Know
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
A massive information tech glitch impacted Microsoft cloud-computing services early Friday. Cybersecuri ...
- Judge Sides With Amazon In False Advertising Fight
MediaDailyNews, Wendy Davis - Friday, July 19, 2024
A judge has dismissed a class-action complaint alleging that Amazon touted fr ...
- Warner Bros. Discovery Matches Amazon's NBA Deal: Industry Execs
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
In a statement, WBD's TNT Sports group said: "We have reviewed t ...
- Amazon's Prime Day Fuels Record $14.2B Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 18, 2024
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discou ...
- Audible Uses 'Mass Participation AR' Technology In Global Campaign
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
Audiobook platform Audible is rolling out an OOH campaign based in augment ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- Liquid I.V. Drives Prime Day Buzz, Including A Drone First
Marketing Daily, Les Luchter - Monday, July 15, 2024
Last month, Liquid IV became "the first CPG product to launch throu ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition Ever
MediaDailyNews, Laurie Sullivan - Sunday, July 14, 2024
Cloud businesses like Wiz support brands and agencies across advertising and marketi ...
- Macy's Latest To Pounce On Prime-Day Spirit
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2024
With 40% of Americans expected to dip into Amazon's "best deals" frenz ...
- Amazon Ads Offering Expands To Non-Marketplace Sellers
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Amazon Ads' beta for businesses rolled out this week allowing companies th ...
- Amazon Seeks More AI Updates Like Rufus To Outpace Competitors
Performance Marketing Insider, Laurie Sullivan - Friday, July 12, 2024
Have you met Amazon Rufus, an AI shopping assistant now available ...
- Etsy Campaign, Policy Changes Take Company Back To Its Artisan Roots
MediaDailyNews, Laurie Sullivan - Tuesday, July 9, 2024
Etsy launched an ad campaign Tuesday, along with changes to its polici ...
- Amazon Defeats Consumers' Claims Over 'Buy Box'
MediaDailyNews, Wendy Davis - Tuesday, July 9, 2024
Siding with Amazon, a federal judge has dismissed a complaint alleging th ...
- Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
Wedbush's latest research finds that search and CTV gains outpace social a ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 3, 2024
Pledges to reduce carbon emissions are contradictory to plans to invest ...
- Court Turns Away Amazon Users In Battle Over Ad Targeting
MediaDailyNews, Wendy Davis - Friday, June 28, 2024
A federal appellate court has rejected Amazon users' request for a n ...
- Amazon Hires Founders From Enterprise AI Startup To Support 'AGI' Team
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Amazon is ramping up its efforts in artificial "general" intelligence, which attemp ...
- Temu May Face Same Fate As TikTok In U.S.
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Temu has made inroads into the U.S. in less than two year ...
- TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok is challenging Amazon Prime Day with its own sales event, whi ...
- Amazon Battles Prime Video Users Over Privacy Claims
MediaDailyNews, Wendy Davis - Tuesday, June 25, 2024
Amazon has asked a judge to dismiss claims that it violates Pri ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
Amazon says the AI-driven platform no longer relies on single IDs ...