Prime Day's New Trick: Convincing Shoppers To Spend More On Products They Didn't Plan To Buy

Adobe's final scorecard for the June 23-26 Prime Day shopping blitz is in, and America's consumers once again demonstrated a remarkable ability to treat "saving money" as an excuse to spend substantially more of it.

According to Adobe, U.S. retailers generated a record $26.4 billion in online sales during the …


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