- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and ...
- Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand Traffic
Research Intelligencer, Joe Mandese - Wednesday, April 14, 2021
It may seem counterintuitive that in a year when many consumers we ...
- Study Finds Most Americans Will Never Buy Influencer-Promoted Products
Research Intelligencer, Joe Mandese - Tuesday, April 13, 2021
For all the hype surrounding the efficacy of influencer marketing, the majori ...
- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal ...
- Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
A year after finding it the least responsible of the major soci ...
- Media Researchers: Politics Ruins Everything, Including Media Research
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2021
Public perception about the inaccuracy of political polling during the 2016 a ...
- Trust Belt: Why We're Losing Confidence In Technology
RTBlog, Joe Mandese - Monday, April 5, 2021
As consumers and industry pros become more reliant on technology than eve ...
- Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Ad prices on Facebook have surged 30% over their 2020 levels, reachi ...
- 2021 U.S. Ad Consensus Revised Upward On Magna, GroupM Updates
Research Intelligencer, Joe Mandese - Wednesday, March 31, 2021
IPG Mediabrands' Magna Global unit becomes the second major agency forecasting un ...
- Pandemic's Surge In TV Viewing Shows No Sign Of Abating
Research Intelligencer, Joe Mandese - Tuesday, March 30, 2021
It's no surprise that TV has been a big media beneficiary ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significa ...
- 2021 U.S. Ad Consensus Jumps 0.8 Point To +5.1% On GroupM Update
Research Intelligencer, Joe Mandese - Monday, March 29, 2021
The U.S. ad economy will expand 5.1% this year, based on t ...
- 'D2C' Subscriptions Continue To Rise, Reaching An Average Of 3 Per Household
Research Intelligencer, Joe Mandese - Monday, March 29, 2021
The average U.S. household will subscribe to three subscription video-on-demand streaming servic ...
- Why GroupM's Wieser Is Feeling So Stimulated
RTBlog, Joe Mandese - Monday, March 29, 2021
The U.S. ad recovery is looking better with each new ad indust ...
- Fox Remains Dominant Right-Wing Political News Source, But Newsmax, OAN Gaining
Marketing Politics Weekly, Joe Mandese - Tuesday, March 23, 2021
While Fox News Channel remains the dominant source for political news amo ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agen ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
The Association of National Advertisers' Center for Brand Purpose this morning releas ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time
RTBlog, Joe Mandese - Monday, March 22, 2021
"It's Amazon's world, and other rights holders are living in it," Grou ...
- Do You Want To Be A 'Titan Brand'? Then You'd Better Read Dentsu's New Report
Research Intelligencer, Joe Mandese - Friday, March 19, 2021
Utilizing a mixed methodology that incorporates some massive (30,000-respondent) primary consumer survey ...
- Carat Finds Brand Emotional Intelligence Lagging In 'Empathy,' 'Self-Regulation'
Research Intelligencer, Joe Mandese - Thursday, March 18, 2021
Among the primary factors contributing to a brand's "emotional intelligence," most sco ...
- Consumers Understand Tracking Value Exchange, Might Opt Out Anyway
Research Intelligencer, Joe Mandese - Wednesday, March 17, 2021
Smartphone users appear to be savvy about how digital publishers and a ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- Disney Media Assets Top $200B, Dwarfs All Other Media Suppliers
Research Intelligencer, Joe Mandese - Monday, March 15, 2021
There are many ways to dimensionalize the size and scope of med ...
- The COVID Bump
RTBlog, Joe Mandese - Monday, March 15, 2021
If you want to understand what institutions people truly trust, pose ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Marketing Politics Weekly, Joe Mandese - Friday, March 12, 2021
Nearly two-thirds of ad execs agreed with social media platforms' decisions ...
- P&G: Biggest -- And Most Cost-Efficient -- TV Advertiser In 2020
Research Intelligencer, Joe Mandese - Thursday, March 11, 2021
Procter & Gamble once again was the top TV advertiser in t ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel t ...
- Unfamiliar Advertisers Using Consumer Location Data Deemed 'Creepiest' Marketing Tactic
Research Intelligencer, Joe Mandese - Tuesday, March 9, 2021
Asked to rate various forms of surveillance marketing experiences as either "coo ...
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
With the digital ad industry poised to discuss and debate changing consum ...