- Consumers Want Help Managing Technology, Subscriptions
Research Intelligencer, Rob Williams - Thursday, August 11, 2022
People have grown more familiar with technology while working from home ...
- Social Media Apps Are 'Must-Haves' For Many Consumers
Research Intelligencer, Rob Williams - Wednesday, August 10, 2022
Apps such as Facebook and TikTok are popular among all demographic group ...
- Direct-To-Consumer Marketers Struggle With Data Hurdles
Research Intelligencer, Rob Williams - Tuesday, August 9, 2022
Walled-garden media environments add to the challenges that DTC marketers face wi ...
- Senate Races In Georgia, Arizona Lead In Ad Spending As Election Looms
Research Intelligencer, Rob Williams - Monday, August 8, 2022
Political action committees have spent $827 million on ads for the gener ...
- Back-To-School Shoppers Look To Social Media, Mobile Devices For Help
Research Intelligencer, Rob Williams - Friday, August 5, 2022
Price-sensitive parents this year are looking for promotions and coupons as inflati ...
- Netflix Likely Will See Subscriber Churn With Rollout Of Ads
Research Intelligencer, Rob Williams - Thursday, August 4, 2022
Among current Netflix subscribers, 43.1% said they were likely to switch ...
- Talent Shortage Seen As Impediment To Growth In Advertising, Marketing
Research Intelligencer, Rob Williams - Wednesday, August 3, 2022
Media and marketing executives blamed a lack of training and talent manageme ...
- Marketer Support Of Diversity Efforts Extends Beyond Advertising
Research Intelligencer, Rob Williams - Tuesday, August 2, 2022
Two-thirds of brands say they're focused on strategies to address underrepresented grou ...
- Amazon Prime Video Faces Bigger Rivalry From Disney+ And AppleTV+
Research Intelligencer, Rob Williams - Monday, August 1, 2022
As more households sign up for streaming video, cable TV continues ...
- Food & Lifestyle Apps On IPhone Have Highest Opt-In Rates For Ad Targeting
Research Intelligencer, Rob Williams - Friday, July 29, 2022
Opt-in rates have stabilized in the year since Apple started asking custome ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
Research Intelligencer, Rob Williams - Thursday, July 28, 2022
Advertisers boosted their spending by 62% from a year earlier on Amazon ...
- Consumers Value Ad-Supported, As Well As Ad-Free, Streaming Services
Research Intelligencer, Rob Williams - Wednesday, July 27, 2022
Media companies should offer both kinds of streaming services to maximize the ...
- Consumers Disdain Brands That Skimp On Quality To Cut Costs
Research Intelligencer, Rob Williams - Tuesday, July 26, 2022
As inflation hits a 40-year high, many Americans said they'll stop buyi ...
- Consumers Are Sensitive To Higher Prices For Subs, Including Streaming Services
Research Intelligencer, Rob Williams - Monday, July 25, 2022
The most common reason to cancel any kind of subscription is ...
- Social Influencers Help Brands Reach 'Unreachable' Gen Zers, Millennials
Research Intelligencer, Rob Williams - Friday, July 22, 2022
These consumers tend to be more averse to traditional advertising than old ...
- Back-To-School Shoppers Look To Scrimp On Spending Amid Inflationary Pressures
Research Intelligencer, Rob Williams - Thursday, July 21, 2022
Advertising influences people's buying decisions more than the opinions of social influence ...
- Viewers Stay Loyal To In-Home Entertainment As Inflation Surges
Research Intelligencer, Rob Williams - Wednesday, July 20, 2022
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns ov ...
- Most Consumers Don't Ask Companies To Remove Personal Data
Research Intelligencer, Rob Williams - Tuesday, July 19, 2022
Sixty-two percent of people in the U.S. have never demanded that ...
- Global Consumers Show Affinity For Inclusive Branding
Research Intelligencer, Rob Williams - Monday, July 18, 2022
Many people say brands can help to change public perceptions of marginaliz ...
- CMOs Prioritize Advertising Metrics Among Data Sources
Research Intelligencer, Rob Williams - Friday, July 15, 2022
CMOs have a variety of ways to obtain data that guide the ...
- Consumer Awareness Drives Web Traffic For Fashion Brands
Research Intelligencer, Rob Williams - Thursday, July 14, 2022
Shoppers who are familiar with fashion brands are most likely to se ...
- Loss Of Identifiers Pushes Marketers To Weigh Immersive Ad Formats
Research Intelligencer, Rob Williams - Wednesday, July 13, 2022
Native advertising, augmented reality and dynamic creative optimization are among the too ...
- Consumers Tend To Trust Brands With Clear Data Policies
Research Intelligencer, Rob Williams - Tuesday, July 12, 2022
The way companies handle people's data has significant implications for brand val ...
- Contextual Advertising Improves Brand Recall In Eye-Tracking Test
Research Intelligencer, Rob Williams - Monday, July 11, 2022
Consumers are more likely to remember advertising that appears in the conte ...
- Social Media Content & Ads Influence People's Opinions About Brands
Research Intelligencer, Rob Williams - Wednesday, July 6, 2022
Almost half of U.S. consumers said they read social media comments ...
- AM/FM Radio Has Stable Share Of Ad-Supported Audio Time
Research Intelligencer, Rob Williams - Tuesday, July 5, 2022
The growing audience for streaming audio tends to consist of listeners w ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, Rob Williams - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- Inflation Worries Half Of Independence Day Shoppers
Research Intelligencer, Rob Williams - Thursday, June 30, 2022
Some consumers will cut back on dining out and buying fireworks becau ...
- Social Influencers Sway Consumer Purchase Decisions
Research Intelligencer, Rob Williams - Wednesday, June 29, 2022
Influencers with less than 10,000 followers have seen the most growth ...
- Lower Consumer Confidence Dampens Enthusiasm For Big Purchases
Research Intelligencer, Rob Williams - Tuesday, June 28, 2022
Two-thirds of consumers said they expect the rate of inflation to increa ...