Tag results for "cmmr"
- Marketers Report Greatest Workflow Time Savings: Mostly Team Communication, Consumer TargetingMarketers, on average, have saved 25 hours of labor time weekly ...
- Is Amazon's 'Bosch' The Best Procedural Drama Ever?As a result of so many programs on so many platforms, a ...
- As Media's Biggest Suppliers Get Bigger, Ad Execs Also See Them Getting BetterMany of the ad industry's biggest media suppliers increasingly are deemed ...
- Cable CPMs Fall To Less Than Half Of Broadcast, Upfront Sales Volume ReboundsThanks in part to surging demand for prime-time network TV advertising invento ...
- Major Ad Categories Forecast To Expand Spending This Year, Albeit Some On A Lowered BaseExactly how bad was the 2020 global ad recession for key ...
- Dentsu Improves Ad Outlook For Most Media, Except OOH/CinemaDentsu today significantly upgraded its ad spending growth estimates, but not a ...
- Cop Shows Face A Reckoning, Sort OfDespite irrefutable video evidence, there was real and justifiable concern among ma ...
- Why GroupM Isn't Revising Its Network TV Ad Outlook Despite 'Record' Upfront ClaimsOver the past month or so, the trade press -- including MediaPo ...
- How Marketers Can Upskill While Recruitment RecoversAccording to a recent survey of marketers conducted by the DMA, t ...
- The Leading Sonic Brands Of 2021Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Fa ...
- Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person EventsJust as important, a significant percentage of consumers are coming back ...
- Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing ItMore than half of Americans have observed a rise in fake and/ ...
- Here's A DIY For Small Business Social Media PlanningFor those readers who may not have the resources of big integrat ...
- Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief ObstacleTwo out of three marketers surveyed boosted mobile marketing budgets over t ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10The U.S. ad recovery continued in May, posting a 50.3% increase ov ...
- GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad SpendingWhile Google and Facebook remain the world's biggest advertising behemoths, four ...
- Why YouTube On TV May Be The New Family Viewing ExperienceMadison Avenue likes to wax nostalgic about a time when families gather ...
- GroupM: Top 25 Media Cos Surpass $427 Billion In Ad SpendingThe top 25 media companies now represent more than $427 billion ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially OnlineSome startling new research from GroupM's Wavemaker unit reveals that the erosi ...
- Magna More Than Doubles U.S. Ad Growth Estimate For 2021On the heels of GroupM's update, IPG Mediabrands' Magna unit has mo ...
- Global Ad Growth Consensus Lifted To 10.6% In 2021, 8.2% In 2022Days after WPP's GroupM unit issued an especially rosy update to i ...
- 2021: A Year Of U.S. Ad Growth RevisionsBoth IPG Mediabrands' Magna and GroupM's Business Intelligence units have doubled the ...
- 2021: A Year In Global Ad Growth RevisionsBoth IPG Mediabrands' Magna and GroupM's Business Intelligence units have released n ...
- Consumer Psychology Study Finds Friends & Family Still Top Brand InfluencersDirectly influencing friends and family is still the No. 1 way mo ...
- GroupM Estimates 1 In 5 U.S. TV Ad Dollars Now Goes To CTV+Roughly one in five U.S. TV ad dollars is now going ...
- Has COVID-19 Changed Mobile Finance? You Can Bank On ItAs a category, fintech apps grew 110% in the U.S. over t ...
- Havas Finds Google, Other Media/Tech Brands, Are The World's Most 'Meaningful'Google is the world's most meaningful brand, according to findings of t ...
- Study Finds Striking Range In Monthly Savings/Loss Among Households Cutting CordIn an effort to understand the actual net cost tradeoff for America ...
- Magna Teams With Spotify: Finds Americans Suffer From 'Screen Fatigue,' Turn To AudioIn a blatant endorsement of a media supplier, Magna has released ...
- ANA Studies Indicate More Organizations Deferring Business TravelDespite the fact that more than 87% of industry executives say th ...
