Tag results for "cmmr"
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TVCTV has been a major beneficiary of the COVID-19 pandemic, and ...
- Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand TrafficIt may seem counterintuitive that in a year when many consumers we ...
- Study Finds Most Americans Will Never Buy Influencer-Promoted ProductsFor all the hype surrounding the efficacy of influencer marketing, the majori ...
- Has COVID-19 Changed Brand Loyalty?The good news is nine out of ten Americans are loyal ...
- Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTokA year after finding it the least responsible of the major soci ...
- Media Researchers: Politics Ruins Everything, Including Media ResearchPublic perception about the inaccuracy of political polling during the 2016 a ...
- Trust Belt: Why We're Losing Confidence In TechnologyAs consumers and industry pros become more reliant on technology than eve ...
- Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'Ad prices on Facebook have surged 30% over their 2020 levels, reachi ...
- 2021 U.S. Ad Consensus Revised Upward On Magna, GroupM UpdatesIPG Mediabrands' Magna Global unit becomes the second major agency forecasting un ...
- Pandemic's Surge In TV Viewing Shows No Sign Of AbatingIt's no surprise that TV has been a big media beneficiary ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal StimulusCiting a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significa ...
- 2021 U.S. Ad Consensus Jumps 0.8 Point To +5.1% On GroupM UpdateThe U.S. ad economy will expand 5.1% this year, based on t ...
- 'D2C' Subscriptions Continue To Rise, Reaching An Average Of 3 Per HouseholdThe average U.S. household will subscribe to three subscription video-on-demand streaming servic ...
- Why GroupM's Wieser Is Feeling So StimulatedThe U.S. ad recovery is looking better with each new ad indust ...
- Fox Remains Dominant Right-Wing Political News Source, But Newsmax, OAN GainingWhile Fox News Channel remains the dominant source for political news amo ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, SuppliersAdvertisers are generally more negative about their ad budgets than their agen ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For BrandsThe Association of National Advertisers' Center for Brand Purpose this morning releas ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time"It's Amazon's world, and other rights holders are living in it," Grou ...
- Do You Want To Be A 'Titan Brand'? Then You'd Better Read Dentsu's New ReportUtilizing a mixed methodology that incorporates some massive (30,000-respondent) primary consumer survey ...
- Carat Finds Brand Emotional Intelligence Lagging In 'Empathy,' 'Self-Regulation'Among the primary factors contributing to a brand's "emotional intelligence," most sco ...
- Consumers Understand Tracking Value Exchange, Might Opt Out AnywaySmartphone users appear to be savvy about how digital publishers and a ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's AssIncreasingly, there are ways for brand marketers to reach viewers on SV ...
- Disney Media Assets Top $200B, Dwarfs All Other Media SuppliersThere are many ways to dimensionalize the size and scope of med ...
- The COVID BumpIf you want to understand what institutions people truly trust, pose ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of ItNearly two-thirds of ad execs agreed with social media platforms' decisions ...
- P&G: Biggest -- And Most Cost-Efficient -- TV Advertiser In 2020Procter & Gamble once again was the top TV advertiser in t ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' TooOne year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All AdvertisingBacked by new consumer research showing seven in ten people feel t ...
- Unfamiliar Advertisers Using Consumer Location Data Deemed 'Creepiest' Marketing TacticAsked to rate various forms of surveillance marketing experiences as either "coo ...
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About ProductsWith the digital ad industry poised to discuss and debate changing consum ...
