Tag results for "cmmr"
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-HousingNearly two-thirds (62.6%) of senior ad industry execs on both the supply ...
- Ad Execs Desire Integrated TV/Video Planning, But Most Still Handle Them DisparatelyThree-quarters of ad execs would like to plan their TV and digital ...
- Alpha's No. 1 Medium Is The Same As Preceding Generations: TelevisionGeneration Alpha, a new generational descriptor representing kids under 12, apparently have ...
- When It Comes To Measuring Kids' Media Usage, 'Constancy' Is The Industry's New C-WordNew academic research suggests the best way to measure children's media usage ...
- Mobile Emerges As America's Go-To News Device, Especially For Younger, More Affluent ConsumersWhile television remains the No. 1 medium among America's youngest consumers (see ...
- Americans Don't Trust How Companies Handle Their DataA clear majority of U.S. adults (81%) now believe the potential risks ...
- GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- YetTo illustrate the relative role that paid media-based advertising has in the ...
- Ad Spending On Mixed-Reality Apps Will Surge To $11 Billion By 2024Advertising spending on mixed-reality apps will more than quintuple to $11 billion ...
- Disney+ Is Top Choice Among Newest Streaming Video PlatformsConsumers are more likely to subscribe to Disney's streaming service than to ...
- Customer Experience Jobs Will Grow in 2020 Despite ChurnMajor brands will eliminate jobs of professionals who can't prove their value ...
- Millennials: Twice As Likely As Boomers To Donate To News OutletsWhile subscriptions are still the most common way to pay for news, ...
- Have You Ever Targeted A Consumer Based On Their DNA? You Probably WillSparks & Honey's new report puts significant dimensions around the potential to ...
- YouTube Earnings Of Top Digital Marketing 'Gurus'For a guy who began his digital marketing career blogging about wine, ...
- Why Individual Publishers Are The Ultimate 'Walled Gardens,' Why They Need To Be Rolled UpA consensus has emerged that first-party data -- especially the kind collected ...
- Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad CampaignsLocation data is increasingly considered the panacea for targeting, but a new ...
- Most TV Viewers Find Favorite Shows OnlineU.S. audiences are more likely than ever to discover their favorite TV ...
- Local OTT Ad Spending Forecast To Double To $2.1 Billion By 2024The growth in connected TVs will support demand for locally activated over-the-top ...
- World's 100 Most Valuable Brands Now Worth $3.81 Trillion: More Than The GDP Of GermanyThe world's 100 most valuable brands represent a combined value of $3.81 ...
- Digital Antenna Ownership On The RiseAlmost three-quarters of antenna owners use at least one of the biggest ...
- Brand Loyalty Takes A Hit With Teen Girls: Ad, Media Portrayals CitedDepictions of teen girls as vapid, materialistic, mean or awkward have compelled ...
- Report Finds Agency Digital Ad Fraud Rates Drop To 1.41%, Lowest So FarThe ad industry has made strides filtering fraudulent ads out of digital ...
- Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable?Based on a quarterly analysis of marketers' self-reported assessment of their spending ...
- Report Illustrates Radio's Ubiquity, Mobility As An Ad MediumDespite the growing popularity of digital media, radio remains one of the ...
- eMarketer: U.S. TV Ad Spending Has Peaked, Now In DeclineThe U.S. TV ad marketplace peaked in 2018 and will never return ...
- "New Streamers Continue To Siphon Broadcast Network Viewers, No End in Sight"That's one possible headline we might see over the next year or ...
- Data Consumption Jumps By More Than 20%, Reflects Shift From Linear To Streaming MediaBroadband data consumption by American households is accelerating, mainly due to the ...
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'Three-quarters of consumers say they like to receive rewards such as free ...
- Mixed Signals For Black Friday, Cyber Monday: Consumers Opt For Digital Vs. BroadcastConsumers indicated mixed signals for Black Friday and Cyber Monday, and when ...
- GroupM: SVOD Emerges As Multibillion Ad Category, Growing Incrementally Per YearNoting that two of the category's biggest players -- Netflix and AT&T ...
- Pre-Sales Of Disney+ Reveal Range Of Consumer Demand, Price ElasticityAs the streaming wars heat up with a bevy of new entries ...
