Tag results for "cmmr"
- Most People Are Open To Ad Targeting Based On Their Media HabitsThe finding may indicate that consumers are more receptive to contextual advertis ...
- Video Ads Are Most Popular Format For App PublishersRewarded video ads that offer gamers something of value were the mo ...
- Consumer Adoption Of Voice-Powered Media Is Forecast To GrowAmazon has the biggest share of the smart-speaker market, but Apple custome ...
- Personalized Email Offers Aren't A Big Priority For ConsumersConsumers "don't seem to trust brands" to make product discovery easier, Merk ...
- Brands See Declines In Organic Reach On InstagramAudience attention was more divided as the photo-sharing app added more vid ...
- Consumers Most Prefer Fresh User-Generated Content On WebsitesSome 88% of people said they always or regularly check the da ...
- Consumers View User-Generated Content As More Credible Than Ad ClaimsMore than half of marketers said their audiences tend to engage mo ...
- 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For AdsDon't underestimate linear television's ability to drive internet searches for advertisers, sa ...
- Consumers Seek To Pare Streaming Costs In Quest For SimplicityConsumers tend to care about the content more than the platform th ...
- Consumer Attitudes On Streaming Ads Remain StableThe portion of U.S. adults who said they are likely to wat ...
- Consumers Trade Up For Higher-End Smart TVs During PandemicThe portion of households that said they owned a 4K ultra-high-definition ...
- Half Of Gamers Subscribe To Video Game ServicesSony's PlayStation Now and Microsoft's Xbox Game Pass are the most popul ...
- Event-Related Emails Drive Higher Open Rates Than DiscountsConsumers were more likely to open emails related to public events th ...
- Representation Of Identity Groups Underpins Media InclusivityAccurate portrayals of historically excluded or marginalized people makes shows more engag ...
- Social Issues Resonate Among Diverse Consumer GroupsMore than half of consumers said they had seen more ads featuri ...
- News Content Captures Biggest Share Of Streaming Ad ImpressionsNews captured more hours of viewing time than movies (21%) and entertainme ...
- Ad Context Affects Consumer Views About Social Values Of BrandsBrands that advertise next to positive articles about environmental issues are mo ...
- Mobile To Overtake Direct Mail For Most Local Media SpendingFinancial-services businesses will drive the growth in local mobile advertising. ...
- Media Strategy For Crypto Brands Varies With Consumer Attitudes On RegulationCrypto brands can help to shape people's opinions about a legal framewo ...
- More U.S. Consumers 'Binge And Bail' On Streaming AppsSubscribers to video apps may be more likely to cancel service aft ...
- Streaming Forecast To Drive Content Spending Past $220 BillionComcast and Disney spend the most on content, including scripted content a ...
- Social Media Ad Prices Jump Amid Holiday RushGiven the rise in costs and shifts in media budgets, StitcherAds observ ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Few Consumers Want Grocery Coupons On Social MediaEmail is the most popular way that consumers want to receive money-savi ...
- Advertisers Plan To Expand Digital Out-Of-Home CampaignsSellers of DOOH media need to help educate buyers about measurement a ...
- B2B Marketers Confront Challenges With First-Party DataMost B2B sales and marketing execs said the mass shift to remo ...
- After Moving, Consumers Are Ready To Try New BrandsLow interest rates and remote work during the pandemic led to great ...
- Consumer Preference For Eco-Friendly Brands Shapes Views On AdvertisingDentsu and Microsoft see a need for standards on measuring the carb ...
- Recovery In Ad Spending Varies By Geographic RegionThe United States will drive much of the global expansion in ...
