Tag results for "cmmr"
- Consumers Want Help Managing Technology, SubscriptionsPeople have grown more familiar with technology while working from home ...
- Social Media Apps Are 'Must-Haves' For Many ConsumersApps such as Facebook and TikTok are popular among all demographic group ...
- Direct-To-Consumer Marketers Struggle With Data HurdlesWalled-garden media environments add to the challenges that DTC marketers face wi ...
- Senate Races In Georgia, Arizona Lead In Ad Spending As Election LoomsPolitical action committees have spent $827 million on ads for the gener ...
- Back-To-School Shoppers Look To Social Media, Mobile Devices For HelpPrice-sensitive parents this year are looking for promotions and coupons as inflati ...
- Netflix Likely Will See Subscriber Churn With Rollout Of AdsAmong current Netflix subscribers, 43.1% said they were likely to switch ...
- Talent Shortage Seen As Impediment To Growth In Advertising, MarketingMedia and marketing executives blamed a lack of training and talent manageme ...
- Marketer Support Of Diversity Efforts Extends Beyond AdvertisingTwo-thirds of brands say they're focused on strategies to address underrepresented grou ...
- Amazon Prime Video Faces Bigger Rivalry From Disney+ And AppleTV+As more households sign up for streaming video, cable TV continues ...
- Food & Lifestyle Apps On IPhone Have Highest Opt-In Rates For Ad TargetingOpt-in rates have stabilized in the year since Apple started asking custome ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime DayAdvertisers boosted their spending by 62% from a year earlier on Amazon ...
- Consumers Value Ad-Supported, As Well As Ad-Free, Streaming ServicesMedia companies should offer both kinds of streaming services to maximize the ...
- Consumers Disdain Brands That Skimp On Quality To Cut CostsAs inflation hits a 40-year high, many Americans said they'll stop buyi ...
- Consumers Are Sensitive To Higher Prices For Subs, Including Streaming ServicesThe most common reason to cancel any kind of subscription is ...
- Social Influencers Help Brands Reach 'Unreachable' Gen Zers, MillennialsThese consumers tend to be more averse to traditional advertising than old ...
- Back-To-School Shoppers Look To Scrimp On Spending Amid Inflationary PressuresAdvertising influences people's buying decisions more than the opinions of social influence ...
- Viewers Stay Loyal To In-Home Entertainment As Inflation SurgesPandemic-related behavior has been cemented amidst rising prices and ongoing concerns ov ...
- Most Consumers Don't Ask Companies To Remove Personal DataSixty-two percent of people in the U.S. have never demanded that ...
- Global Consumers Show Affinity For Inclusive BrandingMany people say brands can help to change public perceptions of marginaliz ...
- CMOs Prioritize Advertising Metrics Among Data SourcesCMOs have a variety of ways to obtain data that guide the ...
- Consumer Awareness Drives Web Traffic For Fashion BrandsShoppers who are familiar with fashion brands are most likely to se ...
- Loss Of Identifiers Pushes Marketers To Weigh Immersive Ad FormatsNative advertising, augmented reality and dynamic creative optimization are among the too ...
- Consumers Tend To Trust Brands With Clear Data PoliciesThe way companies handle people's data has significant implications for brand val ...
- Contextual Advertising Improves Brand Recall In Eye-Tracking TestConsumers are more likely to remember advertising that appears in the conte ...
- Social Media Content & Ads Influence People's Opinions About BrandsAlmost half of U.S. consumers said they read social media comments ...
- AM/FM Radio Has Stable Share Of Ad-Supported Audio TimeThe growing audience for streaming audio tends to consist of listeners w ...
- Most Consumers Rarely Post About Brands On Social MediaBrands that promote their loyalty programs on social media likely will encoura ...
- Inflation Worries Half Of Independence Day ShoppersSome consumers will cut back on dining out and buying fireworks becau ...
- Social Influencers Sway Consumer Purchase DecisionsInfluencers with less than 10,000 followers have seen the most growth ...
- Lower Consumer Confidence Dampens Enthusiasm For Big PurchasesTwo-thirds of consumers said they expect the rate of inflation to increa ...
