- Mr. Pibb Tops 2026's Fastest-Growing Brands As Consumers Seek Comfort, Value
Research Intelligencer, Rob Williams - Wednesday, September 9, 2026
Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% mo ...
- Consumers Are Seeing AI Everywhere And Facebook Is Taking The Blame
Research Intelligencer, Rob Williams - Tuesday, September 8, 2026
For all of its sophistication in audience targeting, Meta's next challenge m ...
- Media Plans Must Adapt To America's Divided Wallets, Dentsu Says
Research Intelligencer, Rob Williams - Friday, September 4, 2026
Gen Z has the bleakest assessment of current economic conditions, while old ...
- Latino Consumers Mix Economic Optimism With Growing Doubts About Upward Mobility
Research Intelligencer, Rob Williams - Thursday, September 3, 2026
Brands don't have to turn every commercial aimed at the growing Hispan ...
- Parents Are Wary Of Social Media Harms As Kids Go Back To School
Research Intelligencer, Rob Williams - Wednesday, September 2, 2026
While 73% of consumers worldwide support banning social media for children, on ...
- Retail Media Will Top $200 Billion As Every Pixel Is For Sale
Research Intelligencer, Rob Williams - Tuesday, September 1, 2026
More than half of the media budgets in several consumer packaged goo ...
- AI Is Now In Every Marketing Plan While Know-How Is Still Catching Up
Research Intelligencer, Rob Williams - Monday, August 31, 2026
Marketers may rate themselves as highly mature, but their most common technic ...
- College Football Audiences Are Ready To Spend, Even If NIL Deals Often Fumble
Research Intelligencer, Rob Williams - Friday, August 28, 2026
College football offers brands a large and valuable audience. It just won ...
- Spending Can Still Spark Joy For Consumers If Brands Make It Worth The Guilt
Research Intelligencer, Rob Williams - Wednesday, August 26, 2026
The average American can be described as 'Joy Pressured,' according to ...
- Gen Z Leads Restaurant Revival Ahead Of Holiday Season
Research Intelligencer, Rob Williams - Tuesday, August 25, 2026
Consumers haven't sealed their wallets inside an inflation-proof bunker. They're spending mo ...
- AI Is Screening B2B Vendors Before Sales Even Gets A Meeting, Ipsos Finds
Research Intelligencer, Rob Williams - Monday, August 24, 2026
By the time a sales representative enters the conversation, the buyer m ...
- Brand Partnerships Need Data, Not Two Logos Awkwardly Sharing A Tote Bag
Research Intelligencer, Rob Williams - Friday, August 21, 2026
Partnership planning should test audience overlap, incremental reach, reputation and future val ...
- Advertisers Love AI Until It Reaches For The Budget
Research Intelligencer, Rob Williams - Thursday, August 20, 2026
While marketers are happy to let AI analyze performance, draft creative a ...
- Your Brain On Short Videos: Cognitive Control Takes A Snack Break
Research Intelligencer, Rob Williams - Wednesday, August 19, 2026
Watching an appealing stream of bite-sized clips shifts the brain into ...
- Streaming Bundles Need More Than Another Streaming Service, Deloitte Says
Research Intelligencer, Rob Williams - Tuesday, August 18, 2026
Many bundles amount to several streaming services taped together with a discount ...
- Inflation Sends Parents Bargain Hunting As AI Joins Back-To-School Scramble
Research Intelligencer, Rob Williams - Monday, August 17, 2026
Consumers aren't looking for lofty brand declarations while calculating whether one chi ...
- Advertisers Keep Chasing Youth While Boomers Sit On $76 Trillion
Research Intelligencer, Rob Williams - Friday, August 14, 2026
Baby boomers have money, they shop frequently, they're loyal to brands th ...
- Your TV's Home Screen Is New Gatekeeper, And Advertisers Better Get Used To It
Research Intelligencer, Rob Williams - Thursday, August 13, 2026
Smart TVs are rapidly becoming television's default viewing environment, making the ho ...
- Black Audiences Want More Authentic Stories, Brands May Want To Pay Attention
Research Intelligencer, Rob Williams - Wednesday, August 12, 2026
An AARP survey found that many Black Americans would like to s ...
- Adolescence Meets The Algorithm: Social Media's Mental Health Tradeoffs
Research Intelligencer, Rob Williams - Tuesday, August 11, 2026
Researchers found associations between problematic social-media use and anxiety, depression, loneliness, cyberbullyin ...
- Streaming Hits A High, But Subscribers Are Getting Better At Loving And Leaving
Research Intelligencer, Rob Williams - Monday, August 10, 2026
Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue. ...
- World Cup Fans: They Came, They Saw, They Ran Up The Bar Tab
Research Intelligencer, Rob Williams - Friday, August 7, 2026
This is what happens when millions of soccer fans descend on Americ ...
- Media Quality Improved, But Mobile Web Stayed Sketchy
Research Intelligencer, Rob Williams - Thursday, August 6, 2026
Mobile web display accounted for 45% of all open web impressions, b ...
- Gen Z Isn't Killing Alcohol, But They're Drinking Less And Still Buying $8 Iced Coffee
Research Intelligencer, Rob Williams - Wednesday, August 5, 2026
Younger consumers appear less interested in making alcohol the centerpiece of eve ...
- America Once Gathered Around One Screen, But Now We Can't Even Agree On What To Stream
Research Intelligencer, Rob Williams - Tuesday, August 4, 2026
U.S.viewers didn't lose their appetite for great stories. They just started watchi ...
- Understanding The 'AI Paradox': Shoppers Want An Assistant, Not A Dictator
Research Intelligencer, Rob Williams - Friday, July 31, 2026
Consumers don't want AI declaring, "I've gone ahead and ordered you s ...
- Loyalty Programs Aren't Broken, But Your Customer Experience Is
Research Intelligencer, Rob Williams - Thursday, July 30, 2026
Consumers judge brands within the first purchase and then decide whether t ...
- Local TV News Refuses To Die, Which Is Awkward For Everyone Planning Its Funeral
Research Intelligencer, Rob Williams - Wednesday, July 29, 2026
About 47% of U.S. adults say they watch local TV news dai ...
- Measurement Has Become Data Buffet And Marketers Need To Stop Grabbing Everything
Research Intelligencer, Rob Williams - Tuesday, July 28, 2026
Before advertisers and media buyers obsess over outcomes, they need to a ...
- Audio Has Been Carrying Your Brand While You Were Busy Arguing About CTV
Research Intelligencer, Rob Williams - Friday, July 24, 2026
Many consumers spend a lot of time with digital audio, making ...