- Retail Media Enters New Phase As In-Store, CTV, AI Drive 2026 Growth
Research Intelligencer, Robert Williams - Friday, January 23, 2026
Roughly 40 percent of media buyers now view retail media as ...
- IAB's AI Disclosure Rules Seek To Calm Regulators, Consumers
Research Intelligencer, Robert Williams - Thursday, January 22, 2026
Eighty-two percent of ad executives believe Gen Z and millennials feel positi ...
- Five Creative Signals Advertisers Should Watch Ahead Of Super Bowl 2026
Research Intelligencer, Robert Williams - Wednesday, January 21, 2026
Distinctive brand assets now deliver significantly more impact than star appearances alon ...
- Bots, Bad Clicks Quietly Siphon Billions From Digital Ad Spend
Research Intelligencer, Robert Williams - Tuesday, January 20, 2026
Invalid clicks contaminate conversion data, mislead bidding algorithms, inflate acquisition costs a ...
- Instagram, Facebook Lead Ranking Of Apps With Deepest Data Signals
Research Intelligencer, Robert Williams - Monday, January 19, 2026
Data richness, while critical for targeting and performance, increasingly sits alongside regulato ...
- Fans Want Sports That Feel Shorter, Fairer, More Social: Harris Poll
Research Intelligencer, Robert Williams - Thursday, January 15, 2026
The findings sharpen the brief at a moment when sports remain o ...
- Brand Bias, Not Last-Click Ads, Drives Most Buying Decisions
Research Intelligencer, Robert Williams - Wednesday, January 14, 2026
Lower-funnel marketing is frequently focused on confirming decisions rather than creating t ...
- Why Advertisers Should Expect A Value-First Consumer In 2026 Planning
Research Intelligencer, Robert Williams - Monday, January 12, 2026
Lower-priced retail segments delivered the strongest growth last year, with consumers gravitati ...
- Youth Sells, Until It Doesn't: AARP Study Calls Out Media's Age Blind Spot
Research Intelligencer, Robert Williams - Friday, January 9, 2026
Hollywood's long-standing youth obsession (now reinforced by algorithms, AI-assisted development tools a ...
- Advertisers Face A New Buyer: AI Agents, Not Just Consumers
Research Intelligencer, Robert Williams - Thursday, January 8, 2026
While 72% of consumers still shop in physical stores, AI-assisted behaviors a ...
- How Car Buyers Research Brands Is Reshaping Auto Ad Strategies: Deloitte
Research Intelligencer, Robert Williams - Wednesday, January 7, 2026
Local dealer marketing, retail media and digital tools that connect online discove ...
- Travel Media Emerges As Fast-Growing Alternative To Retail Media
Research Intelligencer, Robert Williams - Tuesday, January 6, 2026
Airlines and other travel companies collect detailed first-party data tied to custom ...
- Omnicom-Interpublic Merger Accelerates Power Shift Toward Media, Data: Bank of America
Research Intelligencer, Robert Williams - Monday, January 5, 2026
The combined group's expanded scale across media, data, commerce and healthcare cou ...
- U.S. Migration Grows More Fragmented, Reshaping Media Planning Strategies
Research Intelligencer, Robert Williams - Friday, January 2, 2026
Population growth is no longer concentrated solely in mega-Sunbelt markets, while outbou ...
- Health-First Resolutions, Convenience, GLP-1 Interest Signal Key 2026 Opportunities For Marketers
Research Intelligencer, Robert Williams - Wednesday, December 31, 2025
Gen Z once again leads all generations in resolution-making, reinforcing its ro ...
- AI Shopping, Social Discovery, Experiential Retail Reshape Media Plans For 2026: Dentsu
Research Intelligencer, Robert Williams - Tuesday, December 30, 2025
AI tools are quickly becoming embedded in how Americans research and discov ...
- Redefinition Of 'Family' Is Rewriting Rules For Advertisers, Ipsos Says
Research Intelligencer, Robert Williams - Monday, December 29, 2025
Screen time is the single biggest source of tension in modern household ...
- Christmas Stays Strong As Secular Traditions Drive Advertiser Opportunity
Research Intelligencer, Robert Williams - Friday, December 26, 2025
The data favor media channels aligned with at-home and social behaviors: streami ...
- Last-Minute Holiday Shoppers Are Fewer, But Still Highly Valuable to Advertisers
Research Intelligencer, Robert Williams - Wednesday, December 24, 2025
One of the clearest signals from the data is mounting financial stra ...
- CMOs Navigate Early AI Gains Amid Cost And Trust Concerns
Research Intelligencer, Robert Williams - Tuesday, December 23, 2025
Some marketers said they expect AI to contribute to workforce reductions, whi ...
- Content Discovery Problems Undercut Streaming Television's Promise
Research Intelligencer, Robert Williams - Monday, December 22, 2025
Longer search times mean fewer viewing sessions and reduced ad impressions f ...
- AI Moderators Show Promise In Market Research, But Fall Short Of Human Insight
Research Intelligencer, Robert Williams - Friday, December 19, 2025
Blind evaluations by expert moderators consistently rated AI-moderated interviews poorly on co ...
- AI Pushes Trust And Ease To Forefront Of B2B Purchase Decisions
Research Intelligencer, Robert Williams - Thursday, December 18, 2025
The way trust is built is evolving, with buyers placing greater weig ...
- AI Chatbots Join Social Media In Teens' Digital Lives: Pew
Research Intelligencer, Robert Williams - Wednesday, December 17, 2025
Nearly two-thirds of teens ages 13 to 17 say they use ...
- Context, Not Category, Drives More Than Half Of Brand Choice
Research Intelligencer, Robert Williams - Tuesday, December 16, 2025
Context includes the situation, mindset and occasion in which consumers encounter bra ...
- Most Australians Approve Of Banning Social Media For Children Under 16
Research Intelligencer, Robert Williams - Monday, December 15, 2025
Among supporters of the ban, common concerns included the vulnerability of you ...
- Nielsen Report Shows Explosive Growth In Sports Engagement Ahead Of 2026
Research Intelligencer, Robert Williams - Friday, December 12, 2025
The FIFA World Cup 2026, the Milano Cortina Winter Olympics and ...
- Consumer Media Outlays Grow Even While Essential Costs Climb
Research Intelligencer, Robert Williams - Thursday, December 11, 2025
Entertainment has quietly expanded its share of the consumer wallet for t ...
- Brands Face 'Generative Realities' As AI And Human Needs Collide: Dentsu
Research Intelligencer, Robert Williams - Wednesday, December 10, 2025
Consumers are increasingly seeking comfort and escape through fandoms, collectibles and "cuteifie ...
- CEOs See Attentive Audiences, Resilient Demand And Bigger Role For Advertising In 2026
Research Intelligencer, Robert Williams - Tuesday, December 9, 2025
Business leaders continue to view premium media environments as places where consume ...