Tag results for "cmmr"
- If You Don't Like What News People Are Following, Create A DistractionThe good news -- or, depending how you look at it, bad ...
- Miles Traveled Daily Per American Continues Trending Upward, Approaching NormalcyThe average number of miles traveled daily per American continues to trend ...
- Roku Dominates CTV Market Share, Amazon Fire Moves To No. 2Here's a preview of the new CTV market share estimates, thanks to ...
- Eighty-Two Percent Of Ad Execs: No Contingency Plan For A Pandemic-Like EventMadison Avenue likes to talk about crisis management and contingency planning, but ...
- Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering DemandAd demand fell 35% year-over-year in April, marking its lowest point since ...
- Brand Loyalty Remains Stable, Pre-/Post-PandemicSelf-reported brand loyalty does not appear to have suffered so far during ...
- How The Pandemic Is Impacting Local U.S. TV Ad SpendingThanks, in part, to an estimated $7.1 billion in political ad spending, ...
- Americans Using Social Media More, Especially WomenAmericans say they are using social media more in recent weeks because ...
- Surprise Byproduct Of Pandemic: A Reprieve For Broadcast TVAs consumers begin shifting from an initial crisis phase to a more ...
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From BrandsConsumers are shifting from an "acute" phase of concern about the pandemic ...
- You Can Fool 16% Of The People All Of The TimeThere are two revelations in a just-released Pew Research Center study of ...
- New Rules (No, Not THOSE New Rules)Amsterdam-based agency We Are Pi has issued a manifesto for the "new ...
- Consumers Feel Mental Health Has Deteriorated, Many Look To Brands For HelpNearly half (45%) of consumers say their mental health has worsened because ...
- Forrester: Brands Complicit In Social Media's Toxicity, Being Held Hostage By It TooMarketers are complicit in the toxicity of social media, they misunderstand its ...
- New Media Business Volume Falls 51% In Q1, Slowdown CitedLike much of the rest of the global economy, new business activity ...
- GroupM Tops Q1 Net New Business Gains: Havas, Dentsu Both Go NegativeWPP's GroupM was the big winner in terms of net new business ...
- Diary of a Mad House Life: Musings Of A Self-Quarantined TV ViewerAs I'm writing this, it's the 60th day we've been self-quarantined in ...
- Two-Thirds Of Marketers Working With Minority-Owned Agency For Marketing, Advertising, ResearchNearly two-thirds (64%) of members os the Association of National Advertisers currently ...
- ESOMAR Survey Projects 'Slight' To 'Big' Negative Impact On Research IndustryLike most industries, the global marketing and media research trade faces an ...
- Ad Industry Interest Spikes In 'Digital Strategy,' 'Customer Journey' -- Reflects New NormalAt a time when many marketers are trying to come to grips ...
- Grocery Sales Jump 36%, Bucking Declines In Consumer Packaged GoodsHomebound consumers bought more sweets and convenience foods, such as ice cream ...
- Political Ad Spending Actually Revised Upward Due To Pandemic (Ie. Less Face-to-Face Campaigning)At a time when analysts already are projecting U.S. ad spending could ...
- OOH Data Shows % Of Americans Traveling Daily Is Back On The RiseSome more revealing data from the out-of-home industry shows Americans are slowly ...
- Best Case, 2020 Ad Spending Will Contract 7%... Worst Case 17%The global ad economy will outpace the contraction of real GPD following ...
- Half Of C-Suite Expect Operations To Stabilize By Q3, Many Look Much Further OutHalf of corporate America's C-suite expects their company's operations to stabilize from ...
- COVID-19 Ad Adjacencies Unlikely To Hurt Sentiment About BrandsThe vast majority of consumers say they are unlikely to have their ...
- Ad Execs: Upfront Ad Spending To Decline 33%, If It Happens At AllAd spending during this year's upfront network TV marketplace will decline 33% ...
- CTV Ad Impressions Plummet In Q1, Likely Due To PandemicOne of the surprising effects of the COVID-19 pandemic on the media ...
- Americans Expect Residual Impact On Vacation Travel, Attending Public VenuesAs cooped up as Americans have been with pandemic stay-at-home restrictions they ...
- Half Of Ad Execs Don't Foresee Buying More Than One Quarter In This Year's UpfrontHalf of ad execs don't expect anyone to buy more than one ...
