Tag results for "cmmr"
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing ItEnvironmental angst is becoming so acute among American consumers that 59% now ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since MarchBig advertisers appear to be leading the recovery, as the top 10 ...
- Sparks & Honey Report Finds Rise In Disinformation Impacting Trust In GivingThe rise in disinformation isn't just impacting politics and social discourse, it's ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming BrandingMonthly U.S. ad-spending pacing has improved consistently since the ad recession began ...
- Out-of-Home Viewing Proves Big Boon For NFL Ratings, Despite PandemicThe first week of the NFL season, which also is the first ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down ...
- Magna: U.S. Ad Spending Fell 7.2% During First Half, Erosion Poised To Moderate In Second HalfThe U.S. advertising economy fell 7.2% during the first six months of ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated SignificantlyWhile economic disruption moderated the rate of media cost inflation for advertisers ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVIDWhile overall ad spending has declined, a new study of TV and ...
- Edelman Finds Americans Trust Employers, Not Government, To Fight RacismAmericans trust their employers more than any other institution to do what ...
- Americans Believe Brands, Not Government, Should Take The Lead Against RacismMonths into nationwide protests over racial injustice, a majority of American consumers ...
- Covid Accelerates In-House Agency Units With Half Handling Media Services, TooThe trend toward in-house ad agencies has been accelerated due to the ...
- Nielsen Finds Most-Watched SVOD Show Is Netflix's 'The Umbrella Academy'With 3.011 billion gross minutes viewed, the launch of the second season ...
- IAB Report Projects Digital Will Rise 6% Amid 8% Decline In U.S. Ad Spending This YearU.S. ad spending is now expected to decline 8% vs. 2019, according ...
- 'Buy-Side' Survey Projects U.S. Ad Spending Will Decline 8% This Year, Rise 5.3% Next YearAs of early August, advertisers and agency executives responsible for setting ad ...
- Nielsen 'Universe' Expands Just 0.3%The Nielsen universe continues to expand, albeit modestly, with U.S. TV households ...
- Study Finds Political Marketing Specialists Lack Visibility About Achieving Goals, Cite Digital PlatformsThe volatile nature of the current political climate -- especially the erratic ...
- OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-RanConventional pay TV services (cable, satellite, telcos) no longer are the default ...
- UM's Primis Finds Video Consumption Stabilizing, But Engagement Rates SoarIt's well known that stay-at-home has driven video consumption rates upward, but ...
- How About Never, Is Never Good For Consumers Sharing Data With You?That's the finding of a new national survey from Privitar, which shows ...
- WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full TransparencyThe world's biggest advertisers have largely embraced programmatic media-buying and as they ...
- Video Views Soar During Q2, Especially On Connected TVsAfter surging to new highs during the first quarter, video views of ...
- Horizon Finds Three-Quarters Of Americans Support TikTok Ban, But Encourages Brands To Begin Using ItAmericans overwhelmingly support a U.S. ban on TikTok including -- surprisingly -- ...
- Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand SelectionThe ad industry often debates whether it is better to reach multicultural ...
- Nielsen 'Work-From-Home Edition' Finds Pre-/Post-Covid Employee DifferencesLeveraging its "observational panel" in combination with a custom Scarborough survey that ...
- Local U.S. Ad Estimates Continue To Contract, Now Down 6% From 2019Despite being a banner year in terms of political ad spending, the ...
- OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection PointThe COVID-19 pandemic has been a "perfect storm" that has accelerated adoption ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'Contrary to the overused Madison Avenue trope that contemporary teens are lazy, ...
- GroupM Shops Profile Modern Teens, Finds Nothing The Matter With Them TodayThere are some surprising -- and not-so-surprising -- things uncovered about contemporary ...
- How The Pandemic Is Accelerating B2B Digital Ad SpendingWhile the overall U.S. ad marketplace likely will experience it's worst recession ...
