Tag results for "cmmr"
- Summer TV Advertising Can Boost Share Of Voice For BrandsAdvertisers that stay on air in the summer months have a chan ...
- Marketers Eye Consumer Trends In Artificial Intelligence, Social VideoThe explosive popularity of ChatGPT, the chatbot powered by artificial intelligence, h ...
- Marketers Favor Customer Acquisition Over Retention, Despite Shaky OutlookMarketers say they are investing in technologies to speed up and customi ...
- Patagonia, Costco Are Ranked Most Reputable BrandsAmong traditional media companies, Walt Disney had the best reputation, with ...
- Asian Americans Spend Most Time With Streaming TV, Social MediaMore than half of Chinese, Korean and Vietnamese respondents say they pref ...
- Short-Form Video Is This Year's Biggest Priority For MarketersWith the popularity of video, 33% of marketers worldwide said they a ...
- Location Data Suggest New Strategies Are Needed To Reach CommutersThe middle of the traditional workweek -- Tuesday, Wednesday and Thursday ...
- CNN, Fox Are Top Sources Of TV, Online NewsThere are significant differences in news preferences among registered voters, both f ...
- Tubi, TikTok Lead BRAG Index Rankings Of App Branding PowerTubi scores well with positive consumer reviews, while TikTok's strength comes fr ...
- NFL Fans Need 3 Streaming Services For All GamesNear-total coverage of most NFL games would cost a consumer about $1 ...
- Lost Credibility Seen As Biggest Problem Facing News MediaCombating accusations of fake news, falling ad revenue and lack of staffi ...
- Disney+ And Hulu Can Complement Each Other In Quality ContentThe bundling of Disney+ and Hulu is seen as a way ...
- Progressive Insurance Has Biggest Share Of Voice On TVThe insurance carrier was No. 1 in ad impressions and media spendi ...
- Ad-Supported CTV Apps Capture Biggest Share Of Viewing TimeNetflix has the widest reach in the United States with CTV a ...
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- Podcast Ad Revenue Forecast To Rise 43% To $2.3B This YearWith the waning of the pandemic, listeners are less interested in ne ...
- Microsoft, Deloitte Top-Ranked Global B2B BrandsMicrosoft is most valuable B2B brand at $137.5 billion, while Deloitte ...
- Digital Ad Prices Decline, Countering Growth In VolumeAdvertisers are more cautious amid economic uncertainties that may push budgets ...
- U.S. Households Likely Can Support Spending As Economy SlowsMany middle-income consumers have a savings buffer to help withstand a possib ...
- Mother's Day Spending Forecast To Grow 13% To $35.7BConsumers will spend a total of $7.8 billion on jewelry, $5.6 billi ...
- Social Media Ads Have Biggest Effect On Gen Z ConsumersYounger consumers favor ads that are entertaining rather than educational. About 7 ...
- Live TV Viewership Rebounds As Consumers Seek Free OptionsAbout two-thirds of consumers said they now use free on-demand TV servic ...
- Opinions About Elon Musk's Takeover Of Twitter Vary By Political PartyRepublicans are more likely to say Twitter is good for U.S. democra ...
- Most Marketers Planned To Increase Ad Budgets For 2023Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Consumers Seek Rewards For Posting User-Generated ContentMore than half of consumers say they would be incentivized to crea ...
- Amid Economic Uncertainty, 'Lipstick Index' Signals Demand For Affordable LuxuriesThree quarters of consumers worldwide said they had treated themselves by splurg ...
- Thrillers On CTV Score High Marks For Attention, Time SpentHulu's "Stolen Youth" and Netflix's "The Night Agent" were notable for t ...
- Half Of Subscribers To Netflix's AVOD Say Ads Are ExcessiveSentiment about the amount of advertising on Netflix likely is affected ...
- Consumers Tend To Mistrust Facebook More Than Google, AmazonAlmost two-thirds of U.S. consumers said they trust social media platform Facebo ...
- Upfront Commitments Less Flexible Than In PastThe sentiment about flexibility in advertisers' upfront commitments is a change fr ...
