- Radio Refuses To Die, Podcasts Keep Growing And Streaming Music Still Can't Get Corner Office
Research Intelligencer, Rob Williams - Monday, June 8, 2026
Audio's old workhorse keeps hauling most of the ad-supported audience. ...
- Marketing Still Has A Career Ladder. Much Of Corporate America Doesn't
Research Intelligencer, Rob Williams - Friday, June 5, 2026
Nearly one in four professionals has hit a mid-career plateau, raising questio ...
- Pride And Prejudice And Polling: Gallup Finds America's LGBTQ Attitudes Cooling Off
Research Intelligencer, Rob Williams - Thursday, June 4, 2026
Many Americans haven't abandoned support for LGBTQ rights, but public opinion h ...
- NBA Finals Tip Off With A Reminder That Broadcast TV Still Draws A Crowd
Research Intelligencer, Rob Williams - Wednesday, June 3, 2026
When millions of viewers gather simultaneously around a live sporting event, advertise ...
- Gen Alpha Is Rewriting Media Playbooks, And Advertisers Are Running Out Of Time To Catch Up
Research Intelligencer, Rob Williams - Tuesday, June 2, 2026
The generation following Gen Z is already developing media habits that shou ...
- Attention Is Nice, Revenue Is Nicer, Study Of 80,000 Video Ads Finds
Research Intelligencer, Rob Williams - Monday, June 1, 2026
Attention and revenue often have very little to do with one anothe ...
- Students Don't Trust AI, Want ROI And Are Quietly Turning LinkedIn Into The New Campus Tour
Research Intelligencer, Rob Williams - Friday, May 29, 2026
Students are asking the same question many advertisers wish consumers would st ...
- World Cup Ads, Beer Runs, AI Shopping: Marketers Discover Americans Suddenly Care About Soccer
Research Intelligencer, Rob Williams - Thursday, May 28, 2026
At least enough Americans are interested in the tournament to justify anoth ...
- Hidden Price Of A Free Internet: Or How Advertisers Accidentally Built A Surveillance Costco
Research Intelligencer, Rob Williams - Wednesday, May 27, 2026
Media buyers discover they've been sitting on a human oilfield this who ...
- Teens Are Miserable, Finland Is Still Smug And Social Media Somehow Remains 'Engagement Positive'
Research Intelligencer, Rob Williams - Tuesday, May 26, 2026
Platforms driven by influencer culture and algorithmic feeds showed stronger negative associatio ...
- Healthcare Wants To Be Netflix, Erewhon Wants To Be Mayo Clinic And Media Buyers Are Stuck In The Middle
Research Intelligencer, Rob Williams - Thursday, May 21, 2026
Consumer brands are rapidly moving into healthcare territory while traditional healthcare playe ...
- Meta's Finance Ad Swamp Overflows With 'Guaranteed Wealth' Bros, AI Trading Bots, WhatsApp Hucksters
Research Intelligencer, Rob Williams - Wednesday, May 20, 2026
The United States ranked third among countries most exposed to dangerous finan ...
- Streaming Subscription Fatigue Has Officially Turned America Into Your Grandfather
Research Intelligencer, Rob Williams - Tuesday, May 19, 2026
FAST's growth shows that consumers aren't demanding fewer ads. They're demanding few ...
- AI Has A Trust Problem That Advertisers Are Somehow Still Expected To Fix
Research Intelligencer, Rob Williams - Friday, May 15, 2026
Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climb ...
- Summer Travel Charges Ahead While Half The Market Pumps The Brakes
Research Intelligencer, Rob Williams - Thursday, May 14, 2026
One audience is still fully targetable with premium travel messaging, while t ...
- Dads Log Off, Pick Up Laundry: Post-Covid Work Shift Rewrites Playbook For Marketers
Research Intelligencer, Rob Williams - Wednesday, May 13, 2026
Media buyers, this is your problem now if you're targeting a versi ...
- Your Data Is Worth Thousands To Google. You're Still Getting Free Email
Research Intelligencer, Rob Williams - Monday, May 11, 2026
Google's entire ecosystem is designed to maximize lifetime value by keeping use ...
- Premium, But Make It Vague: Media Buyers Discover 'Quality' Is Basically A Vibe
Research Intelligencer, Rob Williams - Monday, May 11, 2026
Nearly half of marketers say inventory labeled "premium" or "brand-safe" doesn't li ...
- $38B In Love, Guilt, Last-Minute Clicks: Mother's Day Spend Bounces Back
Research Intelligencer, Rob Williams - Friday, May 8, 2026
Spending on Mom rebounds but let's not call it a glow-up ju ...
- Digital Video Spend Surges Past $80 Billion, Leaving Linear Behind
Research Intelligencer, Rob Williams - Thursday, May 7, 2026
Even in its "mature era," digital video is still expanding nearly 2 ...
- AI Promises Creative Scale. Marketers Discover They Now Need 10 Times More Ads
Research Intelligencer, Rob Williams - Wednesday, May 6, 2026
Massive datasets are used by AI models to determine what works, replaci ...
- Consumers Want Everything Everywhere All At Once, Expect Brands To Pay For It
Research Intelligencer, Rob Williams - Tuesday, May 5, 2026
People move fluidly between live events, streaming platforms, social feeds, podcasts a ...
- America 250: Rare Brand Play Getting No Attention And That's Kind Of The Point
Research Intelligencer, Rob Williams - Monday, May 4, 2026
You can show up, wave a flag and there's a decent chan ...
- Americans Still Want To Move, But Housing Said NFW
Research Intelligencer, Rob Williams - Friday, May 1, 2026
Gen Z appears most willing to relocate, with stronger population growth ...
- Digital Ads Hit $294 Billion While Everyone Pretends This Is Normal
Research Intelligencer, Rob Williams - Thursday, April 30, 2026
Digital ads added another year of massive growth while half the indust ...
- NFL Still Owns America, But Washington Wants To See The Receipts
Research Intelligencer, Rob Williams - Wednesday, April 29, 2026
While more lawmakers and fans complain about the NFL, it remains o ...
- 'Eyes-Off Driving' Could Create Biggest New Media Daypart Since Commuting
Research Intelligencer, Rob Williams - Tuesday, April 28, 2026
Morning drive radio may become morning drive everything if drivers feel sa ...
- Connected Home Is Really The Connected Tollbooth: Hub Survey
Research Intelligencer, Rob Williams - Monday, April 27, 2026
For media buyers, the living room remains prime real estate. For consumer ...
- AI Is Still Niche Subscription For Consumers, But Madison Avenue Smells A Budget
Research Intelligencer, Rob Williams - Friday, April 24, 2026
Consumers reported using AI tools most often for electronic and tech shoppin ...
- Everyone Is Stressed, Dating Chatbots, Buying Tiny Treats: WARC Survey
Research Intelligencer, Rob Williams - Thursday, April 23, 2026
Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growi ...