Tag results for "cmmr"
- Online Marketplaces Capture Bigger Share Of Digital Ad DollarsGoogle and Facebook will continue to dominate the global stage for digit ...
- Media Buyers See Growth Ahead For In-Game AdvertisingGamers are becoming more amenable to seeing advertising in videogames. ...
- Strong Consumer Confidence Bodes Well For Ad EconomyWhile concerns about the highly infectious Delta variant of the coronavirus ha ...
- Gamers Show More Enthusiasm For In-Game AdsThe COVID-19 pandemic led more U.S. consumers to spend time playing vid ...
- Magna Predicts Uneven Growth In Ad Spending For 2022The agency estimated ad spending will grow by 11.6% to $309.8 bill ...
- Kantar Research Finds In-Game, Streaming, Podcasts Among Most Improved Media For 'Ad Equity'Digital advertising options such as in-game, streaming music/video, podcasts and social med ...
- Time Spent With Agency RFPs Essentially UnchangedThe time spent managing the agency RFP (request for proposal) process h ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And GrowingDigital media -- especially social and paid search -- dominate local advertiser ...
- Report Reveals Frequency, Resources Needed To Support Marketing APIsOrganized by the frequency of accessing their Marketing APIs and size ...
- A Brief History Of Superheroes On TV: Broadening, Diversifying AppealSuperheroes and sci-fi are more popular than ever, as anyone who atten ...
- Horizon Media Finds 'Collective Consumers' Expect Brands To Give Back To Their CommunitiesMultiple societal crises -- especially the COVID-19 pandemic -- have raised t ...
- Marketers Report Greatest Workflow Time Savings: Mostly Team Communication, Consumer TargetingMarketers, on average, have saved 25 hours of labor time weekly ...
- Is Amazon's 'Bosch' The Best Procedural Drama Ever?As a result of so many programs on so many platforms, a ...
- As Media's Biggest Suppliers Get Bigger, Ad Execs Also See Them Getting BetterMany of the ad industry's biggest media suppliers increasingly are deemed ...
- Cable CPMs Fall To Less Than Half Of Broadcast, Upfront Sales Volume ReboundsThanks in part to surging demand for prime-time network TV advertising invento ...
- Major Ad Categories Forecast To Expand Spending This Year, Albeit Some On A Lowered BaseExactly how bad was the 2020 global ad recession for key ...
- Dentsu Improves Ad Outlook For Most Media, Except OOH/CinemaDentsu today significantly upgraded its ad spending growth estimates, but not a ...
- Cop Shows Face A Reckoning, Sort OfDespite irrefutable video evidence, there was real and justifiable concern among ma ...
- Why GroupM Isn't Revising Its Network TV Ad Outlook Despite 'Record' Upfront ClaimsOver the past month or so, the trade press -- including MediaPo ...
- How Marketers Can Upskill While Recruitment RecoversAccording to a recent survey of marketers conducted by the DMA, t ...
- The Leading Sonic Brands Of 2021Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Fa ...
- Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person EventsJust as important, a significant percentage of consumers are coming back ...
- Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing ItMore than half of Americans have observed a rise in fake and/ ...
- Here's A DIY For Small Business Social Media PlanningFor those readers who may not have the resources of big integrat ...
- Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief ObstacleTwo out of three marketers surveyed boosted mobile marketing budgets over t ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10The U.S. ad recovery continued in May, posting a 50.3% increase ov ...
- GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad SpendingWhile Google and Facebook remain the world's biggest advertising behemoths, four ...
- Why YouTube On TV May Be The New Family Viewing ExperienceMadison Avenue likes to wax nostalgic about a time when families gather ...
- GroupM: Top 25 Media Cos Surpass $427 Billion In Ad SpendingThe top 25 media companies now represent more than $427 billion ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially OnlineSome startling new research from GroupM's Wavemaker unit reveals that the erosi ...
