Tag results for "cmmr"
- 2020 Consensus Remains Unchanged, Despite Dour Update By Dentsu AegisThe consensus estimate for global advertising growth has been revised downward three-tenths ...
- RTB Reaches Tipping Point In 2020: Private Deals Top Open Market Trades For First TimePrivate marketplace deals will account for the majority of the real-time bidding ...
- Survey: Amazon Is First Place To Search For Specific BrandsMore than half of internet users begin their product search on Amazon ...
- Advertising's Share Of Time Spent With Media Continues To ErodeAdvertising's share of time spent with media continues to erode, falling to ...
- Minority Influencers Command Higher Cost-Per-Posts Than WhitesIn a rare case of reverse discrimination in the supply-and-demand of the ...
- Study Finds Consumers Want To Know Brands' Political StancesIn the latest indication that brand marketers may no longer want to ...
- Consumers Seek Belief-Driven Brands As Income Inequality Undercuts TrustMost consumers worldwide said the media they use are contaminated with untrustworthy ...
- The 2020 Streaming WarsIn this week's edition, I break down the winners and losers in ...
- Branches Die On The Vine: Consumers Prefer Banking Online, Via AppsGeneration Z is more likely than older groups to expect bank branches ...
- Ad Demand Falls Marginally At Year-End 2019, Records Highest December EverIn a positive sign for the ad economy, demand slid only slightly ...
- Top Measurement, Optimization Firms, According To ForresterWhen it comes to measuring and/or "optimizing" the impact of marketing, Analytic ...
- The Buzz Surrounding Joe For President (No, Not That Joe)For a guy who announced his candidacy less than five months ago, ...
- 'Data-Centricity' Begins Inching Up Again, Most Marketing Organizations Have At Least Taken StepsA funny thing happened on the way toward data-centricity. It's gone down, ...
- Brand Logos: Newer Isn't Always BetterFacebook, Sears and Zara were among brands that redesigned their logos in ...
- Journalists Give Highest Marks To Twitter, Google For Combating DisinformationPublishers of journalism worldwide give the highest marks to Twitter for combating ...
- In Brands We Trust, Gen Z Not So MuchGen Z is comparable to Gen X in showing a pronounced distrust ...
- Ad Execs: Esteem Improving Even As Ethics, Regulatory Issues, Clutter, Consumer Respect ErodeAd industry execs overwhelmingly feel their professional esteem has improved recently, but ...
- Online Communities (Think Reddit) Are Growing, Users Seek AuthenticityInternet users are joining online communities, oftentimes anonymously, to free themselves to ...
- Tipping Point: More Americans Now Channel Surf Online Vs. TVMore Americans now surf for video programming online than via a linear ...
- Ad Vs. Premium Video Models Split By GenerationWhile free, ad-supported models are still the preferred method for older consumers ...
- USPS, Amazon Top List of Most Trusted U.S. BrandsAbout two out of five adults said they trusted the USPS in ...
- Industry Sentiment: Agencies More Negative Than AdvertisersOverall, ad industry executives have a positive view of the advertising and ...
- Sherwin-Williams, Wayfair Top List of 'Coolest' Ads for 2019Acura's "Beat That" commercial was the coolest automotive ad, showcasing the brand's ...
- Cost, Scale Remain Barriers To OTT AdvertisingCost, followed by "inadequate metrics," and "lack of large scale of audiences," ...
- A Brief History Of Cable And Streaming DramasTwenty years ago, the four broadcast networks were the only places you ...
- Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for ...
- 'Peak TV' Surges 152% Since First Benchmarked In 2009Ten years after FX Networks began tallying the number of original scripted ...
- Why I Don't Miss Fakebook, Er, I Mean FacebookIt's been nearly two years since I deactivated Facebook and I don't ...
- Pandora, Allstate, Tecate Light Top List of 'Funniest' Ads for 2019The funniest ads saw high scores for viewer attention and likeability, a ...
- Log-In Nation: A Third Of Consumers Sharing OTT Passwords With Someone They Don't Live WithThe findings, part of HUB's new "Video Redefined" report, show younger Americans ...
