- Understanding The 'AI Paradox': Shoppers Want An Assistant, Not A Dictator
Research Intelligencer, Rob Williams - Friday, July 31, 2026
Consumers don't want AI declaring, "I've gone ahead and ordered you s ...
- Loyalty Programs Aren't Broken, But Your Customer Experience Is
Research Intelligencer, Rob Williams - Thursday, July 30, 2026
Consumers judge brands within the first purchase and then decide whether t ...
- Local TV News Refuses To Die, Which Is Awkward For Everyone Planning Its Funeral
Research Intelligencer, Rob Williams - Wednesday, July 29, 2026
About 47% of U.S. adults say they watch local TV news dai ...
- Measurement Has Become Data Buffet And Marketers Need To Stop Grabbing Everything
Research Intelligencer, Rob Williams - Tuesday, July 28, 2026
Before advertisers and media buyers obsess over outcomes, they need to a ...
- Audio Has Been Carrying Your Brand While You Were Busy Arguing About CTV
Research Intelligencer, Rob Williams - Friday, July 24, 2026
Many consumers spend a lot of time with digital audio, making ...
- Google Says AI Isn't Taking Media Buyers' Jobs, It's Just Making Them Faster
Research Intelligencer, Rob Williams - Thursday, July 23, 2026
Workers aren't asking AI to run the whole show. They're asking ...
- Retail Media Has $170 Billion, But Creativity Got Left In The Shopping Cart
Research Intelligencer, Rob Williams - Wednesday, July 22, 2026
If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't ...
- Sports Fans Are More Than Just An Audience, They're A Renewable Resource
Research Intelligencer, Rob Williams - Tuesday, July 21, 2026
Sports remains one of the last places where millions of people voluntari ...
- Kids' Media Has A Measurement Problem, While Ad Industry Has A Trust Problem
Research Intelligencer, Rob Williams - Monday, July 20, 2026
A CIMM report says children's viewing has scattered across YouTube, streaming a ...
- St. Jude Keeps Trustmaxxing Among Nonprofit Brands, Others Scramble For 2nd Place
Research Intelligencer, Rob Williams - Friday, July 17, 2026
The hospital remains America's most trusted nonprofit by a comfortable margin an ...
- CTV Has A Trust Problem, Social Video Has Momentum, AI Has A Learner's Permit
Research Intelligencer, Rob Williams - Thursday, July 16, 2026
Even the most trusted CTV buying methods generated high confidence from on ...
- Congratulations, Your SEO Strategy Is Now Competing With A Robot's Favorite Sources
Research Intelligencer, Rob Williams - Wednesday, July 15, 2026
Roughly 85% of brand mentions in AI answers originate from third-party sourc ...
- Majority Of Americans Are Ready To Ground Social Media Until It Turns 16
Research Intelligencer, Rob Williams - Tuesday, July 14, 2026
Concerns about kids and social media are no longer confined to advoca ...
- Creators Wanted The Dream Job, But Got The Hamster Wheel Instead
Research Intelligencer, Rob Williams - Monday, July 13, 2026
Behind the inspirational social media posts, luxury brand trips and promises ...
- Streaming Fatigue Hits Peak Subscription: Americans Start Treating Netflix Like A Seasonal Vegetable
Research Intelligencer, Rob Williams - Friday, July 10, 2026
Consumers have discovered the "cancel" button in their efforts to contain t ...
- Everyone Says AI Trust Matters, But Almost Nobody Measures It
Research Intelligencer, Rob Williams - Thursday, July 9, 2026
People want AI's benefits, fear its mistakes and increasingly expect companies ...
- AI Is Coming For CPG Marketing, But First It Has To Escape The Pilot Program
Research Intelligencer, Rob Williams - Wednesday, July 8, 2026
AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcom ...
- From Anti-Aging To Pro-Aging: Marketers Discover Their Next Trillion-Dollar Audience
Research Intelligencer, Rob Williams - Tuesday, July 7, 2026
For decades, brands sold wrinkle cream. Now they can sell a lifestyl ...
- Home Ownership Is Back, And Mom's Basement Is Losing Market Share
Research Intelligencer, Rob Williams - Monday, July 6, 2026
The American Dream is being rediscovered as more people say it's bett ...
- Your Next Focus Group May Be 1,000 AI Shoppers As Ipsos Bets On Digital Twins
Research Intelligencer, Rob Williams - Thursday, July 2, 2026
Digital twins aren't generic chatbots wearing fake mustaches and claiming to understa ...
- Prime Day's New Trick: Convincing Shoppers To Spend More On Products They Didn't Plan To Buy
Research Intelligencer, Rob Williams - Tuesday, June 30, 2026
U.S. retailers generated a record $26.4 billion in online sales during t ...
- 'Toy Story 5' Was Right: The Tablet Is Winning Your Kids' Hearts And Minds
Research Intelligencer, Rob Williams - Monday, June 29, 2026
Nearly 69% of parents use screens while cooking. More than 65% u ...
- Retail Media's Midlife Crisis: AI Is Coming For The Click
Research Intelligencer, Rob Williams - Friday, June 26, 2026
If retail media spent the past five years building toll roads, agent ...
- America's Great Streaming Shuffle Continues, And Cable Somehow Refuses To Die
Research Intelligencer, Rob Williams - Thursday, June 25, 2026
Millions of people connect their TVs to the internet, but cable a ...
- Everybody Has Eight Screens, Yet TV Still Runs The Show
Research Intelligencer, Rob Williams - Wednesday, June 24, 2026
Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social med ...
- America Trusts Dish Soap More Than AI, And Other Humbling Lessons For Marketers
Research Intelligencer, Rob Williams - Tuesday, June 23, 2026
Trust is increasingly flowing toward familiar household staples, nostalgic childhood brands a ...
- Consumers Are Treating Their Bodies Like Software Updates
Research Intelligencer, Rob Williams - Monday, June 22, 2026
From protein powders and GLP-1s to wellness retreats and skincare technology, America ...
- TikTok Best-Sellers Reveal World Desperate To Look Better, Feel Better, Smell Better
Research Intelligencer, Rob Williams - Friday, June 19, 2026
The products generating massive sales are not futuristic gadgets or breakthrough technologie ...
- Sustainability Can Lift Brand Value, But Credibility Remains Elusive: Kantar
Research Intelligencer, Rob Williams - Thursday, June 18, 2026
Brands winning on sustainability are highly selective about what they communicate a ...
- Marketers Get More Weddings To Target, Fewer Champagne Towers To Admire
Research Intelligencer, Rob Williams - Wednesday, June 17, 2026
As wedding season starts in full force, many couples appear increasingly determin ...