Tag results for "cmmr"
- TV Diversity Declines In 2025, Undermining Opportunities For Inclusive AdvertisingHispanic talent remains significantly underrepresented, appearing in just 7% of top progra ...
- Most Americans Hit News Paywalls, But Few Are Willing to PayThe primary reason people cite for not paying? There's plenty of fr ...
- Back-to-School Budgets Hold Steady As Parents Prioritize Value Amid Economic ConcernsThree-quarters of Gen Z parents and nearly half of millennials plan ...
- Gen Z Drives MLB All-Star Buzz As Viewership Surges MidseasonA majority of MLB viewers plan to tune into at least o ...
- B2B Firms Face Customer Experience Gap Despite Heavy InvestmentOnly 44% of buyers say they frequently see marketing that feels releva ...
- AI Tops Marketing Agenda As Global Adoption Surges, Nielsen SaysNearly 60% of global marketers identified AI-driven campaign personalization and optimization ...
- Streaming Dominates U.S. Entertainment, But Cable Still Hangs On With Older ViewersJust 36% of Americans subscribe to cable or satellite services, including 6 ...
- AI Personas Offer New Possibilities, But Risk Falling Short Without Human Rigor: IpsosPoorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnect ...
- Smart TV Growth Creates New Opportunities For Brands And AI, Says Hub ResearchMore than half of current AI users surveyed expressed interest in AI-driv ...
- Democrats, Republicans Turn To Different News Sources, And Trust Them At Starkly Different Levels: PewSources with relatively balanced bipartisan use include The Wall Street Journal, Forb ...
- Snapchat Users Send Billions More Voice Notes, Bolstering App's Role For Gen ZSnapchat users sent more than 2.5 billion voice notes during the fir ...
- 'Brat Summer' Gives Way To Quiet Coping And Ambiguous Optimism For Young AdultsGen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontanei ...
- Americans Spend Over 12 Hours A Day On Screens, Raising Mental Health ConcernsScreen activities include streaming TV, work-related computer use and social media scroll ...
- Global Support For LGBT+ Corporate Initiatives, Rights Shows Signs Of DeclineJust 41% of people support brands actively promoting equality for LGBT individual ...
- Inside The $24B Followers Economy: How Social Media Influence Became Big BusinessTop social influencers have become essential partners for brands eager to t ...
- AI Chatbots Are Growing Fast, But Nowhere Near Replacing Search, Study FindsThe top 10 AI chatbots collectively saw 55.2 billion visits over t ...
- Media Industry Is Chasing The Wrong Kind of Attention, McKinsey WarnsThe attention economy is oversaturated, with consumer focus splintered across formats a ...
- Broadcast TV Remains Dominant Among High-Net-Worth Households, TVB Report FindsFrom awareness to conversion, broadcast TV plays the most influential role ...
- Trump's Second Term Speeds Media Disruption As Legacy News Loses GroundMore Americans now say they get their news from social and vid ...
- Interactive Ads Outperform Traditional Spots As TV Streamers Demand Relevance, ActionInteractive video ads deliver a 58% stronger unaided brand recall than standa ...
- Smart TVs Are Now Home Hubs: Americans Use TVs For Much More Than StreamingAlmost two-thirds of survey respondents said they use their TVs to wat ...
- Americans Brace For Economic Uncertainty, Cut Spending In 2025Only half of Gen Z respondents believe tariffs will harm the econom ...
- Gen Z Differs Somewhat From Millennials In Price Loyalty As Compared With Brand LoyaltyGen Z's price sensitivity is amplified by digital fluency, enabling this coho ...
- Retail Media Nears Turning Point, Forcing Retailers To Rethink Amazon-Like PlaybooksThe e-commerce giant's model is only scalable up to a point, necessitati ...
- Americans Divided Over X (Formerly Twitter) Amid Perceived Political ShiftDemocrats on X are far more likely than Republicans to say the ...
- Business Bandwidth Booms: Post-Pandemic Office Traffic Drives Record Broadband UsageWork from home is over -- business usage of internet is rampi ...
- More News Influencers Join Bluesky, But X Still Dominates The ConversationThe share of news influencers with Bluesky accounts more than doubled ...
- CTV's Audience Addressability Presents Key Hurdle Amid Advertising GrowthCTV is on a clear growth path, but the advertising infrastructure hasn ...
- AI Is Set To Transform Campaign Planning For Marketers, Nielsen SaysMarketers are depending on AI to free up their time for mo ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
