Tag results for "cmmr"
- Definition Of Video Ad Impression Has Grown More ComplexThe IAB urges advertisers, platforms and technology providers to collaborate on transpare ...
- Americans Average $3,275 Yearly On Consumer MediaThe average American subscribes to two streaming services, spending about $42 ...
- Most Consumers Are Satisfied With Collection Of Financial DataConsumers feel basic data is most appropriate for financial institutions to collec ...
- Younger Consumers Prefer Giving Donations Of Goods, TimeOnly 42% of Gen Z include monetary donations in their definition ...
- Pharma Brands Lead Spending Among 1st-Time National TV AdvertisersThe 16 drug brands that ran campaigns in the first half ...
- Online Shopping Rose 8.8% To Record $6.1B On Thanksgiving: AdobeBig discounts for a variety of products, especially toys and electronics, dro ...
- Global Ad Spend Set To Grow 11% To $1.08T This YearGlobal ad investment more than doubled in the past decade and gr ...
- AI, Deepfakes Make Social Media Most Vulnerable To Brand RiskUser-generated content challenges social platforms to ensure that they are eliminating objectionab ...
- Social Media Is Deemed Most Likely To Face Challenges In 2025Challenges include legislation that may limit social use and heightened brand ri ...
- Filling Entirety Of Stream Complicates Programmatic Ad DeliveryFactors such as placement, campaign pacing, pricing, targeting and business rules a ...
- Live Sports Tend To Reach Younger Audiences On StreamingStreaming platforms are moving into live sports to gain more subscribers, dividi ...
- Brand Safety Remains Key Media Concern For AdvertisersAdvertisers expressed concern with delivering ads alongside risky content and deepfakes, ...
- Media Usage Varies By Life Stage For Travel ConsumersYounger cohorts of travelers tend to be more sophisticated in their soci ...
- Social Media Remains Key Priority For Ads, Despite ChallengesLegislation that limits social-media usage and AI content such as deepfakes a ...
- Anime's Popularity Soars Among U.S. Audiences, Driving Routine ViewershipAnime has a foothold on American screens, with 47% of the populati ...
- Linear TV Ads Perform Better When Paired With CTV, NativeHowever, linear TV ads are more likely to be seen as intrusi ...
- Sports Docuseries Prove Popular With Americans, Unexpected FandomsDocuseries are effective at introducing women audiences to a sport and i ...
- Mobile Video Ads Perform Better When Paired With CTV, NativeAdding CTV to a mobile-video campaign helped to lift aided recall ...
- Video Games Blur Media Lines To Engage FandomsBrands can participate in these cultural moments, but they must be mindf ...
- Television Is Most Preferred Device For Long-Form ContentDespite the preference in long-form content, there is an opportunity for bran ...
- Brands Can Help Some Consumers Ease Post-Election JittersTrump's decisive victory over Democrat Kamala Harris in the race for t ...
- Future Ad 'Titans' Boosted Media Spending By 30% Or MoreThe strong brands of tomorrow are "unafraid to mix things up a ...
- Advertisers Are Optimistic About Spending On Streaming MediaFour-fifths of CTV/OTT advertisers said streaming's value is greater than or equ ...
- Older Consumers Command Spending Power That Marketers Can't IgnoreIn 12 of the major world economies, people between 50 to ...
- Live TV, Podcasts Are Top Media Choices For Election NewsAlternatively, some consumers are seeking escapism from the election through print a ...
- Ad Professionals Say Inefficiencies Undermine CampaignsBudget cuts, campaign mismeasurement and last-minute changes also make like difficult f ...
- Holiday Shoppers Prefer Amazon Over Google For Holiday InspirationGenerative AI chatbots such as ChatGPT are making small inroads into gi ...
- Gen Z Pulls Back From Social Media Amid Mental-Health ConcernsTwo-third of Gen Z consumers said social media platforms don't do enou ...
- Consumer Spending Momentum Fades Amid Holiday Shopping SeasonHouseholds will be on the hunt for value as their credit ca ...
- Temu's Spending On Digital Ads Changed Shopping LandscapeTemu's heavy investment in U.S. digital ads may have led Amazon ...
