Tag results for "cmmr"
- Netflix Could Face Tariff Headwinds In Europe Despite Dominance: BernsteinAs transatlantic trade tensions heat up, Netflix may be caught in t ...
- Comcast, Fox Are Best Positioned To Weather Trump's Tariffs, Loop Capital SaysCable and subscription-based streaming platforms function as "required utilities" for most U. ...
- WPP's Q1 Results Are Likely Weak Amid Doubts About Revenue Guidance, BofA SaysRecent client losses - including Volvo - and ongoing macro uncertainty wei ...
- YouTube Crowned 'New King of All Media' As MoffettNathanson Highlights Future PotentialIf spun off as a standalone business, YouTube could be valued betwe ...
- Email Remains Central To Many People's Interactions With BrandsMany people use email daily, with just 6% taking a break on ...
- Roku Poised For Long-Term Growth As Streaming Surges, Linear TV Declines, Says BofAWith rising subscription fatigue and churn, the industry is shifting toward ad-support ...
- Report Reveals Widespread Creative Frustration in Marketing IndustryOnly 36% of marketers and just 26% of creative agency workers s ...
- Peacock Positioned As Ideal Streaming Merger Partner, Fandom SaysPeacock's unique content portfolio adds strategic value that other platforms don't consistent ...
- Americans Split On TikTok Ban As April Deadline Looms, Pew FindsA third of U.S. adults support banning TikTok, while 32% oppose ...
- Older Women Vanish From Advertising As Age Representation PlummetsBrands that rely on outdated stereotypes alienate consumers and limit their o ...
- Most Consumers Say Tailored Ads Are Creepy, Want TransparencyThree quarters of respondents support a law requiring advertisers to disclose t ...
- High-Performing Apps Outpace Rivals Through Effective Onboarding, PaywallsIn most categories, the top 10% of apps convert downloads to tri ...
- Consumers See Value In Free Ad-Supported Streaming VideoFour out of five streaming viewers said they accept ads in exchan ...
- Marketers Struggle To Achieve Real-Time Personalization, Despite PrioritizationOnly 39% of organizations are capable of adapting customers' web experiences ...
- Netflix's Advertising Revenue Is Poised To Surge: MoffettNathansonThe researcher forecasts that by 2025, Netflix's ad-supported tier will reach 24 ...
- Consumer Life Stages And Needs Matter More Than Age For Brand EngagementAffordability and price sensitivity have become key factors in consumer choices acro ...
- Instagram Posts About NBA, Super Bowl Boosted Sports Publishers In FebruaryBleacher Report and ESPN led publishers with 82 million and 70 milli ...
- News Podcast Listeners Tend To Be Well Educated, Higher-Income ConsumersThe audiences for news podcasts tend to be selective about their listeni ...
- Small-Business Owners Prioritize Social Media In Marketing EffortsExpanding their customer base remains a key challenge, with 48% of busine ...
- AI Adoption In Marketing Grows, But Technology Is In Its InfancyAlmost two-thirds of marketers are already using generative AI, with 79% planni ...
- GLP-1 Medications Reshape Food And Alcohol Consumption TrendsGLP-1 users are rediscovering the control and ritual of preparing meals, whi ...
- GLP-1 Drugs Show Potential To Change People's Spending HabitsNearly 90% of Americans are now aware of GLP-1 drugs and the ...
- GLP-1 Users Spend On Personal Style As Confidence GrowsForty percent of GLP-1 users are prioritizing their looks, with Gen ...
- NBA All-Star Game Sees Ratings Drop With New Format, But Viewers Respond PositivelyWhile the new format drew mixed reactions, it appears to have influenc ...
- Growing Pet Ownership Has Implications For Consumer BrandsThis rise in pet ownership aligns with broader demographic trends. Americans a ...
- Consumer Worries About Finances Have Implications For BrandsFluctuations in financial confidence suggest that consumers may be more cautious ...
- Gen Z Embraces Social Commerce, While Boomers Remain HesitantSocial media shopping has gained traction with Gen Z because of t ...
- Younger Consumers Are More Likely To Trust Influencer RecommendationsProfessional reviewers such as Consumer Reports remain a trusted source of produ ...
- Consumers Are Most Likely To Say Online Ads Too CrowdedFour out of 10 people said social media platforms show too ma ...
- Chief Executives Are Focused On Hiring Expert MarketersThe passing of the Great Resignation has given employers the upper han ...
