- AI Could Double Seller Time With Customers, But Sales Adoption Still Lags
Research Intelligencer, Robert Williams - Wednesday, September 24, 2025
Bain highlights 25 use cases across the sales cycle, from lead generati ...
- Halloween Shoppers Start Early, Driving Bigger Budgets, Ad Opportunities
Research Intelligencer, Robert Williams - Tuesday, September 23, 2025
Consumers who buy candy at big-box stores tend to over-index on pa ...
- AI Has Growing Role In Helping People Choose What To Buy Online
Research Intelligencer, Robert Williams - Monday, September 22, 2025
Meanwhile, nearly half of shoppers are skeptical of sponsored products, and mo ...
- Global Consumers Are Losing Trust In U.S. Brands, Survey Says
Research Intelligencer, Robert Williams - Friday, September 19, 2025
Brands identified as American suffer an average 20-point drop in both purcha ...
- Canadian 'News Junkies' Emerge As Untapped Prize For Advertisers: Study
Research Intelligencer, Robert Williams - Thursday, September 18, 2025
Data showed no significant differences in purchase intent when ads appeared ne ...
- 'Demographic Cliff' Signals Looming Demand Shift For Family-Centric Brands
Research Intelligencer, Robert Williams - Wednesday, September 17, 2025
Declining birth rates mean shrinking long-term demand for products and services ti ...
- Marketers Eye Quantum Computing As Next Wave After GenAI, Agentic AI
Research Intelligencer, Robert Williams - Tuesday, September 16, 2025
Potential applications include advanced predictive analytics, faster data processing and real-time simulati ...
- Marketers See Strong ROI As Generative AI Reshapes Strategy
Research Intelligencer, Robert Williams - Monday, September 15, 2025
The most common applications for the technology include chatbots, content generation a ...
- Holiday Retail Growth To Slow Amid Strong E-Commerce Sales, Deloitte Forecasts
Research Intelligencer, Robert Williams - Friday, September 12, 2025
While inflation could limit unit sales growth, higher prices are expected ...
- Connected TV Shapes Viewing Choices, Brand Loyalty Among Diverse Audiences
Research Intelligencer, Robert Williams - Thursday, September 11, 2025
Brands that invest in tailored, identity-driven advertising strategies stand to earn loyal ...
- Most U.S. Consumers Use AI Tools Weekly, Prefer Transparency In Ads
Research Intelligencer, Robert Williams - Wednesday, September 10, 2025
AI is reshaping browsing behavior and setting new expectations for digital advertis ...
- Holiday Spending To Decline For 1st Time Since 2020 As Consumers Tighten Budgets: Survey
Research Intelligencer, Robert Williams - Tuesday, September 9, 2025
The sharpest cutbacks are coming from Gen Z, who anticipate trimming holid ...
- Social Media Fuels Body Image Concerns, But Self-Compassion May Offer Protection: Study
Research Intelligencer, Robert Williams - Monday, September 8, 2025
Highly visual platforms such as Instagram and Snapchat often intensify body surveillanc ...
- Hulu's Ad-Supported Viewers Over-Index For Family Dining, Early Holiday Shopping
Research Intelligencer, Robert Williams - Friday, September 5, 2025
The streaming platform's ad-supported base offers a fertile ground for dining, reta ...
- U.S. Sports Rights Spending Doubles, Far Outpacing TV Revenue Growth
Research Intelligencer, Robert Williams - Thursday, September 4, 2025
Spending on U.S. sports rights has more than doubled in the pa ...
- News Audiences In United States Split Sharply By Age, Survey Says
Research Intelligencer, Robert Williams - Wednesday, September 3, 2025
Univision draws the youngest audience, while politically conservative outlets Newsmax and Breitba ...
- Americans Spend More On Streaming Than Ever As Cable Loses Ground
Research Intelligencer, Robert Williams - Tuesday, September 2, 2025
Spending on video and music streaming rose more than 10% year ov ...
- Holiday Shoppers Open To AI, But Stigma Around Gift Selection Persists: Dentsu
Research Intelligencer, Robert Williams - Friday, August 29, 2025
Brands face a new imperative: optimizing for discovery in AI-driven environments. ...
- Holiday 2025: Millennials Brim With Excitement While Other Generations Feel The Stress
Research Intelligencer, Robert Williams - Thursday, August 28, 2025
Financial concerns are the leading source of holiday stress, cited by 2 ...
- Consumers Are Still Frustrated By Poor Product Data, Survey Finds
Research Intelligencer, Robert Williams - Wednesday, August 27, 2025
Personalized content, recommendations and guided selling tools strengthened many people's loyalty ...
- Streaming Platforms Turn To Bundles, Discounts, Targeted Content To Combat Rising Churn
Research Intelligencer, Robert Williams - Tuesday, August 26, 2025
To attract and retain subscribers, platforms increasingly rely on event-driven promotions. ...
- Consumers Split Between Relief And Strain As Economic Anxiety Cools: Dentsu
Research Intelligencer, Robert Williams - Tuesday, August 26, 2025
As consumer caution persists, Dentsu's report suggests brands will need to naviga ...
- One-Third Of Sports Fans Plan To Add New Streaming Service This Fall
Research Intelligencer, Robert Williams - Friday, August 22, 2025
Overall, 51% of sports streamers say they subscribe only during a seas ...
- Most Americans Say Journalists Are Vital, But Influence Is Waning, Pew Finds
Research Intelligencer, Robert Williams - Thursday, August 21, 2025
More than half of survey respondents said journalists are largely unable ...
- American Eagle's Sydney Sweeney Ad Splits Opinion Along Political Lines
Research Intelligencer, Robert Williams - Wednesday, August 20, 2025
While overall approval has grown, the retail brand now finds its reputati ...
- Data-Hungry Apps Signal Big Opportunities And Risks For Advertisers
Research Intelligencer, Robert Williams - Tuesday, August 19, 2025
The apps that consume the most data are also where users a ...
- YouTube Tops Gen Z Growth As Americans Double Up On Media Use
Research Intelligencer, Robert Williams - Monday, August 18, 2025
One in four Americans now consumes more than five hours of med ...
- TikTok's Gray Wave: Older Users Drive Explosive Growth On 'Gen Z' Platform
Research Intelligencer, Robert Williams - Friday, August 15, 2025
Mature millennials and Gen X users are upending TikTok's "youth-only" stereotype, turni ...
- Marketers Hold Steady On Ad Spend As AI, Identity, CTV Dominate H2 Priorities
Research Intelligencer, Robert Williams - Thursday, August 14, 2025
Traditional media allocations remained stable, with national and local TV showing litt ...
- 2026 World Cup Poised To Be Cultural Breakthrough For U.S. Brands
Research Intelligencer, Robert Williams - Wednesday, August 13, 2025
More than half of U.S. soccer fans say they notice which bran ...