- Digital Safety Stress Hits 'Sandwich Generation' Hard, Cox Survey Finds
Research Intelligencer, Robert Williams - Monday, July 28, 2025
Many adults say protecting both teens and aging parents online adds ...
- Consumers Want AI To Assist, Not Replace, Human Connection In High-Stakes Purchases
Research Intelligencer, Robert Williams - Friday, July 25, 2025
About three quarters of consumers prefer AI tools when they resolve issu ...
- Marketing Mix Modeling Emerges As Cornerstone In Complex Measurement Era
Research Intelligencer, Robert Williams - Thursday, July 24, 2025
Most advertisers use MMM in combination with other methods like attribution modeli ...
- Incrementality Is 'Gold Standard' For Ad Measurement: Meta White Paper
Research Intelligencer, Robert Williams - Wednesday, July 23, 2025
Meta recommends using a "ladder of incrementality" to evaluate which techniques a ...
- Google's AI Overviews Reduce Clicks, Fueling Publisher Concerns: Pew Research
Research Intelligencer, Robert Williams - Tuesday, July 22, 2025
Demonetizing the open web could backfire, leaving search results filled with lower-quali ...
- TikTok Changes The Game For Sports Fandom, Brands Take Note
Research Intelligencer, Robert Williams - Monday, July 21, 2025
The social-video app isn't just fueling fandom. It's creating it, transforming passi ...
- Gen Z Remakes Creator Economy, Brand Partnerships With Monetization Tools
Research Intelligencer, Robert Williams - Friday, July 18, 2025
Brands that treat creators as strategic partners, not just media channels, a ...
- TV Diversity Declines In 2025, Undermining Opportunities For Inclusive Advertising
Research Intelligencer, Robert Williams - Thursday, July 17, 2025
Hispanic talent remains significantly underrepresented, appearing in just 7% of top progra ...
- Most Americans Hit News Paywalls, But Few Are Willing to Pay
Research Intelligencer, Robert Williams - Wednesday, July 16, 2025
The primary reason people cite for not paying? There's plenty of fr ...
- Back-to-School Budgets Hold Steady As Parents Prioritize Value Amid Economic Concerns
Research Intelligencer, Robert Williams - Friday, July 11, 2025
Three-quarters of Gen Z parents and nearly half of millennials plan ...
- Gen Z Drives MLB All-Star Buzz As Viewership Surges Midseason
Research Intelligencer, Robert Williams - Thursday, July 10, 2025
A majority of MLB viewers plan to tune into at least o ...
- B2B Firms Face Customer Experience Gap Despite Heavy Investment
Research Intelligencer, Robert Williams - Wednesday, July 9, 2025
Only 44% of buyers say they frequently see marketing that feels releva ...
- AI Tops Marketing Agenda As Global Adoption Surges, Nielsen Says
Research Intelligencer, Robert Williams - Tuesday, July 8, 2025
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization ...
- Streaming Dominates U.S. Entertainment, But Cable Still Hangs On With Older Viewers
Research Intelligencer, Robert Williams - Monday, July 7, 2025
Just 36% of Americans subscribe to cable or satellite services, including 6 ...
- AI Personas Offer New Possibilities, But Risk Falling Short Without Human Rigor: Ipsos
Research Intelligencer, Robert Williams - Thursday, July 3, 2025
Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnect ...
- Smart TV Growth Creates New Opportunities For Brands And AI, Says Hub Research
Research Intelligencer, Robert Williams - Wednesday, July 2, 2025
More than half of current AI users surveyed expressed interest in AI-driv ...
- Democrats, Republicans Turn To Different News Sources, And Trust Them At Starkly Different Levels: Pew
Research Intelligencer, Robert Williams - Tuesday, July 1, 2025
Sources with relatively balanced bipartisan use include The Wall Street Journal, Forb ...
- Snapchat Users Send Billions More Voice Notes, Bolstering App's Role For Gen Z
Research Intelligencer, Robert Williams - Monday, June 30, 2025
Snapchat users sent more than 2.5 billion voice notes during the fir ...
- 'Brat Summer' Gives Way To Quiet Coping And Ambiguous Optimism For Young Adults
Research Intelligencer, Robert Williams - Friday, June 27, 2025
Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontanei ...
- Americans Spend Over 12 Hours A Day On Screens, Raising Mental Health Concerns
Research Intelligencer, Robert Williams - Thursday, June 26, 2025
Screen activities include streaming TV, work-related computer use and social media scroll ...
- Global Support For LGBT+ Corporate Initiatives, Rights Shows Signs Of Decline
Research Intelligencer, Robert Williams - Wednesday, June 25, 2025
Just 41% of people support brands actively promoting equality for LGBT individual ...
- Inside The $24B Followers Economy: How Social Media Influence Became Big Business
Research Intelligencer, Robert Williams - Tuesday, June 24, 2025
Top social influencers have become essential partners for brands eager to t ...
- AI Chatbots Are Growing Fast, But Nowhere Near Replacing Search, Study Finds
Research Intelligencer, Robert Williams - Monday, June 23, 2025
The top 10 AI chatbots collectively saw 55.2 billion visits over t ...
- Media Industry Is Chasing The Wrong Kind of Attention, McKinsey Warns
Research Intelligencer, Robert Williams - Friday, June 20, 2025
The attention economy is oversaturated, with consumer focus splintered across formats a ...
- Broadcast TV Remains Dominant Among High-Net-Worth Households, TVB Report Finds
Research Intelligencer, Robert Williams - Wednesday, June 18, 2025
From awareness to conversion, broadcast TV plays the most influential role ...
- Trump's Second Term Speeds Media Disruption As Legacy News Loses Ground
Research Intelligencer, Robert Williams - Tuesday, June 17, 2025
More Americans now say they get their news from social and vid ...
- Interactive Ads Outperform Traditional Spots As TV Streamers Demand Relevance, Action
Research Intelligencer, Robert Williams - Monday, June 16, 2025
Interactive video ads deliver a 58% stronger unaided brand recall than standa ...
- Smart TVs Are Now Home Hubs: Americans Use TVs For Much More Than Streaming
Research Intelligencer, Robert Williams - Thursday, June 12, 2025
Almost two-thirds of survey respondents said they use their TVs to wat ...
- Americans Brace For Economic Uncertainty, Cut Spending In 2025
Research Intelligencer, Robert Williams - Wednesday, June 11, 2025
Only half of Gen Z respondents believe tariffs will harm the econom ...
- Gen Z Differs Somewhat From Millennials In Price Loyalty As Compared With Brand Loyalty
Research Intelligencer, Robert Williams - Tuesday, June 10, 2025
Gen Z's price sensitivity is amplified by digital fluency, enabling this coho ...