Tag results for "cmmr"
- NFL's 'Somebody' Deemed As Favorite Super Bowl AdTitled "Somebody," the ad received a No. 1 score with its messa ...
- Super Bowl Advertisers See Jump In Internet SearchesThe number of Google searches is an early indicator of the commercial ...
- Valentine's Day Spending Forecast To Hit Record $27.5BThe portion of men who plan to celebrate grew to 55% th ...
- Boring Super Bowl Reaches 37.1M Households, Report ShowsA lopsided score, forgettable commercials and boring halftime show didn't stand ...
- Amid Shift In Internet Search Habits, Consumers Seek Better ResultsConsumers want to see more immediate and relevant search results, including t ...
- In-Game Ads Can Help To Drive Purchase ConsiderationTurning awareness into purchase intent requires brands to influence consumer decisions throu ...
- Paying For Video Games Affects Tolerance For AdsThe willingness to pay for games is associated with a preference f ...
- Netflix Leads Multishow Viewership Among Streaming PlatformsAlmost three-quarters of Netflix viewers watched at least two programs during t ...
- Brands Are Likely To Find Undivided Attention From MoviegoersAbout three-quarters of people surveyed in a study by Screenvision said a ...
- California, Massachusetts Lead In ChatGPT UsageA study of Google searches for the Gen AI-powered app offers ...
- It's A Thin Line Between Love And Hate For BrandsMore than half of consumers consider themselves very loyal to the bran ...
- Social Apps Have Key Role In Informing Black ConsumersThe dialog and commentary found in social media help to build onli ...
- Black Superfans Of Sports Are Most Likely To View Related CommentaryNine percent of Black superfans are regular viewers of sports commentary, compar ...
- Overspending On Performance Ads Leads To 'Doom Loop'A combined performance and brand approach increases median revenue by 90%. ...
- Reddit Is Seen As Fastest-Growing Digital Ad PlatformThe social-media platform known for user-led communities has more room for grow ...
- Social-Media Influencers Confer Authenticity To BrandsUser-generated content from everyday influencers and subject matter experts is an importa ...
- Consumer Goods Companies Favor Gen AI For MarketingOther kinds of companies, such as those in the financial services, healthca ...
- Netflix Has 'Sustainable Advantage' Compared With PeersThe streaming pioneer has the highest reach and engagement per user, creati ...
- Trump Reshapes World For Brands Amid 'Nouveau Nihilism'Brands need to prepare for the uncertain reactions from consumers to Trump ...
- Performance TV Gains Favor Among Marketers Seeking OutcomesNearly 71% of marketers say their performance TV budgets are increasing th ...
- Media Buyers Pursue Growth Amid Lingering Doubts About MetricsCustomer acquisition remains a top priority as concerns about a slowing U. ...
- CTV Is Forecast For Strongest Ad-Spend Growth As Linear WithersThe lack of tentpole events such as the Summer Olympics will magni ...
- Live Sports Drive Viewership For Broadcast Amid Streaming ThreatSports made up 26.4% of all broadcast viewing time in the thi ...
- Amid Looming TikTok Ban, Gen Z Has Other Sources For ContentYounger consumers have evolved beyond the lazy caricature of bored teens ...
- Television Offers Advertisers Desirable Alternative To TikTok, VAB SaysMore than a third of Gen Z sets aside time to wat ...
- Consumer Brands, Retailers See AI As Key Marketing ToolMarket and retail executives said spending on artificial intelligence is rising ...
- Consumers Feel Lingering Concerns About Economy In 2025Inflation and taxes are among the biggest worries among U.S. consumers. ...
- Reddit Touts Online Conversation As 'New Influencer'Product recommendations are typically considered more reliable when they receive "upvotes" fr ...
- Mobile Spending Hits Record 55% Of Holiday TotalMobile shopping was highest on Christmas Day, driving 65% of online sa ...
- Streaming Viewers Show Greater Tolerance For AdsFewer television viewers are willing to pay an extra $4-$5 a mon ...
