- Domino's Delivered Most Ad Impressions In H2 2023
Research Intelligencer, Robert Williams - Thursday, February 8, 2024
The pizza chain sought to promote its collaboration with Uber Eats ...
- Ad Executives Rank Retail Media As Most Important Marketing Channel
Research Intelligencer, Robert Williams - Wednesday, February 7, 2024
As retail media networks grow, advertising professionals are looking for common wa ...
- Most Top-Ranked Podcasts Have Appearances By Guests
Research Intelligencer, Robert Williams - Tuesday, February 6, 2024
Sports podcasts were the most likely bring on guests, while the true-cri ...
- Programmatic Ad Spend Estimated To Grow 16% In United States
Research Intelligencer, Robert Williams - Monday, February 5, 2024
About $157 billion is expected to be transacted programmatically as media agenci ...
- Most Amazon Prime Video Users Likely Will Watch Ads
Research Intelligencer, Robert Williams - Friday, February 2, 2024
Only 9% of Amazon Prime Video customers said they'll pay extra f ...
- Comparing Value-Driven And Values-Driven Consumers
Research Intelligencer, Robert Williams - Thursday, February 1, 2024
Understanding consumer motivations can help to avoid Bud Light-size missteps ...
- Word Of Mouth Helps With Brand-Purchase Decisions
Research Intelligencer, Robert Williams - Wednesday, January 31, 2024
People's ideas about word-of-mouth recommendations can vary by age. ...
- Streaming Subscribers Are Accepting Ad-Based Services
Research Intelligencer, Robert Williams - Tuesday, January 30, 2024
About a third of U.S. consumers already pay for an ad-based streami ...
- Free Ad-Supported Streaming Sees 28% Growth In Impressions
Research Intelligencer, Robert Williams - Monday, January 29, 2024
Consumers are most likely to prefer non-intrusive ads that appear at t ...
- Brand Safety At Risk As Viewers See More Objectionable Content Online
Research Intelligencer, Robert Williams - Friday, January 26, 2024
The most objectionable categories of digital content for advertising are hate speec ...
- Half Of Local Media Companies Report Digital Ad Gains
Research Intelligencer, Robert Williams - Thursday, January 25, 2024
Many local media professionals foresee stronger digital ad revenue in 2024. ...
- Ads Drive Most Brand Discovery For Shoppers On Social Media
Research Intelligencer, Robert Williams - Wednesday, January 24, 2024
Consumers also learn about brands from a variety of direct posts ...
- Active Subscriptions Grow, But Consumer Loyalty Is Tested
Research Intelligencer, Robert Williams - Tuesday, January 23, 2024
Digital media and entertainment has one of the highest churn rates, ...
- Retail Media Ad Spending Grew 31% On Amazon In 2023
Research Intelligencer, Robert Williams - Monday, January 22, 2024
Pet products saw the highest growth in ad spend at about 93 ...
- Political Advertising Of $17B Will Help Lift 2024 Media Spend
Research Intelligencer, Robert Williams - Friday, January 19, 2024
Competition for local airtime likely will drive up costs, making targeting improvemen ...
- Gen Z Most Likely To Use TikTok As Search Engine
Research Intelligencer, Robert Williams - Thursday, January 18, 2024
The most popular search topics include new recipes, new music and do-it-yourse ...
- CTV's Bigger Share Of Media Budgets Drives Programmatic Growth
Research Intelligencer, Robert Williams - Wednesday, January 17, 2024
Some of the CTV spending will come from other media channels, su ...
- Consumers Show Less Enthusiasm For AI Interactions With Brands
Research Intelligencer, Robert Williams - Tuesday, January 16, 2024
However, younger consumers tend to say they feel more comfortable with t ...
- Frequency-Capping Of Ads Doesn't Have Major Effect On Recognition
Research Intelligencer, Robert Williams - Friday, January 12, 2024
Showing an ad two to three times during a program is enou ...
- Cost-Of-Living Worries Expected To Test Consumer Loyalty To Media
Research Intelligencer, Robert Williams - Thursday, January 11, 2024
There are geographic differences in the willingness to put up with a ...
- Half Of Advertisers Say They're OK With Programmatic Transparency
Research Intelligencer, Robert Williams - Wednesday, January 10, 2024
Marketers with greater access to information about their automated media buying tend ...
- E-Books Are Most Popular With Voracious Readers
Research Intelligencer, Robert Williams - Tuesday, January 9, 2024
Audio books and physical books were most popular with people who re ...
- Consumers Expect Cars To Offer More Time With Media
Research Intelligencer, Robert Williams - Monday, January 8, 2024
In-car amenities and entertainment outweigh other engineering features among two-thirds of Americ ...
- Many Teens Say Social-Media Use Is 'Almost Constant'
Research Intelligencer, Robert Williams - Friday, January 5, 2024
YouTube, TikTok, Snapchat and Instagram are most popular with U.S. teenagers. ...
- Bud Light Drew Most Consumer Attention For Damage To Brand
Research Intelligencer, Robert Williams - Thursday, January 4, 2024
News coverage of the Bud Light firestorm received more than 11 milli ...
- Americans Are Cautious About 2024 Spending Plans
Research Intelligencer, Robert Williams - Wednesday, January 3, 2024
Spending on fashion and footwear is most likely to decrease among vario ...
- Younger Consumers Seek Social Bonds From Screen Time
Research Intelligencer, Robert Williams - Tuesday, January 2, 2024
The ease and immediacy of newer platforms, and the communities they facilitat ...
- Consumers Worldwide Are More Optimistic About New Year
Research Intelligencer, Robert Williams - Friday, December 29, 2023
Half of people said they expect the global economy to be strong ...
- Most Parents Feel OK About Teen Usage Of Generative AI
Research Intelligencer, Robert Williams - Thursday, December 28, 2023
The technology is a source for optimism, though teens worry that generati ...
- Publishers Eye Digital Subscription Growth In 2024
Research Intelligencer, Robert Williams - Wednesday, December 27, 2023
Revenue from advertising and sponsored content is also a priority in t ...