- U.S. Consumers Signal Surprisingly Strong Holiday Spending Amid Gloomy Sentiment
Research Intelligencer, Robert Williams - Tuesday, November 18, 2025
Even with rising utility costs, medical premiums and credit-card fees, the avera ...
- Online Parenting Communities Reveal Consumer Behaviors Brands Need To Understand
Research Intelligencer, Robert Williams - Monday, November 17, 2025
Advertisers can gain a window into real-time challenges, emotions and information journe ...
- Automation, Empathy And Early Planning Are Key to Holiday Success: Report
Research Intelligencer, Robert Williams - Friday, November 14, 2025
More than 90% of U.S. retail conversions now occur outside the tradition ...
- Pets Are Now Central To American Life, Future Of Brand Strategy: Dentsu
Research Intelligencer, Robert Williams - Thursday, November 13, 2025
Four in 10 Americans say pets make ads more relatable, and o ...
- In-Store Media Drives Triple The Product Trial Impact Of Digital Ads
Research Intelligencer, Robert Williams - Wednesday, November 12, 2025
New research highlights $3-plus incremental ROAS and the rise of the "impul ...
- One In Five Americans Now Get News From Social Media 'Influencers'
Research Intelligencer, Robert Williams - Tuesday, November 11, 2025
Among those who follow news influencers, most say it happens by chan ...
- NWSL Reports Record Viewership Gains, Attendance For 2025 Season
Research Intelligencer, Robert Williams - Monday, November 10, 2025
Women's professional soccer increased linear TV viewing by 22%, with the large ...
- AI Agents, Emotional Bonds Will Shape Marketing In Algorithmic Era: Dentsu
Research Intelligencer, Robert Williams - Friday, November 7, 2025
Search experience optimization will become a new strategic frontier as AI-powered platfor ...
- Apple Retains No. 1 Spot As Global Brand Value Hits $3.6 Trillion, Interbrand Says
Research Intelligencer, Robert Williams - Thursday, November 6, 2025
The total value of the world’s 100 most valuable brands rose 4. ...
- Sports Docuseries Are Transforming Global Fandom With Greater Engagement
Research Intelligencer, Robert Williams - Wednesday, November 5, 2025
Many viewers prefer sports docuseries over other nonfiction genres such as tr ...
- AI Emerges As Powerful Partner To Market Researchers, Not Their Replacement
Research Intelligencer, Robert Williams - Tuesday, November 4, 2025
Researchers cited the top AI use cases as analyzing data from multip ...
- Holiday Shoppers Get Early Start Amid Worries About Rising Prices
Research Intelligencer, Robert Williams - Monday, November 3, 2025
More than half of Gen Z and millennials plan to buy direct ...
- CTV Risks Losing Ad Budgets Without Widespread Conversion API Adoption: IAB
Research Intelligencer, Robert Williams - Thursday, October 30, 2025
Server-to-server data flows are now essential for advertisers seeking proof of performan ...
- Radio And Podcasts Dominate U.S. Listening Habits, Nielsen Report Finds
Research Intelligencer, Robert Williams - Wednesday, October 29, 2025
Americans spent nearly four hours a day listening to audio in t ...
- AI, Flexible Payments Poised To Shape 2025 Holiday Shopping, Survey Finds
Research Intelligencer, Robert Williams - Monday, October 27, 2025
Advertisers need to ensure that their products are visible on AI-powered sear ...
- Heavy Social Media Use In Early Teens Linked To Lower Cognitive Scores, Study Finds
Research Intelligencer, Robert Williams - Friday, October 24, 2025
Higher social media use was linked to lower scores on tests ...
- News Leaves Americans Feeling More Angry And Sad Than Hopeful Or Happy: Pew
Research Intelligencer, Robert Williams - Thursday, October 23, 2025
But nearly half of U.S. adults say the news makes them fe ...
- U.S. Soccer Fandom Surges Ahead Of 2026 FIFA World Cup, Nielsen Finds
Research Intelligencer, Robert Williams - Wednesday, October 22, 2025
The 2026 soccer tournament represents a once-in-a-generation opportunity for marketers in t ...
- Brands Must Combine Human Empathy With AI To Drive Growth, Ipsos Says
Research Intelligencer, Robert Williams - Tuesday, October 21, 2025
Empathy remains the strongest driver of brand loyalty and spending. ...
- Linear TV Remains Key Influence In Home Improvement Purchases, TVB Study Says
Research Intelligencer, Robert Williams - Monday, October 20, 2025
Television ranked as the leading influence across all stages of the purcha ...
- Advertisers Eye Holiday 'Self-Gifters' As Growing Opportunity, Report Suggests
Research Intelligencer, Robert Williams - Friday, October 17, 2025
Self-gifters are "emotionally motivated yet deliberate," a combination that makes them particular ...
- Marketers Boost Influencer Budgets But Lag On Brand Safety, Study Finds
Research Intelligencer, Robert Williams - Thursday, October 16, 2025
Marketers surveyed admitted that influencer vetting remains largely manual and inconsistent. ...
- More Americans Cut Back On Streaming, Car Repairs Amid Economic Pressures
Research Intelligencer, Robert Williams - Wednesday, October 15, 2025
More than a third of U.S. consumers have canceled at least o ...
- Nielsen: Marketers Struggle To Prove ROI Amid Data Fragmentation, Call For Unified Measurement
Research Intelligencer, Robert Williams - Tuesday, October 14, 2025
Incomplete data systems hinder decision-making and waste marketing resources. ...
- ChatGPT Becomes Creative Partner For Marketers, Study Finds
Research Intelligencer, Robert Williams - Monday, October 13, 2025
Tasks include help with copy revisions, campaign ideation, email tone and ev ...
- Parents Say Managing Kids' Screen Time Is Important, But Struggle With Their Own: Pew
Research Intelligencer, Robert Williams - Friday, October 10, 2025
Many parents want stronger external guardrails on children's screen time from te ...
- U.S. Teens Shift Media Time While Spending Dips, Piper Sandler Survey Finds
Research Intelligencer, Robert Williams - Thursday, October 9, 2025
Streaming, gaming and social platforms dominate attention even as overall spending decli ...
- U.S. Holiday E-Commerce To Top $250B, Fueled by Mobile, AI, BNPL: Adobe
Research Intelligencer, Robert Williams - Wednesday, October 8, 2025
Mobile devices will dominate digital shopping, accounting for 56% of sales. ...
- Few Americans Rely On AI Chatbots For News, And Many Question Accuracy
Research Intelligencer, Robert Williams - Tuesday, October 7, 2025
Among those who do get news from chatbots, about a third s ...
- For Marketers, Collectibles Are About Fandoms, Not Fads
Research Intelligencer, Robert Williams - Monday, October 6, 2025
Marketers who treat collectible toys as brand "access keys" can deepen loyal ...