Tag results for "cmmr"
- Gen AI's Marketing Power Relies On Quality DataA significant number of marketing leaders worldwide said they confront barriers towa ...
- CMOs See Growing AI Usage Among Several Marketing FunctionsAlmost a third of marketing leaders said they use generative AI f ...
- Teen Girls Tend To Favor TikTok, While Boys Spend Time On YouTubeTikTok is fighting to stay in the United States, despite China's la ...
- TikTok, YouTube, Snapchat & Instagram Tie For 'Constant' Teen UsageAbout three quarters of U.S. teenagers say they go on YouTube dail ...
- Video Podcasts Grow More Popular Among ListenersFour out of five podcast listeners said they've watched the video versi ...
- U.S. Retail Sales Advanced 3.8% For Holidays Amid Restaurant GainsThe last five days of the holiday season made up 10% ...
- Netflix Is Poised To Raise Prices As NFL, 'Squid Games' Foretell Strong 2025Netflix is still a bargain compared with movie theaters and cable televisio ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented MediaBroad brand awareness and personalized outreach not only capture attention but al ...
- DSP Reach Improves But Is Still Less Half Of Media SpendThe improvement was partly attributed to a reduction in the number ...
- 7 Key Themes Will Define Media In 2025: Bank of AmericaThe media industry needs to undergo another wave of consolidation. ...
- Google AdExchange Keeps Top Spot Among Web SSPsAs for U.S. mobile app traffic on Apple App Store apps, Ver ...
- Streaming TV Reaches Era Of Profitability: Morgan StanleyOther than Peacock, all streaming segments of the biggest U.S. media compani ...
- Product Leadership, Not Bundling, Drives Demand For Cable: Morgan StanleyThe best products, combined with the best consumer experience, offering the highe ...
- Ecommerce Sites See Gains In Traffic, Sales, Average Order ValueComing into Thanksgiving weekend, analysts expressed mixed opinions about whether consumers we ...
- Hispanic Holiday Shoppers Tend To Prefer Discount StoresHispanic Americans also are more likely to take on holiday debt ...
- Creators, Influencers Help To Drive Holiday ShoppingAbout three quarters of consumers said online content creators will influence the ...
- Hawaii, Idaho To Show Highest Estimated Holiday Sales GrowthConversely, Wyoming, Iowa, New York and Rhode Island will see declines ...
- Inclusivity Of Advertising Varies By Industry GroupCharities and nonprofit groups had the most inclusive advertising, while the spor ...
- Definition Of Video Ad Impression Has Grown More ComplexThe IAB urges advertisers, platforms and technology providers to collaborate on transpare ...
- Americans Average $3,275 Yearly On Consumer MediaThe average American subscribes to two streaming services, spending about $42 ...
- Most Consumers Are Satisfied With Collection Of Financial DataConsumers feel basic data is most appropriate for financial institutions to collec ...
- Younger Consumers Prefer Giving Donations Of Goods, TimeOnly 42% of Gen Z include monetary donations in their definition ...
- Pharma Brands Lead Spending Among 1st-Time National TV AdvertisersThe 16 drug brands that ran campaigns in the first half ...
- Online Shopping Rose 8.8% To Record $6.1B On Thanksgiving: AdobeBig discounts for a variety of products, especially toys and electronics, dro ...
- Global Ad Spend Set To Grow 11% To $1.08T This YearGlobal ad investment more than doubled in the past decade and gr ...
- AI, Deepfakes Make Social Media Most Vulnerable To Brand RiskUser-generated content challenges social platforms to ensure that they are eliminating objectionab ...
- Social Media Is Deemed Most Likely To Face Challenges In 2025Challenges include legislation that may limit social use and heightened brand ri ...
- Filling Entirety Of Stream Complicates Programmatic Ad DeliveryFactors such as placement, campaign pacing, pricing, targeting and business rules a ...
- Live Sports Tend To Reach Younger Audiences On StreamingStreaming platforms are moving into live sports to gain more subscribers, dividi ...
- Brand Safety Remains Key Media Concern For AdvertisersAdvertisers expressed concern with delivering ads alongside risky content and deepfakes, ...
