- Digital Ad Spend To Grow 12% In 2024, Bank Of America Says
Research Intelligencer, Robert Williams - Monday, December 11, 2023
Digital channels will capture a bigger portion of total media spending ...
- Brands Can Improve TikTok Creator Ads In Several Ways
Research Intelligencer, Robert Williams - Thursday, December 7, 2023
Ads that show an influencer who demonstrates a product can help ...
- Digital Media Inspire Holiday Ideas For Many Shoppers
Research Intelligencer, Robert Williams - Wednesday, December 6, 2023
More than half of U.S. adults said they draw inspiration from digit ...
- Retail Media Network Growth Varies By Region
Research Intelligencer, Robert Williams - Tuesday, December 5, 2023
Brands and agencies in the United States are more likely than the ...
- Consumers Say They Want More Enriched Media In 2024
Research Intelligencer, Robert Williams - Monday, December 4, 2023
Reading books and listening to podcasts more often are the most popul ...
- Confidence About Cookieless Future Varies By Job Rank
Research Intelligencer, Robert Williams - Friday, December 1, 2023
C-suite marketing leaders and CEOs tend to be more optimistic than lower-lev ...
- Consumer Spending At Beauty Stores Poised For Highest Holiday Growth
Research Intelligencer, Robert Williams - Thursday, November 30, 2023
Beauty stores are poised for the highest growth in consumer spending. ...
- Minority Of Brands To Drive Growth In Sponsorship Spending
Research Intelligencer, Robert Williams - Wednesday, November 29, 2023
Brands that measure the effect of their sponsorships are mostly focused ...
- Invalid Traffic Forecast To Cost Advertisers $72.4B Next Year
Research Intelligencer, Robert Williams - Tuesday, November 28, 2023
A study found 8.5% of all paid traffic, and one in eve ...
- Economic Strains Widen Gulf Between Brand Values, Value Brands
Research Intelligencer, Robert Williams - Monday, November 27, 2023
Convenience and cost trump values for many consumers in the United Sta ...
- Cyber Monday Rivals Black Friday For Shopping Plans
Research Intelligencer, Robert Williams - Friday, November 24, 2023
Only lower-income households tend to prefer to shop on Black Friday inste ...
- Spending Growth For Open Programmatic CTV Ads Slowed In Q3
Research Intelligencer, Robert Williams - Wednesday, November 22, 2023
Latin America's strength in open programmatic ad spending on CTV offset weakne ...
- Artificial Intelligence Will Make Ad-Filtering More Effective
Research Intelligencer, Robert Williams - Tuesday, November 21, 2023
Effective ad-filtering also is beneficial for environmental sustainability, a key concern f ...
- Streamer Loyalty Persists Amid Effects Of Hollywood Strikes
Research Intelligencer, Robert Williams - Monday, November 20, 2023
More consumers this year said they like having an abundance of ...
- Social Media Are Key Source For Holiday Gift Ideas
Research Intelligencer, Robert Williams - Thursday, November 23, 2023
Advertisers are recommended to use an omniscreen strategy to reach and intera ...
- Most UK Teens Have Seen Real Violence On Social Media
Research Intelligencer, Robert Williams - Thursday, November 16, 2023
Misogyny is a common theme of real-world violence seen by teens ...
- Brands Seek Consumer Insights From Retail Media Networks
Research Intelligencer, Robert Williams - Wednesday, November 15, 2023
Sophisticated retailers have vast troves of consumer data for brands, which fa ...
- Major Brands Make Up 45% Of Ads On Fake Or Divisive CTV Apps
Research Intelligencer, Robert Williams - Monday, November 13, 2023
Fortune 500 companies are spending millions of dollars on low-quality CTV invent ...
- Improving ROI Is Top Priority For Marketers In 2024
Research Intelligencer, Robert Williams - Saturday, November 11, 2023
Many marketers also feel positive about the power of generative AI technol ...
- Hulu Reaches 37% Of TV Households, Trailing Netflix & YouTube
Research Intelligencer, Robert Williams - Thursday, November 9, 2023
Hulu pushed past Amazon Prime Video to be the third-most popular streami ...
- More Consumers This Year Plan To Increase Holiday Spending
Research Intelligencer, Robert Williams - Wednesday, November 8, 2023
Millennials and Gen Z consumers are especially ready to increase their budge ...
- LGBTQ Consumers Tend To Feel Represented In Ads
Research Intelligencer, Robert Williams - Tuesday, November 7, 2023
More than half of LGBTQ respondents said they see LGBTQ people depict ...
- Younger Viewers Tend To Favor CTV Over Cable For Ads
Research Intelligencer, Robert Williams - Monday, November 6, 2023
About two-thirds of millennials and Gen Z said CTV ads are mo ...
- Adults Are More Likely Than Teens To Support Social Media Limits
Research Intelligencer, Robert Williams - Friday, November 3, 2023
The debate over limits on social media comes amid growing worries abo ...
- Social Media Are Most Popular Channels For Holiday Marketing
Research Intelligencer, Robert Williams - Thursday, November 2, 2023
Connected television or streaming is more popular than live linear television amo ...
- Holiday Shoppers Are More Likely To Look Online For Deals Than In Stores
Research Intelligencer, Robert Williams - Wednesday, November 1, 2023
Ecommerce will continue to dominate the Cyber Week landscape, with 68% ...
- AI-Enabled Contextually Targeted Ads Improve Consumer Opinion Of Brands
Research Intelligencer, Robert Williams - Tuesday, October 31, 2023
Viewers pay less attention to, are less interested in and have ...
- TV Advertising Has Most Influence On Retail Shoppers
Research Intelligencer, Robert Williams - Monday, October 30, 2023
Nine out of 10 respondents said television influenced their online search selecti ...
- TV Maintains Top Role In Entertainment Culture As Streaming Grows
Research Intelligencer, Robert Williams - Saturday, October 28, 2023
Almost two-thirds of U.S. consumers use paid streaming services to watch vid ...
- Podcasts Expand Brand-Building, Dynamic Ad Insertion
Research Intelligencer, Robert Williams - Thursday, October 26, 2023
Dynamic ad insertion (DAI) makes up more than 90% of ad revenue ...