- Digital Distress: 80% Of Americans Report Anxiety Over Online Safety
Research Intelligencer, Robert Williams - Thursday, April 24, 2025
Half of those surveyed said protecting their bank account details and log ...
- TikTok Downloads, Revenue Surge After Return to U.S. App Stores
Research Intelligencer, Robert Williams - Wednesday, April 23, 2025
U.S. consumers spent $144 million on in-app purchases in March, more th ...
- Teens Grow More Critical Of Social Media's Effect on Mental Health
Research Intelligencer, Robert Williams - Tuesday, April 22, 2025
About one in five teens report that social media has harmed eith ...
- Google Shopping Clicks Surge in Q1 Despite Rise Of Generative AI
Research Intelligencer, Robert Williams - Monday, April 21, 2025
Spending on Shopping campaigns rose 8% annually in the first quarter, ...
- Consumers Crave Personalized AI Video Content, But Most Brands Don't Offer It
Research Intelligencer, Robert Williams - Friday, April 18, 2025
Just 30% of consumers recall receiving interactive video content, and only 2 ...
- B2B Content Consumption Soars As Buyers Turn To eBooks, Playbooks, AI Insights
Research Intelligencer, Robert Williams - Thursday, April 17, 2025
Live webinars saw modest growth as well, ranking as the 10th-most preferr ...
- Advertising Industry Faces Whiplash From Trump's Sweeping Tariffs
Research Intelligencer, Robert Williams - Wednesday, April 16, 2025
Ad platforms with high exposure to performance-driven campaigns and Chinese brands fa ...
- Support For Online Content Restrictions Slips Among Americans, Pew Finds
Research Intelligencer, Robert Williams - Tuesday, April 15, 2025
About half of Americans now say the U.S. government should take ste ...
- Comcast Faces Broadband Challenges Amid Pivot To Wireless Bundles, Wells Fargo Says
Research Intelligencer, Robert Williams - Monday, April 14, 2025
Broadband is the backbone of Comcast's earnings, but it is now bei ...
- Social Influencers Drive Awareness Of Beauty Brands Among Teens: Piper Sandler
Research Intelligencer, Robert Williams - Friday, April 11, 2025
Teens are also showing growing trust in recommendations from doctors, scientists, a ...
- Gen Z Is Redefining Financial Success, And Brands Need To Catch Up: Dentsu
Research Intelligencer, Robert Williams - Thursday, April 10, 2025
Brands that meet Gen Z consumers with humility, support their goals a ...
- Influencer Marketing Budgets Are Poised To Surge in 2025, WFA Report Finds
Research Intelligencer, Robert Williams - Wednesday, April 9, 2025
Influencer management is increasingly collaborative, with 79% of brands working with influenc ...
- Netflix Faces Key Year For Advertising Growth Amid Macro Pressures, Morgan Stanley Says
Research Intelligencer, Robert Williams - Tuesday, April 8, 2025
The macro backdrop for advertising broadly and for brand advertising specifically h ...
- Most Americans Can Spot AI-Generated Images, But Some Still Struggle
Research Intelligencer, Robert Williams - Monday, April 7, 2025
Creating a video with an AI-generated person using your product and presenti ...
- Netflix Could Face Tariff Headwinds In Europe Despite Dominance: Bernstein
Research Intelligencer, Robert Williams - Friday, April 4, 2025
As transatlantic trade tensions heat up, Netflix may be caught in t ...
- Comcast, Fox Are Best Positioned To Weather Trump's Tariffs, Loop Capital Says
Research Intelligencer, Robert Williams - Thursday, April 3, 2025
Cable and subscription-based streaming platforms function as "required utilities" for most U. ...
- WPP's Q1 Results Are Likely Weak Amid Doubts About Revenue Guidance, BofA Says
Research Intelligencer, Robert Williams - Wednesday, April 2, 2025
Recent client losses - including Volvo - and ongoing macro uncertainty wei ...
- YouTube Crowned 'New King of All Media' As MoffettNathanson Highlights Future Potential
Research Intelligencer, Robert Williams - Tuesday, April 1, 2025
If spun off as a standalone business, YouTube could be valued betwe ...
- Email Remains Central To Many People's Interactions With Brands
Research Intelligencer, Robert Williams - Monday, March 31, 2025
Many people use email daily, with just 6% taking a break on ...
- Roku Poised For Long-Term Growth As Streaming Surges, Linear TV Declines, Says BofA
Research Intelligencer, Robert Williams - Friday, March 28, 2025
With rising subscription fatigue and churn, the industry is shifting toward ad-support ...
- Report Reveals Widespread Creative Frustration in Marketing Industry
Research Intelligencer, Robert Williams - Thursday, March 27, 2025
Only 36% of marketers and just 26% of creative agency workers s ...
- Peacock Positioned As Ideal Streaming Merger Partner, Fandom Says
Research Intelligencer, Robert Williams - Wednesday, March 26, 2025
Peacock's unique content portfolio adds strategic value that other platforms don't consistent ...
- Americans Split On TikTok Ban As April Deadline Looms, Pew Finds
Research Intelligencer, Robert Williams - Tuesday, March 25, 2025
A third of U.S. adults support banning TikTok, while 32% oppose ...
- Older Women Vanish From Advertising As Age Representation Plummets
Research Intelligencer, Robert Williams - Monday, March 24, 2025
Brands that rely on outdated stereotypes alienate consumers and limit their o ...
- Most Consumers Say Tailored Ads Are Creepy, Want Transparency
Research Intelligencer, Robert Williams - Friday, March 21, 2025
Three quarters of respondents support a law requiring advertisers to disclose t ...
- High-Performing Apps Outpace Rivals Through Effective Onboarding, Paywalls
Research Intelligencer, Robert Williams - Thursday, March 20, 2025
In most categories, the top 10% of apps convert downloads to tri ...
- Consumers See Value In Free Ad-Supported Streaming Video
Research Intelligencer, Robert Williams - Wednesday, March 19, 2025
Four out of five streaming viewers said they accept ads in exchan ...
- Marketers Struggle To Achieve Real-Time Personalization, Despite Prioritization
Research Intelligencer, Robert Williams - Tuesday, March 18, 2025
Only 39% of organizations are capable of adapting customers' web experiences ...
- Netflix's Advertising Revenue Is Poised To Surge: MoffettNathanson
Research Intelligencer, Robert Williams - Monday, March 17, 2025
The researcher forecasts that by 2025, Netflix's ad-supported tier will reach 24 ...
- Consumer Life Stages And Needs Matter More Than Age For Brand Engagement
Research Intelligencer, Robert Williams - Friday, March 14, 2025
Affordability and price sensitivity have become key factors in consumer choices acro ...