Despite years of predictions that media would be
absorbed into some vague blob called growth marketing, the latest Dentsu CMO Navigator Media Edition
makes it clear that media and advertising remain the bread and butter of the CMO job. In other words, media buying is still where the money goes, …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.