- Instagram Posts About NBA, Super Bowl Boosted Sports Publishers In February
Research Intelligencer, Robert Williams - Thursday, March 13, 2025
Bleacher Report and ESPN led publishers with 82 million and 70 milli ...
- News Podcast Listeners Tend To Be Well Educated, Higher-Income Consumers
Research Intelligencer, Robert Williams - Wednesday, March 12, 2025
The audiences for news podcasts tend to be selective about their listeni ...
- Small-Business Owners Prioritize Social Media In Marketing Efforts
Research Intelligencer, Robert Williams - Tuesday, March 11, 2025
Expanding their customer base remains a key challenge, with 48% of busine ...
- AI Adoption In Marketing Grows, But Technology Is In Its Infancy
Research Intelligencer, Robert Williams - Monday, March 10, 2025
Almost two-thirds of marketers are already using generative AI, with 79% planni ...
- GLP-1 Medications Reshape Food And Alcohol Consumption Trends
Research Intelligencer, Robert Williams - Friday, March 7, 2025
GLP-1 users are rediscovering the control and ritual of preparing meals, whi ...
- GLP-1 Drugs Show Potential To Change People's Spending Habits
Research Intelligencer, Robert Williams - Thursday, March 6, 2025
Nearly 90% of Americans are now aware of GLP-1 drugs and the ...
- GLP-1 Users Spend On Personal Style As Confidence Grows
Research Intelligencer, Robert Williams - Thursday, March 6, 2025
Forty percent of GLP-1 users are prioritizing their looks, with Gen ...
- NBA All-Star Game Sees Ratings Drop With New Format, But Viewers Respond Positively
Research Intelligencer, Robert Williams - Tuesday, March 4, 2025
While the new format drew mixed reactions, it appears to have influenc ...
- Growing Pet Ownership Has Implications For Consumer Brands
Research Intelligencer, Robert Williams - Tuesday, March 4, 2025
This rise in pet ownership aligns with broader demographic trends. Americans a ...
- Consumer Worries About Finances Have Implications For Brands
Research Intelligencer, Robert Williams - Wednesday, February 26, 2025
Fluctuations in financial confidence suggest that consumers may be more cautious ...
- Gen Z Embraces Social Commerce, While Boomers Remain Hesitant
Research Intelligencer, Robert Williams - Tuesday, February 25, 2025
Social media shopping has gained traction with Gen Z because of t ...
- Younger Consumers Are More Likely To Trust Influencer Recommendations
Research Intelligencer, Robert Williams - Monday, February 24, 2025
Professional reviewers such as Consumer Reports remain a trusted source of produ ...
- Consumers Are Most Likely To Say Online Ads Too Crowded
Research Intelligencer, Robert Williams - Friday, February 21, 2025
Four out of 10 people said social media platforms show too ma ...
- Chief Executives Are Focused On Hiring Expert Marketers
Research Intelligencer, Robert Williams - Thursday, February 20, 2025
The passing of the Great Resignation has given employers the upper han ...
- NFL's 'Somebody' Deemed As Favorite Super Bowl Ad
Research Intelligencer, Robert Williams - Wednesday, February 19, 2025
Titled "Somebody," the ad received a No. 1 score with its messa ...
- Super Bowl Advertisers See Jump In Internet Searches
Research Intelligencer, Robert Williams - Tuesday, February 18, 2025
The number of Google searches is an early indicator of the commercial ...
- Valentine's Day Spending Forecast To Hit Record $27.5B
Research Intelligencer, Robert Williams - Friday, February 14, 2025
The portion of men who plan to celebrate grew to 55% th ...
- Boring Super Bowl Reaches 37.1M Households, Report Shows
Research Intelligencer, Robert Williams - Thursday, February 13, 2025
A lopsided score, forgettable commercials and boring halftime show didn't stand ...
- Amid Shift In Internet Search Habits, Consumers Seek Better Results
Research Intelligencer, Robert Williams - Wednesday, February 12, 2025
Consumers want to see more immediate and relevant search results, including t ...
- In-Game Ads Can Help To Drive Purchase Consideration
Research Intelligencer, Robert Williams - Tuesday, February 11, 2025
Turning awareness into purchase intent requires brands to influence consumer decisions throu ...
- Paying For Video Games Affects Tolerance For Ads
Research Intelligencer, Robert Williams - Monday, February 10, 2025
The willingness to pay for games is associated with a preference f ...
- Netflix Leads Multishow Viewership Among Streaming Platforms
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
Almost three-quarters of Netflix viewers watched at least two programs during t ...
- Brands Are Likely To Find Undivided Attention From Moviegoers
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
About three-quarters of people surveyed in a study by Screenvision said a ...
- California, Massachusetts Lead In ChatGPT Usage
Research Intelligencer, Robert Williams - Tuesday, February 4, 2025
A study of Google searches for the Gen AI-powered app offers ...
- It's A Thin Line Between Love And Hate For Brands
Research Intelligencer, Robert Williams - Tuesday, February 4, 2025
More than half of consumers consider themselves very loyal to the bran ...
- Social Apps Have Key Role In Informing Black Consumers
Research Intelligencer, Robert Williams - Friday, January 31, 2025
The dialog and commentary found in social media help to build onli ...
- Black Superfans Of Sports Are Most Likely To View Related Commentary
Research Intelligencer, Robert Williams - Thursday, January 30, 2025
Nine percent of Black superfans are regular viewers of sports commentary, compar ...
- Overspending On Performance Ads Leads To 'Doom Loop'
Research Intelligencer, Robert Williams - Wednesday, January 29, 2025
A combined performance and brand approach increases median revenue by 90%. ...
- Reddit Is Seen As Fastest-Growing Digital Ad Platform
Research Intelligencer, Robert Williams - Wednesday, January 29, 2025
The social-media platform known for user-led communities has more room for grow ...
- Social-Media Influencers Confer Authenticity To Brands
Research Intelligencer, Robert Williams - Monday, January 27, 2025
User-generated content from everyday influencers and subject matter experts is an importa ...