- LGBTQ Consumers Tend To Feel Represented In Ads
Research Intelligencer, Robert Williams - Tuesday, November 7, 2023
More than half of LGBTQ respondents said they see LGBTQ people depict ...
- Younger Viewers Tend To Favor CTV Over Cable For Ads
Research Intelligencer, Robert Williams - Monday, November 6, 2023
About two-thirds of millennials and Gen Z said CTV ads are mo ...
- Adults Are More Likely Than Teens To Support Social Media Limits
Research Intelligencer, Robert Williams - Friday, November 3, 2023
The debate over limits on social media comes amid growing worries abo ...
- Social Media Are Most Popular Channels For Holiday Marketing
Research Intelligencer, Robert Williams - Thursday, November 2, 2023
Connected television or streaming is more popular than live linear television amo ...
- Holiday Shoppers Are More Likely To Look Online For Deals Than In Stores
Research Intelligencer, Robert Williams - Wednesday, November 1, 2023
Ecommerce will continue to dominate the Cyber Week landscape, with 68% ...
- AI-Enabled Contextually Targeted Ads Improve Consumer Opinion Of Brands
Research Intelligencer, Robert Williams - Tuesday, October 31, 2023
Viewers pay less attention to, are less interested in and have ...
- TV Advertising Has Most Influence On Retail Shoppers
Research Intelligencer, Robert Williams - Monday, October 30, 2023
Nine out of 10 respondents said television influenced their online search selecti ...
- TV Maintains Top Role In Entertainment Culture As Streaming Grows
Research Intelligencer, Robert Williams - Saturday, October 28, 2023
Almost two-thirds of U.S. consumers use paid streaming services to watch vid ...
- Podcasts Expand Brand-Building, Dynamic Ad Insertion
Research Intelligencer, Robert Williams - Thursday, October 26, 2023
Dynamic ad insertion (DAI) makes up more than 90% of ad revenue ...
- Fewer Americans Are Closely Following News Media
Research Intelligencer, Robert Williams - Wednesday, October 25, 2023
The decline in attention to news may affect the media planning strategi ...
- Consumer Distrust Of News Media Isn't Shrinking
Research Intelligencer, Robert Williams - Tuesday, October 24, 2023
Local TV news and broadcast news rank the highest in people's opinio ...
- Local Ad Spending Won't Keep Pace With National Growth In 2024
Research Intelligencer, Robert Williams - Monday, October 23, 2023
Political spending will help to buoy the U.S. advertising market amid concer ...
- Consumers Will Drop Influencers, Brands Whose Values Conflict With Theirs
Research Intelligencer, Robert Williams - Friday, October 20, 2023
Many consumers also will stop following social influencers whose values aren't alig ...
- Marketers Say They Face Challenges With Retail Media Networks
Research Intelligencer, Robert Williams - Thursday, October 19, 2023
Almost two-thirds of marketers said retail media networks are only effective f ...
- Younger Consumers Are Most Likely To Protect Privacy
Research Intelligencer, Robert Williams - Thursday, October 19, 2023
Forty-two percent of people ages 18 to 34 have switched companies ...
- Holiday Shoppers Will Look For Deals Even As They Spend More
Research Intelligencer, Robert Williams - Tuesday, October 17, 2023
Budget-minded consumers are likely to respond to holiday ad messaging that tou ...
- One-Third Of Netflix Subscribers Will Balk At Price Hike, Study Says
Research Intelligencer, Robert Williams - Monday, October 16, 2023
Among those who subscribe to an ad-free plan, few would switch ...
- TikTok Remains Favorite Social Media App For U.S. Teens
Research Intelligencer, Robert Williams - Sunday, October 15, 2023
Snapchat and Instagram also among the most popular social media apps amo ...
- Hispanics Spend More Time With CTV Than General Population Does
Research Intelligencer, Robert Williams - Thursday, October 12, 2023
U.S. Hispanics can find a broader range of programming through a connect ...
- Generative AI For Content Marketing Is Expected To Grow
Research Intelligencer, Robert Williams - Wednesday, October 11, 2023
Demand for marketing content grew by one and a half times th ...
- NFL Fans Shrug At Taylor Swift's Attendance Of Games
Research Intelligencer, Robert Williams - Tuesday, October 10, 2023
Younger consumers were more likely to say they would watch games attend ...
- Advertisers Want Improvements To Media-Agency Model
Research Intelligencer, Robert Williams - Monday, October 9, 2023
A third of marketers said consolidation of agency services is one w ...
- Video Captions Are Especially Popular Among Younger Viewers Of Streaming
Research Intelligencer, Robert Williams - Friday, October 6, 2023
More than half of people who regularly use captions do so ...
- Fewer Americans Want Businesses Weighing In On Social Issues
Research Intelligencer, Robert Williams - Thursday, October 5, 2023
However, a majority of people surveyed said they want businesses to ta ...
- Ad Agencies Say New Business Is Harder To Come By
Research Intelligencer, Robert Williams - Wednesday, October 4, 2023
Fewer opportunities and tight budgets are the top reasons that business developme ...
- Host-Read Ads In Podcasts Help To Drive Consumer Purchases
Research Intelligencer, Robert Williams - Tuesday, October 3, 2023
About half of digital-audio listeners said they had bought a product aft ...
- People With Data-Intensive Marketing Jobs Fret Over AI
Research Intelligencer, Robert Williams - Monday, October 2, 2023
As usage of artificial intelligence grows, many marketers want to update the ...
- Consumers Are Likely To Distrust AI-Created Content
Research Intelligencer, Robert Williams - Sunday, October 1, 2023
Suspicions may be warranted because of the possible negative consequences of ...
- Most Black Americans Say News Coverage Depicts Them Negatively
Research Intelligencer, Robert Williams - Thursday, September 28, 2023
Three years after the killing of George Floyd led to a raci ...
- Advertisers Seek Cross-Platform View Of Media Buys
Research Intelligencer, Robert Williams - Wednesday, September 27, 2023
Campaigns are being optimized less frequently than they're measured. ...