- Parents Say Managing Kids' Screen Time Is Important, But Struggle With Their Own: Pew
Research Intelligencer, Rob Williams - Friday, October 10, 2025
Many parents want stronger external guardrails on children's screen time from te ...
- U.S. Teens Shift Media Time While Spending Dips, Piper Sandler Survey Finds
Research Intelligencer, Rob Williams - Thursday, October 9, 2025
Streaming, gaming and social platforms dominate attention even as overall spending decli ...
- U.S. Holiday E-Commerce To Top $250B, Fueled by Mobile, AI, BNPL: Adobe
Research Intelligencer, Rob Williams - Wednesday, October 8, 2025
Mobile devices will dominate digital shopping, accounting for 56% of sales. ...
- Few Americans Rely On AI Chatbots For News, And Many Question Accuracy
Research Intelligencer, Rob Williams - Tuesday, October 7, 2025
Among those who do get news from chatbots, about a third s ...
- For Marketers, Collectibles Are About Fandoms, Not Fads
Research Intelligencer, Rob Williams - Monday, October 6, 2025
Marketers who treat collectible toys as brand "access keys" can deepen loyal ...
- Reaching Resilient Prestige Beauty Consumers Means Leaning On Emotion, Not Humor
Research Intelligencer, Rob Williams - Friday, October 3, 2025
Unlike value and luxury buyers, prestige shoppers remain the least likely ...
- Social Media Pressure Intensifies Youth Mental Health Struggles
Research Intelligencer, Rob Williams - Thursday, October 2, 2025
Roughly one in three young people describe social media as somewhat ...
- Americans Eye Holiday Shopping With Cautious Optimism Amid Tariffs And Inflation
Research Intelligencer, Rob Williams - Wednesday, October 1, 2025
About one in five of U.S. consumers say they will shop earli ...
- Marketers Told To Optimize For Chatbots, Gen AI As Shoppers Embrace AI Tools
Research Intelligencer, Rob Williams - Tuesday, September 30, 2025
Marketers must optimize their brands for discovery through chatbots and generative ...
- Younger Audiences Are Redefining What It Means To Go 'Live'
Research Intelligencer, Rob Williams - Monday, September 29, 2025
Younger cohorts are moving beyond single-screen viewing and redefining "live" as ...
- Cost Pressures Push Americans To Rethink Streaming Subscriptions
Research Intelligencer, Rob Williams - Friday, September 26, 2025
Sensitivity to streaming prices comes as Disney, Netflix and other media compani ...
- Tariff Fears Push IAB To Cut 2025 U.S. Ad Spend Forecast
Research Intelligencer, Rob Williams - Thursday, September 25, 2025
Even as the overall forecast softened, digital formats are holding strong. ...
- AI Could Double Seller Time With Customers, But Sales Adoption Still Lags
Research Intelligencer, Rob Williams - Wednesday, September 24, 2025
Bain highlights 25 use cases across the sales cycle, from lead generati ...
- Halloween Shoppers Start Early, Driving Bigger Budgets, Ad Opportunities
Research Intelligencer, Rob Williams - Tuesday, September 23, 2025
Consumers who buy candy at big-box stores tend to over-index on pa ...
- AI Has Growing Role In Helping People Choose What To Buy Online
Research Intelligencer, Rob Williams - Monday, September 22, 2025
Meanwhile, nearly half of shoppers are skeptical of sponsored products, and mo ...
- Global Consumers Are Losing Trust In U.S. Brands, Survey Says
Research Intelligencer, Rob Williams - Friday, September 19, 2025
Brands identified as American suffer an average 20-point drop in both purcha ...
- Canadian 'News Junkies' Emerge As Untapped Prize For Advertisers: Study
Research Intelligencer, Rob Williams - Thursday, September 18, 2025
Data showed no significant differences in purchase intent when ads appeared ne ...
- 'Demographic Cliff' Signals Looming Demand Shift For Family-Centric Brands
Research Intelligencer, Rob Williams - Wednesday, September 17, 2025
Declining birth rates mean shrinking long-term demand for products and services ti ...
- Marketers Eye Quantum Computing As Next Wave After GenAI, Agentic AI
Research Intelligencer, Rob Williams - Tuesday, September 16, 2025
Potential applications include advanced predictive analytics, faster data processing and real-time simulati ...
- Marketers See Strong ROI As Generative AI Reshapes Strategy
Research Intelligencer, Rob Williams - Monday, September 15, 2025
The most common applications for the technology include chatbots, content generation a ...
- Holiday Retail Growth To Slow Amid Strong E-Commerce Sales, Deloitte Forecasts
Research Intelligencer, Rob Williams - Friday, September 12, 2025
While inflation could limit unit sales growth, higher prices are expected ...
- Connected TV Shapes Viewing Choices, Brand Loyalty Among Diverse Audiences
Research Intelligencer, Rob Williams - Thursday, September 11, 2025
Brands that invest in tailored, identity-driven advertising strategies stand to earn loyal ...
- Most U.S. Consumers Use AI Tools Weekly, Prefer Transparency In Ads
Research Intelligencer, Rob Williams - Wednesday, September 10, 2025
AI is reshaping browsing behavior and setting new expectations for digital advertis ...
- Holiday Spending To Decline For 1st Time Since 2020 As Consumers Tighten Budgets: Survey
Research Intelligencer, Rob Williams - Tuesday, September 9, 2025
The sharpest cutbacks are coming from Gen Z, who anticipate trimming holid ...
- Social Media Fuels Body Image Concerns, But Self-Compassion May Offer Protection: Study
Research Intelligencer, Rob Williams - Monday, September 8, 2025
Highly visual platforms such as Instagram and Snapchat often intensify body surveillanc ...
- Hulu's Ad-Supported Viewers Over-Index For Family Dining, Early Holiday Shopping
Research Intelligencer, Rob Williams - Friday, September 5, 2025
The streaming platform's ad-supported base offers a fertile ground for dining, reta ...
- U.S. Sports Rights Spending Doubles, Far Outpacing TV Revenue Growth
Research Intelligencer, Rob Williams - Thursday, September 4, 2025
Spending on U.S. sports rights has more than doubled in the pa ...
- News Audiences In United States Split Sharply By Age, Survey Says
Research Intelligencer, Rob Williams - Wednesday, September 3, 2025
Univision draws the youngest audience, while politically conservative outlets Newsmax and Breitba ...
- Americans Spend More On Streaming Than Ever As Cable Loses Ground
Research Intelligencer, Rob Williams - Tuesday, September 2, 2025
Spending on video and music streaming rose more than 10% year ov ...
- Holiday Shoppers Open To AI, But Stigma Around Gift Selection Persists: Dentsu
Research Intelligencer, Rob Williams - Friday, August 29, 2025
Brands face a new imperative: optimizing for discovery in AI-driven environments. ...